Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
type: channel
description: Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis terbit berdasarkan ISSN nomor 2460-4321 (P-ISSN) dan 2579-8340 (E-ISSN), dan merupakan jurnal ilmiah yang memuat hasil penelitian dosen, dan peneliti lainnya setelah melalui proses peer review. Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis diterbitkan oleh Fakultas Pertanian Universitas Galuh. Mulai tanggal 02 Juli 2020, penerbitan dilaksanakan melalui kerja sama dengan Perhimpunan Ekonomi Pertanian Indonesia (PERHEPI) berdasarkan Surat Perjanjian Kerja Sama Nomor 0593/SPK/PP.PERHEPI/II/2024. Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis memuat hasil penelitian dalam bidang ilmu sosial ekonomi pertanian. Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis terbit secara berkala 2 kali dalam setahun, yaitu pada bulan Januari dan Juli. Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis terakreditasi SINTA 3 berdasarkan Keputusan Direktur Jenderal Pendidikan Tinggi, Riset, dan Teknologi Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi Republik Indonesia Nomor 225/E/KPT/2022 (Sertifikat Akreditasi) Tentang Peringkat Akreditasi Jurnal Ilmiah Periode III Tahun 2022. Akreditasi berlaku mulai Volume 8 Nomor 1 Tahun 2022 sampai Volume 12 Nomor 2 Tahun 2026.
publisher: Universitas Galuh
language: en-US
publication name: Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
issn: 2460-4321
copyright: Setiap naskah yang diserahkan penulis ke Dewan Redaksi harus tunduk pada kebijakan dan ketentuan yang berlaku. Hak publikasi atas semua materi naskah Jurnal Ilmiah Mahasiswa Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis yang diterbitkan/dipublikasikan dipegang oleh Dewan Redaksi atas dasar kesepakatan bersama dengan penulis. Naskah yang diterbitkan/dipublikasikan secara elektronik dapat diakses secara gratis makalah lengkapnya (full text) untuk tujuan pendidikan dan penelitian. Di luar tujuan tersebut, pengakses akan dikenakan sanksi sesuai dengan ketentuan UU Hak Cipta.
items: Front Matter
items: Daya Saing Eskpor Kopi Indonesia di Pasar Internasional
items: Analisis Pemberdayaan Perempuan Peternak Sapi Perah dalam Program Kartini Peternak Indonesia di Wilayah Kerja KPBS Pangalengan
items: Analisis Usaha dan Nilai Tambah Kerupuk Gurita di Kecamatan Maje Kabupaten Kaur
items: Identifikasi dan Pemetaan Risiko Usahatani Jamur Merang (Volvariella volvaceae)
items: Integrasi Pasar dan Elastisitas Transmisi Harga Daging Ayam Ras (Broiler) di Pasar Tradisional Indonesia
items: Integrasi Vertikal Pasar Produsen Gabah dengan Pasar Konsumen Beras di Provinsi Lampung
items: Assessing Socio-Economic Productivities of Staple Crops: An Evidence from Oransbari Settlement Unit, West Papua
items: Faktor-faktor yang Memengaruhi Petani Mengusahakan Bunga Anggrek
items: Analisis Pengaruh Produk, Harga, Promosi, dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Melon Hidroponik di Indigen Farm Yogyakarta
items: Faktor-faktor yang Memengaruhi Minat Generasi Muda terhadap Sektor Pertanian: Literature Review
items: Persepsi Penyuluh Pertanian terhadap Cyber Extension (Suatu Kasus pada Penyuluh Pertanian di Kabupaten Bandung Barat)
items: Pengaruh Marketing Mix Terhadap Volume Pembelian Produk Singkong Keju di UMKM Argotelo Kota Salatiga
items: Pengaruh Persepsi Petani dan Pengaruh Sosial Terhadap Peningkatan Kinerja Usahatani Melalui Adopsi Financial Technology di Kecamatan Cikajang Kabupaten Garut
items: Apakah Wilayah yang Penyerapan Tenaga Kerjanya Ditopang oleh Sektor Pertanian Memiliki Tingkat Ketahanan Pangan yang Lebih Kuat?
items: Komparasi Profitabilitas Petani Anggota P3A Subur Estu, Desa Rembes, Kecamatan Bringin Terhadap Bantuan P3-TGAI
items: Analisa Kehilangan Hasil Produksi Usahatani Kentang
items: Pengaruh Partisipasi Anggota terhadap Keberhasilan Koperasi (Suatu Kasus di Koperasi Produsen Sinar Jagung Priangan, Kecamatan Nagreg, Kabupaten Bandung)
items: Manajemen Risiko dalam Bisnis Peternakan: Manajamen Risiko Produksi dan Teknis di Chiken Gendut Farm
items: Analisis Tren Komoditas Jagung di Jawa Timur
items: Kajian Faktor yang Memengaruhi Efisiensi Teknis Perkebunan Kelapa Sawit Rakyat di Kecamatan Bandar Pulau Kabupaten Asahan Propinsi Sumatera Utara
items: Penerapan Bauran Pemasaran Agrowisata Jeruk Dekopon di Mupu Jeruk Kota Bandung
items: Analisis Preferensi Konsumen Industri terhadap Selada Hidroponik Produksi Kebun Bertani Agro Farm Kota Semarang
items: Persepsi Petani terhadap Sumber Risiko pada Usahatani Padi Sawah di Kecamatan Sungai Kakap
items: Pola Tanam Usahatani dan Nilai Ekonomi Air pada Kecamatan Lumajang
items: Pendapatan dan Kesejahteraan Petani Padi di Kawasan KP2B Kecamatan Abung Timur Kabupaten Lampung Utara
items: Analisis Volatilitas Harga Daging Sapi di Kota Bandung : Pendekatan ARCH-GARCH
items: Pengaruh Brand Image, Harga dan Kualitas Produk Terhadap Brand Loyalty Kecap Bango
items: Kesiapan Finansial Petani Kelapa Sawit dalam Peremajaan Kebun (Replanting) (Studi Kasus di Desa Sukamulya, Kecamatan Singkup, Kabupaten Ketapang)
items: Produktivitas dan Pendapatan Usahatani Jagung di Desa Sei Beras Sekata, Kecamatan Sunggal, Kabupaten Deli Serdang
items: Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Tanaman Hias Sukulen di Cactiae Kota Semarang
items: Pola Kemitraan dan Pendapatan Peternak di KPT Maju Sejahtera Kecamatan Tanjung Sari Kabupaten Lampung Selatan
items: Faktor-faktor yang Memengaruhi Alih Fungsi Lahan Pertanian di Kabupaten Serang Menggunakan Geographically Weighthed Regression (GWR)
items: Pengaruh Viral Marketing dan Brand Ambassador Boyband SEVENTEEN Terhadap Minat Beli Susu UHT Indomilk di Kota Jakarta Pusat.
items: Motivasi Perajin Gula Kelapa Cetak di Desa Pageraji Kecamatan Cilongok Kabupaten Banyumas
items: Analisis Preferensi Konsumen Rumah Tangga terhadap Gula Merah di Kecamatan Suruh Kabupaten Semarang
items: Risiko Produksi Usahatani Jagung di Lahan Kering Kabupaten Karanganyar
items: Analisis Determinan Kinerja Karyawan pada PT. HATNI di Desa Tlogo Sadang, Paciran, Kabupaten Lamongan
items: Analisis Pengaruh Ekuitas Merek terhadap Keputusan Pembelian Susu Oat Merek Oatside oleh Mahasiswa Universitas Diponegoro
items: Pengaruh Terpaan Media Sosial Tiktok terhadap Minat Berkebun pada Followers @mini_garden12
items: Analis Risiko Produksi Komoditas Melon Hidroponik di PT Turrima Agro Mass Kecamatan Gemolong Kabupaten Sragen
items: Faktor-faktor yang Memengaruhi Produksi Hasil Tangkapan Ikan dengan Menggunakan Alat Tangkap Gillnet di Kelurahan Kampung Nelayan
items: Analisis Faktor-faktor yang Memengaruhi Volume Pembelian Beras IR 64 di Kecamatan Trucuk, Kabupaten Klaten
items: Analisis Transmisi Harga Cabai Merah Keriting (Capsicum annuum L.) di Provinsi Kepulauan Bangka Belitung
items: Analisis Faktor-faktor yang Memengaruhi Produktivitas Kelapa Sawit Rakyat Pola Swadaya di Desa Sungai Daka Kecamatan Sungai Laur Kabupaten Ketapang
items: Analisis Profitabilitas Usaha Penggilingan Padi di UD Dadi Mulyo Kabupaten Jepara
items: Pengaruh Bauran Pemasaran 7P Terhadap Loyalitas Konsumen Pembelian Tanaman Hias Philodendron di PT. Berkah Melano Indonesia
items: Analisis risiko Rantai Pasok Crude Palm Oil Menggunakan Metode House of Risk (Studi Kasus di PTPN IV Regional II Pagar Merbau)
items: Pengaruh Bauran Pemasaran Terhadap Minat Beli Melalui Sikap pada Anggota Potensial Community Supported Agriculture Seni Tani, Kota Bandung
items: Pengaruh Brand Image, Digital Marketing, dan Celebrity Endorsement Terhadap Keputusan Pembelian Produk XYZ di DKI Jakarta
items: Tingkat Adopsi Inovasi Pemasaran Digital pada Pelaku Agribisnis Olahan Limbah Kelapa di Kecamatan Cimerak Kabupaten Pangandaran
items: Analisis Kinerja Keuangan Perusahaan Perkebunan Kelapa Sawit: PT. Sinar Mas Agro Resources and Technology Tbk. (SMART)
items: Analisis Pendapatan dan Faktor-faktor Sosio-Ekonomi yang Memengaruhi Pendapatan Usahatani Padi Penerima Manfaat Embung di Desa Brani, Kecamatan Sampang , Kabupaten Cilacap
items: Persepsi Pedagang Bahan Pokok Terhadap Penggunaan QRIS di Pasar Tradisional Pucang Anom Surabaya
items: Analisis Trend dan Kontribusi Sektor Pertanian pada Produk Domestik Regional Bruto Provinsi Sulawesi Barat
items: Analisis Perilaku Konsumen Cokelat Vicco di Kabupaten Jember
items: Pengaruh Modal Sosial dan Dukungan Kelembagaan Terhadap Tingkat Keberdayaan Petani Kakao di Wilayah Sekitar Pertambangan Kabupaten Bulungan
items: Analisis Profitabilitas Usahatani Padi (Oryza sativa L) di Kecamatan Pucakwangi Kabupaten Pati
items: Analisis Fluktuasi Harga Daging Sapi di Provinsi Jawa Timur Periode 2019-2023
items: Analisis Tingkat Penerapan Good Agricultural Practices (GAP) Terhadap Usaha Tani Sawi Di Kecamatan Delta Pawan
items: Risiko Produksi pada Usahatani Kelapa (Cocos Nucifera) di Kecamatan Teluk Pakedai
items: Peran Gereja dalam Pemberdayaan Ekonomi Jemaat Melalui Pertanian: Studi pada GKS Jemaat Pamalar
items: Analisis Fluktuasi Harga Daging Ayam Broiler di Provinsi Jawa Timur Periode 2019-2023
items: Preferensi Konsumen terhadap Sifat Organoleptik dan HargaTelur Asin Original dan Oregano (Plectanthrus amboinicus SPRENG)
items: Analisis Faktor-faktor yang Memengaruhi Volume Penjualan Herbisida Glifosat Posat di PT Hibrida Jaya Utama, Kota Semarang
items: Pengaruh Marketing Mix 7P Terhadap Kepuasan Konsumen Buah Lokal (Studi Kasus di Istana Buah Sultan Agung Semarang)
items: Analisis Performansi Rantai Pasok Bawang Goreng Pada Industri Rumahan Azka Kabupaten Probolinggo
items: Perhitungan Value at Risk (VaR) pada Saham Sub Sektor Pertanian dengan Metode Simulasi Historis dan Monte Carlo
items: Analisis Faktor yang Memengaruhi Kebijakan Moneter Ekspor Subsektor Perikanan
items: Dinamika Ekonomi Rumah Tangga Nelayan Tradisional: Studi Kasus di Kabupaten Situbondo
items: Analisis Fluktuasi Harga Telur Ayam Ras di Provinsi Jawa Timur pada Periode 2019-2023
items: Peranan Pondok Pesantren Al-Ittifaq dalam Bidang Agribisnis terhadap Kehidupan Masyarakat Alamendah Bandung 1970-1998

Front Matter
type: item
creator: Mimbar Agribisnis
rights: Copyright (c) 2025 Mimbar Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
doi: 10.25157/ma.v11i2.20444

Daya Saing Eskpor Kopi Indonesia di Pasar Internasional
type: item
description: Indonesia's export value has decreased while Indonesia's coffee production has increased. Competition in seizing the current market in order to increase and maintain the quantity or volume of exports in the international market. The increase is to be able to compete in the international market to be able to excel with other countries as well as various challenges faced and in an effort to increase the volume and value of coffee commodity exports with competitiveness and demand for coffee in the international market. Researchers aim to analyse the export of HS 0901 coffee commodities to the largest destination countries exporting to Egypt , Malaysia, Italy and Japan, although in this case the volume of coffee exports has decreased. This research is a time series secondary data collection based on 2018 to 2023. The export data studied is the export of coffee commodities with the code (Harmonized System) HS 0901 to Malaysia, Japan, Egypt and Italy using Revealed Comparative Advantage Analysis and Trade Specialisation Index. The results show that HS 0901 coffee has strong competitiveness comparatively in Malaysia, Egpy and Japan. While in Italy the RCA value does not have comparative competitiveness. In ISP Indonesia is at the maturity stage by producing an average ISP Value of 1.
creator: Angga Dwi Kelana Putra
creator: Mhd. Buhari Sibuea
creator: Zulheri Noer
rights: Copyright (c) 2025 Angga Dwi Kelana Putra, Mhd. Buhari Sibuea, Zulheri Noer http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1700
ending page: 1707
doi: 10.25157/ma.v11i2.17542

Analisis Pemberdayaan Perempuan Peternak Sapi Perah dalam Program Kartini Peternak Indonesia di Wilayah Kerja KPBS Pangalengan
type: item
description: Women’s empowerment, particularly in the livestock subsector, is an important issue that continues to receive attention in Indonesia's social and economic development. The Kartini Peternak Indonesia Program was initiated to provide support to female farmers in overcoming the various challenges they face. This study aims to analyze the empowerment of female dairy farmers through the Kartini Peternak Indonesia Program, which has been implemented in the KPBS Pangalengan work area. The research method used is a case study with a qualitative approach, involving 27 informants, including female farmers and related stakeholders. The results of this study show that the program successfully enhanced the knowledge and skills of female farmers in livestock business management, as well as opened opportunities for business diversification. Additionally, the program contributed to the improvement of income and quality of life for female farmers, which in turn supports national food security. This study is expected to provide recommendations for further development in the empowerment of women in the livestock subsector.
creator: Rifdah Yasmin Mumtaazah Aiman
creator: Mochamad Ali Mauludin
creator: Marina Sulistyati
rights: Copyright (c) 2025 Rifdah Yasmin Mumtaazah Aiman, Mochamad Ali Mauludin, Marina Sulistyati http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1708
ending page: 1714
doi: 10.25157/ma.v11i2.17550

Analisis Usaha dan Nilai Tambah Kerupuk Gurita di Kecamatan Maje Kabupaten Kaur
type: item
description: The octopus cracker business of the Ke'ite Maju Fish Processing and Marketing Group is one of the businesses originating from Maje District, Kaur Regency, where the activities carried out are changing the primary form into new products. The purpose of this study is to analyze the efficiency of the octopus cracker business and analyze the added value of the octopus cracker business of the Ke'ite Maju Fish Processing and Marketing Group in Maje District, Kaur Regency. The research was conducted from October to November 2023. The location determination was carried out deliberately (purposive sampling). The method of determining and taking respondents was carried out deliberately (purposive sampling). To analyze the efficiency of the octopus cracker business, the Ke'ite Maju Fish Processing and Marketing Group in Maje District, Kaur Regency used the Revenue Cost Ratio (R/C Ratio) and Break Even Point (BEP). Meanwhile, to analyze the added value of the octopus cracker business, the Ke'ite Maju Fish Processing and Marketing Group in Maje District, Kaur Regency used the Hayami method. The results of the octopus cracker business analysis have a Revenue Cost Ratio (R/C Ratio) value of 1.42. Break Even Point (BEP) Production of 12 packs and Break Even Point (BEP) Price of Rp. 19,504.34/pack which shows that the octopus cracker business of the Ke'ite Maju Fish Processing and Marketing Group is Efficient to be worked on. Furthermore, the added value of octopus crackers is Rp. 100,358.09/kg with an added value ratio of 61.27 percent. This means that the added value is relatively high.
creator: Serlinda Purnama Sari
creator: Gita Mulyasari
creator: Indra Cahyadinata
creator: Satria Putra Utama
creator: Nola Windirah
rights: Copyright (c) 2025 Serlinda Purnama Sari, Gita Mulyasari, Indra Cahyadinata, Satria Putra Utama, Nola Windirah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1715
ending page: 1726
doi: 10.25157/ma.v11i2.17559

Identifikasi dan Pemetaan Risiko Usahatani Jamur Merang (Volvariella volvaceae)
type: item
description: Karawang Regency is one of the straw mushroom production centers in West Java Province. The harvest area for straw mushroom cultivation in Karawang Regency continues to decline from year to year. There are many risks faced in the straw mushroom cultivation business which affect production dynamics. However, the potential and opportunities for the straw mushroom business development in Karawang are still quite high. Karawang is one of the rice production areas in West Java, so the availability of straw as a growing medium will be quite abundant . The aim of this research is to identify risks that often occur and mapping the risks faced by straw mushroom farmers at Jatisari Subdistrict. This research was conducted using a mixed method research method. The data was analyzed descriptively and also using the House of Risk (HOR) phase-1. The results of this research are: (1) based on the level which appears most frequently, the risks faced by farmers in growing straw mushrooms are: low price of straw mushrooms, lack of capital, and fluctuation of selling price of straw mushrooms. Meanwhile, the level of risk that occurs least frequently are: crop failure, lack of access to financial institutions, and long disbursement of bank loans; (2) based on the results of risk mapping, there are eight priority risk agents that must be mitigated, i.e.: lack of capital, low fluctuating selling price, high expenditure of farmers needs, mushroom sales are not smooth enough, long disbursement of bank loans, high bank interest, and financial institutions (banks) access difficulties.
creator: Lucyana Trimo
creator: Syarif Hidayati
creator: Pandi Pardian
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1727
ending page: 1738
doi: 10.25157/ma.v11i2.17571

Integrasi Pasar dan Elastisitas Transmisi Harga Daging Ayam Ras (Broiler) di Pasar Tradisional Indonesia
type: item
description: Broiler chicken meat is one of the highly sought-after food commodities in Indonesia. However, the price of broiler chicken meat at the consumer level tends to fluctuate. This indicates that issues within the distribution pattern of broiler chicken meat. The distribution pattern of broiler chicken meat is closely related to market integration. Therefore, a study is conducted to examine the market integration of broiler chicken meat at both the farmer and retailer levels. The data used in this study consists of monthly time series data spanning five years from January 2018 to December 2022. The study on the market integration of broiler chicken meat employs the analysis of the Index of Market Connection (IMC). Based on an IMC value of 0.4767 and β2 of 0.755, it can be concluded that the market integration of broiler chicken meat at the farmer and traditional market levels falls under strong long-term integration. The price transmission elasticity for broiler chicken meat in this study is 0.812, where ET < 1 indicates that the rate of change in the price of broiler chicken meat at the farmer level is smaller or slower than the rate of change in the price of broiler chicken meat at the retailer level in traditional markets. In other words, a 1% increase in price at the retailer level would only result in a 0.81% change in price at the farmer level. This suggests that the marketing system for broiler chicken meat in traditional markets in Indonesia is still considered inefficient.
creator: Dita Pratiwi
creator: Tunjung Andarwangi
creator: Shinta Tantriadisti
creator: Maria Ulfah
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1739
ending page: 1745
doi: 10.25157/ma.v11i2.17594

Integrasi Vertikal Pasar Produsen Gabah dengan Pasar Konsumen Beras di Provinsi Lampung
type: item
description: Rice is a food ingredient that is a top priority in government food policy. Rice prices in Indonesia experienced an increase in the first quarter of 2024, rice prices jumped 21.3% compared to last year. The difference in rice prices occurs because of the weak agribusiness structure and market mechanisms that occur in Indonesia. Market integration analysis can be carried out through several measurements, namely price correlation, price transmission, and Vector Error Correction Model (VECM) analysis. This research aims to analyze the relationship between rice prices at the farmer level, grain producers and consumers in Lampung Province, as well as analyzing the integration of the rice market at the farmer level, grain producers and rice consumers in Lampung Province. The data used is secondary data in the form of time series data, namely data on grain prices at the producer or farmer level and retail rice prices at the consumer level in Lampung Province from 2018 to 2023. The data analysis method uses price correlation analysis and the Vector Error Correction Model (VECM ) using Eviews.10 software. The research results show that the price of rice at both market levels, namely between the grain producer market and the rice consumer market in Lampung Province, is positively correlated. Based on the results of the market integration analysis, it shows that the rice market in Lampung Province has not been fully integrated in the short term, while the results of the cointegration test show that in the long term the market at the grain producer and retailer level in Lampung Province is well integrated, so it can be concluded that the rice market in the Province In the short term, Lampung has not been well integrated, while in the long term the rice market in Lampung Province is integrated.
creator: Nazilah Nazilah
creator: Irmayani Noer
creator: Henry Kurniawan
rights: Copyright (c) 2025 nazilah zila nazilah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1753
ending page: 1761
doi: 10.25157/ma.v11i2.17661

Assessing Socio-Economic Productivities of Staple Crops: An Evidence from Oransbari Settlement Unit, West Papua
type: item
description: Agricultural crops are vital for local food security and rural livelihoods but face challenges such as limited access to modern agricultural inputs, soil fertility issues, and climate variability. The study objective is to assess the productivity of staple crops—rice, corn, and soybean—in Oransbari Settlement Unit, South Manokwari, West Papua. Using a mixed-methods approach, this research combines farmer surveys and official document analysis to evaluate productivity levels, economic benefit, and identify factors influencing yields. The findings reveal that farmers consider agriculture as their primary livelihood (100% for paddy, 87% for corn, 75% for soybeans). Paddy farming is traditional and labour-intensive, corn and beans are emerging as modern, flexible alternatives. Paddy farmers are active in agribusiness (100%), while corn (87%) and soybeans (75%) show some inactive participants. Most farmers have 0-10 years of experience in corn (73%) and soybeans (75%), while paddy farmers are more experienced (47% with 11-20 years, and 15% with 21-30 years). Productivity of paddy is 4.19 tons/ha while on-site productivity shown 5.87 tons/ha, corn is 5 tons/ha, and soybeans productivity is 2.43 tons/ha. Net Income of paddy is IDR 34,322,343, corn is IDR 56,019,996, and soybeans is IDR 40,282,925. Corn generates the highest income. Sustainability, inclusivity, and productivity in the farming sector dan be supported by tailored interventions. Targeted interventions to address costs, land use, and productivity gaps could improve overall sustainability and profitability across all crops.
creator: Meky Sagrim
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1762
ending page: 1769
doi: 10.25157/ma.v11i2.17691

Faktor-faktor yang Memengaruhi Petani Mengusahakan Bunga Anggrek
type: item
description: Orchid farming has the potential to be developed, because orchids have attractive shapes, colors, and aromas. Despite having great potential, orchid farmers face various obstacles such as productivity fluctuations, land conversion, and market problems that threaten the sustainability of their farming businesses. This study aims to identify factors that influence farmers' decisions in Pamulang District, South Tangerang City, in cultivating orchids. The factors studied include internal factors such as age, education, and experience, as well as external factors such as income, land area, capital, ease of cultivation, market opportunities, farming risks, and the role of the government. The method used is quantitative research with the Rasch Model, where the research sample consisted of 32 orchid farmers. The results of the study showed that ease of obtaining production facilities, availability of land suitable for orchids, and stable market demand are the main factors that encourage farmers to continue their farming businesses. However, the problem of unstable income and difficulty in obtaining capital from external parties, including the government, are the main obstacles. Farmers also consider formal education to have no significant effect on orchid cultivation, which is more influenced by practical experience and non-formal extension. Based on these results, it is recommended that the government provide capital assistance and production facilities with simpler and faster procedures. In addition, improving the quality of extension and training for farmers is also important to increase productivity, especially in the midst of limited land availability.
creator: Dika Supyandi
creator: Viyana Pebriyanti
creator: Eka Purna Yudha
creator: Zumi Saidah
rights: Copyright (c) 2025 Dika Supyandi http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1770
ending page: 1780
doi: 10.25157/ma.v11i2.17729

Analisis Pengaruh Produk, Harga, Promosi, dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Melon Hidroponik di Indigen Farm Yogyakarta
type: item
description: Market competition between conventional melons and hydroponic melons is increasingly becoming a challenge for Indigen Farm in achieving a larger market share because the level of market competition will influence consumers to choose a variety of choices and alternative products that can meet their needs in accordance with consumer desires and satisfaction. This research aims to analyze simultaneously or partially the influence of product, price, promotion and service quality on consumer satisfaction of hydroponic melons at Indigen Farm Yogyakarta. The research method used is a survey. The research was carried out at Indigen Farm during the melon picking tour. Respondents were determined using accidental sampling. The number of respondents taken was 100 respondents with the criteria being that the respondent was at least 17 years old and had previously purchased Indigen Farm hydroponic melons. The data analysis method used was multiple linear regression analysis which was analyzed using the SPSS (Statistical Product and Service Solution) For Windows program. The research results show that simultaneous multiple linear regression analysis of product, price, promotion and service quality has a significant effect on consumer satisfaction. Partially, products and promotions have an effect, while price and service quality do not have a significant effect. The coefficient of determination is 0.583, meaning that the independent is able to explain 58.3% of the dependent variable while the remaining 41.7% is explained by other variables outside the model.
creator: Wanoja Aghisna Prestasiani
creator: Kustopo Budiraharjo
creator: Siswanto Santoso
rights: Copyright (c) 2025 Wanoja Aghisna Prestasiani, Kustopo Budiraharjo, Siswanto Santoso http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1781
ending page: 1790
doi: 10.25157/ma.v11i2.17739

Faktor-faktor yang Memengaruhi Minat Generasi Muda terhadap Sektor Pertanian: Literature Review
type: item
description: Human resources in the agricultural sector are faced with the problem of an aging workforce not accompanied by workforce regeneration. This problem is caused by the low interest of the younger generation to participate in the agricultural sector where various factors influence this interest. This study aims to provide an overview of the factors that influence the interest of the younger generation in the agricultural sector. This study was conducted using a descriptive approach with secondary data obtained from research articles related to the interest of the younger generation in the agricultural sector, as well as other supporting data. The data analysis used in this study is interactive analysis and bibliometric analysis. The results of the study show that the interest of the younger generation (<25 years) in the agricultural sector has been very low for the past few years (<10%), with the largest level of education of the workforce in the agricultural sector dominated by low education (>60%). The results of the bibliometric analysis of 34 articles related to the interest of the younger generation in the agricultural sector showed 11 influencing factors. The eleven factors are grouped into 2 clusters, namely cluster A consisting of 7 factors (age, education, experience, gender, income, land area, and parents), while cluster B consists of 4 factors (external factors, motivation, perception, and technology). There are three very dominant factors that influence the interest of the younger generation in the agricultural sector, namely income, education, and age.
creator: Andreas Sitanggang
creator: Hendra Alfi
creator: Edi Syafri
rights: Copyright (c) 2025 Andreas Sitanggang, Hendra Alfi, Edi Syafri http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1791
ending page: 1799
doi: 10.25157/ma.v11i2.17747

Persepsi Penyuluh Pertanian terhadap Cyber Extension (Suatu Kasus pada Penyuluh Pertanian di Kabupaten Bandung Barat)
type: item
description: Mastery of various information system technologies in agriculture will greatly support the competence of agricultural extension workers. Extension workers must have competence before conducting counselling, education and training for farmers so that they can strengthen farmers' perceptions of technological innovation. This study aims to: (1) Analyse the level of implementation of cyber extension in West Bandung Regency, (2) Analyse the perception of agricultural extension workers towards cyber extension in West Bandung Regency, (3) Analyse the personal characteristics, motivation and independence of agricultural extension workers in West Bandung Regency, and (4) Analyse the partial and simultaneous effects of personal characteristics, motivation, and independence of agricultural extension workers on the perception of agricultural extension workers towards cyber extension in West Bandung Regency. The research method used is the survey research method. The analytical tool used is multiple linear regression analysis. The results showed that, (1) The level of application of cyber extension in West Bandung Regency was classified as good. Agricultural extension workers often use cyber extension to support their extension activities. (2) Perceptions of agricultural extension workers in West Bandung Regency assess the existence of cyber extension as having an important role in assisting extension activities. (3) The main motivation of agricultural extension workers in West Bandung Regency is to excel. Then the independence of extension workers can be said to be good, both emotionally, intellectually, economically, and socially. (4) Personal characteristics, motivation, and independence of extension agents have a significant influence simultaneously on the perception of agricultural extension agents in West Bandung Regency regarding cyber extension. Partially personal characteristics do not have a significant influence on the perception of agricultural extension workers in W…
creator: Osad Imron Rosadi
creator: Hepi Hapsari
creator: Lucyana Trimo
rights: Copyright (c) 2025 osad imron rosadi, hepi hapsari, lucyana trimo http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1800
ending page: 1817
doi: 10.25157/ma.v11i2.17798

Pengaruh Marketing Mix Terhadap Volume Pembelian Produk Singkong Keju di UMKM Argotelo Kota Salatiga
type: item
description: Micro, Small and Medium Enterprises (UMKM) in the field of agricultural product processing such as cassava have great potential to be developed through product innovation, effective marketing and good management. This study aims to analyze the effect of the marketing mix (4P) namely product, price, place and promotion on the purchase volume of cassava cheese in Argotelo Salatiga. The location of the study was at UMKM Argotelo in Argomulyo District, Salatiga City. The study used a case study with a sample determination method using Accidental Sampling of 100 respondents. The data collection was carried out by interviewing using a questionnaire. Data collection techniques used descriptive analysis and multiple regression analysis. The results of this study indicate that the 4P marketing mix (product, price, place and promotion) simultaneously has a significant effect on purchase volume. The price variable partially has a significant effect on the purchase volume of cassava cheese. While the product, place and promotion variables partially do not affect the purchase volume of cassava cheese in Argotelo Salatiga.
creator: Annisa Shifa Prasetyo
creator: Joko Mariyono
creator: Kustopo Budiraharjo
rights: Copyright (c) 2025 Annisa Shifa Prasetyo http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1818
ending page: 1829
doi: 10.25157/ma.v11i2.17804

Pengaruh Persepsi Petani dan Pengaruh Sosial Terhadap Peningkatan Kinerja Usahatani Melalui Adopsi Financial Technology di Kecamatan Cikajang Kabupaten Garut
type: item
description: The horticulture sector is one of the sectors that plays an important role in national economic development. Cikajang District, Garut Regency, is one of the centres of horticultural crop production in West Java due to its favourable geographical conditions. Capital is a common problem for farmers, especially farmers with a small farming scale. One of the reasons is the difficulty of farmers in accessing capital sources. Financial Technology comes as a solution for farmers to facilitate access to capital sources. This study aims to describe and analyse thedirect andindirecteffects of farmers' perceptions and social influence on farm performance through the adoption of financial technology as an intervening variable. The research was conducted in Cikajang District, Garut Regency with 72 farmers as respondents. The research method used was Structural Model Equation - Partial Least Square (SEM - PLS) with SmartPLS 4 software. The results showed that farmers' perceptions had no direct effect on improving farm performance, but had an indirect effect on farm performance through the adoption of financial technology. Social influence itself has both a direct and indirect effect on farm performance. The test also found that the adoption of financial technology has a significant effect on farm performance.
creator: Gamaliel Benyamin
creator: Tuti Karyani
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1830
ending page: 1841
doi: 10.25157/ma.v11i2.17805

Apakah Wilayah yang Penyerapan Tenaga Kerjanya Ditopang oleh Sektor Pertanian Memiliki Tingkat Ketahanan Pangan yang Lebih Kuat?
type: item
description: The agricultural sector as a buffer for food supply also contributes the largest workforce in Indonesia. However, low income and high poverty in farming households have raised questions regarding the condition of food security in areas where most of majority of the population are farmers. To examine this, the research uses the variable percentage of farmers per total worker from BPS and the Food Security Index (IKP) score from the National Food Agency in 416 districts in Indonesia from 2020 to 2022. Through Generalized Least Square (GLS) estimation, a significant negative correlation was found between the percentage of farmers and the IKP score. Every percentage increase in the number of farmers by 1% will be accompanied by a decrease in the IKP score of 0.107 points under ceteris paribus conditions. In short, the research results show that districts with a greater percentage of farmers and poor people from the agricultural sector, higher wages for agricultural labor and less rice production, will have lower level of food security. On the other hand, districts with high GRDP, large populations, higher rice consumption costs, lower meat consumption costs, and many poor people targeted by the Non-Cash Food Assistance program will have a higher level of food security. In relation to this matter, poverty reduction measures in districts where most of the workforce comes from the agricultural sector need to be accelerated to increase food security.
creator: Gusti Aditya Andika
rights: Copyright (c) 2025 Gusti Aditya Andika http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1842
ending page: 1856
doi: 10.25157/ma.v11i2.17822

Komparasi Profitabilitas Petani Anggota P3A Subur Estu, Desa Rembes, Kecamatan Bringin Terhadap Bantuan P3-TGAI
type: item
description: This study aims to analyse the comparative profitability before and after receiving assistance from the Acceleration of Water Use Improvement Irrigation (P3-TGAI) Program for farmers who are members of P3A Subur Estu in Rembes Village, Bringin District. The research was conducted from November to December 2024. The research method used was survey with census sampling of 52 P3A members. The data used in this study are primary data and secondary data. Primary data were obtained from interviews, observations, and documentation. Secondary data were obtained from P3A member data and related literature studies. The analysis method used is quantitative descriptive analysis which aims to determine the condition of the business based on financial aspects. Quantitative descriptive analysis includes analysis of production costs, revenue analysis, income, and profitability before and after getting P3-TGAI assistance. The profitability results were compared using paired t test analysis. The results showed that the characteristics of respondents totalling 52 farmers, the majority were between 51-60 years old (35%), male (79%), and had a high school education level (50%). Most respondents had farming experience for 21-30 years (37%) with an average land area of 4,500 m2. The results showed that before receiving assistance, the average total production cost was Rp. 19,135,439, revenue of Rp. 50,723,077, average income of Rp 31,587,638, and average profitability of 165%. After receiving assistance, the average total cost was Rp. 19,567,113, revenue was Rp. 72,475,000, average income was Rp. 52,907,887, and average profitability was 270%. It is known that the average profitability of farming increased from 165% to 270% after receiving P3-TGAI assistance or an increase of 105%. The analysis results showed that there was a significant difference before and after receiving P3-TGAI assistance.
creator: Saffana Zahra Paramitha
creator: Siswanto Imam Santoso
creator: Kustopo Budiraharjo
rights: Copyright (c) 2025 Saffana Zahra Paramitha, Siswanto Imam Santoso, Kustopo Budiraharjo http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1857
ending page: 1868
doi: 10.25157/ma.v11i2.17828

