Analisis Strategi Inovasi Pengembangan Jasa Hotel di Era New Normal (Studi Deskriptif Hotel di Jawa Barat)
Abstract
Metode penelitian yang digunakan adalah analisis deskriptif kuantitatif. Subjek penelitian terdiri dari hotel-hotel di Jawa Barat dengan populasi sebanyak 3.191 hotel, mencakup 495 hotel berbintang dan 2.696 hotel nonbintang. Sampel berjumlah 355 hotel, terdiri dari 55 hotel berbintang dan 300 hotel nonbintang. Objek penelitian adalah penerapan strategi inovasi hotel pada era pandemi Covid-19, mencakup dimensi kondisi eksisting hotel pada masa pandemi Covid-19, pengembangan jasa, inovasi jasa, inovasi pemasaran jasa, dan faktor pendukung penerapan strategi inovasi pada era new normal.
Hasil penelitian menyimpulkan: 1). Hotel di Jawa Barat saat pandemi Covid-19 mengalami penurunan jumlah kunjungan dan jumlah pendapatan; 2) Aktivitas hotel di Jawa Barat pada masa pandemi Covid-19 telah menerapkan strategi inovasi; 3). Pemenuhan kebutuhan baru pelanggan, mempertahankan daya saing dan penguatan reputasi hotel merupakan faktor pendukung keberhasilan penerapan strategi inovasi pada era new normal.
Keywords
Full Text:
PDFReferences
Agarwal, R. and Selen, W. (2009). Dynamic Capability Building in Service Value Net-works for Achieving Service Innovation. Decision Sciences. Vol. 40 No. 3.
Antony, J., Antony, F.J., Kumar, M., and Cho, B.R. (2007). Six sigma in service organisations: Benefits, challenges and difficulties, common myths, empirical observations and success factors. International Journal of Quality & Reliability Management. Vol. 24 No. 3.
Badan Pusat Statisik. (2020). Berita Resmi Statistik 3 Februari 2020.
Chaharbaghi, K. and Newman, V. (1996). Innovating: Towards An Integrated Learning Model. Management Decision. Vol. 34 No. 4
Cottam, A., Ensor, J. and Band, C. (2001). A Benchmark Study Of Strategic Commitment To Innovation. European Journal of Innovation Management. Vol. 4 No. 2.
De Brentani, U. (1993). The new product process in financial services: Strategy for success. International Journal of Bank Marketing, Vol. 11 No. 3
Den Hertog, P., Van der Aa, W. and de Jong, M. (2010). Capabilities For Managing Service Innovation: Towards A Conceptual Framework. Journal of Service Management, Vol. 21 No. 4.
Dhewanto, Wawan. dkk (2014). Managemen Inovasi Peluang Sukses Menghadapi Perubahan. Yogyakarta. CV Andi Offset.
Edgett, S. (1994). The traits of successful new service development. Journal of Services Marketing, Vol. 8 No. 3 Edgett, S. and Parkinson, S. (1994) “The development of new financial services: Identifying determinants of success and failure”, International Journal of Service Industry Management, Vol. 5 No. 4
Fitzsimmons, J. and Fitzsimmons, M. (eds) (2008). New Service Development: Creating Memorable Experiences, Thousands Oaks: Sage Publications
Galanakis, K. (2006). Innovation Process: Make Sense Using Systems Thinking. Technovation, Vol. 26.
Hittmár Š, M. Varmus, and V. Lendel, (2014). Proposal of model for effective implementation of innovation strategy to business. Procedia - Soc. Behav. Sci., no. 109.
Hitt, M. A., R. D. Ireland, S. M. Camp, dan D. L. Sexton. (2001). Strategic Entrepreneurship: Entrepreneurial Strategies for Wealth Creation. Strategic Management Journal 22(6‐7).
Kitsios, F., Doumpos, M., Grigoroudis, E., & Zopounidis, C. (2009). Evaluation of New Service Development Strategies Using Multicriteria Analysis: Predicting The Success Of Innovative Hospitality Services. Operational Research, Vol. 9 No. 1.
