Pendampingan Product Branding melalui Pengembangan Website dan Instagram bagi Pengrajin Eceng Gondok di Kabupaten Garut

Eti Kusmiati, Nurbudiwati Nurbudiwati, Diqy Fakhrun Shiddieq

Abstract


Product branding melalui website dan Instagram sangat penting bagi pengrajin eceng gondok, karena hal ini berperan krusial dalam membangun citra produk, menarik perhatian konsumen, dan memperluas jangkauan pasar. Tujuan pengabdian adalah membantu pengrajin eceng gondok dalam memperluas pasar dan meningkatkan aksesibilitas produk melalui product branding dengan mengembangkan website dan media sosial Instagram. Mitra sasaran adalah kelompok pengrajin eceng gondok Waluya Mukti Sejahtera yang berdomisili di Desa Sukamukti Kecamatan Banyuresmi Kabupaten Garut. Metode yang digunakan dalam pengabdian ini adalah pelatihan dan pendampingan mengembangkan website serta media sosial Instagram. Pengabdian telah memberikan dampak yang signifikan kepada pengrajin eceng gondok. Para pengrajin telah mampu memahami pentingnya pengembangan website dan Instagram sebagai alat branding yang terbukti efektif dalam meningkatkan visibilitas produk, kredibilitas usaha, serta kepercayaan konsumen.

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DOI: http://dx.doi.org/10.25157/ag.v6i2.15809

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