Analisa Kehilangan Hasil Produksi Usahatani Kentang
type: item
description: Potatoes is known to have good prospects and potential to be developed in order to spur food diversification programmes. Potato production in Indonesia is increased by an average approximately around 2.34% each year. Garut Regency is one of the district in West Java Province that produces potatoes in Indonesia. One of the areas in Garut that produces potatoes is Sarimukti Village. However, potato production in Garut Regency experiences fluctuations in production due to food loss in potato farming. This research aims to find out how much is food loss in potato farming and the causes of food loss as well as farmers characteristics that influence the food loss in Sarimukti Village, Pasirwangi District, Garut Regency. This research uses the quantitative descriptive method with interview and observation techniques to 55 farmers. Results The results showed that there was a loss of potato yield with an average of 2091,8 kg/ha at the production level. Moreover, there is an influence between the production factors used by Sarimukti Village farmers and the potato yield loss that occurs.potato yield loss that occurs.
creator: Luthfi Zakaria Drajat
creator: Trisna Insan Noor
creator: Erna Rachmawati
creator: Zumi Saidah
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1869
ending page: 1879
doi: 10.25157/ma.v11i2.17829

Pengaruh Partisipasi Anggota terhadap Keberhasilan Koperasi (Suatu Kasus di Koperasi Produsen Sinar Jagung Priangan, Kecamatan Nagreg, Kabupaten Bandung)
type: item
description: The success of cooperative is the primary goal of every cooperative business entity. One factor that influences this is the active participation of members in the cooperative. The lack of member participation often becomes an issue, even though the success of cooperative greatly depends on the extent of member participation in supporting the activities and operations of the cooperative. This research aims to determine the level of success of the cooperative and the extent to which member participation influences the success uses a survey method involving 73 cooperative members selected using the proportionate stratified random sampling technique. The data analysis technique used is multiple linear regression analysis. The results show that the level of member participation falls within the high criteria with a percentage of 78,95%, and the success level of the KSJP cooperative is in the good category with percentage of 79,15%. The independent variables consist of member meetings, capital contributions, cooperative supervision, and service utilization cooperative, while the dependent variable is the success of the cooperative. The research results indicate that the success of the cooperative can be explained by the variables of member participation in meetings, member participation in capital contributions, member participation in supervision and cooperative services by 56,5%, while 43,5% is explained by other variables not examined in this study. Simultaneously, the variables of member meetings, capital contributions, cooperative supervisions, and service utilization significantly affect the success of KSJP, while partially, only service utilization significantly affects the success of the cooperative.
creator: Ilham Dwi Fathoni
creator: Tuti Karyani
creator: Sara Ratna Qanti
rights: Copyright (c) 2025 Ilham Dwi Fathoni http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1880
ending page: 1889
doi: 10.25157/ma.v11i2.17831

Manajemen Risiko dalam Bisnis Peternakan: Manajamen Risiko Produksi dan Teknis di Chiken Gendut Farm
type: item
description: Chicken Gendut Farm is a farm that focuses on breeding broiler chickens. During the production period, this farm had the most significant problems, such as disease attacks, poor-quality Day-Old Chicken (DOC), and extreme weather that could cause death in chickens. This study aims to 1) Identify sources of production risk at Chicken Gendut Farm, 2) Analyse the level of production risk opportunities, risk impacts, and risk maps, and 3) Formulate appropriate risk handling strategies for Chicken Gendut Farm. The data analysis methods used were Fishbone analysis, Z-Score, and Value at Risk (VaR). The results showed that Chicken Gendut Farm identified sources of production risk caused by internal and external business factors. Risk mapping shows four risks in quadrant I: poor air or temperature in the cage, disease attack, extremely hot weather, and poor DOC quality. Risk management strategies that Chicken Gendut Farm can carry out are preventive strategies, such as increasing worker discipline in cage management, separating sick chickens, maintaining cage cleanliness, limiting access in and out of the cage, and spraying disinfectant spray for people who enter the cage.
creator: Okka Putra Pratama
creator: Ifan Rizky Kurniyanto
creator: Dian Eswin Wijayanti
rights: Copyright (c) 2025 Okka Putra Pratama, Ifan Rizky Kurniyanto, Dian Eswin Wijayanti http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1890
ending page: 1900
doi: 10.25157/ma.v11i2.17848

Analisis Tren Komoditas Jagung di Jawa Timur
type: item
description: Corn (Zea mays L.) is a strategic commodity in East Java, playing a crucial role in food security, feed industries, and the local economy. This study analyzed the trends in harvested area, production, and productivity of corn over the past 30 years (1994–2023) and examined the effect of harvested area on production. The results showed a consistent decline in harvested area, averaging 11,679 hectares annually, from 1,138,359 hectares in 1994 to 755,071 hectares in 2023. This decline was primarily driven by land-use changes for non-agricultural purposes and climate variability. Corn production, on the other hand, remained stable and increased from 3,041,768 tons in 1994 to 4,429,459 tons in 2023, supported by productivity improvements from 2.67 tons/ha in 1994 to 6.06 tons/ha in 2022. Forecasting up to 2028 projected a further decline in harvested area to 890,326 hectares, while production and productivity were expected to increase to 6,110,082 tons and 6.60 tons/ha, respectively. Regression analysis revealed a positive effect of harvested area on production, with a regression coefficient of 1.062. However, the contribution of harvested area was only 3% (R² = 0.03), indicating that other factors, such as agricultural technology and inputs, were more significant in determining production outcomes. This study highlighted the importance of protecting agricultural land, advancing technology adoption, and providing farmer training to maintain production stability. Policy support and diversification of corn-based products were also identified as critical strategies to enhance the sector’s competitiveness.
creator: Hanan Kusuma Wiratama
creator: Edy Prasetyo
creator: Hery Setiyawan
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1901
ending page: 1911
doi: 10.25157/ma.v11i2.17853

Kajian Faktor yang Memengaruhi Efisiensi Teknis Perkebunan Kelapa Sawit Rakyat di Kecamatan Bandar Pulau Kabupaten Asahan Propinsi Sumatera Utara
type: item
description: The technical efficiency of smallholder oil palm plantations is a reflection of the farmers' ability to coordinate the use of inputs to obtain the desired output. This study aims to determine the value of technical efficiency and factors that influence the technical efficiency of smallholder oil palm plantations. The research area was determined purposively on the grounds that it is a sub-district area that has the largest area of smallholder oil palm plantations in Asahan Regency as the regency area that has the largest area of oil palm plantations in North Sumatra Province. The research sample was determined by quota sampling of 150 samples originating from two villages, namely Gonting Malaha Village and Padang Pulau Village, each with 75 samples. The data analysis method used Data Envelopment Analysis and Censored Tobit Regression Analysis for data on the management of smallholder oil palm plantations during 2023. From the results of the study, it was found that the majority (81.33%) of smallholder oil palm plantations were not technically efficient, with an average technical efficiency value of 0.9782. Factors that significantly influence technical efficiency are gender, age, farming experience, number of productive crops cultivated, distance from the farmer's residence to the input market, farmer experience applying organic fertilizer, experience participating in farmer organizations, and experience using information and technology facilities related to farm management. Meanwhile, factors such as education level, family size, type of seed used, and access to credit by farmers have no significant effect on technical efficiency.
creator: Jones T. Simatupang
creator: M. Akbar Siregar
creator: Mhd. Buhari Sibuea
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1912
ending page: 1923
doi: 10.25157/ma.v11i2.17856

Penerapan Bauran Pemasaran Agrowisata Jeruk Dekopon di Mupu Jeruk Kota Bandung
type: item
description: Agrotourism is an alternative form of tourism that utilizes Indonesia’s natural wealth, such as agriculture, plantations, livestock, and forestry, as attractions for tourists. The number of visitors to Mupu Jeruk agrotourism has fluctuated, tending to stagnate with an average value of 0.0006%. This indicates the need for an effective marketing strategy, especially through the application of marketing mix models. This study aims to describe the implementation of the 7P marketing mix and to identify the 7P marketing mix variables which need improvement. In this study, the researcher used descriptive analysis with a qualitative approach and a case study method. The result shows that (1) The product strategy includes the availability of an orange-picking attraction for visitors and two additional facilities, namely a restaurant and a café. (2) The cost-based pricing strategy applied is still quite affordable for visitors. (3) The location strategy is good because of strategic location and easy access. (4) Promotional strategies via social media still need to be improved and promotional discounts on tourist prices must be consistently carried out. (5) By having a training process and providing appropriate SOPs to employees, the services and employee skills are rated well by visitors. (6) The service process planning consumer convenience, with various payment methods. (7) Mupu Jeruk supports consumer activities well, as seen from the physical facilities including toilets and mushola, but Mupu Jeruk needs to improve their parking area and also add signs in the entrance.
creator: Ikhsan Ardiansyah
creator: Eti Suminartika
creator: Sulistyodewi Nur Wiyono
creator: Rani Andriani Budi Kusumo
rights: Copyright (c) 2025 Ikhsan Ardiansyah, Eti Suminartika, Sulistyodewi Nur Wiyono, Rani Andriani Budi Kusumo http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1924
ending page: 1931
doi: 10.25157/ma.v11i2.17870

Analisis Preferensi Konsumen Industri terhadap Selada Hidroponik Produksi Kebun Bertani Agro Farm Kota Semarang
type: item
description: The purpose of this study was to analyze the preferences of industrial consumers and to analyze the effect of price, quality, availability, type of processed product, sales turnover, and taste on consumer preferences of the hydroponic lettuce industry produced by Kebun Bertani Agro Farm, Semarang City. The research method used was a survey. The study was conducted in October - November 2024 in Mijen District, Semarang City. The determination of the research location was carried out purposively. The data collection method was carried out by interview using a closed questionnaire on a Likert scale. The sampling method used a census sampling technique, namely industrial consumers who had become regular customers of Bertani Agro Farm. The number of respondents used was 43 industrial consumers consisting of 18 kebab MSMEs, 5 food stalls, 5 catering, and 15 restaurants. The types of data used were primary and secondary. Data analysis used data tabulation calculations and analyzed using the SPSS program. The data analysis methods used were conjoint analysis and multiple linear regression. The test analysis used was the classical assumption (Shapiro-Wilk normality, linearity, multicollinearity, and heteroscedasticity) and hypothesis testing. Based on the research results, it was found that the most important attributes in order were price, availability, and quality, with a combination of product attributes that industrial consumers consider most for hydroponic lettuce is that it has a price of IDR 25,000, lettuce quality with green leaves, no holes and has a shelf life of ≤ 3 days, and availability that exceeds demand. Having a significance value of the t-test and F-test of less than 0.05, indicating that both partially and simultaneously all X variables have a significant effect on industrial consumer preferences. The adjusted R square value is 0.976, which means that 97.6% of the variation or change in consumer preferences is explained by the variables and the rest is not…
creator: Putri Rizkia Amanda
creator: Mukson Mukson
creator: Agus Setiadi
rights: Copyright (c) 2025 Putri Rizkia Amanda http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1932
ending page: 1944
doi: 10.25157/ma.v11i2.17899

Persepsi Petani terhadap Sumber Risiko pada Usahatani Padi Sawah di Kecamatan Sungai Kakap
type: item
description: Rice is one of the leading commodities in the food crop sub-sector which is being widely developed in line with the current increasing national food needs. Efforts to enhance rice production are frequently impeded by different agricultural risks. The farming sector's vulnerability to weather, climate, pest and disease issues, volatility in input and output prices, market possibilities, limited capital, and farmer management make optimal production efforts difficult to achieve. This condition has an impact on farmers' perceptions in the decision-making process for rice farming in the future. The individual characteristics of farmers also mean that perceptions in responding to the risks of farming are often different between other farmers. This study seeks to investigate farmers' opinions of lowland rice farming risks and to examine the relationship between farmer characteristics and perceptions of lowland rice farming risks in Sungai Kakap District. Data was gathered using interviews, questionnaires, and observations. This study employs quantitative descriptive methods including interval class analysis and Spearman Rank correlation. The results indicate that farmers in Sungai Kakap District exhibited negative perceptions toward the risk of lowland rice farming. Other from that, farmer factors such as education level, farming experience, and wealth have a major impact on the perception of risk in lowland rice cultivation in Sungai Kakap. Therefore, to reduce farmers' unfavorable perceptions of the dangers of lowland rice farming, it is vital to manage risks effectively and develop farmers' knowledge and skills in lowland rice farming.
creator: Muhammad Adriyansyah
creator: Dewi Kurniati
creator: Maswadi Maswadi
rights: Copyright (c) 2025 Dewi Kurniati http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1945
ending page: 1958
doi: 10.25157/ma.v11i2.17904

Pola Tanam Usahatani dan Nilai Ekonomi Air pada Kecamatan Lumajang
type: item
description: Water is the most important part in cultivating plants, the availability of water is a source of agricultural support so that agricultural plants grow optimally. However, there is a scarcity of water supply in Lumajang sub-district, to meet the water needs of the land, farmers have built pump wells to distribute water to the land to meet the needs of rice and corn crops. This needs to be taken into account due to high operational costs, so calculating the economic value of pump well irrigation water is important. Researcher's objectives (1) What is the economic value of pump well model irrigation water. (2) What factors influence the economic value of pump well model irrigation water. The research area chosen by Lumajang District was carried out using the method Purposive sampling and methods Proportionate Stratifield Random Sampling. Research Methods use descriptive and quantitative methods. Analytical tools use analytics Residual Imputation Approach (RIA) and Multiple Linear Regression analysis. The results of the RIA analysis of the economic value of pump model irrigation water in the dry season are the value of water in these 3 areas for cultivating corn and rice plants, in the dry season the operational costs for irrigating rice plants have a high volume of water, so farmers use water efficiently. Multiple linear regression analysis of factors influencing the economic value of pump irrigation water, Education (X1) has a significant effect with a coefficient of - 242.837, has a real negative effect on the economic value of pump irrigation water, and total income (X2) has a significant effect with a coefficient of 0.175, meaning it has a real positive influence on the economic value of pump irrigation water
creator: Ilham Hasan
creator: Mohammad Rondhi
creator: Joni Murti Mulyo Aji
rights: Copyright (c) 2025 Ilham Hasan, Mohammad Rondhi, Joni Murti Mulyo Aji http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1959
ending page: 1966
doi: 10.25157/ma.v11i2.17917

Pendapatan dan Kesejahteraan Petani Padi di Kawasan KP2B Kecamatan Abung Timur Kabupaten Lampung Utara
type: item
description: The increasing conversion of agricultural land, especially rice fields, has become a particular concern for the government considering rice as the staple food of the community. Based on this, the government is striving to minimize land conversion by establishing sustainable food agricultural protection areas (KP2B), as rice fields have the potential to improve farmers' welfare. This study aims to analyze the income from rice farming, the income of rice farming households, and the welfare level of rice farming households in Merbau Mataram District, South Lampung Regency. This research uses a survey method. The research location was deliberately chosen in the Abung Timur District, North Lampung Regency, as one of the districts with the largest rice harvest area in North Lampung Regency and is a KP2B area. The respondents in this study are rice farmers. The selection of respondents, 75 rice farmers, used a random sampling technique (system random sampling). The data analysis used includes income analysis, R/C, and household welfare analysis based on the criteria of Sajogyo (1997), BPS (2014), and expenditure share. The research results indicate that the income from rice farming in the sustainable food agriculture area (KP2B) in the Abung Timur District, with a land area of 0.56 ha, amounts to Rp 29,297,079.20 per year. Rice farming is a profitable and viable business unit with an R/C value of 3.49. Meanwhile, the income of rice farmer households in the sustainable food agriculture area (KP2B) in Abung Timur District amounts to Rp 48,016,257.28 per year. The share of income from total rice farming (on-farm) is 61.01 percent, income from outside rice farming (off-farm) is 17.93 percent, and non-agricultural income (non-farm) is 21.05 percent. Based on the welfare classification by Sajogyo, the Central Statistics Agency 2014, and the expenditure share of the welfare level of rice farmers in the sustainable food agriculture area (KP2B) of Abung Timur District, they are cla…
creator: Saskia Susanti Haros
creator: Muhammad Irfan Affandi
creator: Ktut Murniati
rights: Copyright (c) 2025 Saskia Susanti Haros, Muhammad Irfan Affandi http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1967
ending page: 1978
doi: 10.25157/ma.v11i2.17919

Analisis Volatilitas Harga Daging Sapi di Kota Bandung : Pendekatan ARCH-GARCH
type: item
description: Fluctuating beef prices in Bandung City have an impact on economic stability. Therefore, the government is expected to form various efforts as an anticipation in maintaining beef price stability. There are parameters that need to be considered in the formation of these efforts, namely by analyzing the periods that affect price movements based on the calculation of price volatility values from ARCH-GARCH modeling. The purpose of this study is to determine the model and volatility value of beef prices, and to analyze the periods that affect the volatility value of beef prices. This research was conducted using secondary time series data obtained through a sequential survey method of beef commodity price samples for the period January 2017 to December 2024 in Bandung City. The appropriate model in calculating beef price volatility is GARCH(1,1) with an ARCH coefficient value of 0.464415 or relatively small compared to the GARCH coefficient of 0.607130, so that the volatility value of beef prices tends to increase when the variance value in the previous period is large. The factors that influence the movement of beef prices in Bandung City include the month of Ramadan and Eid al-Fitr, the imposition of restrictions on community activities due to Covid-19, and disease outbreaks that infect beef cattle, especially foot and mouth disease (FMD). Considering that most of the consumers in Bandung are middle to upper class and tourists visiting the city, the local government needs to pay attention to the beef supply at the city level.
creator: Bening Maria Syafaa
creator: Andre Rivianda Daud
creator: Cecep Firmansyah
rights: Copyright (c) 2025 Bening Maria Syafaa, Andre Rivianda Daud, Cecep Firmansyah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1979
ending page: 1988
doi: 10.25157/ma.v11i2.17928

Pengaruh Brand Image, Harga dan Kualitas Produk Terhadap Brand Loyalty Kecap Bango
type: item
description: The decline in Kecap Bango's Top Brand Index over recent years highlights the need for evaluating the factors influencing brand loyalty. This study aims to analyze the impact of brand image, price, and product quality on the brand loyalty of Kecap Bango. Data were collected through a survey of 80 respondents who are consumers of Kecap Bango at Toko X, Cirebon, and analyzed using multiple linear regression methods. The results indicate that brand image and price significantly influence brand loyalty, while product quality does not have a significant effect. Simultaneously, brand image, price, and product quality collectively have a positive impact on brand loyalty. These findings emphasize the importance of strengthening brand image and setting competitive pricing in building brand loyalty, ultimately supporting the enhancement of Kecap Bango's brand performance.
creator: Iqbal Nurrahman
creator: Hesty Nurul Utami
creator: Eti Suminartika
creator: Zumi Saidah
rights: Copyright (c) 2025 Iqbal Nurrahman http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1989
ending page: 1998
doi: 10.25157/ma.v11i2.17939

Kesiapan Finansial Petani Kelapa Sawit dalam Peremajaan Kebun (Replanting) (Studi Kasus di Desa Sukamulya, Kecamatan Singkup, Kabupaten Ketapang)
type: item
description: The purpose of this study is to analyze the income of oil palm farming, as well as to analyze the level of economic ability of oil palm farmer households in replanting. The sample in this study was farmers taken from Sukamulya Village as many as 64 respondents. The data analysis method used is quantitative analyzed using Microsoft Excel. The results of the study show that oil palm farmers are economically able to finance oil palm replantation. However, 21 year-old oil palm farmers have not been able to meet the needs of their farmers until the crop produces with 54% economic capacity. This is because 24 year-old Swiss coconut farmers have a higher income outside of agriculture (Non-Farm), which is 49% compared to income from oil palm. Thus, it can be concluded that the income outside of agriculture of oil palm farmers is very helpful for farmers to meet household needs.
creator: Ayuk Sudarwati
creator: Jajat Sudrajat
creator: Shenny Oktoriana
rights: Copyright (c) 2025 Ayuk Sudarwati http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 1999
ending page: 2006
doi: 10.25157/ma.v11i2.17986

Produktivitas dan Pendapatan Usahatani Jagung di Desa Sei Beras Sekata, Kecamatan Sunggal, Kabupaten Deli Serdang
type: item
description: Corn is one of the food crop commodities in the agricultural sector that is widely cultivated by farmers in Indonesia. Corn is included in the National food group which is the main staple food after rice so it is called a buffer for National food security. This research aims to analyze land productivity and corn farming income/Ha/MT in Sei Beras Sekata Village, Sunggal District, Deli Serdang Regency. The research methods used were observation, interviews and questionnaires. The data analysis used is productivity and income analysis. The results of the research show that the productivity of corn farming in Sei Beras Sekata Village, Sunggal District, Deli Serdang Regency is 6 tons//Ha/MT and the average level of corn farming income per hectare is IDR 9,627,123.
creator: Maryanti Sitohang
creator: Mai F Fernando Nainggolan
creator: Cyprianus P.H Saragi
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2007
ending page: 2013
doi: 10.25157/ma.v11i2.17987

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Tanaman Hias Sukulen di Cactiae Kota Semarang
type: item
description: ABSTRACT This research was conducted in September-October 2024 at Cactiae, Semarang City. The objective of this research is to determine the characteristics of succulent plant consumers and to analyze the influence of the marketing mix, including product, price, distribution, promotion, process, people, and physical evidence, on the purchasing decisions of succulent plants at Cactiae, Semarang City. The research location was purposively selected due to the declining sales problem at Cactiae, Semarang City. The research method used was a case study. The sampling method used was accidental sampling with a total of 208 respondents. The respondents' criteria were consumers who had purchased succulent plants at Cactiae, Semarang City at least once online. Data collection was conducted online by distributing QR codes that directed respondents to fill out a questionnaire through Google Forms. The data used were primary and secondary data. The data analysis methods used were descriptive analysis and multiple linear regression analysis. Multiple linear regression analysis was conducted using SPSS 26.0. The results of this study show that the majority of consumers at Cactiae, Semarang City are female, have a bachelor's degree, are aged 21-30 years, work as private employees, and have 4-6 family members. The marketing mix aspects, including product, price, distribution, promotion, process, people, and physical evidence, have a simultaneous influence on purchasing decisions. The marketing mix aspects, including distribution, process, and people, have a partial influence on purchasing decisions. The coefficient of determination is 28.6%.
creator: Deangelo Revano Worang
creator: Hery Setiyawan
creator: Kustopo Budiraharjo
rights: Copyright (c) 2025 Deangelo Revano Worang http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2014
ending page: 2025
doi: 10.25157/ma.v11i2.17993

Pola Kemitraan dan Pendapatan Peternak di KPT Maju Sejahtera Kecamatan Tanjung Sari Kabupaten Lampung Selatan
type: item
description: The purposes of this research are to: ascertain the pattern, mechanisms, rights and responsibilities, and evaluation of partnerships carried out by KPT Maju Sejahtera; analyze the income of both partner and non-partner cattle breeders; in addition to analyze the variables influencing breeders choices to form partnerships. The research location was chosen purposively, taking into account that KPT Maju Sejahtera has been running a partnership program since 2017 and that South Lampung District is one of the population centres or beef cattle areas in Lampung Province. About 66 participants were chosen at random to participate in the research as respondents. The months of January through February in 2024 were used for data collection. The analysis method used to answer the first purpose was descriptive qualitative analysis; farming business analysis was used to answer the second; and binary logistic regression analysis was used to answer the third. The results showed that KPT Maju Sejahtera and IACCB had formed an agribusiness operational cooperation patternship pattern. The evaluation results of the partnership established between IACCB and KPT Maju Sejahtera showed that the partnership was going well in accordance with the agreed cooperation agreement. The average income for livestock business in Tanjung Sari sub-district was IDR 19.906.090,91 for partners and IDR 14.820.030,30 for non partner breeders. Breeders’ decisions to partner are influenced more positively by factors like age, education, and income.
creator: Fahriza Anjaya Jazim
creator: Erlina Rufaidah
creator: Yaktiworo Indriani
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2026
ending page: 2039
doi: 10.25157/ma.v11i2.17998

Faktor-faktor yang Memengaruhi Alih Fungsi Lahan Pertanian di Kabupaten Serang Menggunakan Geographically Weighthed Regression (GWR)
type: item
description: Land is an important natural resource in production, but its availability is limited amidst increasing demand due to population growth and economic activity. Serang Regency, with its strategic geographical position, is experiencing conversion of agricultural land to housing, industry, and infrastructure sectors, causing a decrease in the area of paddy fields from 48,925 hectares in 2015 to around 46,000 hectares in 2023. This study analyzes the factors that influence the conversion of agricultural land in Serang Regency using the Geographically Weighted Regression (GWR) method, focusing on the variables of population growth, number of industries, and agricultural productivity. The results showed that the largest land conversion occurred in Pabuaran, Baros, Mancak, Ciruas, and Tanara sub-districts. The results of GWR modeling of the relationship between population and agricultural land conversion show a positive value, indicating that the increase in agricultural land conversion is not only influenced by population. The number of industries shows a negative coefficient value, with the highest influence occurring in sub-districts in the eastern region of Serang Regency. Land productivity has a positive and significant effect on agricultural land conversion in all sub-districts. Therefore, policies that support increased agricultural productivity are needed to reduce the rate of agricultural land conversion.
creator: Faujatul Hasanah
creator: Nurhana Jafaruddin
rights: Copyright (c) 2025 Faujatul Hasanah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2040
ending page: 2047
doi: 10.25157/ma.v11i2.18010

Pengaruh Viral Marketing dan Brand Ambassador Boyband SEVENTEEN Terhadap Minat Beli Susu UHT Indomilk di Kota Jakarta Pusat.
type: item
description: This study aims to analyze the influence of viral marketing, the use of boyband SEVENTEEN as a brand ambassador, and consumer characteristics such as age, gender, and education level on the purchase intention of Indomilk UHT milk products in Central Jakarta. The research was conducted online from November to December 2024, with respondents residing in Central Jakarta through social media platforms. The research method employed is a survey method. The sampling technique used is purposive sampling with a sample size of 100 respondents based on specific criteria. The data analysis method used is descriptive quantitative analysis with multiple linear regression analysis. The results indicate that the respondent characteristics are predominantly from the age group of 17-24 years, female consumers, and those with a high school education. The findings show that the main variables (Viral Marketing and Brand Ambassador) and control variables (Age, Gender, and Education Level) have both simultaneous and partial effects on the purchase intention of Indomilk UHT milk in Central Jakarta
creator: Nurahma Amelia Salsabilla
creator: Joko Mariyono
creator: Migie Handayani
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2048
ending page: 2058
doi: 10.25157/ma.v11i2.18021

Motivasi Perajin Gula Kelapa Cetak di Desa Pageraji Kecamatan Cilongok Kabupaten Banyumas
type: item
description: Pageraji Village in Cilongok Sub-district was the center of coconut sugar production in Banyumas Regency. The mould coconut sugar industry in Pageraji Village was facing a decline in the number of penderes due to the high risk of accidents and low income that does not meet the District Minimum Wage (UMK). However, crafters continue to run their businesses due to economic pressure and motivation to fulfill their needs. This study aims to 1) analyze the driving and inhibiting factors of crafters in running a moulded coconut sugar business, and 2) determine the closeness of the relationship between internal and external factors that influence the motivation of crafters in Pageraji Village. The research was conducted using a survey method in Pageraji Village, Cilongok District, Banyumas Regency. The focus of this study was to examine the motivation of moulded coconut sugar crafters in Pageraji Village. Respondents were selected through simple random sampling, resulting in a sample of 119 individuals. The data were analyzed using instrument testing, descriptive analysis, likert scale, and spearman rank correlation analysis. The results show that income, market security, and business continuity are the main motivating factors for moulded coconut sugar crafters in Pageraji Village running their businesses. There are no inhibiting factors that are considered to hinder the moulded coconut sugar business activities, only the risk factor of the crafters when extracting sap and the attachment of the crafters to middlemen, which are considered neutral as inhibiting factors. Family dependents and market security have the strongest correlation with the motivation of moulded coconut sugar crafters in Pageraji Village (correlation coefficient of 0.98), followed by age and risk (0.76), and income and business continuity (0.52).
creator: Gwynend Dena Assyahry
creator: Ratna Satriani
creator: Sunendar Sunendar
rights: Copyright (c) 2025 Gwynend Dena Assyahry, Ratna Satriani, Sunendar Sunendar http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2059
ending page: 2063
doi: 10.25157/ma.v11i2.18036

Analisis Preferensi Konsumen Rumah Tangga terhadap Gula Merah di Kecamatan Suruh Kabupaten Semarang
type: item
description: The study aimed to analyze household consumer characteristics, consumer preferences and the most considered attributes in coconut sugar purchasing decisions in Suruh District, Semarang Regency. The research was conducted in December 2024-Januari 2025 in Suruh District, Semarang Regency. The research method used was survey with quantitative descriptive approach. The sampling method used was non probability sampling with accidental sampling technique through 96 household consumer respondents who met the criteria. The data sources used in this research were primary and secondary data. Primary data was from questionnaire interviews while secondary data from documentation and relevant supporting data. The data analysis used was descriptive analysis which explains characteristics of respondents and conjoin analysis to analyze consumer preferences and the most considered attributes by household consumers in coconut sugar purchasing decisions. The respondents’ characteristics refers to household consumers, known that 34.38% were 40-49 years old, 29.17% have 4 family members, 31.25% have latest education at high school level, 38.54% work as housewives, 50% of household income was Rp2.500.001-Rp5.000.000 per month, 72.92% of the amount coconut sugar consumption was 1-2 kilograms/month with total average of 1.36 kilograms/month, and 39.58% coconut sugar consumption expenditure was Rp10.001-Rp20.000 per month with total average of Rp27.697,92 per month. Household consumers' preferences for coconut sugar were they like coconut sugar with price of Rp19.000-Rp22.000/kilogram, brown in color, has sweet taste, 1 kilogram/package size, and the shape was half-sphere coconut shell. The most important attributes considered by household consumers for coconut sugar were taste, price, color, size, and shape.
creator: Anisa Rahmadani
creator: Suryani Nurfadillah
creator: Kustopo Budiraharjo
rights: Copyright (c) 2025 Anisa Rahmadani http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2064
ending page: 2073
doi: 10.25157/ma.v11i2.18043

Risiko Produksi Usahatani Jagung di Lahan Kering Kabupaten Karanganyar
type: item
description: Maize is a strategic commodity with growing demand; however, domestic productivity faces challenges due to the limited availability of high-quality seeds, fertilizers, and other production inputs. Analyzing production risk in maize farming is essential for identifying factors contributing to yield uncertainty. This study examines the factors influencing maize production risk in dryland farming in Karanganyar Regency using a multiple linear regression model with the heteroscedasticity approach by Just and Pope, based on a sample of 60 farmers. The results indicate that the production risk of maize in Karanganyar's dryland areas, as reflected by a coefficient of variation of 24.08%, is relatively low. Production risk is significantly influenced by fertilizer application and labor input. Phonska, SP-36, and urea fertilizers have a notable impact that helps mitigate production risk. Additionally, labor input is crucial in determining crop yields, with greater labor availability correlating with lower production risk for farmers. In contrast, maize seeds, land area, organic fertilizers, and pesticides insignificantly affect production risk. These findings highlight the importance of effective agricultural input management, particularly the selection of appropriate fertilizers and labor optimization, in reducing uncertainty in maize production.
creator: Restie Novitaningrum
creator: Dinar Wahyuningrum
creator: Liska Simamora
creator: Nur Indah Cahyaningtyas
creator: Levana Masitajasmin Putri
creator: Avivah Rahmaningtyas
creator: Muhammad Luthfie Fadhilah
creator: Irma Fauziah
rights: Copyright (c) 2025 Restie Novitaningrum, Dinar Wahyuningrum, Liska Simamora, Nur Indah Cahyaningtyas, Levana Masitajasmin Putri, Avivah Rahmaningtyas, Muhammad Luthfie Fadhilah, Irma Fauziah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2074
ending page: 2082
doi: 10.25157/ma.v11i2.18045

Analisis Determinan Kinerja Karyawan pada PT. HATNI di Desa Tlogo Sadang, Paciran, Kabupaten Lamongan
type: item
description: In the competitive fishing industry, employee performance is the main factor in maintaining the productivity and competitiveness of the company. PT. HATNI, a fishery product processing company in Tlogo Sadang, Paciran, Lamongan, faces challenges in maintaining the quality and quantity of its production. This study aims to analyze factors that affect employee performance, including work ability, education level, work motivation, leadership style, job satisfaction, work environment, work loyalty, and work discipline. The method used was a quantitative approach with a survey of 60 employees selected using the purposive sampling technique, and data analysis was carried out by multiple regression using SPSS version 25. The results of the study show that all of these factors have a positive and significant influence on employee performance, with work loyalty and work discipline as the most dominant variables. In addition, a conducive work environment and an effective leadership style also increase employee motivation and satisfaction. The F test shows that independent variables simultaneously have a significant effect on employee performance, with an Adjusted R Square value of 77.6%, which means that most of the variations in employee performance can be explained by these factors. Therefore, PT. HATNI is advised to improve training programs, improve the motivation system, and create a better work environment to encourage employee productivity in a sustainable manner.
creator: Ghin Uzdah Marinda
creator: Mubarokah Mubarokah
creator: Gyska Indah Harya
rights: Copyright (c) 2025 Ghin Uzdah Marinda, Mubarokah -, Gyska Indah Harya http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2083
ending page: 2092
doi: 10.25157/ma.v11i2.18048

Analisis Pengaruh Ekuitas Merek terhadap Keputusan Pembelian Susu Oat Merek Oatside oleh Mahasiswa Universitas Diponegoro
type: item
description: Oatside brand oat milk is a plant-based animal product alternatives (PBAPAs) that are still very popular among the public because it offers many benefits for the health of the body and the environment without reducing the delicious taste of consuming milk. This study aimed to analyze the purchasing decision making process that influence of brand equity which includes brand awareness, brand association, quality perception, and brand loyalty on the consumer decision in purchasing Oatside brand oat milk on students university of Diponegoro. This research was conducted from November to December 2024. The research method used was the survey method. The sampling method used was accidental sampling. The sample size was determined using Issac and Michael so that have a 269 respondents were taken. The data collected consisted of primary data through interviews based on G-form questionnaires, meanwhile secondary data were obtained from various relevant literature sources. The data analysis method was descriptive analysis and statistical analysis using logistic regression analysis. The result at this research showed that simultaneously brand awareness, brand associations, perceived quality and brand loyalty have significant effect on purchase decisions. The factors of brand loyalty that have a partially significant effect on purchasing decisions on students university of Diponegoro.
creator: Hesty Wahyu Ningrum
creator: Hery Setiyawan
creator: Edy Prasetyo
rights: Copyright (c) 2025 Hesty Wahyu Ningrum, Hery Setiyawan, Edy Prasetyo http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2093
ending page: 2099
doi: 10.25157/ma.v11i2.18050