Kitsios, Fotis and Stavros Sindakis (2017). Analysis of Innovation Strategies In Hospitality Industry: Developing A Framework For The Evaluation Of New Hotel Services in Thailand, ResearchGate, Publication; https://www.researchgate.net/publication/320961706.
Knox, S. (2002). The Broadroom Agenda: Developing The Innovative Organization. Corporate Governance. Vol. 2. No. 1.
Kontan.co.id. https://industri.kontan.co.id/news/strategi-omega-hotel-management-bertahan-di-era-pandemi. Di unduh 17 Juli 2021
Kristiutami, Yuliana Pinaringsih Kristiutami dan Raharjo, Sandy Nugraha (2022). Strategi Pemasaran Hotel Grand Asrilia Di Masa Pandemi Covid-19. Jurnal Media Wisata. Volume 19. Nomor 1, Mei.
Kuratko, D. F., R. D. Ireland, J. G. Covin, & J. S. Hornsby. (2005). A Model of Middle‐Level Managers’ Entrepreneurial Behavior. Entrepreneurship Theory and Practice 29(6).
Lopez, Nicolas C & Cerdan, A. L. Merono (2011). Strategic Knowledge Management, Innovation and Performance. International Journal of Information Management. 31(6).
Nuruddin. Wirawan, Putu Eka. Pujiastuti, Sri, Astuti, Ni Nyoman Sri. (2020). Strategi Bertahan Hotel di Bali Saat Pandemi Covid-19. Jurnal Kajian Bali. Vol 10. Nomor 02. Oktober
Oke, A. (2007). Innovation Types and Innovation Management Practices In Service Companies. International Journal of Operations and Production Management, Vol. 27 No. 6.
Ottenbacher, M., Gnoth, J. and Jones, P. (2006). Identifying determinants of success in development of new high‐contact services: Insights from the hospitality industry. International Journal of Service Industry Management. Vol. 17 No. 4.
Panne, G. Van der, Van Beers, C. and Kleinknecht, A. (2003). Success and Filure of Innovation: A Literature Review. International Journal of Innovation Management, Vol. 7 No. 3.
Ruseffendi. H. E.T. (2005). Dasar-dasar Penelitian Pendidikan dan Bidang Non Eksakta Lainnya. Bandung: Tarsito
Sanchez, A., A. Lago, X. Ferras, dan J. Ribera. (2011). Innovation Management Practices, Strategic Adaptation, and Business Results: Evidence from the Electronics Industry. Journal of Technology Management & Innovation 6(2).
Storey, C. and Hull, F. (2010). Service development success: a contingent approach by knowledge strategy. Journal of Service Management, Vol. 21 No. 2
Suhaeni, Tintin (2018). Pengaruh Strategi Inovasi Terhadap Keunggulan Bersaing di Industri Kreatif (Studi Kasus UMKM Bidang Kerajinan Tangan di Kota Bandung). Jurnal Riset Bisnis dan Investasi. Vol. 4, No. 1.
Telles, G. and Godhar, P. (1996). Firt to market, firt to fail?: Real Causes of Enduring Market leadership. Sloan Management Review,
Tjiptono, Fandy (2000). Perspektif Manajemen dan Pemasaran Kontemporer. Andi: Yogyakarta.
Yasa, Ni Nyoman Kerti dan Sukaatmadja, Putu Gde. (2017). Pengaruh Persaingan Industri Terhadap Strategi Inovasi dan Dampaknya Pada Kinerja Bisnis. Forum Keuangan dan Bisnis Indonesia (FKBI). VI
Zahra, S.A., and Das, S.R. 1(993). Innovation Strategy and Financial Performance in Manufacturing Com- panies: An Empirical Study. Production and Operation Management, 2(1).
https://www.kompas.com/tren/read/2020/09/26/102900465/saat-pandemi-covid-19-berdampak-pada-bisnis-perhotelan-saat-ini?page=all
DOI: http://dx.doi.org/10.25157/mr.v5i2.6063
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
_______________________________________________________________________________________________
Journal of Management Review indexed by:
_______________________________________________________________________________________________
_______________________________________________________________________________________________