Pengaruh Terpaan Media Sosial Tiktok terhadap Minat Berkebun pada Followers @mini_garden12
type: item
description: Social media exposure is a condition in which individuals are exposed to information from social media such as Tiktok and can influence individual behavior including the formation of gardening interest. Gardening interest is a feeling of liking or being interested in doing gardening activities. This study aims to describe and analyze the effect of Tiktok social media exposure on gardening interest in @mini_garden12 followers. The research was conducted from October to December 2024 with the Tiktok account @mini_garden12 as the research location. The research method used is a survey with a quantitative approach. The research sample was determined by purposive sampling and taken by quota sampling with a total of 161 respondents. Data collection was carried out by distributing questionnaires and documentation. The data obtained were analyzed descriptively and quantitatively using multiple linear regression tests. The results showed that the level of media exposure, namely duration, frequency, and attention, was categorized as very high and the level of interest in gardening was categorized as high. The independent variables of duration, frequency, and attention with the control variables of age, gender, education, residence, and type of smartphone operating system simultaneously affect interest in gardening. The variables of frequency, attention, and residence have a partial effect on interest in gardening while the variables of duration, age, gender, education, residence, and type of smartphone operating system have no partial effect. The independent variables and control variables influence the interest in gardening on Tiktok @mini_garden12 followers by 59.8% which is classified as quite strong and the rest is influenced by other variables.
creator: Bella Puspitasari
creator: Joko Mariyono
creator: Hery Setiyawan
rights: Copyright (c) 2025 Bella Puspitasari http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2100
ending page: 2112
doi: 10.25157/ma.v11i2.18054

Analis Risiko Produksi Komoditas Melon Hidroponik di PT Turrima Agro Mass Kecamatan Gemolong Kabupaten Sragen
type: item
description: Melon production at PT Turrima Agro Mass fluctuates. This condition causes losses, the company needs to handle the risks that occur. This study aims to analyze the risk of melon production, risk events and agents and strategies for handling melon production risks. This study was conducted in November 2024, at PT Turrima Agro Mass, Sragen Regency. The location was determined purposively with the consideration that the company is engaged in agriculture and is located in an area that has horticultural crop production, one of the superior commodities of which is hydroponic melon. The research method used is a case study. The sample collection method uses purposive respondents consisting of 14 people as key informants. Data collection techniques are observation and interviews. Data analysis uses the Coefficient of Variation (CV) and the House of Risk (HOR) method. The results of the study are that the risk level at PT Turrima Agro Mass is classified as high with a CV of 19.17%. HOR Phase 1 identified 14 risk events and identified 14 risk sources. The priority sources of risk obtained are increased pests and diseases, extreme weather changes, leaves and stems attacked by pests and diseases, and suboptimal handling of pests and diseases. The risk management strategy obtained 7 strategies, namely the implementation of the Integrated Pest and Disease Control (PHPT) system, following weather developments and preparing mitigation, improving the quality of the workforce, optimizing melon land sanitation, determining the planting calendar according to weather and climate patterns, collaboration and exchange of information, selecting quality seeds.
creator: Farhan Ghassani
creator: Hery Setiyawan
creator: Migie Handayani
rights: Copyright (c) 2025 Farhan Ghassani http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2113
ending page: 2122
doi: 10.25157/ma.v11i2.18055

Faktor-faktor yang Memengaruhi Produksi Hasil Tangkapan Ikan dengan Menggunakan Alat Tangkap Gillnet di Kelurahan Kampung Nelayan
type: item
description: The dominant fishing gear operated by fishermen in Kampung Nelayan Village is a gillnet. Fishing with gillnets to be optimal needs to pay attention to the production factors used. The purpose of this study is to find out the factors that affect the production of fish catches using gillnets in Kampung Nelayan Village, Tungkal Ilir District, Tanjung Jabung Barat Regency. The method used in this research is a survey, a sampling method using purposive sampling based on the criteria, namely gillnet fishermen who use 0-5 GT boats and are still actively fishing with the number of samples used is 41 fishermen. The data analysis used is multiple linear regression. The results of the study show that cumulatively all the factors used have a significant influence on the production of catches, but partially the factors that affect the production of fish catches using gillnet fishing equipment are only the length of the net, the height of the net, the size of the net and the distance of the fishing area, while the strength of the machine and the length of soaking the net do not have a significant influence on the production of fish catches with using gillnet fishing gear in the Kampung Nelayan Village.
creator: Nadilla Nurcholifah
creator: Akmal Akmal
creator: M Hariski
creator: Afriani H
creator: Nahri Idris
creator: Rizky Janatul Magwa
rights: Copyright (c) 2025 Nadilla Nurcholifah, Akmal Akmal, M Hariski, Afriani H, Nahri Idris, Rizky Janatul Magwa http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2123
ending page: 2128
doi: 10.25157/ma.v11i2.18062

Analisis Faktor-faktor yang Memengaruhi Volume Pembelian Beras IR 64 di Kecamatan Trucuk, Kabupaten Klaten
type: item
description: Trucuk District has a heterogeneous socio-economic structure, with the majority of people working in the agriculture, trade, and service sectors. This condition has a direct influence on rice consumption patterns, especially in choosing the type of rice consumed. Therefore, an analysis of the factors that influence the volume of IR 64 rice purchases in this area is important to understand the dynamics of rice consumption and market needs in more depth. The purpose of this study was to analyze the factors that influence the volume of IR 64 rice purchases in Trucuk District, Klaten Regency and to determine the influence of each factor on the volume of IR 64 rice purchases. This study was conducted in December 2024 in Trucuk District, Klaten Regency. The research method used a survey method. The analysis method used multiple linear regression analysis. Based on the results of the study, the average rice purchase volume was 7.2 kg/month, the average income was IDR 1,499,000/month, and the price of rice ranged from IDR 14,000/kg to IDR 18,000/kg. Simultaneously, income, number of family members, and price affect the volume of IR 64 rice purchases. Based on partial results, it is known that income, number of family members, and price affect the volume of IR 64 rice purchases.
creator: Tri Aryanto
creator: Siswanto Imam Santoso
creator: Kustopo Budiraharjo
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2129
ending page: 2139
doi: 10.25157/ma.v11i2.18079

Analisis Transmisi Harga Cabai Merah Keriting (Capsicum annuum L.) di Provinsi Kepulauan Bangka Belitung
type: item
description: ABSTRACT Curly red chili (Capsicum annum L.) is a horticultural commodity whose production, availability and price affect inflation and the national economy including in Bangka Belitung. Fluctuations in the price of curly red chili often vary depending on the amount of availability and the number of needs for curly red chili in the community. The price dynamics that occur in the market between marketing institutions for curly red chili commodities in the Bangka Belitung Islands Province are quite interesting to study. This study aims to analyze the transmission of curly red chili prices starting from producers, wholesalers to consumers. The research method is secondary time series data for 5 years (2019-2023) with Asymmetric Error Correction Model (AECM) analysis. The results of the study show that the transmission of curly red chili prices between institutions in the Bangka Belitung Islands Province runs symmetrically. This study shows the importance of efficient marketing distribution chains and price stability policies in order to maintain the stability of curly red chili prices in Bangka Belitung
creator: Sucy Wikrawardana
creator: Fournita Agustina
creator: Evahelda Evahelda
rights: Copyright (c) 2025 Sucy Wikrawardana http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2140
ending page: 2152
doi: 10.25157/ma.v11i2.18080

Analisis Faktor-faktor yang Memengaruhi Produktivitas Kelapa Sawit Rakyat Pola Swadaya di Desa Sungai Daka Kecamatan Sungai Laur Kabupaten Ketapang
type: item
description: The purpose of this study is to analyze the factors that affect the productivity of smallholder oil palm in the self-help pattern in Sungai Daka Village, Sungai Laur District, Ketapang Regency. The method used in the study is a descriptive research method with a quantitative approach that is analyzed using a multiple linear regression model. The data sources used in this study are primary data and secondary data. The place of this research was taken deliberately (purposive), namely a self-help pattern oil palm plantation in Sungai Daka Village, Sungai Laur District, Ketapang Regency. The results of the study showed that simultaneously independent variables consisting of the number of plants, plant age, NPK fertilizer, organic fertilizer, pesticide and labor had a positive and significant influence on the productivity of self-help pattern oil palm in Sungai Daka Village, Sungai Laur District, Ketapang Regency. Meanwhile, the results of the partially tested data analysis concluded that NPK fertilizers and organic fertilizers had a real effect on the productivity of self-help pattern palm oil, while the number of plants, plant age, pesticides and labor had no real effect on the productivity of self-help pattern oil palm in Sungai Daka Village, Sungai Laur District, Ketapang Regency.
creator: Antonius Boby
creator: Wanti Fitrianti
creator: Shenny Oktoriana
rights: Copyright (c) 2025 Antonius Boby, Wanti Fitrianti, Shenny Oktoriana http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2153
ending page: 2165
doi: 10.25157/ma.v11i2.18082

Analisis Profitabilitas Usaha Penggilingan Padi di UD Dadi Mulyo Kabupaten Jepara
type: item
description: Rice milling plays a crucial role in maintaining rice quality and business profitability. UD Dadi Mulyo, which has focused on glutinous rice production since 2021, faces various economic and market challenges affecting its sustainability. This study aims to analyze production costs, revenue, income, and the profitability of the rice milling business at UD Dadi Mulyo, Jepara Regency. The findings are expected to provide valuable insights for the company to evaluate its business performance and make strategic decisions. The research was conducted from November to December 2024 using a case study approach. The research location was purposively selected because UD Dadi Mulyo shifted its focus from regular rice to glutinous rice in 2021 due to declining demand for regular rice. Data analysis includes calculating production costs, revenue, income, and profitability ratios, including Gross Profit Margin (GPM), Net Profit Margin (NPM), and Return on Investment (ROI). The results were compared with bank deposit interest rates and industry standards using a one-sample t-test. The study found that the business has a higher ROI than bank deposit interest rates, but its GPM and NPM remain below industry standards. The one-sample t-test confirmed that the business's profitability is lower than the industry average in terms of GPM and NPM. These findings provide insights for the company to improve cost efficiency and marketing strategies to enhance business profitability.
creator: Luqmanul Hakim. S. Nasution
creator: Agus Setiadi
creator: Suryani Nurfadillah
rights: Copyright (c) 2025 Luqmanul Hakim. S. Nasution, Agus Setiadi, Suryani Nurfadillah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2166
ending page: 2178
doi: 10.25157/ma.v11i2.18088

Pengaruh Bauran Pemasaran 7P Terhadap Loyalitas Konsumen Pembelian Tanaman Hias Philodendron di PT. Berkah Melano Indonesia
type: item
description: PT. Berkah Melano Indonesia operates in the buying and selling of ornamental plants, particularly philodendron plants, which are frequently repurchased. This study aims to analyze consumer loyalty levels and the impact of the 7P marketing mix on consumer loyalty in purchasing philodendron ornamental plants at PT. Berkah Melano Indonesia. The research was conducted at PT. Berkah Melano Indonesia, located in Cigugur Girang, Bandung. The study employed a case study method, with a sample of 100 respondents selected using quota sampling. The data analysis method used the consumer loyalty pyramid, which consists of switcher buyers, habitual buyers, satisfied buyers, liking the brand, and committed buyers, along with multiple linear regression analysis. The results indicate a high level of consumer loyalty, with 83.5% committed buyers, 83% liking the brand, 94% satisfied buyers, 76% habitual buyers, and 46% switcher buyers. The variables of product, price, place, people, and income partially influence consumer loyalty in purchasing philodendron ornamental plants at PT. Berkah Melano Indonesia. However, process and physical evidence do not have a partial impact on consumer loyalty in purchasing philodendron ornamental plants at the company. A recommendation for future research is to further examine the influence of process and physical evidence to determine whether these two variables consistently do not affect consumer loyalty. Additionally, the company should continue to maintain product quality, affordable pricing, easy platform access, enhanced promotions, and employee responsiveness in assisting consumers.
creator: Raddin Syabania Permata Dewi
creator: Joko Mariyono
creator: Siswanto Imam Santoso
rights: Copyright (c) 2025 Raddin Syabania Permata Dewi http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2179
ending page: 2191
doi: 10.25157/ma.v11i2.18111

Analisis risiko Rantai Pasok Crude Palm Oil Menggunakan Metode House of Risk (Studi Kasus di PTPN IV Regional II Pagar Merbau)
type: item
description: This study aimed to analyze the level of risk, risk events and risk agents, and risk mitigation strategies for the CPO supply chain at PTPN IV Regional II Pagar Merbau, Pagar Merbau District, Deli Serdang Regency, North Sumatra Province. This research was conducted from September 23 to October 18, 2024, at the Pagar Merbau Palm Oil Mill KSO PTPN IV Regional II Pagar Merbau II Village, Pagar Merbau District, Deli Serdang Regency, North Sumatra Province. The research method used in this study was a case study with quantitative descriptive analysis. The coefficient of variation (CV) method was used to measure the level of production risk. The SCOR method was used to describe the basic supply chain process of CPO products. The HOR phase 1 method was used to identify and assess risk events and risk agents. The HOR phase 2 method was used for risk evaluation and for analyzing mitigation strategies for CPO supply chain risk agents that had been prioritized. The results showed that the level of risk, based on the coefficient of variation for production quantity, was classified as very high at 28.67%. The results of risk identification revealed 17 risk events, 16 risk agents, and 7 priority risk agents with the highest ARP values that needed to be handled improper production target planning (A1), lack of accuracy in human resources (A2), uncertainty in the yield of FFB in the core plantation (A3), non-routine maintenance and untimely overhaul implementation (A10), damaged core roads in the plantation that disrupted FFB delivery (A4), excessive use of shells as fuel (A11), and leakage of stewing equipment due to worn liners (A8). The results identified 8 mitigation strategies to reduce 7 priority risk agents was reviewing the production target plan (PA1), improving roads to facilitate FFB delivery (PA5), enhancing the supervision system and job training for human resources (PA2), conducting regular maintenance audits (PA4), increasing FFB purchases from third parties (PA3), p…
creator: Rangga Adi Prayoga
creator: Wiludjeng Roessali
creator: Suryani Nurfadillah
rights: Copyright (c) 2025 Rangga Adi Prayoga, Wiludjeng Roessali, Suryani Nurfadillah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2192
ending page: 2205
doi: 10.25157/ma.v11i2.18122

Pengaruh Bauran Pemasaran Terhadap Minat Beli Melalui Sikap pada Anggota Potensial Community Supported Agriculture Seni Tani, Kota Bandung
type: item
description: Seni Tani is the first urban agriculture social enterprise in Bandung City that adopts the Community Supported Agriculture (CSA) system, connecting consumers with farmers directly. Although there is an increasing trend in the amount of vegetable consumption in Bandung City in 2019-2023, the number of consumers who subscribe to the Seni Tani CSA program is still relatively low. However, when viewed from the number of Seni Tani Instagram followers, it is very high to become a potential members of CSA Seni Tani. This study aims to analyze the influence of 7P’s marketing mix on purchase intention through attitudes in potential members of CSA Seni Tani. This research used a quantitative research design with a questionnaire survey approach. This study used a sample of 100 people obtained through convenience sampling. The data analysis technique used in this study is a path analysis test using the SPSS version 25 program. The results of this study indicate that the marketing mix strategy is proven to have a positive and significant influence on purchase intention through attitudes of potential members. Attitude has a positive and significant direct influence on purchase intention, while the marketing mix does not have a direct influence on purchase intention, but through the mediating variable in the form of attitude.
creator: Nindya Kintan Maharani
creator: Agriani Hermita Sadeli
rights: Copyright (c) 2025 Nindya Kintan Maharani, Agriani Hermita Sadeli http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2206
ending page: 2215
doi: 10.25157/ma.v11i2.18126

Pengaruh Brand Image, Digital Marketing, dan Celebrity Endorsement Terhadap Keputusan Pembelian Produk XYZ di DKI Jakarta
type: item
description: Purchasing decisions is a process that consumers go through in selecting and buying a product after considering various alternatives that can be influenced by several factors, such as brand image, digital marketing, and celebrity endorsement. The purpose of this study is to analyze the partial and simultaneous influence of brand image, digital marketing, and celebrity endorsement on consumers purchasing decision of XYZ in Jakarta. This research was conducted online in November – December 2024. A descriptive survey method with a quantitative approach was employed, with a purposive sampling of 120 respondents determined using the Lemeshow formula, allowing for a 9% margin of error. Data was collected using a close-ended questionnaire with a Likert scale, distributed online via Google Forms though Instagram and X. The analytical tools used in this research is IBM SPSS Statistics. This study indicate that brand image has a significant and positive influence on purchasing decisions, as shown by a regression coefficient of 0.463, a t-value of 3.411 (>1.98), and a significance level of 0.001 (<0.05). Digital marketing has a positive bun insignificant influence on purchasing decisions, as shown by a regression coefficient of 0.123, a t-value of 0.718 (<1.98), and a significance level of 0.474 (>0.05). Celebrity endorsement has a significant and positive influence on purchasing decision, as indicated by a regression coefficient of 0.426, a t-value of 4.467 (>1.98), and a significance level of 0.000 (<0.05). Brand image, digital marketing, and celebrity endorsement have a simultaneous influence of 47,5%, as shown by the F-test significance level of 0.000 (<0.05) and an Adjusted R2 value of 0.475.
creator: Rachel Angelica Putri Marpaung
creator: Siswanto Imam Santoso
creator: Hery Setiyawan
rights: Copyright (c) 2025 Rachel Angelica Putri Marpaung http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2216
ending page: 2229
doi: 10.25157/ma.v11i2.18151

Tingkat Adopsi Inovasi Pemasaran Digital pada Pelaku Agribisnis Olahan Limbah Kelapa di Kecamatan Cimerak Kabupaten Pangandaran
type: item
description: The problem that is the centre of attention in agribusiness development is the effort to accelerate the process of technological innovation, both a new innovation and modification of the agribusiness system, then transform it into the basis for the development of the agribusiness. The purpose of this study was to analyse the level of adoption of digital marketing innovations in coconut waste processed agribusiness actors in Cimerak District, Pangandaran Regency. This research uses quantitative research design with survey method. The analysis used was descriptive analysis and inferential analysis. The results showed that the level of adoption of digital marketing innovations in coconut waste processed agribusiness actors in Cimerak District, Pangandaran Regency was high. In addition, the adoption of digital marketing innovations is also influenced by several variables, namely education, income, and accessibility of agribusiness actors. An increase in these variables will increase the speed of processed coconut waste agribusiness actors in adopting digital marketing innovations.
creator: Perdi Setiawan
creator: Iwan Setiawan
creator: Lucyana Trimo
creator: Hepi Hapsari
rights: Copyright (c) 2025 perdi setiawan, iwan setiawan, lucyana trimo, hepi hapsari http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2230
ending page: 2238
doi: 10.25157/ma.v11i2.18157

Analisis Kinerja Keuangan Perusahaan Perkebunan Kelapa Sawit: PT. Sinar Mas Agro Resources and Technology Tbk. (SMART)
type: item
description: Around 85% up to 90% of the world's total palm oil production is produced from Indonesia and Malaysia. PT. Sinar Mas Agro Resources and Technology Tbk (SMART) is a public company that has been listed on the IDX since 1992. The objectives of this study are (1) Describe the brief profile of PT. SMART Tbk.; (2) Analyze the development of financial performance; and (3) Analyze the financial health of the company. The study analyzed descriptive and financial ratios. The results of the study showthat palm oil productivity at PT. SMART Tbk. amounted to 5.5 tons/ha/year, with total CPO and kernel production of 3.8 million tons or around 613.4 thousand tons/year. The trade conflict between the United States and China and non-tariff barriers from the European Union are one of the factors causing the decline in CPO production. PT. SMART Tbk. Net sales increased from 2017 to 2021 and reached a record high of IDR 57 trillion in 2021. Netsales decreased in 2019, but there was an increase in net profit to Rp 898.6 billion. Average NPM value of 3.24/year and average ROI value of 4.20/year; average CR value of 1.33/year and average QR value of 0.86/year; while the average DAR value is 61.04/year and the average DER value is 158.03/year.
creator: Dennis Wara Hermiandra
creator: Rahayu Relawati
rights: Copyright (c) 2025 dennis wara hermiandra, Rahayu Relawati Relawati http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2239
ending page: 2250
doi: 10.25157/ma.v11i2.18162

Analisis Pendapatan dan Faktor-faktor Sosio-Ekonomi yang Memengaruhi Pendapatan Usahatani Padi Penerima Manfaat Embung di Desa Brani, Kecamatan Sampang , Kabupaten Cilacap
type: item
description: Rice is the staple crop of Indonesian society. Irrigation is very important in lowland rice farming because lowland rice plants require sufficient water for their growth. Brani Village is the only village in Sampang District, Cilacap Regency where a reservoir was built in 2021. The aim of farming is to seek maximum profits by minimizing costs. This research aims to analyze income and socio-economic factors that influence rice farming in Brani Village which benefits from the village reservoir. This research was carried out in Brani Village, Sampang District, Cilacap Regency. This research sample was taken deliberately with the criteria of farmers receiving benefits from the Brani Village reservoir. Data analysis uses income analysis, rc ratio and UOP-CDPF. The results of the analysis show that the average income per ha per planting season is IDR 23,125,096.11, the rc ratio value is 2.9 and the factors that have a real influence on profits are education, land area and insecticide prices.
creator: Ivan Akmal Nur
creator: Fathmi Aqinna Rifqia
creator: Affiatin Rahmah
rights: Copyright (c) 2025 ivan akmal nur, fathmi aqinna rifqia, affiatin rahmah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2251
ending page: 2260
doi: 10.25157/ma.v11i2.18170

Persepsi Pedagang Bahan Pokok Terhadap Penggunaan QRIS di Pasar Tradisional Pucang Anom Surabaya
type: item
description: Advancing technology has enabled the creation of safer and more efficient payment systems, such as mobile application payments via QRIS (Quick Response Code Indonesian Standard). QRIS usage is not only applied in modern markets but has also been implemented in traditional markets. With the adoption of QRIS across various sectors, including traditional markets, it is expected to bring significant changes to transaction patterns that are typically cash-based. Despite its implementation, not all traders in traditional markets adopt QRIS technology due to limited knowledge and understanding of the technology and concerns about the security of digital payments. Therefore, the objective of this study is to analyze traders' perceptions of QRIS usage in traditional markets. This study will involve a sample of 75 respondents who are staple goods traders in Pucang Anom traditional market in Surabaya. The factors to be examined include ease of use, perceived benefits, credibility, and frequency of use. The results will be analyzed using the Structural Equation Model-Partial Least Square (SEM-PLS) method. By analyzing these factors, this study aims to provide a deeper understanding of the interest in using QRIS among staple goods traders in Pucang Anom traditional market. It is also hoped that this research will offer insights for policy development and more effective educational strategies to encourage QRIS adoption among traders in traditional markets, especially in the Pucang Anom area of Surabaya.
creator: Fitri Anggraini
creator: Dona Wahyuning Laily
creator: Isti Khomah
rights: Copyright (c) 2025 Fitri Anggraini http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2261
ending page: 2267
doi: 10.25157/ma.v11i2.18175

Analisis Trend dan Kontribusi Sektor Pertanian pada Produk Domestik Regional Bruto Provinsi Sulawesi Barat
type: item
description: This study aimed to 1). analyze the trend of Gross Regional Domestic Product (GRDP) in the agricultural sector of West Sulawesi, 2). analyze the contribution of each agricultural subsector to the formation of GRDP in the agricultural sector of West Sulawesi, 3). analyze the contribution of each district to the formation of GRDP in the agricultural sector of West Sulawesi during of 2014-2023. This study was carried out in 1st-14th January 2025 using secondary data for research methods. The data used in this study is the time series data of GRDP in the agricultural sector of West Sulawesi during 2014-2023 sourced from the publications of the Badan Pusat Statistik (BPS). The data analysis method used to analyze the first purpose is the least squares method. Meanwhile, to analyze the second and third purpose, the calculation contribution between the total GRDP of each district or the total GRDP of agricultural subsector and the total GRDP of the agricultural sector of West Sulawesi during 2014-2023. The results of the study show the increasing GRDP in the agricultural sector for each year. Some potential subsectors or those with low contributions require alternative strategies such as agricultural modernization, agricultural intensification, and agricultural diversification.
creator: Wulan Aryanti
creator: Titik Ekowati
creator: Mukson Mukson
rights: Copyright (c) 2025 Wulan Aryanti http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2268
ending page: 2279
doi: 10.25157/ma.v11i2.18181

Analisis Perilaku Konsumen Cokelat Vicco di Kabupaten Jember
type: item
description: One of the main commodities that become the superior of the plantation sector is cocoa. The Covid-19 outbreak has an impact on Vicco's chocolate sales turnover at the Indonesian Coffee and Cocoa Research Center. This study aims to analyze: (1) the profile of respondents and the purchasing decision-making process; (2) the level of consumer satisfaction with Vicco Chocolate.. This research was conducted in Indonesian Coffee and Cocoa Research Center. The selection of this location was done purposively with the consideration that Vicco Chocolate is one of the Counverture chocolate products produced in Jember Regency. The type of research method chosen is descriptive analytical. Determination of sample size was calculated using the Slovin formula with 96 respondents. Data were analyzed using descriptive analysis, Customer Satisfaction Index (CSI), and Importance Performance Analysis (IPA). The results show that (1) the majority of Vicco Chocolate consumers are female with an age range of 17-25 years, domiciled in Jember, the last education level they have is High School (SMA), works as a student, and has an average income average per month < Rp 1.500.000,-; (2) the consumer satisfaction index as measured by CSI is 77.86%, meaning that the majority of consumers are satisfied with the overall performance of the outlet;
creator: Nurul Fathiyah Fauzi
creator: Sugesti Dwi Aprillia
rights: Copyright (c) 2025 Nurul Fathiyah Fauzi, Sugesti Dwi Aprillia http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2280
ending page: 2292
doi: 10.25157/ma.v11i2.18183

Pengaruh Modal Sosial dan Dukungan Kelembagaan Terhadap Tingkat Keberdayaan Petani Kakao di Wilayah Sekitar Pertambangan Kabupaten Bulungan
type: item
description: Empowered farmers have the capacity to make choices, access resources, and increase income which in turn can improve their livelihoods. Therefore, the level of empowerment of farmers is crucial to ensure the sustainability of their businesses and to overcome challenges such as unpredictable agricultural conditions. In addition to the importance of farmers' empowerment level, it is also necessary to pay attention to factors that can support the creation of farmers' empowerment in running their business. This study aims to analyze the influence of social capital and institutional support on the level of empowerment of cocoa farmers in the area around mining in Bulungan Regency, especially farmers assisted by PT Pesona Khatulistiwa Nusantara (PKN). The approach used in this research is descriptive quantitative with a case study method. Respondents were determined based on the census method of 108 cocoa farmers assisted by PT PKN. Data were analyzed using descriptive analysis techniques and multiple linear regression. The results showed that there is a simultaneous influence of social capital, and institutional support on the level of farmer empowerment. Partial test results of social capital has a significant influence on the level of farmer empowerment (0.037), with an average value indicating that farmers have a fairly good social network consisting of institutional networks, trust, cooperation and norms. However, institutional support did not show a significant effect on the level of farmer empowerment (0.267), which is due to the mismatch of policies with farmers' needs, lack of coordination between institutions, and limited assistance resources. These findings indicate the importance of strengthening social capital and improving institutional support to strengthen farmer empowerment. Some concrete efforts suggested to improve farmer empowerment include adjusting policies to farmers' needs and strengthening cocoa farmers' social networks.
creator: Iwan Suryatno
creator: Iwan Setiawan
creator: Eka Purna Yudha
rights: Copyright (c) 2025 Iwan Suryatno http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2293
ending page: 2302
doi: 10.25157/ma.v11i2.18184

Analisis Profitabilitas Usahatani Padi (Oryza sativa L) di Kecamatan Pucakwangi Kabupaten Pati
type: item
description: This research aimed (1) to analyze the income of rice farmers in Pucakwangi District, Pati Regency, (2) to analyze the profitability of rice farming in Pucakwangi District, Pati Regency, and (3) to analyze the influence of land cost factors, labor wages, seed prices, fertilizer prices, pesticide prices, production quantities, and selling prices on the income gained by farmers in Pucakwangi District, Pati Regency. This research was held in May – June 2024 in Pucakwangi District, Pati Regency. The selection of research locations was based on data from Badan Pusat Statistik (2023) which showed that Pucakwangi District is the second largest rice producer among districts in Pati Regency. The research method used was a survey method with a sample size of 100 farmers. Data collection was carried out by distributing questionnaires to be filled in by respondent farmers and by conducting direct interviews. The data analysis methods used include income analysis, profitability analysis, and multiple linear regression analysis. The research results showed; (1) the average production costs incurred by rice ,farmers was equal to IDR2.963.631/0,28 ha/MT or IDR10.691.023/ha/MT, (2) the average revenue obtained by rice farmers was equal to IDR12.105.214/0,28 ha/MT or IDR44.050.314/ha/MT, (3) the average net income obtained by rice farmers was equal to IDR9.141.583/0,28 ha/MT or IDR33.359.291/ha/MT, (4) the average profitability of rice farming was equal to 308% (5) there were significant differences between the income of rice farmers and the MSEs of Pati Regency, (6) there were a significant difference between the profitability of rice farming and the BRI credit interest rate, (7) land costs, labor wages, seed costs, fertilizer costs, pesticide costs, selling prices, and the amount of production simultaneously influenced farmers' income, and (8) land costs, fertilizer costs, production quantities, and selling prices partially significally influenced farmers' income, and (9) labor wag…
creator: Nur Maulinda Fatmah
creator: Agus Setiadi
creator: Titik Ekowati
rights: Copyright (c) 2025 Nur Maulinda Fatmah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2303
ending page: 2320
doi: 10.25157/ma.v11i2.18191

Analisis Fluktuasi Harga Daging Sapi di Provinsi Jawa Timur Periode 2019-2023
type: item
description: Fenomena naik dan turunnya harga daging sapi di pasar lokal tidak terlepas dari berbagai faktor, sehingga diperlukan upaya identifikasi faktor-faktor tersebut sebagai bahan pertimbangan dalam pengambilan kebijakan. Tujuan dari penelitian ini untuk mengetahui tingkat fluktuasi harga daging sapi dan faktor-faktor yang berpengaruh terhadap fluktuasi harga daging sapi di Provinsi Jawa Timur pada periode 2019-2023. Penelitian ini menggunakan metode analisis model ARCH/GARCH dan VAR/VECM. Analisis model ARCH/GARCH digunakan untuk menganalisis fluktuasi harga daging sapi di Jawa Timur, sedangkan VAR/VECM digunakan untuk menganalisis faktor-faktor yang berpengaruh terhadap perubahan harga daging sapi di Jawa Timur. Variabel yang diuji meliputi harga daging sapi di Jawa Timur, harga daging ayam (sebagai barang substitusi), harga beras (sebagai barang komplementer), indeks harga daging dunia, inflasi, suku bunga, dan nilai tukar rupiah. Hasil penelitian menunjukkan bahwa harga daging sapi di Jawa Timur pada periode 2019-2023 termasuk dalam kategori low volatility. Faktor yang memengaruhi perubahan harga daging sapi di Jawa Timur secara signifikan pada jangka pendek adalah harga daging ayam, indeks harga daging dunia, dan inflasi; sedangkan pada jangka panjang yang signifikan memengaruhi perubahan harga daging sapi di Jawa Timur adalah harga daging ayam dan inflasi.
creator: Amam Amam
creator: Mochammad Wildan Jadmiko
creator: Pradiptya Harsita Harsita
creator: Amir Sofwan Alwafa
rights: Copyright (c) 2025 Amam Amam http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2321
ending page: 2330
doi: 10.25157/ma.v11i2.18193

Analisis Tingkat Penerapan Good Agricultural Practices (GAP) Terhadap Usaha Tani Sawi Di Kecamatan Delta Pawan
type: item
description: Good Agricultural Practice, or GAP for short, is a set of guidelines for good and correct mustard plant cultivation that emphasizes safety, health, and community welfare while aiming for high productivity, high-quality products, maximum profit, and environmental friendliness. In this instance, the author wishes to investigate "Analysis of the Level of Implementation of Good Agricultural Practices on Mustard Farming in Delta Pawan District, Ketapang Regency" in light of the aforementioned statement. The goal of this study was to ascertain, through analysis, the extent to which Good Agriculture Practices (GAP) are being used to mustard cultivation in Noble New Village and the factors that impact the decision to implement GAP. On the cultivation of mustard in Noble New Village, as well as the elements that impact the decision to implement Good Agriculture Practices (GAP) in this area.The sociodemographics of the degree of Good Agricultural Practice (GAP) application and the factors influencing farmers' decisions to implement GAP mustard farming in Mulia Baru village, Ketapang Regency, were analyzed using binary logistic regression and descriptive statistical analysis of percentage. According to the study's findings, age and farming experience are the two factors that significantly influence farmers' decisions to adopt GAP, while land acreage, family dependents, and educational attainment are not major factors.
creator: Wahris Tursadi Akbar
creator: Maswadi Maswadi
creator: Dewi Kurniati Kurniati
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2331
ending page: 2339
doi: 10.25157/ma.v11i2.18208

Risiko Produksi pada Usahatani Kelapa (Cocos Nucifera) di Kecamatan Teluk Pakedai
type: item
description: This study aims to understand the level of production risk faced by coconut farmers and the factors influencing production risk in coconut farming in Teluk Pakedai District. Therefore, this study takes a sample of 67 farmers. The research employs both qualitative and quantitative approaches. The qualitative analysis is used to describe and explain the conditions and phenomena occurring in the study, while the quantitative analysis is used as a tool to analyze the factors affecting production using the Just and Pope model. Additionally, the level of production risk faced by coconut farmers is identified using the Coefficient of Variation (CV).The results of the analysis show that the production risk level of coconut farmers in Teluk Pakedai District is relatively low, with a coefficient of variation (CV) value of 0.46, indicating that coconut production is relatively stable. Furthermore, the variables of land area, farmer’s age, farming experience, number of family dependents, and seedlings do not have a significant effect on coconut production. However, labor has a significant influence on the production risk of coconut farming in Teluk Pakedai District.
creator: Sagita Arviana
creator: Eva Dolorosa
creator: Anita Suharyani
rights: Copyright (c) 2025 sagita arviana, Eva Dolorosa, Anita Suharyani http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2340
ending page: 2346
doi: 10.25157/ma.v11i2.18215

Peran Gereja dalam Pemberdayaan Ekonomi Jemaat Melalui Pertanian: Studi pada GKS Jemaat Pamalar
type: item
description: Poverty remains a persistent issue that continues to attract the attention of various parties, including the church. As a social and spiritual institution, the church has a strategic role in empowering the economy of its congregation. This study aims to analyze the role of the Sumba Christian Church (GKS) Pamalar Congregation in congregational economic empowerment through the "Kebun Jemaat" program, an agriculture-based initiative. This research employs a qualitative method with a descriptive approach. Data were collected through participatory observation and in-depth interviews with church leaders and congregation members involved in the program. The findings indicate that the "Kebun Jemaat" program contributes to improving the congregation's economy by utilizing church members' land for cultivating horticultural crops, such as tomatoes and chili peppers, which are then processed into value-added products. The success of this program is supported by factors such as active involvement of the church and congregation, resource availability, and support from the government and related organizations. However, the program also faces several challenges, including land limitations due to temporary land loans, low congregation participation in crop maintenance, and a lack of capital for further business development. Therefore, more sustainable strategies are needed, such as securing permanent land ownership and enhancing congregation members' skills in agricultural business management. This study confirms that the church can play a crucial role in congregational economic empowerment through approaches based on local potential and community involvement.
creator: Desy A. Sitaniapessy
creator: Marten U. Nganji
rights: Copyright (c) 2025 Desy A. Sitaniapessy http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2347
ending page: 2352
doi: 10.25157/ma.v11i2.18232

Analisis Fluktuasi Harga Daging Ayam Broiler di Provinsi Jawa Timur Periode 2019-2023
type: item
description: Broiler chicken is one of the strategic livestock commodities in Indonesia, because in addition to being easily obtained by the public, the price of broiler chicken meat is relatively affordable. This study aims to analyze the fluctuation of broiler chicken meat prices and analyze the factors that influence the fluctuation of broiler chicken meat prices in East Java Province. The analysis in this study uses the ARCH / GARCH method to analyze the level of fluctuation and uses the VAR / VECM model to analyze the factors that influence the fluctuation of chicken meat prices in East Java Province. The research variables include the price of broiler chicken meat in East Java Province, the price of rice (as a complementary good), the price of eggs (as a substitute good), the world meat price index, inflation, the rupiah exchange rate, and interest rates. The results of the study indicate that the fluctuation of broiler chicken meat prices in East Java Province in the 2019-2023 period is included in the low category. The results of the short-term estimation show that there are no variables that have a significant effect on the fluctuation of broiler chicken meat prices, while the results of the long-term estimation show that the variables that have a significant effect on changes in broiler chicken meat prices in East Java Province are the price of rice, the price of eggs, the world meat price index, inflation, the rupiah exchange rate, and interest rates.
creator: Pradiptya Ayu Harsita
creator: Mochammad Wildan Jadmiko
creator: Amam Amam
creator: Antoni Ahmad Yusuf Kartanegara
rights: Copyright (c) 2025 Amam Amam http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2353
ending page: 2365
doi: 10.25157/ma.v11i2.18237

Preferensi Konsumen terhadap Sifat Organoleptik dan HargaTelur Asin Original dan Oregano (Plectanthrus amboinicus SPRENG)
type: item
description: Eggs are functional foods that are always available in every home, considering their nutritional content and practicality of serving. However, duck eggs are still constrained in consumption because of their sharp, eggy smell. This study aims to determine consumer preferences for the organoleptic properties of original and oregano-salted eggs (Plectanthrus amboinicus SPRENG). Data were obtained through an organoleptic test questionnaire to 85 respondents. Data analysis used an independent sample t-test. The results showed that original and oregano-salted eggs had the same preferences for the color of the egg yolk and egg white. The texture of oregano-salted eggs differs from that of the original salted eggs. The taste of egg yolk and egg white differs greatly from original salted eggs and oregano salted eggs. Oregano-salted eggs have a better taste than oregano-salted eggs. The most prominent difference is that the aroma of oregano-salted eggs no longer smells eggy. It is very preferred by consumers.
creator: Ristina Siti Sundari
creator: Budhi Wahyu Fitriadi
creator: Reny Hidayati
rights: Copyright (c) 2025 Ristina Siti Sundari, Budhi Wahyu Fitriadi, Reny Hidayati http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2366
ending page: 2374
doi: 10.25157/ma.v11i2.18241

Analisis Faktor-faktor yang Memengaruhi Volume Penjualan Herbisida Glifosat Posat di PT Hibrida Jaya Utama, Kota Semarang
type: item
description: Glyphosate herbicide was a type of chemical pesticide that was widely used to eradicate weeds in various fields, not only in agriculture. This research was conducted at PT Hibrida Jaya Utama, Semarang, Central Java. The purpose of this study was to identify the factors that affected the sales volume of glyphosate Posat herbicide at PT Hibrida Jaya Utama and analyze the factors that influenced the sales volume of glyphosate Posat herbicide at PT Hibrida Jaya Utama. The method of determining the location was done intentionally. The research method used was the case study method. The primary data used were the results of interviews with resource persons at PT Hibrida Jaya Utama, and the secondary data used were sales data from Posat and prices from Posat and Roundup in 2020-2024. The data analysis method used multiple linear regression analysis. The results of multiple linear regression analysis showed that product prices and competitor prices had a negative effect on the sales volume of Posat glyphosate herbicide. Product price did not significantly affect the sales volume of Posat glyphosate herbicide.
creator: Alfina Intan
creator: Agus Setiadi
creator: Hery Setiyawan
rights: Copyright (c) 2025 alfina intan, Agus Setiadi, Hery Setiyawan http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2375
ending page: 2384
doi: 10.25157/ma.v11i2.18245

Pengaruh Marketing Mix 7P Terhadap Kepuasan Konsumen Buah Lokal (Studi Kasus di Istana Buah Sultan Agung Semarang)
type: item
description: ABSTRACT This research aimed to determine the influence of product, price, place, promotion, people, process, and physical evidence on local fruit consumer satisfaction at Istana Buah Sultan Agung. The method used in this research was quantitative with case studies. The choice of research location was carried out purposively with the consideration that Istana Buah Sultan Agung was one of the largest fruit shops in the city of Semarang. The data source in this research was primary data originating from the sample, namely visitors to the Istana Buah. Data collection was carried out using interview techniques by distributing questionnaires to 160 respondents. The data analysis used in this research was multiple linear regression analysis. The results of this research showed that the variables 1) product had no significant effect on consumer satisfaction, 2) price had no significant effect on consumer satisfaction, 3) place had a significant effect on consumer satisfaction, 4) promotion had no significant effect on consumer satisfaction, 5) people had a significant effect on consumer satisfaction, 6) process had no significant effect on consumer satisfaction, 7) physical evidence had no significant effect on consumer satisfaction, 8) place and people variables partially influenced customer satisfaction at Istana Buah Sultan Agung, Semarang City.
creator: Junius Imanuel Tarigan
creator: Joko Mariyono
creator: Migie Handayani
rights: Copyright (c) 2025 Junius Imanuel Tarigan http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2393
ending page: 2401
doi: 10.25157/ma.v11i2.18252

Analisis Performansi Rantai Pasok Bawang Goreng Pada Industri Rumahan Azka Kabupaten Probolinggo
type: item
description: Shallots are the largest agricultural production in Probolinggo Regency. Azka Home Industry processes red onions into fried onions to develop its business. However, there are several problems such as unstable prices and unstable supply of shallots. The objectives of this research are 1) to determine the product flow, money flow, and information flow in the fried onion supply chain flow at the Azka Home Industry. 2) to analyze the performance of the fried onion supply chain at the Azka Home Industry. Sampling used the "snowball sampling" method. Performance level analysis uses the "delivery performance" method with SOCR (Scheduled Order to Customer Request) calculations. The results of this research show 1) the product flow in the Azka Home Industry fried onion supply chain flows from upstream to downstream or from farmers to consumers, the flow of money is inversely proportional to the product flow, the money flow in the Azka Home Industry fried onion supply chain starts from consumers to farmers, the flow of information in the fried onion supply chain runs in two directions. 2) partner performance in the fried bang supply chain has very good criteria based on SOCR (Scheduled Order to Customer Request) calculations, the Dringu middleman got a score of 91.14%, the Tegalsiwalan middleman got a score of 86.89%, the Bali distributor's assessment of the Azka Home Industry was 89.41% and the Malang distributor's assessment of the Azka Home Industry was 91.11%
creator: Boyke Putra Amanda
creator: Nur Ocvanny Amir
rights: Copyright (c) 2025 Boyke Putra Amanda http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2402
ending page: 2410
doi: 10.25157/ma.v11i2.18263

Perhitungan Value at Risk (VaR) pada Saham Sub Sektor Pertanian dengan Metode Simulasi Historis dan Monte Carlo
type: item
description: Making investment decisions requires the right approach in measuring potential losses, one of which is investing in agricultural sub-sector shares. Potential losses can be seen from the Value at Risk (VaR) value. The aims of this research are 1) to calculate the VaR value of single assets and portfolios in the agricultural sub-sector using two methods; 2) to determine which method is more accurate and reliable in estimating losses in agricultural sub-sector shares; and 3) to provide the best investment alternative for investors to invest in one or both shares. The research uses time series data from two agricultural sub-sector shares, namely PT. Sampoerna Agro Tbk (SGRO) and PT. Perusahaan Perkebunan London Sumatra Indonesia Tbk (LSIP) for the period November 30, 2020-November 30, 2024 totaling 970 data. Data were analyzed using Historical Simulation and Monte Carlo methods with the help of Microsoft Excel (Ms. Excel) software. The research results show 1) with a confidence level of 95%, the estimated loss value of SGRO, LSIP and portfolio shares (50:50) using the Historical Simulation method is Rp9,742,547.43, Rp14,810,924.37 and Rp10,336,139.64 respectively, while using the Monte Carlo method is Rp12,493,847.11, Rp15,996,384.77 and Rp11,257,991.86; 2) based on the results of the VaR analysis, a more accurate and reliable method for estimating losses in agricultural sub-sector shares is the Monte Carlo method because it provides a greater estimate of the value of losses through repeated iterations; and 3) based on VaR calculations, it is recommended for investors to invest in both shares in a 50:50 proportion because it can reduce the estimated value of losses received compared to investing in just one share.
creator: Damara Dinda Nirmalasari Zebua
creator: Muhammad Rizal Pancasila
creator: Yoga Santosa
rights: Copyright (c) 2025 Damara Dinda Nirmalasari Zebua http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2411
ending page: 2417
doi: 10.25157/ma.v11i2.18265

Analisis Faktor yang Memengaruhi Kebijakan Moneter Ekspor Subsektor Perikanan
type: item
description: The export of Indonesia's fisheries subsector plays a crucial role in the national economy, but this sector faces challenges influenced by monetary policy, which can affect the competitiveness of fisheries products in international markets. This study aims to analyze the impact of monetary policy on the export of Indonesia’s fisheries products, focusing on factors such as the real exchange rate, interest rates, and inflation. A quantitative approach using time series methods is employed, utilizing secondary data from the Central Bureau of Statistics (BPS) and Bank Indonesia for the period from 1994 to 2023. The results show that monetary policy has a significant impact on the export of Indonesia’s fisheries products. Specifically, the real exchange rate has a significant negative effect on exports, where depreciation of the exchange rate reduces the competitiveness of Indonesian fisheries products. Interest rates have a significant positive effect, indicating that higher interest rates can stimulate exports through increased investment and competitiveness. Inflation also has a positive and significant effect, showing that controlled inflation can enhance foreign market purchasing power for Indonesian fisheries products. Simultaneously, the three variables real exchange rate, interest rates, and inflation have a significant impact on the export performance of Indonesia’s fisheries subsector. Overall, stable monetary policies, particularly in managing exchange rates, interest rates, and inflation, can improve the export performance of Indonesia’s fisheries subsector. This study suggests that the Indonesian government should pay more attention to the impact of monetary policy on exports to enhance competitiveness in global markets.
creator: Fiska Ramadhani
creator: Sri Astuty
creator: Citra Ayni Kamaruddin
creator: Abd Rahim
creator: Muhammad Syafri
rights: Copyright (c) 2025 Fiska - Ramadhani http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2418
ending page: 2426
doi: 10.25157/ma.v11i2.18275

Dinamika Ekonomi Rumah Tangga Nelayan Tradisional: Studi Kasus di Kabupaten Situbondo
type: item
description: The purpose of this study was to determine (1) Factors that affect the income of fishing households, and (2) factors that affect the expenditure of fishing households, and to analyze them, (3) The possibility of poverty caused by factors that affect poverty among fishing communities in Jangkar District, Situbondo Regency. The samples collected in this study were fishing communities using random sampling. The results of the study showed that (1) the characteristics of fishermen were 42.39% of fishermen aged between 41 and 50 years, while the majority of fishermen's education level was at elementary school (SD) level, which was 35.64%. Based on fishing experience, around 36.9% were aged between 21 and 30 years, and the number of fishing families was 51.80%, with the majority consisting of 3 people or less. While the employment status of fishermen was around 43.76%, (2) factors that affect fishing income are education, fishing experience, and fishing boat engines, (3) factors that affect fishing household expenditure are the number of family members. (4) Factors that influence the risk of poverty in fishermen are the age of fishermen, education, and experience. The aging of fishermen increases the risk of poverty, but training and experience at sea. The increasing age of fishermen will increase the chances of poverty, but increasing the education factor of fishermen and experience in working as fishermen will reduce the level of poverty in fishermen's households.
creator: Dona Wahyuning Laily
creator: Noor Rizkiyah
creator: Ika Sari Tondang
creator: Fatchur Rozci
creator: Nisa Hafi Idhoh Fitriana
rights: Copyright (c) 2025 Dona Wahyuning Laily http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2427
ending page: 2436
doi: 10.25157/ma.v11i2.18281

Analisis Fluktuasi Harga Telur Ayam Ras di Provinsi Jawa Timur pada Periode 2019-2023
type: item
description: Price fluctuations not only harm consumers when prices increase, but also harm producers and traders when commodity prices decrease. Efforts to control food prices are important to maintain economic stability which has an impact on improving the welfare of society as a whole. Chicken eggs are one of the commodities that often experience price fluctuations. The purpose of this study was to analyze the price fluctuations of chicken eggs and analyze the factors that influence the price fluctuations of chicken eggs in East Java Province in 2019-2023. This study uses the ARCH/GARCH and VAR/VECM model analysis methods. The ARCH/GARCH model analysis is used to analyze the price fluctuations of chicken eggs in East Java Province, while VAR/VECM is used to analyze the factors that influence changes in beef prices in East Java Province. The variables tested include the price of chicken eggs (rupiah/kg), the price of catfish (rupiah/kg) which is a substitute good, the price of rice (rupiah/kg) which is a complementary good, inflation (%), the rupiah exchange rate, and interest rates (%). The results showed that the price of chicken eggs in East Java Province is included in the low fluctuation category. Factors that significantly affect changes in the price of chicken eggs in East Java Province in the short term are the rupiah exchange rate, interest rates, and rice prices; while factors that significantly affect changes in the price of chicken eggs in East Java Province in the long term are inflation, interest rates, and rice prices.
creator: Mochammad Wildan Jadmiko
creator: Amam Amam
creator: Pradiptya Ayu Harsita
creator: Ahmad Samsul Arifin
rights: Copyright (c) 2025 Amam Amam http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2437
ending page: 2449
doi: 10.25157/ma.v11i2.18282

Peranan Pondok Pesantren Al-Ittifaq dalam Bidang Agribisnis terhadap Kehidupan Masyarakat Alamendah Bandung 1970-1998
type: item
description: Al-Ittifaq Islamic boarding school is an educational institution that integrates religious education with social life, and it differs from other boarding schools because it also focuses on agribusiness. The agribusiness activities began due to the boarding school’s need to support all the students and staff living there. This study aims to uncover the establishment and development of Al-Ittifaq Islamic boarding school in the field of agribusiness, and to explore its role in the lives of the students and the community in Ciburial, Alamendah Village, Rancabali District in the agribusiness sector. The research method used is oral history, which involves four stages: heuristics, criticism, interpretation, and historiography. Data collection techniques include participatory observation and in-depth interviews. The results of this study show that Al-Ittifaq Islamic boarding school was founded in 1934 by K.H. Mansyur. In 1980, agribusiness activities impacted both the students and the surrounding community, benefiting both parties.
creator: Andika Dwiki Arislan
creator: Mumuh Muhsin Zakaria
creator: Miftahul Falah
rights: Copyright (c) 2025 andika dwiki arislan http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2450
ending page: 2461
doi: 10.25157/ma.v11i2.18299

Strategi Pemasaran Sayuran Hidroponik di Griya Hijau Hidroponik
type: item
description: Griya Hijau Hidroponik, as one of the hydroponic vegetable suppliers in Bandung, faces challenges due to a decline in hydroponic vegetable sales caused by suboptimal marketing methods. This study aims to analyze the marketing strategy for hydroponic vegetables at Griya Hijau Hidroponik using the Business Model Canvas (BMC) approach and SWOT analysis. The main objective of this research is to understand the business performance of hydroponic vegetables and the marketing strategies implemented by Griya Hijau Hidroponik. The research method used includes SWOT analysis to identify internal and external factors affecting the business, as well as BMC to understand the business model applied. The results of the SWOT analysis indicate that Griya Hijau Hidroponik is positioned in Quadrant I, meaning the company is in a favorable condition with opportunities and strengths that can be maximized. Based on the findings, the recommended marketing strategies include utilizing certifications and expertise to produce high-quality products, expanding marketing to business consumer segments, and enhancing promotion and education through social media content. The implementation of these strategies is expected to improve the competitiveness and sustainability of Griya Hijau Hidroponik in the hydroponic agriculture industry.
creator: Aryo Pinandhito
creator: Dini Rochdiani
rights: Copyright (c) 2025 Aryo Pinandhito http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2462
ending page: 2469
doi: 10.25157/ma.v11i2.18301

Analisis Resiliensi Penghidupan Petani Padi Penerima Hibah Sibedas di Kabupaten Bandung Menggunakan Kerangka Sustainable Livelihood Approaach (SLA)
type: item
description: Agriculture plays a crucial role in the economy of Bandung Regency, particularly in Ciparay and Rancaekek Districts. However, challenges such as land conversion, climate change, and market fluctuations affect agricultural productivity and sustainability. In response, the Bandung Regency Government implemented the Sibedas Farmer Card Program, aimed at improving farmers' welfare through input subsidies and access to agricultural insurance. This study examines the relationship between the Sibedas Farmer Card policy, livelihood capital, coping behavior, and livelihood resilience among rice farmers. A quantitative approach using SEM-PLS was applied, involving 72 rice farmers as respondents. The findings indicate that the Sibedas Farmer Card policy does not significantly influence livelihood capital (β = -0.168, P = 0.135). However, livelihood capital has a significant effect on coping behavior (β = 0.713, P = 0.000) and livelihood resilience (β = 0.346, P = 0.012). Additionally, coping behavior significantly impacts livelihood resilience (β = 0.536, P = 0.000). These results suggest that strengthening livelihood capital enhances farmers' adaptability and resilience. While the program has been implemented, its effectiveness in improving farmers' livelihood capital remains limited. To optimize its impact, policymakers should expand farmers' access to training, technology, and financial support. Therefore, well-directed agricultural policies are essential to enhancing the sustainability of the agricultural sector in Bandung Regency. Keywords: maksimal 5 kata kunci, dan dipisahkan dengan tanda koma
creator: Dzikra Yuhasyra
creator: Tuti Karyani
creator: Angga Dwiartama
rights: Copyright (c) 2025 Dzikra Yuhasyra http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2470
ending page: 2478
doi: 10.25157/ma.v11i2.18304

Stategi Pengembangan Agrowisata Catra Strawberry Kabupaten Wonosobo
type: item
description: The research aims to analyze the strengths, weaknesses, opportunities, and threats of Catra Strawberry Agrotourism and formulate priority development strategies of Catra Strawberry Agrotourism. The research location is Catra Strawberry Agrotourism in Binangun Hamlet, Wringinanom, Kertek, Wonosobo Regency. The research method used was the case study method with purposive sampling for 8 key people and accidental for 22 visitors with a total of 30 respondents. The key persons in this research are five agrotourism administrators, one person from Wringinanom Village, one person from the Wonosobo Regency Food, Agriculture and Fisheries Service, and one person from the Wonosobo Regency Tourism and Culture Office. The data analysis methods used are the Internal Strategic Factors Analysis Summary (IFAS) matrix, the External Strategic Factors Analysis Summary (EFAS) matrix, the Strength Weakness Opportunity Threat (SWOT) matrix, and the Quantitative Strategic Planning Matrix (QSPM). The research results show that the highest internal strength of Catra Strawberry Agrotourism is the free entrance ticket price and the biggest weakness is the lack of road signs/wall signs. Analysis of external factors shows that the opportunity that has the highest prospect of being achieved is the increasing number of visitors during holidays and the biggest threat to agrotourism is the decline in tourist interest. Based on the SWOT analysis, it was found that Catra Strawberry Agrotourism is in quadrant 1 and can use aggressive or growth-oriented strategies. The priority strategy with the highest attractiveness value is optimizing social media for marketing and increasing promotions.
creator: Naufal Daffa
creator: Kustopo Budiraharjo
creator: Mukson Mukson
rights: Copyright (c) 2025 Naufal Daffa, Kustopo Budiraharjo, Mukson Mukson http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2479
ending page: 2489
doi: 10.25157/ma.v11i2.18310

Nilai Tukar Petani dan Pola Pengeluaran Pangan pada Rumah Tangga Petani Padi di Desa Ramban Wetan
type: item
description: Farmers' Terms of Trade (NTP) and food expenditure share are critical indicators in measuring the economic welfare of farming households. NTP depicts farmers' purchasing power through the comparison of received (It) and paid (Ib) prices, while food expenditure share measures the proportion of income allocated to food and non-food needs. This study aims to analyze Farmers' Terms of Trade (NTP) and food expenditure share among rice farming households in Ramban Wetan Village, Cermee Subdistrict, Bondowoso Regency. The research employed a quantitative method using descriptive-analytic approach. A sample of 86 farmers was selected using stratified random sampling method. Research findings revealed that rice NTP was in a deficit condition at 83.84%, indicating low farmer welfare. The study of household expenditure share showed 64.98% was allocated to non-food needs, with an average of IDR 3,293,799 per planting season, categorizing these households as "Food Insecure".
creator: Sinta Putri Nadila
creator: Puryantoro Puryantoro
creator: Andina Mayangsari
rights: Copyright (c) 2025 Sinta Putri Nadila http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2490
ending page: 2497
doi: 10.25157/ma.v11i2.18315

Analisis Performa Rantai Pasok Kentang di PT Agro Lestari Merbabu Kabupaten Magelang
type: item
description: Supply chain performance analysis in the company's supply chain management aims to measure the ability of the company's supply chain to the various stages and activities in the business process involving the flow of products to consumers, financial flows from consumers and the flow of information related thereto. The purpose of this study was to identify the condition of the potato supply chain and analyze the performance of PT Agro Lestari Merbabu's potato supply chain. This study used descriptive methods for Food Supply Chain Network (FSCN) analysis to identify the condition of the potato supply chain and Supply Chain Operation Reference (SCOR) analysis and pairwise comparisons using Analytical Hierarchy Process (AHP) to determine the performance of the potato supply chain that has not been identified in the FSCN framework. The sampling technique used purposive sampling for company key informants and snowball sampling for supply chain actors, namely distributors, business partners and consumers. The results showed that PT Agro Lestari Merbabu's potato supply chain begins with the upstream subsystem, namely the production facilities provider, PT Agro Lestari Merbabu as the onfarm subsystem and consumers as the downstream subsystem. Supply chain performance attributes used include reliability, responsiveness, flexibility and assets. Currently, supply chain performance of Agro Lestari Merbabu Company’s is 81.98, which is classified as average with the highest weighted score being the planning process (plan).
creator: Ellisa Hidayatun Ni'mah
creator: Hery Setiyawan
creator: Suryani Nurfadillah
rights: Copyright (c) 2025 Ellisa Hidayatun Ni'mah, Hery Setiyawan, Suryani Nurfadillah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2498
ending page: 2509
doi: 10.25157/ma.v11i2.18334

Potensi Produk Organik Kabupaten Lumajang: Studi Komoditas Salak
type: item
description: Lumajang District plans to develop the development of the organic agricultural sector with the aim of maintaining the balance of nature for the sustainability of agriculture in the future. Salak is one of the leading commodities of Lumajang District with the potential for developing an organic system. The purpose of this study was to determine the mapping of potential, implementation of agribusiness systems, economic value, and strategies for developing organic products of salak commodities in Lumajang District. The location of the study was in Lumajang District, the sampling method was purposive sampling and snowball sampling. Data collection used observation, interview, and Focus Group Discussion (FGD) methods. The types of data used in the study were primary and secondary data. The results of the study showed that organic salak commodities were very suitable for development in Candipuro, Gucialit, Jatiroto, Kedungjajan, Klakah, Kunir, Padang, Pasirian, Pasrujambe, Randuagung, Ranuyoso, Senduro, Sukodono, Tempeh, Tempusari, and Yosowilangun Districts. Various obstacles in implementing the organic salak plant agribusiness system include: a) seeds from propagation from farmers' gardens are not/have not been guaranteed in quality; b) raw materials for making natural fertilizers and pesticides are not guaranteed to be free from chemical contamination; c) cultivation, harvesting, and post-harvest equipment are also used for inorganic activities; d) there are no special packaging facilities; e) market segmentation has not been formed because consumers do not differentiate between organic and inorganic products; and f) weak institutional management of farmer groups and farmer group associations (gapoktan). Revenue per Cost (R/C) analysis of organic snake fruit farming business is 1.55. The priority choice of organic snake fruit product development strategy is strengthening farmer institutions..
creator: Djoko Soejono
creator: Ayu Puspita Arum
creator: Ratih Apri Utami
creator: Amam Amam
rights: Copyright (c) 2025 Amam Amam http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2510
ending page: 2523
doi: 10.25157/ma.v11i2.18348

Pengaruh Brand Equity dan Gaya Hidup Sehat terhadap Keputusan Pembelian Produk Plant-Based Meat Merek Meatless Kingdom
type: item
description: Plant-based meat is a vegetable process made with the texture, taste, and nutrition as similar to meat as possible. The plant-based meat focus in this study was focusing on the Meatless Kingdom brand. This study aims to analyze the influence of brand equity consisting of brand awareness, brand association, perceived quality, and brand loyalty as well as a healthy lifestyle on the decision to purchase plant-based meat products from Meatless Kingdom. This study was conducted from October 2024 to January 2025. The determination of the sample is purposively sampling, which is for consumers who have purchased the product at least once and are at least 17 years old. The number of samples was determined by Lemeshow's formula, which was 96 respondents. Primary data were obtained from questionnaires distributed online and secondary data were obtained from journal literature and books. This study used a case study method using a quantitative approach. Instrument tests were conducted on 32 respondents with a validity and reliability test. A normality test and a classical assumption test were conducted to test the regression model used. Analysis of data to determine the effect using multiple linear regression analysis which includes the coefficient of determination test, F test, and t test. The results of the study found that brand awareness, brand association, perceived quality, brand loyalty, and healthy lifestyle influenced the decision to purchase plant-based meat products from Meatless Kingdom both simultaneously and partially.
creator: Kusuma Ratna Pratiwi
creator: Siswanto Imam Santoso
creator: Suryani Nurfadillah
rights: Copyright (c) 2025 Kusuma Ratna Pratiwi http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2524
ending page: 2536
doi: 10.25157/ma.v11i2.18350

Analisis Kontribusi Perusahaan Perkebunan Kelapa Sawit dalam Pemenuhan Kebutuhan Hidup Karyawan di PT Rimbun Sawit Sejahtera Kabupaten Kampar, Riau
type: item
description: This study aims to find out the form of the company's contribution in meeting the living needs of employees, to analyze how much employee income contributes to the fulfillment of employees' living needs, and to find out the company's and employees' strategies in meeting the living needs of employees at PT Rimbun Sawit Sejahtera, Kampar Regency, Riau. This research will be carried out in August 2024. The method used in this study is a quantitative descriptive method. The samples in this study are BHL employees, SKU employees, and staff taken based on stratified random sampling techniques. The data collection techniques used include observation, interviews, questionnaires, and documentation. The data analysis technique used is descriptive statistical analysis and using a Likert scale. The results of the study show that the form of the company's contribution in meeting the living needs of BHL employees, SKU employees, and staff consists of compensation, facilities, education and training, health and wellbeing, and awards and recognition. The contribution of employee income to the fulfillment of physiological needs was 86.8% for SKU employees and 23.6% for Staff. BHL employees use all of their income for physiological needs because the income they earn is smaller than their expenses. The company's strategy to meet the needs of employees includes the company providing additional compensation, facilities, activity support, appreciation, and opportunities for employees to learn and develop and strategies carried out by employees to meet their life needs, including having a business, a side job, and borrowing from neighbors/family.
creator: Randewi Sagar Sajjida Khairallah Tulfah
creator: Tri Endar Suswatiningsih
creator: Arum Ambarsari
rights: Copyright (c) 2025 Randewi Sagar Tulfah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2537
ending page: 2546
doi: 10.25157/ma.v11i2.18352

Potensi Produk Organik Kabupaten Lumajang: Studi Komoditas Kopi Robusta
type: item
description: Utilization and development of plantation sector production results, one of which is robusta coffee commodities. Lumajang District with a production of 7.83% of the total coffee production in East Java Province. This study aims to determine the mapping of potential, application of agribusiness systems, economic value, and strategies for developing organic products of robusta coffee commodities in Lumajang District. The research location was selected purposively in the Lumajang District area. The sampling method is by purposive sampling and snowball sampling. The data collection method used in this study uses observation, interview, and Focus Group Discussion (FGD) techniques. The data sources in this study are primary and secondary data. The results of the study indicate that the development of organic robusta coffee is very suitable in the Candipuro, Pasrujambe, Pronojiwo, Ranuyoso and Senduro Districts. The application of the agribusiness system is carried out through intercropping with other commodities. The obstacles experienced are: the quality of the cuttings from the garden is not guaranteed, the materials for making fertilizers and pesticides are not guaranteed to be free from chemical contamination, cultivation, harvesting and post-harvest equipment is used for inorganic activities, and there are no supporting facilities for the wet processing process, limited labor in terms of quantity and quality (skills), access to capital sources is still limited, the market for organic coffee products is limited because there has been no formal partnership and weak institutional management of farmer groups or Gapoktan. The results of economic calculations of organic robusta coffee products can reduce production costs by up to 20%. The priority choice of organic robusta coffee product development strategies is the importance of strengthening farmer institutions in the form of Farmer-Owned Enterprises (BUMP) in order to increase the entrepreneurial spirit, while strength…
creator: Djoko Soejono
creator: Ayu Puspita Arum
creator: Ratih Apri Utami
creator: Sukron Romadhona
rights: Copyright (c) 2025 Amam Amam http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2547
ending page: 2562
doi: 10.25157/ma.v11i2.18353

Analisis Kepuasan Petani Terhadap Pupuk Bersubsidi pada Transaksi Menggunakan Kartu Tani di Kecamatan Gemuh, Kabupaten Kendal
type: item
description: Subsidized fertilizer is one of the government policies aimed at increasing agricultural productivity. The farmer cards are used to support the implementation of fertilizer subsidies to ensure accurate targeting. Gemuh District recorded the highest number of fertilizer purchase transactions in Central Java Province from January 1 to April 30, 2022. This study aims to assess the effectiveness of subsidized fertilizer use, measure farmers' satisfaction with subsidized fertilizer. The research was conducted in Gemuh District, Kendal Regency from September to November 2024 with a total of 100 farmer respondents The research method employed a case study approach with a quantitative methodology. Data analysis was carried out using descriptive analysis, Importance-Performance Analysis (IPA), and Customer Satisfaction Index (CSI). The CSI analysis results indicate that the farmers' satisfaction level is 81.01%, which falls into the very satisfied category. Attributes in Quadrant I of the IPA analysis include quality, consistency between allocated and received fertilizer, and ease of access to information on subsidized fertilizer availability. Quadrant II includes price, ease of obtaining subsidized fertilizer, and the availability of subsidized fertilizer stock. Quadrant III consists of the consistency of allocation with balanced fertilization recommendations and farmers’ requests. Quadrant IV includes the ease of transactions using the Farmer Cards.
creator: Angela Anindyta Herinatasya
creator: Joko Mariyono
creator: Migie Handayani
rights: Copyright (c) 2025 Angela Anindyta Herinatasya, Joko Mariyono, Migie Handayani http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2563
ending page: 2571
doi: 10.25157/ma.v11i2.18355

Force Field Analysis: Sebuah Rencana Strategis Pengembangan Badan Usaha Milik Desa
type: item
description: Force Field Analysis (FFA) has been widely used by organization development practitioners to plan and implement organizational changes. The research was conducted with the aim of formulating a development strategy for Village-Owned Enterprises (BUM Desa). The research location was determined purposively, namely in BUM Desa Pasirian Raharjo according to the recommendation of the Lumajang Regency Government. BUM Desa Pasirian Raharjo is located in Pasirian Village, Pasirian District, Lumajang Regency, East Java Province. Business units managed by BUM Desa Pasirian Raharjo are waste processing, savings and loan units, MSMEs, and the tourism sector. Data were analyzed using the FFA approach by considering the driving factors for the development of BUM Desa and the factors inhibiting the development of BUM Desa. The results showed that the key driving factor was that BUM Desa had formal legality (Village Regulations and AD/ART), while the key inhibiting factor was weak support from the RT and RW levels. The research conclusion is in the form of recommendations for the development strategy of BUM Desa by strengthening synergy with community organizations at both the RT and RW levels, so that the problem of waste management does not only have an impact on social aspects.
creator: Djoko Soejono
creator: Dimas Bastara Zahrosa
creator: Ariq Dewi Maharani
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2572
ending page: 2586
doi: 10.25157/ma.v11i2.18358

Analisis Manajemen Rantai Pasok Tanaman Anggrek Bulan di CV Bunga Alam Lestari Kota Semarang
type: item
description: The study aims to analyze the supply chain management of Phalaenopsis orchids at CV Bunga Alam Lestari, as well as examine the structure of the network and business chain in the orchid supply chain. The research was conducted at CV Bunga Alam Lestari, located in Tambangan, Mijen, Semarang City, Central Java. A case study method was employed with purposive sampling, involving 20 respondents comprising producers, CV Bunga Alam Lestari, distributors, retailers, and consumers. Primary data were collected through observation and interviews, while secondary data were obtained from CV Bunga Alam Lestari. The analysis used descriptive quantitative methods, focusing on product, information, and financial flows, as well as supply chain management. The study applied the Supply Chain Operations Reference (SCOR) model, evaluating attributes such as reliability, responsiveness, flexibility, assets, and cost. The results indicate that the supply chain consists of six key actors: PT Eka Karya and Toko Anggrek Nambangan as producers, CV Bunga Alam Lestari, distributors, retailers, and consumers. The performance measurements for the supply chain show that responsiveness and flexibility reached the "superior" level, reliability achieved one "advantage" level measurement, while assets and cost also performed at the "advantage" level. The study concludes that improvements are needed in order fulfillment and cost management across all supply chain activities to minimize costs effectively.
creator: Alfiyo Anelza Melayu
creator: Mukson Mukson
creator: Suryani Nurfadillah
rights: Copyright (c) 2025 Alfiyo Anelza Melayu http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2587
ending page: 2598
doi: 10.25157/ma.v11i2.18360

Analisis Bibliometrik Tren Global Kajian Efisiensi Produksi Susu Sapi Perah
type: item
description: Milk is one of the important food sources for the community. Therefore, studies on the development of dairy cow milk production businesses have been carried out quite a lot, both nationally and globally. This study aims to determine the global trend of dairy cow milk production efficiency studies conducted using the bibliometric analysis method. The data used are scientific publications indexed on Google Scholar during the period 2014 - 2024 using the help of Publish or Perish, Mendeley Reference Manager, and VOSviewer software. The results of the study showed that publications related to dairy cow milk production efficiency studies has a positive trend with a tendency for study areas that can be grouped into socio-economic, production, environmental, and technology. In addition, there is a shift in the grouping of keywords used, namely that recent research focuses more on the quantity and quality of milk influenced by the treatment and formulation of feed in dairy cattle. The most widely used efficiency analysis research methods are Stochastic Frontier Analysis, Data Envelopment Analysis, and Cobb-Douglass Production Function. The results of this study provide an overview of further research opportunities related to dairy cow milk production efficiency with methods according to the needs.
creator: Uyun Erma Malika
creator: Sumarlina Sumarlina
creator: Jemi Cahya Adi Wijaya
creator: Rizal Perlambang CNAWP
creator: Mohammad Edwinsyah Yanuan Putra
rights: Copyright (c) 2025 Uyun Erma Malika, Sumarlina - -, Jemi Cahya Adi Wijaya, Rizal Perlambang CNAWP Perlambang CNAWP, Mohammad Edwinsyah Yanuan Putra http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2599
ending page: 2611
doi: 10.25157/ma.v11i2.18363

Hubungan Volatilitas Harga Konsumsi Beras Terhadap Ketahanan Pangan di Jawa Timur
type: item
description: Food security policies have been established covering aspects of food availability, distribution and price stability, food access, and supporting policies. Stable food prices are generally also desired by the public because highly fluctuating prices have implications for the risks and uncertainties that must be faced in making decisions when prices fluctuate beyond the normal limits of price stabilisation, so the Government immediately intervenes, for example when price increases occur in rice commodities. Food price volatility will have a long-term impact on producer income and disrupt commodity trading activities and will make strategic commodity price fluctuations that occur causing food commodity market players, both producers and consumers, to experience difficulties in carrying out economic activities. Therefore, a risk analysis of food commodity prices is needed so that price fluctuations can be resolved immediately. Domestic prices fluctuate so much that this research is important to do to determine the volatility of the retail price of rice as the main food in East Java. Based on ARCH / GACRH analysis, the best model for rice price volatility at the consumption level is ARIMA (1,1) - GARCH (1,0), the volatility value obtained is 0.53 which is included in the low volatility level. While the relationship between rice price volatility and average weekly consumption per capita which illustrates the level of food security is 0.940, so there is a close relationship. So that the government is obliged to make policies so that rice prices remain stable at the consumer level, so that there are no price spikes that will affect food security.
creator: Anisa Nurina Aulia
creator: Danu Indra Wardhana
creator: Muhhammad Afifutoyyiba
creator: Teguh Putra Pamungkas
rights: Copyright (c) 2025 Anisa Nurina Aulia, Danu Indra Wardhana, Muhhammad Afifutoyyiba, Teguh Putra Pamungkas http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2612
ending page: 2620
doi: 10.25157/ma.v11i2.18373

Kelayakan Usahatani Cabai Merah Monokultur Lahan Sawah dengan Sistem Irigasi Manual di Kapanewon Galur Kabupaten Kulon Progo
type: item
description: Red chili is one of the horticultural commodities that has the potential to be developed because it has high economic value. This study aims to analyze the cost, revenue, income, profit, and feasibility of monoculture red chili farming in paddy fields with manual irrigation systems in Kapanewon Galur. Determination of respondents using the census method so that the samples taken were 28 farmers. The results showed that the production costs incurred by monoculture red chili farmers in paddy fields with manual irrigation systems per 1.239,6 m2 amounted to Rp 13.746.754,9, by obtaining receipts of Rp 21.331.647,11, revenues of Rp 11.710.329,95, and profits of Rp 7.584.892,26. The feasibility of monoculture red chili farms in paddy fields with manual irrigation systems in Kapanewon Galur is seen from the R/C of 1,55, land productivity of Rp 6.474,17/m2 , labor productivity of Rp 311.481,75/HKO, and capital productivity of 80,62%.
creator: Bintang Kusuma Yudha
creator: Francy Risvansuna Fivintari
rights: Copyright (c) 2025 Bintang Kusuma Yudha http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2621
ending page: 2628
doi: 10.25157/ma.v11i2.18388

Strategi Social Media Marketing untuk Meningkatkan Brand Awareness melalui Instagram pada Usaha Hidroponik Jatinangor Urban Farming
type: item
description: Jatinangor Urban Farming (JUF) faces challenges in enhancing brand awareness despite utilizing Instagram as a marketing platform. This study aims to analyze the implementation of social media marketing strategies in increasing brand awareness for Jatinangor Urban Farming through Instagram and to formulate strategies for optimization. The research employs a qualitative approach with SWOT analysis to evaluate internal and external factors influencing digital marketing strategies. The findings indicate that Jatinangor Urban Farming has implemented social media marketing based on the dimensions of online communities, interaction, sharing of content, accessibility, and credibility. However, its execution remains suboptimal. The brand awareness level of Jatinangor Urban Farming is still at the brand recognition stage, necessitating additional strategies to enhance brand recall. The SWOT analysis positions JUF in Quadrant I, signifying strong internal capabilities and significant external opportunities. Therefore, the recommended strategies include strengthening brand identity through educational and interactive content, optimizing data-driven digital marketing strategies to enhance monetization and marketing efficiency, and structuring content management through a content guideline and content calendar. By implementing a more structured strategy, Jatinangor Urban Farming is expected to enhance its brand awareness, visibility and competitiveness in the market.
creator: Desy Rahmawati
creator: Gema Wibawa Mukti
rights: Copyright (c) 2025 Desy Rahmawati, Gema Wibawa Mukti http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2629
ending page: 2636
doi: 10.25157/ma.v11i2.18389

Analisis Saluran Pemasaran dan Margin Pemasaran Daun Tunas Air Tembakau di Desa Kilensari Kecamatan Panarukan Kabupaten Situbondo
type: item
description: The aim of this research is to determine the type of tobacco marketing channel and the size of the marketing margin in each channel. The snowball sampling method was used in this research to find a series of tobacco marketing channels from farmers to final consumers. This method is used because it allows researchers to find a series of tobacco marketing channels from farmers to final consumers. The research results show that there are two tobacco marketing channels in Kliensari Village, Panarukan District. One Level Marketing Channel has a marketing margin of IDR. 17,000/kg and the Two Level Marketing Channel has a marketing margin of IDR. 46.365/kg /kg.
creator: Andina Mayangsari
creator: Kawakibi Ahmad Fadhil Mikala
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2637
ending page: 2641
doi: 10.25157/ma.v11i2.18415

Model Bisnis Canvas Usaha Pemasaran Cabai Rawit Merah (Studi kasus pada Koperasi Primadona Desa Banyuputih Kecamatan Banyuputih Kabupaten Situbondo)
type: item
description: Primadona Producer Cooperative focuses on the production and marketing of red bird's eye chili and large red chili in Banyuputih District, Situbondo Regency. Unlike savings and loan cooperatives, Primadona is a production cooperative that collects the agricultural products of its members. They act as a direct intermediary between farmers and consumers/markets. Primadona Cooperative has a social function, unlike the negative connotation of a middleman. The focus of this research is the description of the business model of Koperasi Primadona within the 9 elements of the Business Model Canvas. This research uses the Purposive Sampling method, and the data collected from this study consists of primary and secondary data. The research results show that the customer segments of the Cooperative are a segmented market, namely B2C for housewives and B2B for catering, restaurants, kilo kiosks, and traditional markets. Value propositions include the quality of red bird's eye chili and red chili being better compared to other regions. has low shrinkage and good physiological form. Channels use indirect channels through sales, as well as direct channels for information delivery through call centers, social media, bank transfer payments, product delivery through courier services, Customer relationships, in the form of personal assistants with call centers to assist and serve consumers and self-service during the ordering process. Revenue streams are obtained from the sale of red chili peppers and red chilies, as well as self-investment in the form of (initial savings, mandatory savings, reserve funds, and grants) and loan capital. Key resources consist of human resources, warehouse facilities, office, laptops, and agricultural machinery, as well as financial resources in the form of investments and loans. Key activities include activities with fostered farmers and partners, online and offline business activities. Key partnerships consist of alliances with fostered farmers, surrou…
creator: Andina Mayangsari
creator: Farit Alfauzi
creator: Rifky Agnitian Wijaya
creator: Ahmad Mufid
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2642
ending page: 2651
doi: 10.25157/ma.v11i2.18416

Analisis Kinerja Kelompok Tani di Kecamatan Sungai Kakap
type: item
description: In Sungai Kakap District, farmer groups serve as a platform for farmers to enhance production capacity, adopt agricultural technology, and strengthen collaboration among members. However, the performance of farmer groups in this area still faces several challenges, such as low member participation, lack of innovation, and limited access to resources. This study aims to analyze the performance of farmer groups in Sungai Kakap District. A quantitative descriptive approach was employed, with a purposive sampling technique selecting 50 farmer groups and 150 farmer group members across 13 villages. Data were analyzed using descriptive analysis and scoring techniques. The results indicate that the overall performance of farmer groups in Sungai Kakap District falls into the good category. Farmer groups have effectively fulfilled their three main functions: as a learning class, a collaboration platform, and a production unit. Improving the performance of farmer groups in Sungai Kakap District can be achieved through enhancing managerial capacity, strengthening internal capital, improving the quality of learning classes, reinforcing external partnerships, conducting regular evaluations and monitoring, and increasing member participation.
creator: Dewi Kurniati
creator: Nia Permatasari
rights: Copyright (c) 2025 Dewi Kurniati http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2652
ending page: 2661
doi: 10.25157/ma.v11i2.18430

Persepsi Pengunjung Joglo Tani Sebagai Agroedukasi Sistem Pertanian Terpadu
type: item
description: Agroeducation is presented as a form of developing a sustainable concept of agrotourism. Agroeducation is a step to combine the concepts of tourism, agriculture and education in one place with tourism activities that make agriculture the object. Joglo Tani is one of the agroeducations that implements an integrated agricultural system that has not been widely implemented in Indonesia. The existence of Joglo Tani with various activities offered as agroeducation certainly provides an attraction for visitors to visit Joglo Tani where visitors who attend provide different perceptions regarding the existence of Joglo Tani, where perception is very important for the development and existence of Joglo Tani itself. This study aims to determine the perception of visitors to Joglo Tani as an integrated agricultural system agroeducation and to analyze factors related to the perception of visitors to Joglo Tani as an integrated agricultural system agroeducation. Respondents were determined by accidental sampling of 50 visitors as respondents. By using questionnaires and interviews in obtaining data. The data were analyzed using a quantitative descriptive method with a scoring technique using a Likert scale and Spearman rank correlation analysis to determine related factors. The results of the study showed that the perception of visitors to Joglo Tani as an integrated agricultural system agro-education had a score of 4.20 with a good category. The results of the Spearman rank correlation coefficient analysis showed that the factors related to the perception of visitors to Joglo Tani as a whole were facilities, services, accessibility and promotion.
creator: Firza Zidan Pratama
rights: Copyright (c) 2025 Firza Zidan Pratama http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2662
ending page: 2671
doi: 10.25157/ma.v11i2.18432

Ketergantungan Petani terhadap Pendapatan Kelapa Sawit: Studi Kasus di Desa Manis Mata, Kecamatan Manis Mata, Kabupaten Ketapang
type: item
description: The presence of oil palm plantations is known to have had a good economic impact on the region. However, on the other hand, it causes the dependence of farming households in rural areas on this single commodity. The purpose of this study is to determine the level of dependence of farming households in villages on oil palm farming income and the factors that affect it. To measure dependency we use a quantitative method with logistic regression. The data used consisted of primary data and secondary data. Primary data was obtained by interviewing 93 oil palm farmers. The results of the study show that the average dependence of farmer households on oil palm farming income reaches around 60%. This high dependence creates vulnerability when there is an income shock due to fluctuations in palm oil prices. The factors that significantly affect the dependence on oil palm income are the area of oil palm land and the variety of types of jobs owned by farmer households.
creator: Randy Nursaufi
creator: Jajat Sudrajat
creator: Anita Suharyani
rights: Copyright (c) 2025 Randy Nursaufi, Jajat Sudrajat, Anita Suharyani http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2672
ending page: 2679
doi: 10.25157/ma.v11i2.18442

Resiliensi Sosial Eks Pekerja Migran Indonesia (PMI) dalam Menghadapi Tantangan Degenerasi Petani
type: item
description: Farmer degeneration becomes a challenge for the integration of the farming community in Tanjakan Village, Krangkeng District, Indramayu Regency due to the high migration activity of young people to improve their economic and social status. This article aims to analyze in more depth the social resilience of former Indonesian Migrant Workers (PMI) in facing the challenges of farmer degeneration. The concept of social resilience is used to explore the social actions of former PMI in maintaining the integration of their social system. This study uses a qualitative method with a case study approach. The results of the study show that: First, farmer degeneration poses challenges to the social system such as the composition of the non-ideal social class structure, the fading of mutual cooperation values, and the scarcity of farmer labor. Second, the social actions of former PMI have an impact on the social system such as the existence of the middle class, strengthening of patron-client relationships, and alternative livelihood capital for the community. Third, analytically, the social actions of former PMI are a pattern of adaptation to the challenges of farmer degeneration so that social reintegration continues to occur even though the status quo of the previous system has begun to fade.
creator: Hadi Iskandar
rights: Copyright (c) 2025 Hadi Iskandar http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2680
ending page: 2691
doi: 10.25157/ma.v11i2.18451

Efektivitas Social Media Marketing terhadap Produk Makanan Pokok (Staple Food) di Superindo
type: item
description: Superindo utilizes Instagram and Tiktok to increase the effectiveness of social media marketing. This study aims to analyze the effectiveness of social media marketing on staple food products at Superindo. This study uses a mix method. Data were collected through questionnaires to 100 Superindo customers who actively use Instagram and/or Tiktok randomly. This study uses the AIDA model to assess the effectiveness of social media marketing. The results showed that the role of Instagram and Tiktok was effective in staple food purchasing decisions. This can be seen from the attention variable value of 3.835, interest 3.85, desire 3.89, action 3.6. The use of social media has become an important factor in shaping consumer purchasing decisions.
creator: Nayda Dwiasih
creator: Eka Purna Yudha
rights: Copyright (c) 2025 Nayda Dwiasih, Eka Purna Yudha http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2692
ending page: 2699
doi: 10.25157/ma.v11i2.18456

Efektivitas Media Sosial sebagai Sarana Promosi Pelatihan Project Management AGAVI Institute dengan Pendekatan AIDA
type: item
description: One of the education in the agricultural sector whose information can be found on Instagram social media, is Project Management through virtual agribusiness training. This study aims to (1) Identify the characteristics of consumers of the AGAVI Institute Project Management Training Program (2) Analyze the effectiveness of promotional media on consumer buying interest in the This study analyzes the effectiveness of social media using the AIDA approach observatively and exploratively through a qualitative approach, determining informants and respondents purposively, namely Project Management training users and 2 informants (Program & Relation Manager) AGAVI Institute. Proving the AIDA approach is considered effective with an overall score of 4.08 and the score of each AIDA variable is worth attention 4.25, interest 4.10, desire 4.02, and action 3.97. The evaluation that can be done by AGAVI Institute after this research is to pay attention to promotional content so that it can convince the audience to purchase the training offered.
creator: Azizah Aini
creator: Eka Purna Yudha
rights: Copyright (c) 2025 Azizah Aini, Eka Purna Yudha http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2700
ending page: 2706
doi: 10.25157/ma.v11i2.18457

Faktor Sosial Ekonomi dan Profitabilitas Usahatani Padi Sawah Tadah Hujan Kabupaten Maros
type: item
description: Increases and decreases in production affect the income or profitability of farmers and welfare related to socio-economic conditions. The purpose of this study was to analyze socio-economic factors that affect profitability and the profitability of rainfed lowland rice farming. This research was conducted in Bontocabu Village, Lau District, and Bontobahari Village, Bontoa District, Maros Regency. The study was conducted in September - October 2024. The population of the study was 317 people, while the number of farmer samples used as respondents was 50 people. Sampling using multi-stage cluster random sampling technique. Data collection techniques used were observation, and interviews, while data sources were primary data and secondary data. Data analysis used multiple regression and quantitative description. The results of this study are socio-economic factors that affect the profitability of rainfed lowland rice farming are age, area of cultivation, and farming experience. Profitability was obtained at 62.18%. This shows that the profitability of rice farming is greater than the bank deposit interest rate (BRI 3%), meaning that rice farming is viable or profitable. As for the Break Event Point (BEP), a result of IDR. 367,589.18 was obtained. This shows that the value of BEP is smaller than the average revenue, which is IDR 8,087,580.00. This means that rice farming on rainfed rice fields is worth cultivating.
creator: Arifin Arifin
creator: Zulkifli Zulkifli
creator: Azisah Azisah
creator: Mohammad Anwar Sadat
creator: Abdul Asis Pata
creator: Megawati Megawati
creator: Asriyani Asriyani
rights: Copyright (c) 2025 Arifin Arifin, Zulkifli Zulkifli, Azisah Azisah, Mohammad Anwar Sadat, Abdul Asis Pata, Megawati Megawati, Asriyani Asriyani http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2707
ending page: 2713
doi: 10.25157/ma.v11i2.18475

Integrating Group Dynamics Into Technopark Rice-Fish Farming Management: Strategies And Outcomes
type: item
description: This study explores group dynamics in the management of Technopark Rice-Fish Farming, focusing on role distribution, effective communication, conflict resolution, and inclusive decision-making. Employing a qualitative method with an interpretivist approach, the research delves into the personal and social experiences of stakeholders in Dusun Samberembe, Sleman—an iconic Rice-Fish Farming site in Indonesia utilizing the jajar legowo method. Data were collected through field observations and interviews with management teams, youth organizations, and the local community, then analyzed to produce findings of significant relevance. The findings reveal that group dynamics play a pivotal role in promoting sustainability and productivity at Technopark Rice-Fish Farming. Collaboration across takeholders has facilitated the integration of technology and local resources, overcoming challenges such as differing visions, missions, and climate change impacts. Notably, the integration of technological and social approaches has boosted productivity by up to 30% compared to conventional methods. This study highlights that the strength of group dynamics extends beyond productivity gains to the human connections forged among individuals. The study also emphasizes that the strength of group dynamics extends beyond productivity, fostering solidarity and human connections that serve as a foundation for addressing challenges and driving sustainable innovation. These insights offer valuable implications for the management of other integrated agricultural systems.
creator: Isni Radifa Ramli
creator: Elfira Zidna Almaghfiro
creator: Fairuza Aqila
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2714
ending page: 2723
doi: 10.25157/ma.v11i2.18479

Minat Pelaku Usaha Pengolahan Ikan Terhadap Pemanfaatan Teknologi Digital Marketing
type: item
description: Digital marketing is a marketing strategy that utilises technology and digital platforms to reach, interact and build relationships with customers that can be accessed by businesses. But there are still many fish processors who are members of the fish processing and marketing group who have not done digital marketing. This study aims to analyse the interest of business actors in digital marketing technology, and analyse the effect of business actors' interest in the factors that influence interest in digital marketing technology. This research was conducted in Tasikmalaya City in October 2024 - April 2025 to fish processing business actors who are members of fish processing and marketing groups with a sample of 35 people. For the analysis method used, namely quantitative descriptive analysis and multiple linear regression analysis. The results showed that the interest of fish processing businesses in digital marketing technology was in the high category. Jointly, variables including age, education, income, business scale, experience, knowledge, convenience, trust, usefulness, profit, risk perception, and access to technology have a significant influence on the interest of fish processing businesses in digital marketing technology. The variables of education, income, business scale, and access to technology each have a strong influence on the interest of fish processors in digital marketing technology.
creator: Rifki Muhamad Imadudin
creator: Dedi Djuliansah
creator: Abdul Mutolib
rights: Copyright (c) 2025 Rifki Muhamad Imadudin, Dedi Djuliansah, Abdul Mutolib http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2724
ending page: 2734
doi: 10.25157/ma.v11i2.18482

Strategi Pengembangan Usaha Tanaman Hias di Plantastic Garden, Kota Tangerang Selatan
type: item
description: Plantastic Garden was one of the ornamental plant companies that provided various services, including selling different varieties of ornamental plants, plant rentals, and garden or landscaping services. This study aimed to identify and analyze alternative business development strategies for Plantastic Garden using BMC and BME, the IFE and EFE matrix, and the SWOT matrix. The research was conducted at Plantastic Garden, located in Serpong Utara, South Tangerang City. The study took place from December 2024 to February 2025, involving key informants from within the company. The research method used was a case study. The analytical tools applied included BMC, the IFE Matrix, EFE Matrix, IE Matrix, and SWOT Analysis. The results of this study indicated the addition of a new Customer Segment, namely Event Organizers. The Value Propositions that needed improvement included enhancing the portfolio in landscaping services. The Channels that were added and improved involved creating a website and optimizing e-commerce platforms for selling plant products, such as Shopee and Tokopedia. Customer Relationship improvements could be made by enhancing CRM services for consumers through the implementation of CRM software applications. Revenue Streams could be increased by adding a new business line in Plantastic Garden, specifically by organizing workshops. For Key Resources, additional permanent staff were required for landscape architecture and finance departments. The Key Activities that needed improvement included training for frontline staff to better serve customers, as well as the development of SOPs and digital stock-taking systems. The Key Partnerships that needed enhancement involved collaborations with live-sale sellers. Regarding the Cost Structure, no additional components were necessary, but cash flow monitoring across different business lines was required.
creator: Raditya Nurhandayani
creator: Hery Setiyawan
creator: Agus Setiadi
rights: Copyright (c) 2025 Raditya Nurhandayani, Hery Setiyawan, Agus Setiadi http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2735
ending page: 2750
doi: 10.25157/ma.v11i2.18485

Strategi Pengembangan Integrasi Usaha Hidroponik Jatinangor Urban Farming
type: item
description: Jatinangor Urban Farming is one of the urban farming business groups that originated from the utilization of unused land. In the beginning, Jatinangor Urban Farming only focused on the process of cultivation to hydroponic sales only. Over time, the owner and group members tried to integrate their business into a culinary and agro-education business. However, the main challenge faced by Jatinangor Urban Farming is the absence of an effective and structured development strategy as a guideline in integrating the business. So, this research was conducted to see the current condition of the Jatinangor Urban Farming business, by identifying internal and external environmental factors so as to form an appropriate alternative development strategy. The design and approach of this research is descriptive qualitative and case study. Data collection was carried out through interviews and observations to decision makers at Jatinangor Urban Farming consisting of 3 people, complemented by strengthening information data from 16 informants who had visited Jatinangor Urban Farming. Data analysis was carried out using the IFE, IFE, IE, SWOT, and QSPM matrixs. The calculation results show the total score on the IFE Matrix and EFE Matrix indicates the group's internal and external factors are above average. The current position of Jatinangor Urban Farming based on the IE matrix is in cell V, namely the position of the strategy to maintain and maintain (Hold and Maintain). Based on the SWOT matrix, four alternative strategies are obtained with the priority order of strategies in QSPM are (1) Strengthening business management and planning by building a more professional business management structure, (2) Innovative product development strategies and maximizing the use of business diversification (culinary and agroeducation), (3) Partnership and Market Expansion Strategies, (4) Improving branding through social media and doing digital marketing.
creator: Karenza Rinjani Ayu
creator: Eddy Renaldi
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2751
ending page: 2761
doi: 10.25157/ma.v11i2.18490

Analisis Risiko Produksi Bunga Mawar Tabur di Desa Candi Kecamatan Bandungan
type: item
description: The production risks of rose petals posed challenges faced by farmers in maintaining the quality and quantity of flower production. This study aimed to analyze the sources of production risk, the priority risk agents, and the implementation of risk mitigation strategies. The research was conducted in October - November 2024 in Desa Candi, Bandungan District, Semarang Regency, Central Java. The research method used was a case study approach, with a census technique used for sampling. The sampling for this study involved 17 rose petal farmers in Desa Candi, Bandungan District. Primary data collection methods included observation and interviews, while secondary data included production data from each harvest period, along with literature from previous researchers. Descriptive analysis was performed using the ARP formula, while quantitative analysis applied Failure Mode and Effect Analysis (FMEA) and House of Risk (HOR) methods, phases one and two. Based on the analysis results KV poin is 0,4491, that the highest production risk was roses and stems attacked by pests and diseases, with a severity value of 5.35. The highest occurrence value was recorded for fruit and trees attacked by pests and diseases, with a value of 6.41. Five risk agents were identified as priorities: increased pests and diseases, fruit and trees attacked by pests and diseases, suboptimal pest and disease management, rose tree mortality/reduction, and extreme or unpredictable weather changes. Five risk mitigation strategies were identified, including routine spraying and increasing pesticide doses, which proved very effective in reducing pest attacks and maintaining plant quality. Farmers adopted mechanical and chemical control methods for pest management, as well as monitoring and replanting as responses to unpredictable weather conditions.
creator: Figo Ahmad Putra Jaragi
creator: Hery Setiyawan
creator: Migie Handayani
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2762
ending page: 2774
doi: 10.25157/ma.v11i2.18491

Analisis Peran Blantik pada Sistem Pemasaran Domba di Pasar Hewan Tanjungsari
type: item
description: Tanjungsari Animal Market plays an important role in livestock marketing, especially sheep. The existence of blantik as the main actor mediating transactions between farmers and buyers creates uniqueness in the market. This study aims to analyze the activities of blantik, market actors' perceptions of blantik, and the impact of their presence on the proportion of sheep sales in Tanjungsari Animal Market. The research sample was taken from market players including farmers, traders, blantik, and consumers. Data were obtained through a survey of market participants and analyzed using the Mann-Whitney U Test statistical test. The results showed that there was a significant difference in the proportion of sales between transactions that used blantik and those that did not (p-value = 0.023). The average ranking of transactions with blantik was higher than transactions without blantik, indicating that the role of blantik contributed to improving the smoothness and efficiency of the sheep trade. The presence of blantik helps speed up transactions, expand market access, and improve price stability. However, there are different perceptions among market players regarding the impact of blantik on farmer welfare and supply chain efficiency. This study provides insights into optimizing the role of blantik in the livestock marketing system to improve farmer welfare without compromising consumer interests.
creator: Mutia Febiani
creator: Andre Rivianda Daud
creator: Cecep Firmansyah
rights: Copyright (c) 2025 Mutia Febiani, Andre Rivianda Daud, Cecep Firmansyah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2775
ending page: 2783
doi: 10.25157/ma.v11i2.18492

Efisiensi Pemasaran Kopi Arabika di Kabupaten Tana Toraja
type: item
description: Most of the raw Arabica coffee in Tana Toraja Regency is marketed in the form of Horn Skin (HS) coffee. This study aims to analyze the marketing efficiency of raw Arabica coffee in Tana Toraja Regency. The research was conducted in Mengkendek and Gandangbatu Sillanan Districts using a snowball sampling method, while sample selection was carried out through purposive sampling. The samples in this study consisted of coffee processing industries, namely the Autonomous Business Unit (UUO) of Agribusiness Toraja and Gandangbatu Coffee, as well as marketing institutions involved in the distribution of raw Arabica coffee to these industries. Data were collected through surveys and analyzed using both qualitative and quantitative approaches, applying the Structure-Conduct-Performance (S-C-P) model as the analytical framework. The results indicate that the most efficient marketing system for raw Arabica coffee is the marketing system for cherry coffee. Although the market structure in this system tends to be monopsonistic, farmers still maintain strong bargaining power. This is due to the limited number of farmers who can sell cherry coffee, as it requires a high-quality standard. As a result, farmers receive higher prices. Additionally, farmers do not incur marketing costs, making the marketing margin and profit margin ratio in the cherry coffee marketing system equal to zero.
creator: Igods Gabryaldo
creator: Rahim Darma
creator: Mahyuddin Mahyuddin
rights: Copyright (c) 2025 IGODS GABRYALDO http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2784
ending page: 2793
doi: 10.25157/ma.v11i2.18497

Integrasi Teori Difusi Inovasi dan Perilaku Berencana untuk Memprediksi Perilaku Adopsi Sistem Tanam Jajar Legowo
type: item
description: Jajar legowo is a rice planting technique that has been proven to increase rice productivity, but its adoption among farmers is still low. The diffusion of innovation theory and the theory of planned behavior are considered instrumental in explaining the behavior of innovation adoption. The purpose of this research is to analyze the phenomenon of farmers' innovation adoption behavior in the field by integrating these two theories. The research methodology employed is a qualitative approach through a literature review from reputable sources and interviews with farmers. The results of this study indicate that the integration of the Diffusion of Innovation and Theory of Planned Behavior provides deeper insights into the behavior of agricultural innovation adoption. Farmers' adoption behavior is influenced by innovation characteristics and subjective norms supported by external forces and self-efficacy. Farmers' perceptions of the Jajar Legowo system, which increases yields and reduces production costs, have a strong influence on their adoption intentions. Social norms, especially the influence of extension workers and farmer groups, play a significant role in shaping adoption intentions. Additionally, perceived behavioral control and farmers' self-efficacy in implementing this system are key determinants in successful adoption.
creator: Rizki Aditya Putra
creator: Rena Oktaviyani
creator: Siti Amanah
creator: Dwi Sadono
creator: Anna Fatchiya
rights: Copyright (c) 2025 Rizki Aditya Putra, Rena Oktaviyani, Siti Amanah, Dwi Sadono, Anna Fatchiya http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2794
ending page: 2806
doi: 10.25157/ma.v11i2.18507

Analisis Manfaat Ekonomi, Ekologi, dan Sosial pada Integrasi Padi-Itik (Studi Kasus Pertanian Terpadu Pakkampi Kabupaten Sidenreng Rappang)
type: item
description: Sustainable farming systems are a solution to overcome the challenges of conventional rice cultivation which still relies on chemicals and has high production costs. One sustainable approach is rice-duck integration, which combines rice cultivation with duck rearing to increase productivity and efficiency of farming businesses. This research aims to analyze the economic, ecological and social benefits of the rice-duck integration system in Pakkampi Farming Enterprises, Panca Rijang District, Sidenreng Rappang Regency. This research uses a quantitative descriptive method with purposive sampling technique. Data was collected through interviews and secondary data analysis from the local Agriculture Service. Data analysis was carried out descriptively. For the economic aspect, descriptive analysis is used to calculate business efficiency using the R/C ratio (Revenue to Cost Ratio). Meanwhile, the ecological aspect uses quantitative soil testing using a soil testing device (PUTS) and the social aspect is analyzed using quantitative descriptive methods. The research results show that the rice-duck integration system provides significant economic benefits with an R/C ratio of 5.7, indicating that this business is very profitable. From an ecological aspect, this system reduces the use of chemical pesticides through natural pest control by ducks and increases soil fertility with duck droppings as organic fertilizer. Socially, this integration strengthens cooperation between farmers, improves farmer welfare, and provides healthier food products. Thus, the rice-duck integration system has proven to be a sustainable, efficient and effective agricultural model for local farmers.
creator: Nurul Hidayah
creator: Abdul Azis Ambar
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2807
ending page: 2814
doi: 10.25157/ma.v11i2.18518

Pola Kemitraan dan Pendapatan Peternak di KPT Maju Sejahtera Kecamatan Tanjung Sari Kabupaten Lampung Selatan
type: item
description: The objectives of this study are to: identify the patterns, mechanisms, rights and responsibilities, and evaluate the partnerships implemented by KPT Maju Sejahtera; analyze the income of both partner and non-partner cattle farmers; and examine the factors influencing cattle farmers decisions to engage in partnerships. The research location was chosen purposively, considering that KPT Maju Sejahtera has been implementing a partnership program since 2017 and that South Lampung District is one of the population centres or beef cattle areas in Lampung Province. About 66 participants were chosen at random to participate in the research as respondents. The months of January through February in 2024 were used for data collection. The analysis method used to answer the first purpose was descriptive qualitative analysis; farming business analysis was used to answer the second; and binary logistic regression analysis was used to answer the third. The results showed that KPT Maju Sejahtera and IACCB had formed an agribusiness operational cooperation patternship pattern. The evaluation results of the partnership established between IACCB and KPT Maju Sejahtera showed that the partnership was going well in accordance with the agreed cooperation agreement. The average income of partner and non-partner cattle farmers in Tanjung Sari District was IDR 23.233.363,64 per 2,82 heads and IDR 19.282.909,09 per 2,73 heads, respectively. Education level and initial capital for male and female cattle had a significantly positive effect, while the initial number of cattle had a significantly negative effect on the likelihood of farmers deciding to participate in partner with IACCB.
creator: Fahriza Anjaya Jazim
creator: Erlina Rufaidah
creator: Yaktiworo Indriani
rights: Copyright (c) 2025 Fahriza Anjaya Jazim http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2824
ending page: 2837
doi: 10.25157/ma.v11i2.18541

Faktor–Faktor yang Memengaruhi Pendapatan Usahatani Cacing Tanah Mitra CV Rumah Alam Jaya Organik
type: item
description: Earthworm farming has quite good prospects. Earthworms have high economic value because they can be sold and generate profits for farmers, however the problem is that marketing is controlled by the company so that the price obtained by earthworm farmers who are partners of CV. Rumah Alam Jaya Organik is the price set according to the agreement. The purpose of this study was to analyze the income of earthworm farming partners of CV. Rumah Alam Jaya Organik and the factors that influence it. This research was conducted in November-December 2024 in Malang and its surroundings. The location was determined purposively with the consideration that Malang is the center of earthworm production in East Java Province because of the supportive climate and geographical conditions and there are companies engaged in the earthworm industry, namely CV. Rumah Alam Jaya Organik. The research method used was a census with 33 farmers as respondents. Data collection techniques were observation and interviews. Data analysis used income analysis, normality test, classical assumption test, and multiple linear regression analysis. The results of the study showed an average income of Rp 8.969.268/month and an average cost of Rp 4.076.453/month, so that the average income of the earthworm farming business of CV. Rumah Alam Jaya Organik partners was Rp 4.892.815/month with an average land area of 1.489 m2. The variables of labor and production volume had a significant effect on income, while the variables of land area, number of seeds, and amount of feed had no effect.
creator: Mikael Adi Santoso
creator: Kustopo Budiraharjo
creator: Migie Handayani
rights: Copyright (c) 2025 Mikael Adi Santoso, Kustopo Budiraharjo, Migie Handayani http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2838
ending page: 2850
doi: 10.25157/ma.v11i2.18561

Analisis Nilai Tambah dan Strategi Pengembangan Produk Mi Mocaf di UMKM Mekarsari Kabupaten Boyolali
type: item
description: The massive development of the mocaf noodle industry has increased the competitiveness of alternative food products with wheat flour products. This research aims to analyze costs and revenue, product added value, and identify internal and external factors to formulate a strategy for the development of Mie Hend's products in UMKM Mekarsari. The research was conducted in February – March 2025 at UMKM Mekarsari, Boyolali. The location determination is based on the consideration that UMKM Mekarsari are a producer of gluten-free mocaf noodles in Central Java. The research method uses the case study method. Sampling was done using purposive techniques and accidental techniques. Purposive technique to UMKM Mekarsari owners and representatives of the Central Java Provincial Food Security Office. Accidental technique to 20 consumers of Mie Hend's. Data collection through interviews, observations, and documentation. Data analysis is descriptive quantitatively, including cost, revenue, and revenue analysis, Hayami method value-added analysis, and SWOT and QSPM methods for product development strategies. The results were obtained that UMKM Mekarsari incurred an average production cost of IDR 1,181,778/month and an average income of IDR 1,224,472/month throughout 2024. The added value of Mie Hend's products is relatively high, namely IDR 97,700/kg with a ratio of 81.42% for retail packaging and IDR 73,533/kg with a ratio of 81.70% for bulk packaging. Internal and external analysis through IFAS and EFAS matrices resulted in that Mie Hend's products are in quadrant I of the SWOT diagram which is ideal for implementing SO or aggressive strategies. The resulting alternative strategies are 1) regularly refreshing products to maintain product quality and consumer trust, 2) penetrating digital markets and partnerships, and 3) submitting cooperation with health institutions, especially related to autism. Prioritize strategy by penetrating the digital market and partnerships.
creator: Edward Surya Wijaya
creator: Kustopo Budiraharjo
creator: Migie Handayani
rights: Copyright (c) 2025 Edward Surya Wijaya, Kustopo Budiraharjo, Migie Handayani http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2851
ending page: 2864
doi: 10.25157/ma.v11i2.18562

Daya Saing, Spesialisasi, dan Kinerja Ekspor Minyak Atsiri Indonesia di Pasar Internasional
type: item
description: Indonesia is one of the world's essential oil exporters, with high demand from the perfume, cosmetics, pharmaceutical, food, and beverage industries. However, essential oil exports have fluctuated in five destination countries, namely: Singapore, Spain, the Netherlands, Switzerland, and Germany. This study analyzes Indonesia's competitiveness, trade specialization, and essential oil export performance using Revealed Comparative Advantage (RCA), Export Product Dynamic (EPD), Export Competitiveness Index (ECI), Trade Specialization Index (ISP), Comparative Export Performance (CEP), and Acceleration Ratio (AR) based on UN Comtrade 2014–2023 data with HS code 3301. The results show that Indonesia has a comparative advantage with an average RCA value of 3.53. EPD analysis shows that Germany, the Netherlands, Singapore and Spain are in the Retreat category and Switzerland in the Lost Opportunity category, while the fluctuating ECI indicates unstable competitiveness. ISP confirms Indonesia's position as an essential oil exporter. CEP shows that Indonesia has a relative export advantage over the world average. And AR shows the fluctuating dynamics of export acceleration. To improve competitiveness, product diversification, quality improvement, and more aggressive marketing strategies are needed.
creator: Yunita Angela Tampubolon
creator: Yuliawati Yuliawati
rights: Copyright (c) 2025 Yunita Angela Tampubolon, Yuliawati Yuliawati http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2865
ending page: 2875
doi: 10.25157/ma.v11i2.18571

Manajemen Produksi Menggunakan Pendekatan 6M pada PT Ciomas Adisatwa Unit Pemalang
type: item
description: ABSTRACT Production management is an important element in the company's operations to ensure that products are produced in accordance with the specifications of customer demand, in the face of global competition, PT Ciomas Adisatwa Unit Pemalang is required to implement innovative and sustainable production strategies. This study aims to analyze the implementation of production management at PT Ciomas Adisatwa Unit Pemalang with the approach of 6M Men (Human Resources), Machinery, (Machinery and Technology), Materials, Methods (Production Methods), Markets, and Money (Capital and Finance). This study uses a descriptive qualitative method with purposive sampling technique. Data was collected through interviews, observations, and documentation, the number of respondents in this study was 10 people. The results of the study show that PT Ciomas Adisatwa Unit Pemalang implements a professional labor recruitment system, strict selection of raw material suppliers, production methods based on GMP and SOPs guided by the FSSC 22000 V6 food safety scheme, marketing strategies with a marketing mix method, and from a financial perspective, capital management is carried out in a structured manner to support business sustainability.
creator: Muh Ikhwan
creator: Yohana Agustina
rights: Copyright (c) 2025 Muh Ikhwan http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2876
ending page: 2887
doi: 10.25157/ma.v11i2.18587

Analisis Preferensi Konsumen Beras Analog di E-Commerce
type: item
description: This study aims to provide insights for producers and stakeholders in planning the diversification of “analog rice” using “putak” flour in Kupang Regency, East Nusa Tenggara Province. Therefore, it is necessary to identify consumer preference trends and effective marketing strategies for analog rice on the “Shopee” and “Tokopedia” e-commerce platforms using the keyword “beras analog.” Qualitative data analysis was conducted using NVIVO software, while statistical analysis employed RStudio to illustrate the influence of total sales on price and rating. The results show that analog rice products are dominated by three brands—DOLLAR (corn based), SEGO (cassava-based), and FUKUMI (porang-based)—with shipping areas covering Jakarta, Madiun, and Bekasi, and peak rating distribution from 4.9 to 5. Price and rating are the primary determinants in predicting sales volume, with an increase in rating significantly boosting sales. Consumer preferences lean toward analog rice sold in bundles, with total sales exceeding 2000 compared to retail sales, indicating that higher prices do not reduce or affect total sales.
creator: Aplonia Bani
creator: Arista Marlince Tamonob
creator: Delila Seran Nahak
rights: Copyright (c) 2025 Aplonia Bani http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2888
ending page: 2894
doi: 10.25157/ma.v11i2.18602

Pengambilan Keputusan Petani dalam Program Peremajaan (Replanting) Kelapa Sawit di Kabupaten Sanggau
type: item
description: The purpose of this study is to determine the factors that influence farmers' decision making in the oil palm replanting program. The research method is sequential mixed methods, especially the sequential explanatory strategy because it focuses on quantitative data and qualitative data as supporting data. The determination of the research site was done purposively (purposive methods). The selected area is Parindu Sub-district with consideration of the research location of Parindu Sub-district as the largest center of oil palm in Sanggau District. Based on the results of the study, the decision-making factors of farmers in replanting include experience (X3), land size (X5), capital (X8), which have a significant effect on farmers' decision-making in the replanting program. These factors have a significant impact on farmers' decision making.
creator: Nanda Altina
creator: Novira Kusrini
creator: Anita Suharyani
rights: Copyright (c) 2025 nanda altina, novira kusrini, Anita Suharyani http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2895
ending page: 2901
doi: 10.25157/ma.v11i2.18605

Metode Analisis Konjoin Terhadap Preferensi Konsumen Minyak Goreng Kemasan
type: item
description: Cooking oil that is measured in liters and packaged in bottles, refills, and derigens is called packaged cooking oil. Branded packaged cooking oil, which has better quality than bulk cooking oil, can be purchased in stores through product labels, packaging, and brands. The purpose ofthe research is to find out the characteristics of consumers, attributes and levels and the order of attributes of packaged cooking oil. Data analysis methods validity test, reliability test and conjoin analysis. The results of the study showed that: The validity test of brand attributes, packaging, price, size, clarity and color was declared valid seen through a sig<0.05 value and in the reliability test all statement items were declared moderate reliability seen from Cronbach's Alpha 0.50–0.70. 1. Female respondents are the most buyers of packaged cooking oil. A total of 36 people were in the age group of 33-41. Respondents with 3-4 family members were the largest, namely 51 people. The most consumers are respondents with junior high school education, which is 34 people. The respondents to packaged cooking oil with the largest type of work are 65 consumers of housewives. The respondents of packaged cooking oil with the most income were IDR 2,500,000 – IDR 4,000,000 totaling 36 people. 2. The attributes of packaged cooking oil that are a consumer benchmark seen from the utility value are the size of 1 l, clear clarity, price > IDR 31,000, golden yellow color, bimoli brand, bottle packaging. 3. The order of attributes of packaged cooking oil according to the interests of packaged cooking oil consumers is size, clarity, price, color, brand, and packaging. It was obtained that size is the most calculated attribute of consumers in buying packaged cooking oil and is the most calculated preference of traders in the supply of packaged cooking oil.
creator: Ahmad Al Frasetyo
creator: Siswa Panjang Hernosa
rights: Copyright (c) 2025 Ahmad Al Frasetyo http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2902
ending page: 2911
doi: 10.25157/ma.v11i2.18607

Hubungan Karakteristik Pedagang Ayam Potong dengan Tingkat Pelayanan Penjualan Ayam Hasil Pemotongan Standar Higienis
type: item
description: Chicken meat is rich in protein and moisture, making it susceptible to rapid spoilage when exposed to harmful microorganisms. Therefore, it is essential to maintain high standards of hygiene and service during sales and slaughter processes. This study aims to explore the relationship between the characteristics of broiler chicken traders—such as age, education, business experience, sales volume, and income—and the level of service provided in selling chickens that meet hygienic standards. The research was conducted in September 2024 at Ciroyom Market, located in the Andir District of Bandung City, West Java. Respondents were chosen randomly, resulting in a sample size of 31 individuals. The Spearman Rank correlation test was employed to assess the relationship between the two variables. Findings indicate that most broiler chicken traders fall within the early adulthood age range (15–40 years), possess a medium level of education (junior high to senior high school), have significant business experience (over 10 years), and report a medium sales volume (2,708.40 – 18,736.76 kg/month) along with a medium income (Rp. 4,887,869.25 – Rp. 28,528,259.78/month). The service level of the majority of traders is categorized as medium (64.52%). The characteristics that demonstrate a significant correlation with the service level for selling hygienically slaughtered chickens are education, sales volume, and income, while age and experience do not show a significant correlation.
creator: Unang Yunasaf
creator: Marina Sulistyati
creator: Lilis Nurlina
creator: Syahirul Alim
creator: M. Ali Mauludin
creator: Anita Fitrini
rights: Copyright (c) 2025 unang yunasaf http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2912
ending page: 2922
doi: 10.25157/ma.v11i2.18609

Tingkat Pemanfaatan Smartphone sebagai Media Informasi Pertanian oleh Petani Padi Desa Margomulyo Kecamatan Tayu Kabupaten Pati
type: item
description: Fulfilling the need for agricultural information was the main focus of information and communication technology applications in agriculture. Smartphones were not only used to find agricultural information but also served as an extension media. This study aimed to identify the level of smartphone utilization as a media of agricultural information by rice farmers in Margomulyo Village and to formulate strategies for extension methods and media based on their perceptions. The research was conducted from January to February 2025 in Margomulyo Village using a survey method. Sampling was done purposively with 73 respondents for objective 1, including 8 farmer group leaders and 1 extension worker as key informants for objective 2. Data were collected through interviews, observation, and documentation. The analytical methods used were descriptive analysis and swot analysis. The results showed that smartphone utilization as a media of agricultural information was high, based on perceived usefulness (technological effectiveness, technological advantages, and the relevance of technology to achieve goals) and perceived ease of use (ease of learning, ease of use, and infrastructure availability). The extension methods and media for Margomulyo Village rice farmers were in quadrant I, suggesting an aggressive (S-O) strategy. S-O strategies that could be used included strengthening digital extension based on farmer groups, optimizing smartphones as extension media and information access, collaborating with extension workers and online farmer communities, and integrating technology in face-to-face extension.
creator: Mariska Adinia Silva
creator: Siwi Gayatri
creator: Joko Mariyono
rights: Copyright (c) 2025 Mariska Adinia Silva http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2923
ending page: 2934
doi: 10.25157/ma.v11i2.18623

Dampak Perubahan Iklim dan Paparan Bencana terhadap Ketahanan Pangan di Provinsi Banten, Indonesia (2018-2023)
type: item
description: This study investigates how climate change and disaster exposure influence food security in Banten Province, Indonesia, over the period 2018–2023. Using a panel data regression approach with the Random Effects Model, the analysis incorporates key indicators of climate variability—including temperature and rainfall changes—as well as disaster-related factors such as the number of affected facilities, affected individuals, and disaster frequency. The findings indicate that variations in rainfall and infrastructure-related disaster impacts significantly affect food security outcomes, suggesting a critical link between environmental stressors and food system resilience. These results contribute to the growing body of evidence on regional food security vulnerabilities in the context of climate and disaster risks, and provide policy-relevant insights for enhancing local adaptation strategies.
creator: Jalaludin Rahmat
creator: Yeni Budiawati
creator: Sulaeni Sulaeni
rights: Copyright (c) 2025 Jalaludin Rahmat http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2935
ending page: 2946

Analisis Pola Konsumsi Diversifikasi Pangan dalam Meningkatkan Ketahanan Pangan Rumahtangga Petani Desa Saritani Kecamatan Wonosari Kabupaten Boalemo
type: item
description: Saritani Village, located in a remote area with limited distribution access, remains food-insecure despite the predominance of agriculture-based livelihoods. This study aims to examine household food consumption pattern and identify the key factors influencing food diversification among farming households in Saritani Vilage, Wonosari Sub-district, Boalemo Regency. A quantitative research design was employed, utilizing multiple linear regression analysis. Data werw collected through surveys, inetrviews, and structured qusetionnaires. Results indicate that the average daily energy adequacy (1,732 kcal/gram/day) remains below the recommended threshold. The education level of housewives demonstrated a statistically significant but negative effect on food diversification. Similarly, the number of household dependents had a negative impact. In contrast, household expenditure positively influenced diversification, while food availability, although positively correlated, did not exhibit a statistically significant effect. These findings highlight the need for strategic interventions to promote food diversification and improve food security in rural, agriculture-dependent communities such as Saritani Village.
creator: Nurul Lailah Atiki
creator: Yuliana Bakari
creator: Mohammad Zubair Hippy
rights: Copyright (c) 2025 Nurul Lailah Atiki, Yuliana Bakari http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2947
ending page: 2955
doi: 10.25157/ma.v11i2.18640

Analisis Tingkat Aksesibilitas Pangan Rumah Tangga Petani di Desa Saritani Kecamatan Wonosari Kabupaten Boalemo
type: item
description: This research aims to examine the accessibility of food for farmer households based on physical access, economic access, and social access, and to analyze its influence on food security in Saritani Village, Wonosari District, Boalemo Regency. Data were collected through surveys, interviews, and questionnaires, using primary and secondary data. The purposive sampling method was applied by selecting 38 farmer households (10-20% of the population). Data analysis used descriptive methods and multiple linear regression, with food security as the dependent variable and physical, economic, and social access as independent variables. The results of the descriptive analysis showed that food accessibility, seen from physical, economic, and social aspects, was in fairly good condition. The regression results showed that physical access had a positive and significant effect on food security (regression coefficient = 0.742, significance = 0.004). Economic and social access had a positive but not significant effect (coefficient = 0.145 and 0.585, significance = 0.589 and 0.27). The R-squared value of 0.284 indicates that 28.4% of food security is influenced by these variables, while the rest is influenced by other factors not included in this study.
creator: Nofita Hasan Mahmud
creator: Yuliana Bakari
creator: Mohammad Zubair Hippy
rights: Copyright (c) 2025 Nofita Hasan Mahmud, Yuliana Bakari http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2956
ending page: 2962
doi: 10.25157/ma.v11i2.18641

Motivasi Petani dalam Usahatani Padi di Kecamatan Singkawang Utara Kota Singkawang
type: item
description: This study aims to analyze the factors influencing farmers' motivation in rice farming in Singkawang Utara Subdistrict, Singkawang City. The approach used is quantitative, with primary data collected through structured interviews and questionnaires. The analysis applies Alderfer's (1969) ERG (Existence, Relatedness, Growth) theory. The results show that land size has a positive but insignificant relationship with farmers' motivation in the social relationship (Relatedness) dimension, while land ownership status and farm income have no significant impact on other motivational dimensions. These findings indicate that although land ownership provides economic security, it is insufficient to enhance farmers' innovation and self-development. Non-economic support, such as training and access to technology, is necessary to improve farmers' motivation.key in increasing the production and usefulness of aloe vera farming in North Pontianak District.
creator: Restu Dwi Wardhana
creator: Novira Kusrini
creator: Josua Parulian Hutajulu
rights: Copyright (c) 2025 Restu Dwi Wardhana http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2963
ending page: 2969
doi: 10.25157/ma.v11i2.18644

Pengaruh Modal Sosial Terhadap Kemandirian Anggota Kelompok Tani Padi “Tani Makmur II” Desa Kecapi Kecamatan Tahunan Kabupaten Jepara
type: item
description: This study aimed to analyze the effect of social capital on the independence of farmer group members and to describe the characteristics of the social capital of group members. The study was conducted in Kecapi Village, Tahunan District, Jepara Regency in February 2025. The location of the study was determined purposively with 48 respondents. The data used in this study were primary data and secondary data. Data were analyzed using multiple linear regression analysis. The results of the study showed that the network was categorized as high with a percentage of 72.91%, trust was categorized as high at 81.25%, and norms were categorized as high at 85.42%. The independence in the farmer group was categorized as high with a percentage of 89.58%. Based on the multiple linear regression analysis, it was shown that social capital including networks, trust, and norms influenced the independence of members of the Padi Tani Makmur II Farmer Group by 58.5%, while the remaining 41.5% was influenced by other variables not included in this study. The variables that partially influenced the independence of farmer group members were variable X1 (Network) and X3 (Norms), while variable X2 (Trust) did not partially influence the independence of members. Based on the results of the study, efforts were needed to increase cooperation with external parties or stakeholders to enhance independence.
creator: Nadella Nurhaliza
creator: Siwi Gayatri
creator: Joko Mariyono
rights: Copyright (c) 2025 Nadella Nurhaliza http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2970
ending page: 2977
doi: 10.25157/ma.v11i2.18647

Faktor-faktor yang Memengaruhi Ekspor Udang di PT BeeJay Seafood
type: item
description: Indonesia is an archipelagic country with abundant fishery resources, one of the commodities is shrimp which is the main export commodity. PT BeeJay Seafood, as a seafood processing and export company in Probolinggo, faces fluctuations in shrimp exports influenced by various factors. This study aims to analyze the influence of exchange rates, inflation, shrimp prices in the domestic market, and shrimp production volume in Indonesia on the shrimp export volume of PT BeeJay Seafood. This study uses a quantitative method with a multiple linear regression approach. The data used is secondary data for the period from December 2023 to November 2024. The shrimp export trend at PT BeeJay Seafood shows a fluctuating pattern. The results of the analysis showed that partially, the rupiah exchange rate against the US dollar and inflation had a positive and significant effect, while the price of shrimp in the domestic market and the volume of shrimp production in Indonesia had no effect on shrimp exports carried out by PT BeeJay Seafood. Partially, all independent variables affect PT BeeJay Seafood's shrimp exports. This study shows that fluctuations in the rupiah exchange rate against the US dollar and inflation need to be the main concern in PT BeeJay Seafood's shrimp export strategy. In addition, companies need to consider domestic pricing policies to increase competitiveness in the international market. The results of this research are expected to provide insight for companies in optimizing shrimp exports.
creator: Muhammad Rafi Azzahran
creator: Bambang Yudi Ariadi
rights: Copyright (c) 2025 Muhammad Rafi Azzahran, Bambang Yudi Ariadi http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2978
ending page: 2984
doi: 10.25157/ma.v11i2.18667

Analisa Dampak Kemitraan Contract Farming Terhadap Pendapatan Petani Ubi Kayu (Studi Kasus) di Desa Sampecita Kecamatan Kutalimbaru Kabupaten Deli Serdang
type: item
description: Cassava is one of the food crops widely cultivated by farmers in Glugur Rimbun, Sampecita Village. This plant is a secondary crop with the largest harvest area in Kutalimbaru District. Partnerships between farmers and suppliers are certainly a breakthrough in developing farming businesses. This is because in addition to the uncertainty of marketing and prices, farmers will also be able to adopt the science and technology set by the supplier in an effort to increase production and quality. This study aims to analyze the partnership pattern of farmers with cassava processing companies, the influence of production factors (seedling area, labor and fertilizer) and farmer income analysis, to determine the feasibility of farming businesses. The partnership pattern carried out between farmers/landowners and UD. Kreasi Lutvi is structured in a cooperation contract, where the partner UD. Kreasi Lutvi is responsible for cultivating cassava, providing production facilities ranging from seeds, herbicides, fertilizers, agricultural tools and labor and buying cassava harvests at an agreed price. Farmers provide land and supervisors in cassava cultivation activities until harvest. The feasibility analysis of cassava business is as follows: production costs incurred per ha of Rp 14,500,000.00,- the amount of cassava production per ha is 23,405 kg, the selling price is Rp. 1,450 / kg, the total income is Rp33,937,250/ha and the income is Rp19,437,250.00/ha The R/C value is 2.34, the BEP unit value is 10,000/kg and the BEP price is Rp619.5/kg. This shows that the cassava business in the Glugur Rimbun land is feasible to be run.
creator: Suryani Yani Sajar
creator: Andi Setiawan
creator: Sri Mahreni Sitepu
rights: Copyright (c) 2025 Suryani Yani Sajar http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2985
ending page: 2994
doi: 10.25157/ma.v11i2.18669

Forecasting Permintaan Produk Keripik Sayur Mix di PT. IPL Menggunakan Metode Time Series
type: item
description: PT. IPL is a company engaged in the horticultural processing industry, especially the production of mixed vegetable chips. Fluctuating product demand is a challenge for companies in optimizing production and inventory to avoid excess or shortage of stock. This study aims to forecast product demand using the Time Series method, namely Moving Average and Exponential Smoothing, in order to determine the most accurate forecasting method. This study uses a quantitative descriptive approach by analyzing historical sales data in 2023–2024. The calculation was carried out using POM QM software for Windows, with the application of Moving Average (length 2) and Exponential Smoothing with various alpha values (α = 0.1; α = 0.5; and α = 0.9). The results showed that the Exponential Smoothing method with α = 0.5 provided the most accurate results, with a Mean Absolute Deviation (MAD) value of 353,301, Mean Squared Error (MSE) of 256,729.5, and Mean Absolute Percentage Error (MAPE) of 25.17%. Based on the forecast results, the estimated demand for December 2024 is estimated to reach 1,678,886 kg. The application of the Exponential Smoothing method α = 0.5 improves the production efficiency and stock management of PT. IPL through proper production planning, adjustment of work schedules, control of raw materials with a Just-In-Time system, and stock management that reduces costs and risk of spoilage. By applying the right forecasting methods, companies can optimize production, avoid wasting resources, and increase operational efficiency and profitability.
creator: Mochammad Bustomy
creator: Ary Bakhtiar
rights: Copyright (c) 2025 Mochammad Bustomy, Ary Bakhtiar http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 2995
ending page: 3006
doi: 10.25157/ma.v11i2.18671

Analisis Tingkat Kepuasan Konsumen Kedelai (Studi Kasus: Toko Irfan Jaya Kecamatan Wiradesa Kabupaten Pekalongan)
type: item
description: This study aims to analyse the level of soybean consumer satisfaction and map the relationship between the importance of a product attribute and the performance provided to consumers in the soybean business sector in Wiradesa District, Pekalongan Regency. The research location was Irfan Jaya Store, Wiradesa District, Pekalongan Regency. The research method used is a case study method, with the sample size determined using quota sampling. The sampling technique applied is accidental sampling, with respondent criteria including men and women aged 18–67 years. The analytical methods used are the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The study showed that most soybean consumers at Irfan Jaya Store are male, aged 28–37 years, with junior high school as their highest level of education. The majority of soybean consumers are traders, with an income ranging from Rp. 1,000,001 – 2,000,000, and have four to six family members. The CSI analysis results in a value of 81.63%, indicating that soybean consumers are very satisfied. The IPA analysis results show: Quadrant I: Soybean taste, freshness, colour, price at Irfan Jaya Store, and price-quality suitability. Quadrant II: Soybean availability, store location on the roadside, and accessibility of the store. Quadrant III: Soybean texture, soybean variety, price comparison between Irfan Jaya Store and other stores, and information about soybean availability. Quadrant IV: Completeness of soybean variety and waiting time for soybean availability.
creator: Brillianti Sekar Ayu Purnomo
creator: Migie Handayani
creator: Titik Ekowati
rights: Copyright (c) 2025 Brillianti Sekar Ayu Purnomo http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3007
ending page: 3016
doi: 10.25157/ma.v11i2.18672

Faktor-faktor yang Memengaruhi Penjualan dan Peramalan Volume Penjualan Pupuk Urea pada PT XYZ
type: item
description: The agroindustry was an important sector in a country's economic development, serving as a key driver in the agricultural and industrial value chain. PT XYZ played a strategic role in the agroindustry sector, particularly in the production and distribution of Urea fertilizer. Based on internal data from PT XYZ, the company experienced fluctuations in Urea fertilizer sales volume over the past few years. This study aimed to analyze the influence of production volume, promotional costs, and distribution costs on the sales volume of Urea fertilizer, as well as to forecast Urea fertilizer sales at PT XYZ in 2025. The research was conducted from January 13 to February 18, 2025, using a case study method. The data sources used in the study were both primary and secondary data. The sample was determined using a non-probability sampling technique with a purposive sampling method. Data analysis was carried out using quantitative methods, including multiple linear regression analysis and trend analysis. The regression results showed that production volume and promotional costs had a significant effect on sales, while distribution costs did not have a significant effect. The sales volume forecast using the quadratic trend method indicated a positive trend, with estimated sales reaching 4,555,253 tons in 2025.
creator: Lutfiah Syaefuddin
creator: Hery Setiyawan
creator: Joko Mariyono
rights: Copyright (c) 2025 Lutfiah Syaefuddin http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3017
ending page: 3025
doi: 10.25157/ma.v11i2.18677

Analisis Trend dan Faktor-faktor yang Memengaruhi Volume Penjualan Produk Benih Kubis Green Nova di PT. Tani Murni Indonesia
type: item
description: PT. Tani Murni Indonesia is a company engaged in the production, research, breeding, and distribution of high-quality vegetable seeds in Indonesia. The company produces its own hybrid seeds through a Research and Development process, resulting in unique varieties with superior quality. This study aimed to analyze the sales trend of Green Nova cabbage seeds at PT. Tani Murni Indonesia and to examine the influence of selling price, production volume, promotional costs, transportation costs, and planting season on the sales volume of Green Nova cabbage seed products. The research was conducted from January 2025 to February 2025 using a case study method at PT. Tani Murni Indonesia. Primary data were collected through interviews using questionnaires, while secondary data were obtained through literature studies relevant to the research topic. The time series data used in this study covered a period of five years and included data on selling prices, production volumes, promotional costs, transportation costs, and planting seasons. The analytical methods employed in this research were trend analysis and multiple linear regression analysis. The results of the trend analysis, using linear trend analysis, showed a sales forecast of 66,804.366 packs over 24 months, from January 2025 to December 2026. The results of the multiple linear regression analysis indicated that selling price, production volume, transportation costs, and promotional costs had a significant effect on sales volume, while the dummy variable for planting season had no significant effect on sales volume.
creator: Rifky Baharsyah
creator: Edy Prasetyo
creator: Titik Ekowati
rights: Copyright (c) 2025 Rifky Baharsyah, Edy Prasetyo, Titik Ekowati http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3026
ending page: 3034
doi: 10.25157/ma.v11i2.18683

Pengaruh Pesan Pemasaran Melalui Media Sosial “Instagram” Terhadap Minat Beli Produk Di CV Tirta Fertindo Pratama
type: item
description: This study aimed to analyze the influence of marketing messages that were delivered by CV Tirta Fertindo Pratama through social media Instagram on consumer purchase intention. The research was conducted on the Instagram account @fertindo_semarang. The research method in this study was a case study method with a Non-Probability Sampling technique. The sample consisted of 100 respondents, who were followers of the @fertindo_semarang Instagram account. The data analysis method that was applied in this study was quantitative analysis using multiple linear regression analysis. The results of the study showed that the variables message structure (X1), message format (X2), message content (X3), message source (X4), age (X5), and education (X6) simultaneously had a significant effect on purchase intention (Y). These six independent variables contributed 75.4% to the dependent variable, which was purchase intention. In the partial test (t-test), the findings revealed that structure, format, and content of the social media of @fertindo_semarang had a positive and significant influence on purchase intention. Message source had a positive but not significant influence. Age had a negative and did not significant influence on purchase intention. Education had a negative but had significant influence on purchase intention. The variable that had the most dominant influence on purchase intention was message content, as it had the lowest significance value and the highest beta coefficient.
creator: Anista Wati
creator: Siwi Gayatri
creator: Joko Mariyono
rights: Copyright (c) 2025 Anista Wati http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3035
ending page: 3043
doi: 10.25157/ma.v11i2.18689

Sistem Bagi Hasil pada Usahatani Padi Sawah di Desa Lalonggolosua Kecamatan Tanggetada Kabupaten Kolaka
type: item
description: The sharecropping system remains a prevalent informal institution in many agricultural countries, including Indonesia. This research focuses on examining the profit-sharing practices in rice farming in Lalonggolosua Village, Tanggetada District, Kolaka Regency. Using a purposive sampling approach, 30 farmers were selected as a representative sample out of 108 rice farmers affiliated with local farming groups. Conducted between January and April 2022, the study found that the dominant sharecropping arrangement in the area involved landowners receiving one-third and tenant farmers receiving two-thirds of the yield. Income analysis revealed that tenant farmers earned an average of IDR 15.67 million per hectare per planting season, while landowner-cultivators earned slightly less, averaging IDR 15.61 million per hectare per season. The efficiency of rice farming, as measured by the R/C Ratio, averaged 4.62 and 4.72, indicating profitable operations. A t-test analysis showed no statistically significant difference in income between landowner-cultivators and tenant farmers. It is recommended that sharecropping agreements be made fairer, with clearer definitions of each party’s rights and responsibilities.
creator: Campina Illa Prihantini
creator: Mappeali Mappeali
creator: Hasbiadi Hasbiadi
creator: Mery Berlian
creator: Verry Yarda Ningsih
creator: Rayhana Jafar
creator: Rinny Lontoh
creator: Moh. Khairul Anam
rights: Copyright (c) 2025 CAMPINA ILLA PRIHANTINI, Hasbiadi Hasbiadi, Mery Berlian, Verry Yarda Ningsih, Rayhana Jafar, Rinny Lontoh, M. Khairul Anam http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3044
ending page: 3051
doi: 10.25157/ma.v11i2.18695

Pengaruh Perceived Organizational Support dan Kreativitas terhadap Komitmen Organisasi dengan Mediasi Motivasi Kerja pada UKM Kuliner di Kota Bogor
type: item
description: This study aims to analyze the influence of Perceived Organizational Support (POS) and Creativity on Organizational Commitment (OC), with Work Motivation as a mediating variable, among employees of small and medium culinary enterprises (SMEs) in Bogor City, Indonesia. The culinary SME sector faces challenges such as high employee turnover and low organizational loyalty, which potentially threaten business sustainability. Using a quantitative approach, data were collected through a structured questionnaire distributed to 230 respondents actively working in culinary SMEs. The study employed Structural Equation Modeling (SEM) to examine the relationships among the variables. The findings reveal that POS has a significant effect on both Work Motivation and Organizational Commitment, while Creativity significantly influences Work Motivation, but does not have a direct significant effect on Organizational Commitment. Work Motivation is found to mediate the relationships between both POS and Creativity on Organizational Commitment. These results emphasize the critical role of organizational support and employee intrinsic drive-in enhancing employee loyalty and supporting business sustainability in SMEs. This study provides theoretical contributions to organizational behavior models in informal sectors and practical implications for human resource management strategies in Indonesian culinary SMEs.
creator: Roosganda Elizabeth
creator: Didik Notosudjono
creator: Hamzah Hamzah
creator: Nancy Yusnita
creator: Anoesyirwan Moeins
rights: Copyright (c) 2025 Roosganda Elizabeth http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3052
ending page: 3060
doi: 10.25157/ma.v11i2.18699

Strategi Penguatan Komitmen Terhadap Organisasi untuk Keberlanjutan Bisnis UKM Kuliner: Pendekatan Integratif berdasarkan Temuan Lapangan di Kota Bogor
type: item
description: This study aims to formulate strategies for strengthening organizational commitment that support the sustainability of culinary SMEs in Bogor City. The research adopts a mixed method sequential explanatory approach, in which prior quantitative results are explored further through in-depth interviews. Informants include business owners, managers, and employees of various culinary SMEs. The findings reveal that organizational support, creative innovation, participative leadership, and human capital development are critical elements in sustaining employee loyalty and motivation. Based on thematic analysis and integration with the quantitative model, a strategic framework is developed involving reward systems, skills training, inclusive work culture, and employee empowerment. This study contributes to the development of an organizational commitment–based human resource strategy model within the informal sector.
creator: Roosganda Elizabeth
creator: Didik Notosudjono
creator: Hamzah Hamzah
creator: Nancy Yusnita
creator: Anoesyirwan Moeins
rights: Copyright (c) 2025 Roosganda Elizabeth http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3061
ending page: 3070
doi: 10.25157/ma.v11i2.18701

Analisis Strategi Pengembangan Produksi Komoditas Tomat Ceri Organik di PT Cetro Tama Indonesia Kabupaten Semarang
type: item
description: PT Cetro Tama Indonesia is a company that offers various organic and non-organic vegetable commodities, one of which is cherry tomatoes. The problem faced is that demand from consumers of cherry tomatoes continues to increase but production is still low so that it cannot meet consumer demand. This study aims to analyze internal and external factors and formulate alternative strategies and priorities in developing an organic cherry tomato business for the company. The research method used is the case study method because this research only focuses in depth on one research object. The respondent sampling method used purposive sampling method with a total of 7 respondents, namely 4 from the company and 3 from farmer partners. The data used are primary data and secondary data with data collection using interviews, observation, and documentation methods. The data analysis methods used are SWOT analysis, IFAS, EFAS, and QSPM. The results of this study show that the results of the analysis of internal factors owned by the company obtained that the main strengths are having business licenses and organic certificates, organic cherry tomato products do not use chemicals, farmer partners are experienced in organic vegetable cultivation and have the Cetrofarm logo and brand as a product identity while the main weaknesses of the company are the company does not have its own garden and dependence on cherry tomato suppliers that are at risk of production fulfillment. The results of the analysis of external factors obtained that the main opportunity is partnering with supermarkets, restaurants, and other food companies while the company's main threat is weather and climate changes that affect cherry tomato production. The highest priority alternative strategy is to cooperate with other farmer partners with the aim of increasing the volume of cherry tomato production in order to meet consumer demand.
creator: Amelia Rizky Fitriani
creator: Hery Setiyawan
creator: Kustopo Budiraharjo
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3071
ending page: 3082
doi: 10.25157/ma.v11i2.18703

Analisis Sektor Unggulan Provinsi Sumatera Utara Tahun 2020-2023
type: item
description: North Sumatra Province is the ninth largest province in Indonesia. Therefore, the development of this very large area requires appropriate development program steps. One method that can be used in planning the economic development of a region is to determine the leading sectors in the region that are further developed without ignoring other sectors. The purpose of this study is to determine the leading sectors in the North Sumatra economy that can be used as a basis for designing economic development strategies in North Sumatra Province. This analysis is based on secondary data (time series), including North Sumatra's GRDP (Gross Regional Domestic Product) and Indonesia's GDP (Gross Domestic Product) in the period 2020-2023. This study uses a quantitative approach with LQ (Location Quotient), DLQ (Dynamic Location Quotient), and Klassen Typology Analysis. The results of the study show that the sectors that grew rapidly in North Sumatra during the period 2020-2023 include the water supply, waste management, waste, and recycling sectors; wholesale and retail trade sectors; motor vehicle and motorcycle repair sectors; and the real estate sector. Meanwhile, the agriculture, forestry, and fisheries sectors; construction sectors; and the transportation and warehousing sectors are not leading sectors that are growing rapidly, but remain important foundation sectors for the North Sumatra economy. In order for these sectors to become leading sectors, government policy intervention is needed to increase their growth.
creator: Indah Kartika Sandra
creator: Mia Wananda Varwasih
creator: Rahmi Nofitasari
rights: Copyright (c) 2025 Indah Kartika Sandra, Mia Wananda Varwasih, Rahmi Nofitasari http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3083
ending page: 3090
doi: 10.25157/ma.v11i2.18722

Faktor Sosiodemografis dan Sosioekonomi yang Berperan dalam Ketahanan Pangan Rumah Tangga Sangat Miskin Ekstrem di Wilayah Pesisir Demak
type: item
description: Food is a fundamental necessity in our lives, yet many households face challenges in accessing sufficient and nutritious food, leading to food insecurity issues. The problem of food insecurity can occur even in food-producing areas, such as the coastal areas of Demak Regency. This research was undertaken to determine the sociodemographic and socioeconomic factors influencing poor household food security status in the coastal areas of Demak Regency. This study utilizes a survey-based approach, with sub-district samples selected purposively based on the highest number of poor households, as identified in the 2023 Targeting Data for the Acceleration of Extreme Poverty Eradication (P3KE) in Demak Regency. The sample areas included Sayung District and Bonang District. Household samples were chosen through multistage random sampling, resulting in a total of 104 households. Both primary and secondary data were used, collected through observation, literature study, and interviews using open and closed questionnaires. Data were analyzed employing multiple linear regression analysis performed with SPSS. The findings of the study show that the factors which have a significant influence (p<0.05) on food security conditions (Y) in poor households in coastal areas, namely: meat expenditure, rice expenditure, rice price, food expenditure share, meanwhile the factors that don't have significant influence (p>0.05) are mother' formal education, energy consumption level, and mother' age. The R² value of 0.689 means that approximately 68.9% of the variation in the dependent variable is explained by the independent variables in the regression model.
creator: Yovita Aryani
creator: Mukson Mukson
creator: Anang M Legowo
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3091
ending page: 3099
doi: 10.25157/ma.v11i2.18755

Pengaruh Modal Intelektual Terhadap Kinerja Keuangan Perusahaan Perkebunan Yang Terdaftar di Bursa Efek Indonesia
type: item
description: ABSTRACT In the future, plantation companies will face land problems due to the increasing limitations of plantation company land resources. Therefore, in order to maintain and increase the value of the company, innovation and development of intangible assets of plantation companies are needed. This study aims to analyze the effect of intellectual capital on the financial performance of plantation companies. The sample used in this study was 36 companies listed on the Indonesia Stock Exchange. The data used in this study are the financial reports of 10 listed companies listed on the Indonesia Stock Exchange for the period 2021-2023. This study uses panel data regression analysis to analyze the effect of the variables Value Added Capital Employed (VACA), Value Added Human Capital (VAHU), and Structural Capital Value Added (STVA), on financial performance, namely Return on Assets (ROA) and Return on Equity (ROE). The results of the study show that intellectual capital has an effect on financial performance, both ROA and ROE. Partially, VACA and VAHU have a significant and positive effect on ROA, while VACA and STVA have a significant and positive effect on ROE.
creator: Juan feri Simamora
creator: Ahmad Rifai
creator: Didi Muwardi
rights: Copyright (c) 2025 Juan feri Simamora http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3100
ending page: 3109
doi: 10.25157/ma.v11i2.18760

Pengembangan Budidaya Kerapu Cantang (Epinephelus Sp) sebagai Alternatif Pendapatan Desa Lembung, Kecamatan Galis, Kabupaten Pamekasan
type: item
description: The fisheries sector is one of the leading sectors in Indonesia that plays an important role in driving economic growth, as well as providing an impact on society. Aquaculture commodities that have a high chance of growing include grouper. Based on preliminary studies, there are challenges faced in grouper cultivation in Lembung Village, Galis District, Pamekasan Regency, namely fish growth that is not optimal and a high mortality rate of up to 64%. Therefore, this research has the following objectives: i) analyze the feasibility of grouper farming, and ii) formulate a strategy for developing grouper farming. Data analysis methods applied include: cost analysis, total revenue analysis, income analysis and R/C ratio, and SWOT analysis. The results explained that grouper farming can be an alternative source of income for salt farmers in the face of fluctuations in salt prices due to climate change. In addition, the R/C ratio value of 1.39 shows that this business is feasible to run with the profit obtained reaching Rp.16,931,001. Based on the results of the SWOT analysis, the difference between the X score of -0.30 and Y score of -0.11 is obtained, which places this business in quadrant IV, namely the W-T strategy. This strategy aims to minimize internal weaknesses and keep external threats away. Strategies that can be carried out are by providing adequate and balanced feed for fish and monitoring (W3, T3). Then improve the ability of human resources through training in grouper cultivation to increase knowledge and skills and overcome disease attacks on fish caused by parasites and pathogens (W1, W2, T1, T2, T3).
creator: Zuliati Zuliati
creator: Slamet Widodo
creator: Amanatuz Zuhriyah
creator: Jeter Donald Siwalette
rights: Copyright (c) 2025 Amanatuz Zuhriyah, Jeter Donald Siwalette, Zuliati Zuliati, Slamet Widodo http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3110
ending page: 3122
doi: 10.25157/ma.v11i2.18781

Dinamika Keberhasilan Program Bertani Untuk Negeri di Kecamatan Gekbrong dalam Perspektif Persepsi dan Partisipasi
type: item
description: The Bertani Untuk Negeri program is an agricultural empowerment initiative aimed at improving farming productivity, implementing standard operating procedures (SOP), and enhancing farmers’ welfare. Implemented in Gekbrong Subdistrict, Cianjur Regency, the program involves farmers as key actors. Its success depends largely on farmers' active participation and their perceptions of the program’s benefits and effectiveness. This study analyzes: (1) the influence of perceptions on farmer participation, (2) the influence of perceptions on program success, and (3) the influence of participation on program success. Conducted from February to June 2024, the study used a quantitative approach through surveys and questionnaires with 104 farmers from a population of 144. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). Results show that farmers’ perceptions positively and significantly influence participation and program success. Participation has a stronger impact on program success and partially mediates the effect of perception. These findings highlight that positive perceptions and active farmer participation are critical for achieving program goals, including improving productivity, applying SOP, and increasing income.
creator: Shelly Natalia
creator: Muhammad Arbi
rights: Copyright (c) 2025 Shelly Natalia, Muhammad Arbi http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3123
ending page: 3132
doi: 10.25157/ma.v11i2.18798

Analisis Daya Saing Usahatani Bawang Merah Antara Musim Hujan dan Musim Kemarau di Kabupaten Bima
type: item
description: Horticultural commodities are commodities that have the potential to have increasing economic value and have the potential to continue to be developed. In developing farming with high-value horticultural commodities, one of them is to increase farmer production, namely by developing shallot farming. This study aims to (1) determine private and social benefits and transfer effects using PAM Analysis on shallot farming patterns in Bima Regency; (2) to determine the competitiveness of shallot farming patterns in Bima Regency. The data analysis method used is the Policy Analysis Matrix (PAM) model. The PAM matrix is a policy analysis matrix that functions to measure the efficiency of input use, comparative and competitive advantages and the level of government intervention or interference in an economic activity. The results of this study indicate that shallots in the rainy season have a level of private profit, social profit and transfer effect has a positive value level. This shows that shallots in the rainy season have good efficiency at the price level, so they are worthy of being developed. Meanwhile, shallot farming in the dry season has a positive private profit level, positive social profit and negative transfer effect. This shows that there is no additional producer surplus caused by government policies applied to input and output. Bima Regency in the rainy season and dry season both have comparative advantage and competitive advantage. This shows that shallots in Bima Regency are good to be developed to become superior commodities.
creator: Nilasari Nilasari
creator: Syafiuddin Syafiuddin
creator: Mohammad Natsir
rights: Copyright (c) 2025 Nilasari 99 http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3133
ending page: 3142
doi: 10.25157/ma.v11i2.18806

Analisis Produktivitas Usaha Perikanan Budidaya Dalam Karamba Jaring Apung di Kawasan Waduk Cirata Kabupaten Cianjur (Studi Kasus: Desa Bobojong, Kecamatan Mande)
type: item
description: This research was conducted in the Mande District, Purwakarta Regency, with the research period from December 2024 to June 2025. The objective of this study is to analyze the factors that can influence the productivity of aquaculture in floating net cages (KJA). The sampling method used in this study was purposive sampling, while the data obtained were analyzed using both descriptive qualitative and quantitative methods. The results of the research show that aquaculture in floating net cages at Cirata Reservoir, in terms of location, layout, infrastructure, and water quality, comply with the standards set in SNI 8228:2015 regarding Good Aquaculture Practices for freshwater fish in floating net cages. Based on the analysis of productivity levels in aquaculture at Cirata Reservoir, Bobojong Village, Mande District, Cianjur Regency, productivity per unit area was 25.15 kg/m²/year, and productivity per cost unit was Rp. 21,111/kg. The financial analysis resulted in an R/C ratio of 1.6, indicating profitability. The factors affecting productivity include land area, seed quality, feed conversion, and experience duration, while age had no significant impact.
creator: Ery Mariam
creator: Asep Agus Handaka Suryana
creator: Isni Nurruhwati
creator: Atikah Nurhayati
rights: Copyright (c) 2025 Ery Mariam, Asep Agus Handaka Suryana, Isni Nurruhwati, Atikah Nurhayati http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3143
ending page: 3157
doi: 10.25157/ma.v11i2.18811

Perbandingan Kriteria dan Sub Kriteria Pengembangan Komoditi Unggulan Agribisnis di Polewali Mandar
type: item
description: Agroecological suitability, has high economic value, is in accordance with local socio-culture and has good technology and infrastructure. One of the regional approaches based on the development of regional superior commodities has a competitive advantage to produce one or several food commodities. Appropriate agroecological carrying capacity will be a major contributor to regional agricultural development. Therefore, the right regional development method is needed, the development of superior commodity-based agribusiness will have an important meaning for the preparation of regional development systems, especially Polewali Mandar Regency. The research was conducted in Polewali Mandar Regency from January to December 2024. Data collection methods were interviews, group discussions and document searches. Respondent sampling technique based on purposive sampling. Priority selection of superior commodities is carried out using the AHP method, Shift share, productivity calculations, and quantitative analysis. The results of the comparison matrix analysis of the criteria then agroecosystem considerations have an average elgen value of 0.49, indicating that this element must be considered in determining the priority scale developed. Then the second consideration is the economic aspect with an average elgen value of 0.23, human resources 0.16, socio-cultural 0.09 and carrying capacity 0.04. Analysis of alternative comparison matrix on economic, agroecosystem, socio-cultural, human resources and carrying capacity aspects of rice, cocoa, coconut and coffee commodities has the highest value. There are some commodities that need to be replaced such as the development of corn and papaya commodities. Commodity preference values based on consideration of criteria and sub-criteria, rice is the main choice with a higher commodity preference value of 0.4, coconut with a value of 0.2, cocoa 0.1, coffee 0.1, corn 0.007 and papaya 0.004..
creator: Bulkis Bulkis
creator: Muh. Arman Yamin Pagala
creator: Nurdiyah Nurdiyah
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3158
ending page: 3166
doi: 10.25157/ma.v11i2.18812

Kinerja Agribisnis Kelapa Sawit Rakyat di Provinsi Sumatera Utara
type: item
description: The development of palm oil plantation area in North Sumatra was in fact less supported by the resulting productivity has not been matched by corresponding productivity levels. Smallholder palm oil plantations in North Sumatra Province have productivity that tends to be low so that appropriate agribusiness management is needed for the development of palm oil commodities to minimize the production and productivity gap that occurs. This study aims to analyze the performance of smallholder palm oil agribusiness systems based on five agribusiness subsystems. A quantitative research method was employed. The determination of smallholder palm oil farmer respondents was based on stratified random sampling techniques from 33 cities/districts in North Sumatra. A total of 124 smallholder palm oil farmer respondents were sampled. The research data were collected through primary and secondary sources. The data analysis design used was descriptive analysis using the Method of Successive Interval (MSI). The results showed that the performance of the smallholder palm oil agribusiness system was in the good category. The result handling subsystem is perceived by farmers as more important and more prioritized than the input subsystem, production subsystem, marketing subsystem, and supporting subsystem. The yield handling subsystem will affect the quality of fresh fruit bunches and the yield of palm oil produced. It is necessary to strengthen the role of farmer-level institutions in palm oil processing and marketing in order to improve the bargaining position of farmers through efforts to improve the ability of farmers and increase good cooperation.
creator: Tennisya Febriyanti Suardi
creator: Zahraturrahmi Zahraturrahmi
rights: Copyright (c) 2025 Tennisya Febriyanti Suardi, Zahraturrahmi Zahraturrahmi http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3167
ending page: 3174
doi: 10.25157/ma.v11i2.18815

Analisis Komoditas Unggulan Subsektor Perkebunan di Kabupaten Bandung dan Peluang Pasar Internasional
type: item
description: The plantation sub-sector commodities are primarily export-oriented. Each region possesses distinct plantation commodities shaped by its unique geographical characteristics. Therefore, the local government of Bandung Regency must identify its leading plantation commodities along with their potential in the international market. This study aims to identify the leading plantation sub-sector commodities in Bandung Regency and assess their opportunities in global trade. The study utilizes time-series data from 2019 to 2023, sourced from UN Comtrade and Statistics Indonesia (BPS). To determine the leading commodities, the Location Quotient (LQ) and Differential Shift (DS) methods were employed. Furthermore, the Revealed Comparative Advantage (RCA) and Export Product Dynamics (EPD) approaches were used to evaluate the competitiveness and market position of these commodities in international trade. Finally, the X-Model Potential Export Product framework was applied to explore export development opportunities. The findings indicate that coffee and tobacco are the leading plantation commodities in Bandung Regency. These commodities exhibit comparative advantage but lack competitiveness, placing them in a "lost opportunity" category. Nevertheless, they demonstrate potential in the international market. Therefore, it is recommended that the Bandung Regency local government prioritize coffee and tobacco in its plantation sub-sector policies due to they possess potential market development in international trade.
creator: Muhammad Farhan Nurhamzah Muzakki
creator: Gema Wibawa Mukti
rights: Copyright (c) 2025 Muhammad Farhan Nurhamzah Muzakki, Gema Wibawa Mukti http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3175
ending page: 3185
doi: 10.25157/ma.v11i2.18817

Pengaruh Motivasi dan Kedisiplinan Terhadap Kinerja Karyawan Panen PT. Sinar Dinamika Kapuas 1 Kabupaten Melawi
type: item
description: This study aims to assess the extent to which motivation and discipline influence the performance of harvest employees at PT. Sinar Dinamika Kapuas 1, located in Melawi Regency. A quantitative approach was employed, with primary data collected through questionnaires distributed to 122 employees of the company. The collected data were analyzed using the Structural Equation Modeling (SEM) method, assisted by SmartPLS version 4.0 software to test the formulated hypotheses. The results indicate that both motivation and discipline have a positive and significant impact on employee performance. These findings are expected to serve as input for the company in enhancing employee motivation and discipline to better achieve organizational goals.
creator: Defi Permasi
creator: Dewi Kurniati
creator: Anita Suharyani
rights: Copyright (c) 2025 Dewi Kurniati http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3186
ending page: 3192
doi: 10.25157/ma.v11i2.18826

Analisis Rentabilitas Usahatani Jagung Hibrida di Desa Sendangmulyo Kecamatan Bulu Kabupaten Rembang
type: item
description: The profitability analysis was conducted to determine the level of efficiency of the use of business capital in generating decent profits, so that it can continue to be developed until now. This study aims to analyze profitability and analyze the differences in profitability of hybrid corn farming in Sendangmulyo Village, Bulu District, Rembang Regency based on land area strata. This study was conducted in February - March 2025 in Sendangmulyo Village, Bulu District, Rembang Regency. The research method used a survey of 100 hybrid corn farmers of GAPOKTAN Tani Subur in Sendangmulyo Village, Bulu District, Rembang Regency. Sampling used a stratified random sampling technique based on land area strata, namely strata I, II, and III. The data analysis method used quantitative descriptive analysis of the financial conditions of the farm. The results of the study showed that the average profitability of equity and the economy of hybrid corn farming during one planting season was 33% and 30%, respectively, meaning it was greater than the BRI credit interest rate (6%), so it was feasible and profitable to pursue. In addition, there are differences in the profitability of hybrid corn farming capital in Sendangmulyo Village between strata I, II, and III which are described, including strata I with II, II with III, and I with III with each significance value <0.05, namely 0.000 <0.05, 0.000 <0.05, and 0.000 <0.05. The difference in economic profitability between strata I, II, and III shows that there is no difference, with details that there is no difference in RE in strata I with II (0.947> 0.05), while between strata II with III (0.049 <0.05) and I with III (0.040 <0.05) shows that there is a significant difference in RE value between strata of land area.
creator: Dita Selawati
creator: Agus Setiadi
creator: Titik Ekowati
rights: Copyright (c) 2025 Dita Selawati http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3193
ending page: 3207
doi: 10.25157/ma.v11i2.18830

Analisis Tren Penjualan serta Faktor yang Memengaruhi Penjualan Karet pada PT. XYZ
type: item
description: This study aimed to: 1) analyze the sales trend of rubber at PT XYZ; and 2) analyze the factors that influenced rubber sales at PT XYZ. The research was conducted from December 2024 to January 2025 at PT XYZ. The method used was a case study, considering that the rubber industry was facing challenges such as global market price fluctuations, climate change, and increasing competition. Analyzing sales trends and the influencing factors was important to formulate appropriate business strategies. The data used included rubber product prices, cost of goods sold, and marketing expenses. The data analysis methods employed were quantitative analysis, including trend analysis and multiple linear regression. The results showed that the variables of cost of goods sold and marketing expenses had a significant effect on the rubber sales volume, while the variable of product price did not have a significant effect. The forecasting result using the quadratic trend method indicated that the rubber sales volume for the next 18 months was estimated to reach 457,751.31 kg. The conclusion of this study highlighted the importance of cost control and marketing strategies in maintaining sales volume amid the challenges in the rubber industry.
creator: Muhammad Syamsul Huda
creator: Siswanto Imam Santoso
creator: Suryani Nurfadillah
rights: Copyright (c) 2025 Muhammad Syamsul Huda http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3208
ending page: 3215
doi: 10.25157/ma.v11i2.18844

Analisis Performansi Rantai Pasok Keripik Kentang pada UD. Rimbaku di Kota Batu dengan Metode Supply Chain Operation Reference (SCOR)
type: item
description: Potato chips are one of the fastest growing businesses. Batu City has great potential in developing the potato chips business. One of the industries that runs a potato chips in business in Batu City in UD. Rimbaku. Although it has been along time since establishing a potato chips business, UD. Rimbaku still expriensces several problems in managing the supply chain such as the availability of raw materials, dependence on supplier and production delays. The purpose of this study is 1) to determine the flow of the supply chain at UD. Rimbaku 2) to analize the performance of the potato chips supply chain at UD. Rimbaku using the Supply Chain Operation Reference (SCOR) method 3) to determine the priority of improving the performance of potato chips supply chain at UD. Rimbaku using the Analitycal Hierarchy Process (AHP) method. Respondents were taken using the Snowball Sampling method. Performance analysis using the SCOR method. Supply chain weighting using the AHP method with Expert Choice Software. The result of this study shows 1) the flow of potato chips products moves from upstream to downstream or from potato suppliers to UD. Rimbaku then to retail and finally to consuments, the flow of money moves in the opposite direction from consumers to supplier farmers, the flow of information thet occurs flows in two directions, 2) the performance of UD. Rimbaku's supply chain using the SCOR method gets a value of 95%, including in the very good category, and 3) priority for improving supply chain performance based on AHP, namely make, reliability in the make process and adherence to production schedule.
creator: Novita Purwaningrum
creator: Nur Ocvanny Amir
rights: Copyright (c) 2025 Novita Purwaningrum http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3216
ending page: 3226
doi: 10.25157/ma.v11i2.18875

Hubungan Antara Perilaku Konsumen dengan Keputusan Pembelian Sayur dan Buah Secara Online di Kalangan Mahasiswa Universitas Padjadjaran
type: item
description: E-commerce in Indonesia has grown rapidly with the following increased use of the internet, which has also influenced the rise of online agricultural product transactions. This growth is driven by several benefits, such as saving on transportation costs, labour, and time. However, it is unfortunate that the consumption of vegetables and fruits in Indonesia remains relatively low. As a part of the Indonesian society, university students in Indonesia also exhibit low consumption levels of vegetables and fruits, which is influenced by the changes in their consumption behaviour since the start of college. Therefore, this study aims to investigate whether there is a relationship between consumer behaviour and online purchasing decisions for vegetables and fruits among university students. The respondents in this study were 100 undergraduate and diploma students from the Faculty of Agriculture at Universitas Padjadjaran. The analytical methods used in this research included descriptive statistics, inferential statistics using the chi-square test, and cross-tabulation analysis. The results of the study indicate that cultural factor, social factor, and personality factor are related to consumer purchase decisions. Cultural and personality factors were found to have a significant impact on students' decisions to purchase vegetables and fruits online. While social factors, although not significant, also influence consumers' decisions to purchase vegetables and fruits via online.
creator: Caesar Radya Nathanael
creator: Muhammad Arief Budiman
rights: Copyright (c) 2025 Caesar Radya Nathanael, Muhammad Arief Budiman http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3227
ending page: 3234
doi: 10.25157/ma.v11i2.18890

Minat dan Persepsi Pengguna Sampah Online Banyumas dalam Mengelola Minyak Jelantah
type: item
description: Environmental problems caused by poor household waste management, including used cooking oil, remain a serious issue in Indonesia. Disposing of used cooking oil improperly can pollute the environment and pose health risks. Banyumas Regency has developed the Sampah Online Banyumas (Salinmas) application to support waste management; however, the management of used cooking oil remains limited. This study aims to describe the attitudes, perceived behavioral control, and intentions of Salinmas users in managing used cooking oil. The research employed a descriptive quantitative method with a survey approach. A purposive sample of 142 active Salinmas users from four districts in Purwokerto was selected. Data were collected through questionnaires and analyzed using descriptive statistics. The results show that public attitudes toward used cooking oil management fall into the very high category, reflecting positive views on its environmental and social benefits. Perceived behavioral control is also very high, indicating strong confidence in the ease and ability to manage used cooking oil, especially with supporting facilities such as collection services. Meanwhile, the public’s intention is also categorized as high, indicating a strong interest in participating in management activities, including converting used oil into useful products. These findings suggest that the people of Banyumas have great potential to actively engage in sustainable used cooking oil management if supported by proper education and adequate facilities.
creator: Mahila Asana
creator: Akmal Ryan Muttaqin
creator: Reza Nur A’idah
creator: Sandra Novitasari
creator: Indah Setiawati
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3235
ending page: 3242
doi: 10.25157/ma.v11i2.18897

Inovasi Teknologi Untuk Industrialisasi Pedesaan Serta Implikasinya Bagi Kinerja Ekonomi Industri Kecil Agro
type: item
description: The notion of rural industrialization and how it can enhance the economic growth of small industries is still an issue that needs attention especially by policy makers. This study seeks to build understanding, knowledge and awareness on how leveraging technological innovations will help build strong rural industrialization and bring positive changes especially to the economic performance of small industries in rural areas. In this study, questionnaires were distributed to 127 participants consisting of small agro-industry entrepreneurs in Tasikmalaya district, a pilot project area for small agro-industry development in West Java. SPSS version (24.0) was used for data analysis. The findings of this study show that 58% of small agro-industry entrepreneurs have successfully adopted better technology than the generation before them, which has had positive implications for increasing their business profitability over the past three years. Policies designed can focus on improving the quality of corporate capital (economic capital, social capital and human capital) which is expected to be able to bridge the problems faced by small agro-industries in rural areas.
creator: Anne Charina
creator: Rani Andriani Budi Kusumo
creator: Gema Wibawa Mukti
rights: Copyright (c) 2025 Anne Charina http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3243
ending page: 3247
doi: 10.25157/ma.v11i2.18904

Gender dan Industri Kecil Agro di Pedesaan Tasikmalaya
type: item
description: While the number of female-gendered small industry entrepreneurs is growing, research in this area has not kept pace. This article critically reviews the current situation of women entrepreneurs in rural areas. We analyze the social, cultural, organizational and individual barriers that women entrepreneurs may face. This study interviewed 23 women entrepreneurs who own small agro-industries in Tasikmalaya district, a pilot project area for small agro-industry development in West Java. Our findings show that self efficacy is a common individual problem among rural women entrepreneurs, in addition to their suboptimal organizational capacity. Meanwhile, social and cultural barriers are currently minimal in rural areas. To improve self-efficacy, a personal approach is needed in the form of training, mentoring, and social support. Meanwhile, to improve organizational capacity, it is necessary to strengthen structural aspects such as management, technology, networking, and financing. We argue for the need to adopt more critical approaches, such as feminist discourse analysis and critical socio-technological perspectives to inform future research, and explain various phenomena related to women's entrepreneurship that have not been adequately studied.
creator: Anne Charina
creator: Gema Wibawa Mukti
creator: Rani Andriani Budi Kusumo
rights: Copyright (c) 2025 Anne Charina http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3248
ending page: 3253
doi: 10.25157/ma.v11i2.18905

Faktor-faktor yang Memengaruhi Keputusan Petani Mengikuti Program Asuransi Usahatani Padi (AUTP) di Kecamatan Gabus Kabupaten Pati
type: item
description: This study aims to analyze the implementation of the Rice Farming Insurance Program (AUTP), describe the characteristics of AUTP participants, and examine the factors influencing farmers' decisions to participate in the program in Gabus District, Pati Regency. The research employed a survey method and was conducted from February to March 2025. A total of 180 samples were collected, comprising 126 farmers who participated in AUTP and 54 who did not, selected using a disproportionate stratified random sampling technique. Data analysis utilized both descriptive and quantitative methods, specifically binary logistic regression. The findings indicate that 1The number of AUTP participants in Gabus District for the years 2022, 2023, and 2024 were 595, 1,213, and 548 respectively, accounting for 21.6% of the total AUTP participants in Pati Regency in 2024. Claim payments amounted to IDR 861,960,000 in 2022 and IDR 40,800,000 in 2023. 2) Factors influencing farmers' decisions to participate in AUTP simultaneously include age, education, land area, farming experience, number of family dependents, knowledge about AUTP, extension agent activity level, and access to the AUTP program. Partially, the significant factors are the number of family dependents, knowledge about AUTP, and the activity level of extension agents.
creator: Hesti Kurniawati
creator: Mukson Mukson
creator: Joko Mariyono
rights: Copyright (c) 2025 Hesti Kurniawati http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3254
ending page: 3262
doi: 10.25157/ma.v11i2.18939

Analisis Sub Sektor Pertanian, Kehutanan, dan Perikanan Basis dan Non Basis di Kabupaten Mojokerto
type: item
description: This research aims to identify the base and non base sub-sectors of agriculture, forestry, and fisheries, as well as to understand the dynamics of the sub-sectors' movement in the last 9 years (2013-2022) in Mojokerto Regency. The data used in this research is secondary data in the form of Mojokerto Regency's and East Java's Gross Domestic Product (GDP) data for 2013-2022. The analysis model used is the Static Location Quotient (SLQ) and Dynamic Location Quotient (DLQ). The SLQ analysis results show that the sub-sectors that become the base sectors are forestry and wood logging sub-sectors, livestock sub-sectors, and food crop sub-sectors. Meanwhile, the non-base sub-sectors include horticulture sub-sectors, plantation sub-sectors, agricultural and hunting services sub-sectors, and fisheries sub-sectors. On the other hand, the SLQ analysis results combined with DLQ show that the food crop sub-sector is a superior sub-sector, plantation sub-sectors and agricultural and hunting services sub-sectors are prospective, livestock sub-sectors and forestry and wood logging sub-sectors are reliable, and horticulture sub-sectors and fisheries sub-sectors are lagging sub-sectors.
creator: Ida Wahyu Romandani
creator: Nuriah Yuliati
creator: Fatchur Rozci
rights: Copyright (c) 2025 Ida Wahyu Romandani, Nuriah Yuliati, Fatchur Rozci http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3263
ending page: 3269
doi: 10.25157/ma.v11i2.18943

Analisis Kesediaan Membayar (Willingness to Pay) Konsumen Terhadap Sayuran Organik di Pasar Modern Kabupaten Bandung Barat
type: item
description: The increasing demand for organic products is driven by concerns related to health issues. This study aimed to describe consumer characteristics, calculate the average maximum Willingness to Pay (WTP), and analyze the factors influencing consumer WTP for organic vegetables in West Bandung Regency. The research was conducted from December 2024 to January 2025 in five modern markets in West Bandung Regency. The method used was a survey method. Respondents were selected through accidental and quota sampling. The sample size was determined using the Lemeshow formula, resulting in 100 respondents. The data analysis methods included descriptive analysis, the Contingent Valuation Method (CVM), and multiple linear regression analysis. The results showed that organic vegetable consumers were mostly female, aged 31–40 years, held a bachelor's degree (Strata 1), worked as civil servants, military, or police personnel (PNS/TNI/POLRI), had a monthly income ranging from Rp3,000,000 to Rp5,999,999, and typically purchased organic vegetables at prices ranging from Rp10,000 to Rp12,999. Consumers also gave high ratings for product quality and the health benefits of organic vegetable consumption. The average maximum WTP for organic broccoli was 10.84% above the original price, for lettuce 9.09%, for water spinach (kangkung) 8.75%, for spinach 8.53%, for mustard greens (sawi) 9.45%, and for pakcoy 7.5%. Factors such as age, education level, occupation, income level, product price, product quality, and health benefits simultaneously influenced consumers’ willingness to pay for organic vegetables. Partially, the variables of age, education level, product price, product quality, and health impact had a significant effect on WTP.
creator: Muhammad Hafidz Zahran
creator: Siswanto Imam Santoso
creator: Suryani Nurfadillah
rights: Copyright (c) 2025 muhammad hafidz zahran http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3270
ending page: 3281
doi: 10.25157/ma.v11i2.18958

Pengambilan Keputusan, Sikap dan Hubungan antara Karakteristik dengan Sikap Konsumen Minuman Kopi Benefit Coffee Kota Bandar Lampung
type: item
description: This consumer behavior research aims to determine decision making, attitudes and the relationship between characteristics and attitudes of coffee beverage consumers at Benefit Coffee (BC) using the survey method and involving 68 respondents. Data collectioniwas carriedi out in February 2025 and analyzed descriptively and quantitatively using the Fishbein multiattribute model and Spearman Rank correlation test. The results showed that the main purpose of visiting BC was to find a place to relax, with consumer motivation to try various flavors of BC coffee. Consumers obtain product information through friend recommendations that influence their decision to try. Consumer attitude whenithe desired product runsi out is to choose another flavor as an alternative. Consumers tend to plan purchases with the main consideration of coffee flavor. Most consumers are satisfied and interested in making repeat purchases. Consumer attitudes towards BC coffee drinks fall into the moderately good category. There is a significant relationship between age and incomei of consumers and consumeri attitudes towards BC coffee drinks.
creator: Anissa Indah Rianti
creator: Yaktiworo Indriani
creator: Rabiatul Adawiyah
rights: Copyright (c) 2025 Anissa Indah Rianti, Yaktiworo Indriani, Rabiatul Adawiyah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3282
ending page: 3290
doi: 10.25157/ma.v11i2.18974

Analisis Faktor-faktor yang Memengaruhi Permintaan Cabai Merah Besar Pada Rumah Tangga di Kecamatan Purworejo Kabupaten Purworejo
type: item
description: Big red chili is a horticultural commodity with relatively high demand and price fluctuations. This study aims to analyze the average consumption of big red chili, analyze the factors affecting demand for big red chili and examine elasticity of demand for big red chili on households in Purworejo District, Purworejo Regency. The research was conducted from November 2024 to Februari 2025 at Purworejo Market, Baledono Market, Pagi Liwung Tambakrejo Market, and Pangenrejo Market. The research method used a survey with non-probability sampling technique, specifically accidental sampling, involving 96 respondents who met predetermined criteria. Data analysis was conducted using multiple linear regression analysis and demand elasticity analysis. The result indicate average consumption of big red chili in Purworejo District, Purworejo Regency is 0.24 kg/capita/month. multiple linear regression analysis shows the variables of big red chili price, curly red chili price, shallot price, household income, number of family members, and consumer preference collectively have significant effect on demand for big red chili. Partially, the variables of curly red chili price, number of family members, and consumer preference have significant effect, while the variables of big red chili price, shallot price, and household income do not have a significant effect on demand for big red chili in Purworejo Regency. Price elasticity of big red chili is 0.24, indicating that it is inelastic, cross-elasticity of curly red chili price is 0.39, indicating substitute good, cross-elasticity of shallots is -0.08, indicating a complementary good, income elasticity is 0.01, indicating big red chili a normal good.
creator: Muhammad Hasbitsaany
creator: Wiludjeng Roessali
creator: Suryani Nurfadillah
rights: Copyright (c) 2025 Muhammad Hasbitsaany, Wiludjeng Roessali, Suryani Nurfadillah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3291
ending page: 3305
doi: 10.25157/ma.v11i2.18978

Analisis Pemasaran Beras Semi Organik di Kecamatan Seputih Raman Kabupaten Lampung Tengah
type: item
description: Semi organic rice is the product of rice farming that adopts environmentally friendly farming principles by replacing chemical pesticides with organic pesticides and gradually reducing the use of chemical fertilizers toward an organic farming system. However, the marketing of semi organic rice still faces challenges due to its relatively higher price and limited market segmentation. This study aims to analyze the marketing efficiency of semi organic rice in Seputih Raman District, Central Lampung Regency. The research location was determined purposively, considering the presence of the farmer group association (PP) Gapsera Sejahtera Mandiri, which has implemented a semi organic rice agribusiness system. Farmer and rice mill respondents were selected using purposive sampling, while trader respondents were selected using the snowball sampling method. Data analysis was conducted using the Structure, Conduct, and Performance (SCP) approach. The results revealed two marketing channels for semi organic rice: (I) farmer–rice mill–consumer and (II) farmer–rice mill–retailer–consumer. These channels operate within a market structure characterized by imperfect competition, including monopsony, monopoly, and oligopoly. Rice mills play a dominant role as price setters, while farmers act as price takers. The first marketing channel was found to be the most efficient, as indicated by a lower marketing margin, a farmer’s share of 42.41%, and a benefit cost ratio of 1.48.
creator: Muhammad Rizqi Mubarok
creator: Dyah Aring Hepiana Lestari
creator: Firdasari Firdasari
rights: Copyright (c) 2025 Muhammad Rizqi Mubarok, Dyah Aring Hepiana Lestari, Firdasari Firdasari http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3306
ending page: 3316
doi: 10.25157/ma.v11i2.18999

Tingkat Adopsi Petani Pada Penggunaan Teknologi Biofarm Studi Kasus Petani Padi Organik GAPOKTAN Sulek Raya Kabupaten Bondowoso
type: item
description: Oranic rice farming in indonesia is experiencing rapid development due to increasing public awareness of health concerns, yet faces various constraints such as limited availability of organic fertilizers and biopesticides. This study aims to evaluate farmers’ adaption levels of biofarm technology as a solution in organic rice farming. The research employed a quantitative approach by distributing offline questionnaires to 30 members of GAPOKTAN Sulek Raya in Bondowoso. Regency who participated in the biofarm technology pilot project. Sampling was conducted using purposive sampling technique and data were analyzed using structural equation modeling-partial least square (SEM-PLS). Results showed that mentoring effectiveness (X1) positvely influenced the level of biofarm tecnology adoption with a path coefficient of 0,51, while farmes’ technological readiness (X2) had no significant effect and teknological advancement (X3) has a significant influence with a path coefficient of 0,38. Overall, the three independent variabels explained 43% of the variation in farmers’ innovation adoption levels regarding biofarm technology. This research recommends the importance of farmers’ consistency in using biofarm tecnology to overcome fertilizer and biopesticide scarcity, as well as government support through policies and incentives for organic rice rafmers.
creator: Ayu Suryandari
creator: M. Zul Mazwan
rights: Copyright (c) 2025 AYU SURYANDARI http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3317
ending page: 3325
doi: 10.25157/ma.v11i2.19000

Mobilitas Internasional Perempuan Sebagai Bentuk Diversifikasi Penghidupan Rumah Tangga Petani (Studi Kasus di Kecamatan Cikalong Kabupaten Tasikmalaya)
type: item
description: Women's international mobility in agriculture-based rural areas represents a socio-economic transformation that reflects evolving gender roles within farming households. This study investigates the historical trajectory and underlying dynamics of female international migration as a livelihood diversification strategy in the Cikalong District, Tasikmalaya Regency, Indonesia. Utilizing a qualitative case study approach, data were collected through in-depth interviews with former migrant workers, labor brokers, local officials, and community leaders. Findings indicate that economic hardship was the primary driver of women's mobility. Initially confined to domestic roles, women began assuming the role of primary income earners by migrating abroad, predominantly as domestic workers. The success of early migrants catalyzed further migration, creating a self-reinforcing cycle. Beyond enhancing household economic resilience, this mobility reshaped intra-household gender relations. The study emphasizes the strategic role of women in rural livelihood systems and calls for inclusive, gender-sensitive rural development policies.
creator: Rani Andriani Budi Kusumo
creator: Gema Wibawa Mukti
creator: Anne Charina
rights: Copyright (c) 2025 Rani Andriani Budi Kusumo, Gema Wibawa Mukti, Anne Charina http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3326
ending page: 3331
doi: 10.25157/ma.v11i2.19001

Kehilangan Pasca Panen Berdasarkan Perbedaan Tata Kelola pada Rantai Pasok Paprika
type: item
description: Post-harvest losses remain a major challenge in the paprika supply chain, particularly in agricultural regions such as West Bandung Regency. Variations in supply chain governance practices across different types of suppliers are suspected to contribute to differing levels of post-harvest losses. This study aims to identify and estimate post-harvest losses in paprika under different supply chain management systems. A multi-case study approach was employed, focusing on three types of suppliers in West Bandung: farmer groups, cooperatives, and independent collectors. A qualitative method was used, with descriptive analysis of post-harvest loss estimations based on data collected through interviews and field observations. The results indicate that the highest total post-harvest loss occurred in farmer groups (3.55%), followed by cooperatives (1.82%), and the lowest in independent collectors (1.12%). These findings suggest that differences in supply chain governance significantly influence post-harvest loss levels. Losses are predominantly caused by technical issues such as improper harvesting methods, overproduction, prolonged storage, and damage during transportation. The implementation of contractual systems and strong relational ties between buyers and sellers facilitates more secure product off-take, thereby reducing losses. Meanwhile, the spot market serves as an alternative sales channel for downgraded paprika with declining quality.
creator: Odelia Faustina Br. Tobing
creator: Tomy Perdana
creator: Agriani Hermita Sadeli
rights: Copyright (c) 2025 Odelia Faustina Br Tobing, Tomy Perdana, Agriani Hermita Sadeli http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3332
ending page: 3341
doi: 10.25157/ma.v11i2.19016

Pengaruh Karakteristik Anggota Komunitas Berkebun Semarang Terhadap Keputusan Melakukan Urban Farming di Kota Semarang, Jawa Tengah
type: item
description: Urban farming refers to agricultural practices conducted in urban areas, offering a wide range of benefits. The success of the Komunitas Berkebun Semarang as a platform for the residents of Semarang to learn about and implement urban farming practices is closely related to the individual characteristics of its members. This study aims to examine the influence of member characteristics such as age, educational background, training participation, family acceptance, and number of family members on the decision to engage in urban farming. The research was conducted from February to March 2025 in Semarang City. The research location was selected purposively, based on the consideration that the Komunitas Berkebun Semarang is one of the most active urban farming communities in the city. The sampling technique employed was probability sampling, specifically simple random sampling. The sample size was determined using the Slovin formula, resulting in a total of 70 respondents. Data collection was carried out through interviews using structured questionnaires and field observations. The data were analyzed using descriptive statistics and binary logistic regression analysis. The results of the binary logistic regression test indicate that age, educational background, training participation, family acceptance, and number of family members simultaneously have a statistically significant influence on the decision to engage in urban farming. However, partially, only educational background, training participation, and family acceptance were found to have a significant influence, while age and number of family members did not show a significant effect.
creator: Hosianna Christine
creator: Siwi Gayatri
creator: Joko Mariyono
rights: Copyright (c) 2025 Hosianna Christine http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3342
ending page: 3348
doi: 10.25157/ma.v11i2.19019

Analisis Willingness to Pay Keripik Singkong di Kabupaten Langkat dan Faktor-faktor yang Memengaruhinya
type: item
description: Cassava chips are one of the popular processed cassava products with significant development potential. Langkat Regency, located in North Sumatra Province, is one of the regions with the largest agricultural potential in Indonesia, particularly in cassava production. In addition, the micro, small, and medium enterprise (MSMEs) sector in this region is also growing, especially in processing agricultural products into consumable foods such as cassava chips. This study has two main objectives: to estimate the willingness to pay (WTP) for cassava chips in Langkat Regenc and to analyze the factors that influence the level of WTP for cassava chips in the region. The analysis of willingness to pay for cassava chips uses the Contingent Valution Method (CVM), and the relationship between factors influencing the WTP value is analyzed using multiple linear regression. The average WTP of respondents for cassava chips is IDR 37,920 per kilogram. This average value is higher than market price of cassava chips in Langkat Regency, which is IDR 35,000 per kilogram. The variables of gender, income, and product image have a significant influence on the willingness to pay for cassava chips.
creator: Futri Medwina Siregar
creator: Vista Uli Sihombing
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3349
ending page: 3356
doi: 10.25157/ma.v11i2.19022

Analisis Daya Saing Ekspor Kayu Manis Indonesia Terhadap Lima Negara Tujuan Ekspor
type: item
description: Cinnamon is one of Indonesia's leading spice commodities with great international trade potential. Indonesia is known as one of the world's major producers and exporters of cinnamon, with export destination countries such as the United States, France, the Netherlands, Thailand and Malaysia. However, the competitiveness of Indonesian cinnamon exports experiences different dynamics in each destination country. This study aims to analyze the competitiveness of Indonesian cinnamon exports to the five destination countries using two approaches, namely the Index of Trade Specialization (ISP) and Revealed Comparative Advantage (RCA). The data used is secondary data taken from TradeMap and UN Comtraded in the form of export and import values of Indonesian and world cinnamon from 2015-2024 and analyzed quantitatively. The results showed that Indonesia's ISP value was consistently in the positive range (0-1), which indicated that Indonesia was an exporter of cinnamon even though it had the lowest index in 2021. Meanwhile, the RCA value against five export destination countries shows that Indonesian cinnamon has a comparative advantage, with the highest RCA value in France at an average of 233,73 and the lowest in Malaysia at an average of 11,62. These findings indicate that Indonesia's cinnamon competitiveness position is still strong but requires a market differentiation and diversification strategy to reduce dependence on specific countries and be able to face increasingly complex global competition.
creator: Vista Uli Sihombing
creator: Futri Medwina Siregar
rights: Copyright (c) 2025 Vista Uli Sihombing, Futri Medwina Siregar http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3357
ending page: 3364
doi: 10.25157/ma.v11i2.19024

Faktor-faktor yang Memengaruhi Minat Petani Terhadap Pemasaran Digital Bunga Krisan di Kecamatan Bandungan, Kabupaten Semarang
type: item
description: The dependence of chrysanthemum farmers on conventional marketing is one of the causes of fluctuations in chrysanthemums sales. Chrysanthemum farmers in Bandungan Sub-District are generally uninterested in digital marketing. According to the Unified Theory of Acceptance and Use of Technology (UTAUT) model, factors influencing farmer’s intention and behavior toward technology include performance expectancy, effort expectancy, social influence, and facilitating conditions. This study aims to analyze factors influencing farmer’s interest in digital marketing of chrysanthemum in Bandungan Sub-District, Semarang Regency. The study was conducted from March to April 2025 in Candi and Kenteng Villages, Bandungan Sub-District, Semarang Regency. The research method used a survey method. The sampling method used purposive sampling method with 100 respondents. The data used was primary and secondary data. Data collection was done by interviews, observation, and documentation. The data was analyzed using descriptive analysis and multiple linear regression analysis. The results showed that the coefficient of determination (R²) was 0.729, which means that the variables used in this study were able to explain 72.9% of farmer’s interest in digital marketing, while the other 27.1% were explained by variables that were not included in this study. The F-test showed that the variables had a significant simultaneous effect on farmer’s interest. The t-test showed that performance expectancy, effort expectancy, and facilitating conditions have a significant effect on farmer’s interest, while social influence has no significant effect. Therefore, awareness of benefits of digital marketing and increasing the role of influential people is needed to increase farmer’s interest.
creator: Ferra Fransisca
creator: Agus Setiadi
creator: Joko Mariyono
rights: Copyright (c) 2025 Ferra Fransisca, Agus Setiadi, Joko Mariyono http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3365
ending page: 3375
doi: 10.25157/ma.v11i2.19031

Pendapatan Usahatani Kembang Kol Musim Kemarau dan Musim Hujan di Kabupaten Tanggamus
type: item
description: Low cauliflower productivity in Tanggamus Regency not only reduces farm income but also has an impact on farmers' household income. The purpose of this study was to analyze farm income in the dry and rainy seasons and the share of cauliflower farming income to household income. The location of the study was in the cauliflower production center, namely Gisting District and Gunung Alip District. The population of cauliflower farmers was 82 people, and all of them were taken as samples in this study. The research data were taken from October to December 2024. The analysis method used was quantitative descriptive analysis, namely farm income analysis and household income analysis. The results of this study indicate that cauliflower farming in both seasons is profitable, but the rainy season is lower than the dry season. The total income of farmer households is IDR 62,201,587.76/year and the share of cauliflower farming income to the total income of farmer households is 22.55%.
creator: Rafika Dila Putri
creator: Fembriarti Erry Prasmatiwi
creator: Dwi Haryono
rights: Copyright (c) 2025 Rafika Dila Putri http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3376
ending page: 3384
doi: 10.25157/ma.v11i2.19061

Analisis Daya Saing Tapioka (Kode HS 1903) di Pasar Internasional
type: item
description: Competition in the international market for tapioca commodities is getting tougher with the presence of other major exporting countries. Therefore, it is important for Indonesia to not only rely on comparative advantages but also strengthen its competitive advantages. The purpose of this study is to analyze the competitiveness of tapioca in Indonesia and four competing countries. The data analysis used in this study are ISP, AR, RCA, RSCA, TBI, and ECI. The results showed that Indonesia's tapioca trade balance had a positive performance in the period 2013-2022. The competitiveness of tapioca exports based on the Index of Trade Specialization (ISP) shows that Indonesia has strong competitiveness with an average ISP value of 0.59. The competitiveness of tapioca exports based on the average value of Indonesia’s Acceleration Ratio (AR) is 9.38 which means that tapioca have a comparative advantage. The competitiveness of tapioca exports based on the average value of Indonesia's Revealed Comparative Advantage (RCA) is 3.71, which shows that tapioca have a comparative advantage. Likewise, the results of the RSCA analysis show the same thing. The competitiveness of tapioca exports based on the average value of Indonesia's Trade Balance Index (TBI) is 0.59, which means that it can run as an exporting country, because it is able to export more than importing tapioca. The competitiveness of tapioca exports based on the average value of Indonesia's Export Competitiveness Index (ECI) 1.05, which shows a competitive advantage or is experiencing an upward trend in tapioca exports.
creator: Dede Abdul Rozak
creator: Elmira Syahdanabila Rozak
rights: Copyright (c) 2025 Dede Abdul Rozak, Elmira Syahdanabila Rozak http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3385
ending page: 3399
doi: 10.25157/ma.v11i2.19075

Pengaruh Nilai Tukar dan Harga Kapuk Terhadap Volume Ekspor CV. Media Mitra Indonesia
type: item
description: Kapok is one of the commodities derived from the randu tree. Kapok (ceiba pentandra) is a plant that grows well in both large and narrow land. Randu trees in East Java grow well and are quite large in production. One of the cities in East Java such as Pasuruan is the center of high quality kapok production. One of the companies in East Java that is engaged in the export of kapok commodities on a large scale is CV. Media Mitra Indonesia. This company has been carrying out export activities since 2014. The objectives of this study are to: (1) Analyze the causes of fluctuations in export volume, and (2) Analyze the effect of kapok price and exchange rate on export volume. The data collection technique used documentation, collecting data from existing archives. The causes of export volume fluctuations are analyzed descriptively, namely by explaining the factors that cause volume fluctuations in detail based on data that has been obtained from the company. The effect of price and exchange rate on export volume was analyzed using multiple linear regression analysis with SPSS 22. The results showed that volume fluctuations were caused by the price of kapok and the exchange rate. The price of kapok has a significant positive effect on export volume. This means that if the price of kapok is high, the company will increase the amount of production, and vice versa. Meanwhile, the exchange rate has a significantly negative effect on export volume. This means that if the exchange rate decreases, sales will also decrease, and vice versa.
creator: Zulfan Arya Nurdiansyah
creator: Istis Baroh
rights: Copyright (c) 2025 Zulfan Arya Nurdiansyah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3400
ending page: 3407
doi: 10.25157/ma.v11i2.19077

Faktor-faktor yang Memengaruhi Penawaran dan Permintaan Kopi Indonesia di Pasar Dunia
type: item
description: This study aims to analyze the factors influencing the supply and demand of Indonesian coffee in the world market. The analysis reveals that the supply of Indonesian coffee is affected by the cultivated area and the minimum wage of labor. Meanwhile, the demand for Indonesian coffee is influenced by sugar prices and increases in per capita income. The price of Indonesian coffee is determined by supply, demand, and the world coffee price. Coffee exports from Indonesia, Brazil, Vietnam, and Colombia are influenced by each country's exchange rate against the US Dollar and global coffee demand. The supply of Brazilian coffee is affected by coffee prices and minimum wages, while its demand is influenced by sugar prices and per capita income. The prices of Brazilian and Vietnamese coffee are influenced by world coffee prices. The supply of Vietnamese and Colombian coffee is determined by the size of the cultivated area. The demand for Vietnamese coffee is influenced by coffee prices, sugar prices, and per capita income. Meanwhile, the demand for Colombian coffee is primarily affected by per capita income, and its price is influenced by coffee supply and world coffee prices. Coffee imports by the United States, Germany, Italy, Japan, and the United Kingdom are influenced by per capita income, world coffee prices, and the previous year’s coffee prices. The world price of coffee is affected by the ratio of exports to world coffee supply.
creator: Juli Adevia
creator: Tia Sofiani Napitupulu
creator: A'ung Ezra Al'Fatah
rights: Copyright (c) 2025 Juli Adevia, Tia Sofiani Napitupulu, A'ung Ezra Al'Fatah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3408
ending page: 3417
doi: 10.25157/ma.v11i2.19124

Analisis Sikap Petani Melon Terhadap Atribut Pupuk NPK 161616 di Desa Klotok Menggunakan Metode Multiatribut Fishbein
type: item
description: This study aims to analyze the attitudes of melon farmers in Klotok Village toward the attributes of NPK 161616 fertilizer using the Multi-Attribute Fishbein method. Melon is a horticultural commodity with significant potential in Tuban Regency, a major melon producer in East Java. The research method involved 40 melon farmers as respondents, the data collected was questionnaires and observations. The results indicate that farmers have a positive attitude toward the fertilizer attributes, particularly in terms of brand and price. The brand attribute received the highest attitude score, followed by price, indicating that these two factors significantly influence farmers' purchasing decisions. Additionally, the legality and product information attributes also received considerable attention. This study recommends that fertilizer producers enhance information transparency and strengthen their brand to increase farmers' trust.
creator: Diana Maharani Fauziah
creator: Noor Rizkiyah
creator: Nisa Hafi Idhoh Fitriana
rights: Copyright (c) 2025 diana maharani fauziah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 418
ending page: 3428
doi: 10.25157/ma.v11i2.19144

Sustainability of Duck Farming Business in Indramayu Regency: MDS Analysis Approach
type: item
description: This study aims to analyse the level of sustainability of duck farming in Indramayu District by considering environmental, economic and social impacts. In addition, this study also focuses on identifying and understanding the factors that hinder the sustainability of the business, assessing the influence of technology use and institutional support, and knowing the strategic steps that can be taken to improve the sustainability of duck farming. The research method used is quantitative method. The research was conducted in Sliyeg and Sindang sub-districts, in January to February, 2025, involving 96 participating respondents that are randomly selected. The analysis method used in this study is Multidimensional Scaling (MDS), which is applied to determine the sustainability status of duck farming. The results research showed that the level of sustainability of duck farming is still lacking, with varying sustainability index values in each dimension. Factors such as low technology adoption, financial constraints and limited access to training are the main challenges that need to be overcome. Institutional support and the application of modern technology are expected to improve production efficiency and business sustainability. The resulting strategic recommendations include enhancing farmers' access to training on modern duck farming practices, providing subsidized loans for infrastructure improvement, and facilitating partnerships with feed suppliers. For example, implementing regular government-led training programs in each sub-district could increase awareness and adoption of efficient feeding systems, while financial assistance can help farmers build better housing facilities.
creator: Amelia Nuralfiyani
creator: Achmad Firman
creator: Linda Herlina
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3429
ending page: 3437
doi: 10.25157/ma.v11i2.19167

Strategi Pengembangan Agrowisata Kebon Gulo, Kecamatan Musuk, Kabupaten Boyolali
type: item
description: Agritourism is an alternative to tourism that utilizes agricultural aspects as a tourist attraction. The agritourism object that is currently developing in Boyolali is Kebon Gulo Agrotourism, which is located in Musuk District, Boyolali Regency. Kebon Gulo Agritourism in its implementation has not shown optimal development. This is indicated by fluctuations in the number of visitor arrivals at Kebon Gulo Agrotourism. This research aims to identify internal factors and external factors of Kebon Gulo Agrotourism and formulate alternative strategies for the development of Kebon Gulo Agrotourism. This research was conducted in December 2024 - January 2025 at Kebon Gulo Agrotourism which is located in Musuk District, Boyolali Regency. The method used is a method with a case study approach, which is used to identify and control events that occur both from inside and outside Kebon Gulo Agrotourism based on field facts. The data used in this study are internal data (strengths and weaknesses) and external data (opportunities and threats) from Kebon Gulo Agrotourism. The data analysis method uses descriptive methods, IFAS, EFAS, SWOT and AHP analysis. The results showed that the position of Kebon Gulo Agrotourism was in quadrant I with a development strategy based on its priorities, among others; 1) a strategy to improve quality by improving the quality and development of human resources; 2) strategies to improve ancillary by creating message impression service boards and procuring socialization activities; 3) strategies to improve accessibility by developing websites and collaborating with schools; 4) strategies to improve amenities, namely adding photo spot facilities and souvenir centers; 5) strategies to increase attractions with attraction and agro-tourism innovation.
creator: Mainurlisma Rahmawati
creator: Joko Mariyono
creator: Kadhung Prayoga
rights: Copyright (c) 2025 Mainurlisma - Rahmawati http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3438
ending page: 3451
doi: 10.25157/ma.v11i2.19186

Preferensi Konsumen terhadap Mangga Putar Pasuruan: Implementasi Discrete Choice Experiment terhadap Atribut Produk dan Willingness to Pay
type: item
description: Mangga Putar Pasuruan is one of the distinctive varieties from Pasuruan, East Java, which has significant economic potential and cultivation value. However, this horticultural product has not yet been maximally optimized in its marketing strategy. This research aims to analyze consumer preferences for Pasuruan Spin Mango, focusing on several attributes prioritized by consumers such as taste, size, packaging, and price. The purpose of this research is: 1) Identifying the characteristics of Mangga Putar Pasuruan consumers, 2) Analyzing consumer preferences for Mangga Pasuruan attributes, and 3) Analyzing the marginal Willingness to Pay for Mangga Putar Pasuruan. The descriptive quantitative study using the Discrete Choice Experiment (DCE) approach is the method employed in this research. Non-probability sampling with random or accidental sampling techniques was used to determine the research sample. This research was conducted online through a questionnaire distributed on social media with the criteria that respondents had previously consumed Mangga Putar Pasuruan. The number of respondents collected was 239 respondents. The research results show that respondents prefer attributes such as sweet taste, medium size, large cardboard packaging, and an affordable price of IDR 10,000. Meanwhile, the sociodemographic aspect produced several attribute combinations that matched the characteristics of each respondent. Additionally, the attribute of sweetness has a high value in the marginal Willingness to Pay results. From the results of this study, farmers or producers of Mangga Putar Pasuruan need to develop market-oriented marketing strategies by adjusting production and distribution of products based on the attributes most favored by consumers.
creator: Aghitsni Aulia Maghrobi
creator: Joko Gagung Sunaryono
creator: Suryaman Sule
rights: Copyright (c) 2025 Aghitsni Aulia Maghrobi, Joko Gagung Sunaryono, Suryaman Sule http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3452
ending page: 3462
doi: 10.25157/ma.v11i2.19195

Analisis Keputusan Petani Menggunakan Pupuk Organik, Anorganik, dan Campuran Pada Usahatani Padi Sawah
type: item
description: The scarcity of chemical fertilizers has led to an increase in fertilizer prices, so farmers are reluctant to use chemical fertilizers that are too expensive and switch to using organic fertilizers. The application of organic fertilizers is not as a substitute for inorganic fertilizers but as a complement, so that in conventional cultivation organic fertilizers should be used in an integrated manner with inorganic fertilizers to increase soil and plant productivity in a sustainable manner. The purpose of this study was to analyze the decision of the use of organic fertilizers, inorganic fertilizers, and mixtures in rice farming in Sei Bamban Kiri village, Sei Bamban district, Serdang Bedagai Regency. Determination of the research area is done purposively. The sample size is determined by the Slovin method, which is as many as 90 respondents. The method of analysis to analyze the decision of farmers in purchasing the type of fertilizer used is multinomial logistic regression. The results showed that the age and number of family members have a big role in improving the decision of farmers to use fully organic fertilizer. Education Level, age, land area, and having a side job have a big influence in improving farmers ' decisions to use inorganic fertilizers. The level of Education, number of family members, land area, and care for the ecosystem have a big role in improving farmers ' decisions to use mixed fertilizers.
creator: Hardy Hasugian
creator: Sinar I Indra Kesuma
creator: Rulianda Purnomo Wibowo
rights: Copyright (c) 2025 Hardy Hasugian http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3463
ending page: 3471
doi: 10.25157/ma.v11i2.19233

Hubungan Norma Masyarakat dan Dukungan Pemerintah terhadap Keterampilan Wanita Tani dalam Pengelolaan Limbah pada Program P2L di Kota Bandar Lampung
type: item
description: This study aims to examine the level of community norm support and government support in enhancing the waste management skills of women farmers within the Sustainable Food Yard Program (P2L) in Srengsem Subdistrict, Bandar Lampung City, as well as to analyze the relationship between social norms and government support with the skill level of women farmers in managing household waste in the same area. This research was conducted in November 2021 in Srengsem Subdistrict, Bandar Lampung City, involving a total sample of 40 respondents selected through purposive sampling, comprising all members of the Kenanga Women Farmers Group (KWT). The study utilized both primary and secondary data and employed a non-parametric statistical analysis using Spearman’s rank correlation. The results indicate that the level of support from community norms and government initiatives in improving the skills of women farmers falls within the moderate category. This suggests that existing community norms and government support have not yet been fully effective in empowering women farmers to independently carry out waste reduction and management. Furthermore, the level of support from both community norms and the government shows a significant relationship with the waste management skills of women farmers in the P2L program. This implies that stronger adherence to supportive social norms and higher levels of government involvement contribute positively to the enhancement of women's skills in managing household waste
creator: Yuli Safitri
creator: Sahrul Ari Irawan
creator: Muhammad Abdurrokhim
rights: Copyright (c) 2025 Yuli Safitri, Sahrul Ari Irawan, Muhammad Abdurrokhim http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3472
ending page: 3478
doi: 10.25157/ma.v11i2.19250

Pengaruh Gaya Kepemimpinan terhadap Kinerja Karyawan Divisi Produksi PT Herba Emas Wahidatama Purbalingga
type: item
description: Leadership in modern organizations is becoming increasingly important as the complexity of business challenges increases. This study aims to identify the leadership styles implemented in the production division of PT Herba Emas Wahidatama Purbalingga and analyze the factors of democratic, autocratic, free leadership styles as well as education, experience and age that affect employee performance improvement. The research was conducted in February 2025 using a quantitative approach through saturated sampling technique with 96 production division employees as respondents. The results showed that the employees of the production division of PT Herba Emas Wahidatama have characteristics: the majority are male (99%), aged 31-40 years (36.5%), with a high school / vocational high school education level (57.3%), and length of work 1-3 years (33.3%). The dominant leadership style applied is the democratic style with an average value of 3.96, followed by the autocratic style with a value of 3.53, and the free style with a value of 3.37. The results of multiple regression analysis show that democratic, autocratic, and education level leadership styles have a positive and significant effect on employee performance with regression coefficient values of 0.160, 0.097, and 0.055, respectively, while free leadership style, work experience, and age have no significant effect. Simultaneously, all independent variables have a significant effect on employee performance with a determination value of 65.8%. PT Herba Emas Wahidatama needs to strategically integrate democratic and autocratic leadership styles, develop continuing education programs, and strengthen competency-based placement systems to optimize production division employee performance.
creator: Muhammad Izzy
creator: Joko Mariyono
creator: Migie Handayani
rights: Copyright (c) 2025 Muhammad Izzy, Joko Mariyono, Migie Handayani http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3479
ending page: 3483
doi: 10.25157/ma.v11i2.19259

Analisis Rantai Pasok Cabai Merah di Kabupaten Garut
type: item
description: The chili supply chain is a complex system that involves various stages from production at the farm level to distribution and consumption by the community. This process includes a series of interrelated activities, such as planting, harvesting, packaging, transportation, storage, and selling in traditional and modern markets. This study aims to analyze the supply chain (product flow, financial flow, and information flow) of red chili in Cikajang SubDistrict, Garut District. This research uses qualitative design. Data analysis used in the supply chain is qualitative descriptive. The results showed that the supply chain structure involves farmers, collectors and distributors. The flow of products goes from farmers to collectors and then to distributors, supported by cash or delayed payment mechanisms that are influenced by quality, quantity, and market conditions. The flow of information takes place directly between actors, although informal communication is still dominant. The main challenges faced are price fluctuations, delayed payments, and lack of transparency in information and financial flows. Integration and strengthening of supply chain management is needed to improve the efficiency, transparency, and competitiveness of red chili in this area.
creator: Agum Restu Alam
creator: Eliana Wulandari
creator: Fanny Widadie
rights: Copyright (c) 2025 Agum Restu Alam, Eliana Wulandari, Fanny Widadie http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3484
ending page: 3491
doi: 10.25157/ma.v11i2.19276

Preferensi Konsumen Terhadap Atribut Produk Minuman Olahan Buah Gumijus Cabang Tubagus Ismail
type: item
description: There are notable behavioral differences between online and offline consumers. Generally, consumers prefer to purchase food and beverages, including fruit-based smoothies, through offline channels. However, offline sales at the main Gumijus branch located in Tubagus Ismail have shown a decline. This research seeks to identify consumer characteristics and their preferences in purchasing Gumijus smoothies through offline channels, focusing on specific product attributes. A quantitative approach was employed, involving 100 respondents, with data descriptive and conjoint analysis methods. The results indicate that the majority of consumers are female, belong to Generation Z, are students or university students, hold a bachelor’s (S1/D4) degree, have an income of more than Rp4,482,915, and usually purchase smoothies 1–3 times a week. Most of them found out about Gumijus through family, friends, or acquaintances. The preferred smoothie combination among consumers includes a slightly sweet taste, thick texture, single-serving portion, health benefits that support the immune system, a price range of Rp15,000–Rp25,000, low sugar content, online advertisements, and a buy 1 get 1 promotion.
creator: Alya Izzati Salimah
creator: Agriani Hermita Sadeli
creator: Trisna Insan Noor
creator: Pandi Pardian
rights: Copyright (c) 2025 Alya Izzati Salimah, Agriani Hermita Sadeli, Trisna Insan Noor, Pandi Pardian http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3492
ending page: 3501
doi: 10.25157/ma.v11i2.19299

Pemodelan Strategi Bisnis Desa Wisata Hanjeli Sukabumi Melalui Kerangka Business Model Canvas
type: item
description: Local commodity-based tourism villages have the potential to support sustainable tourism by integrating economic value, cultural heritage, and community empowerment. However, many still lack a well-structured business model. This study aims to describe the business model of the Hanjeli Tourism Village in Sukabumi Regency using the Business Model Canvas (BMC) approach. This village promotes hanjeli (Coix lacryma-jobi) as its main attraction through a community-based educational tourism concept. The method used is descriptive qualitative, with data collected through interviews, observation, and documentation. The results show that the tourism village has diverse customer segments, a unique value proposition in the form of hanjeli education and cultural preservation, and utilizes promotional channels such as social media and tourism exhibitions. The village generates revenue from various sources, including educational tourism packages, processed hanjeli products, homestay services, and donation support. Its key resources include the local community, hanjeli crops, and village infrastructure. Key activities involve education, cultivation, product processing, and promotion, supported by partnerships with government institutions, academics, and community groups. This study contributes by demonstrating how the BMC approach can be used to design an integrated business model for tourism villages based on local potential and can serve as a reference for similar tourism village development in other regions.
creator: Andiani Aulia Putri
creator: Endah Djuwendah
creator: Trisna Insan Noor
creator: Ernah Ernah
rights: Copyright (c) 2025 Andiani Aulia Putri, Endah Djuwendah, Trisna Insan Noor, Ernah Ernah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3502
ending page: 3511
doi: 10.25157/ma.v11i2.19312

Kinerja Penyuluh Pertanian dalam Memanfaatkan Alat Digital pada Era New Normal di Provinsi Lampung bagian Utara
type: item
description: This study aims to determine the factors related to the performance of AEWs and the obstacles faced by agricultural extension workers, as well as to understand the relationship and impact of digital implementation in the New Normal era on supporting the performance of agricultural extension workers in Northern Lampung Province. The research was conducted from May 2022 to June 2022 in Northern Lampung Province. The respondents included 5 agricultural extension workers (AEWs) and 45 rice farmers. The research employed a descriptive quantitative method and Spearman rank correlation test. The results show that the factors related to the performance of agricultural extension workers in the northern part of Lampung Province include the age of the extension workers, level of formal education, work experience, level of work motivation, number of family members, distance from home to the workplace, availability of facilities and infrastructure, as well as the extension methods used. Agricultural extension workers face several challenges, such as limited funding, low farmer participation and attendance, inadequate facilities, and communication barriers. Digital technologies such as cyber extension and smart farming greatly support the improvement of their performance. In Northern Lampung, namely North Lampung and Tulang Bawang Barat, digitalization has also contributed to strengthening the role of extension workers in enhancing food security and improving farmer welfare.
creator: Sumaryo Gitosaputro
creator: Helvi Yanfika
creator: Nurmadani Nurmadani
creator: Siti Nurhaliza
creator: Sahrul Ari Irawan
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3512
ending page: 3527
doi: 10.25157/ma.v11i2.19319

Persepsi Konsumen Terhadap Atribut Komoditas Tomat Sayur
type: item
description: One of the factors that drive the level of consumption of tomato vegetables is the needs, desires and perceptions of consumers. Purchasing decisions on a product can be influenced by a person's perception or attitude. Product attributes or product characteristics are an important thing to consider in analyzing a person's perception. The focus of this study is to determine consumer perceptions of vegetable tomato attributes. The number of samples taken in this study amounted to 100 respondents of the final consumers of the Caringin Main Market, Bandung City. This study uses descriptive analysis and mean score (spider web) to measure and determine consumer perceptions of vegetable tomato attributes. Based on the findings of this study, consumer perceptions of the attributes of color, size, taste, shape and freshness of respondents stated that there are three attributes that are most preferred and considered important in purchasing vegetable tomatoes, namely the attributes of color, size and freshness. While respondents consider the attributes of taste and shape as neutral attributes, meaning that these attributes are not the main factors considered by consumers in purchasing vegetable tomatoes.
creator: Zulaika Aviola
creator: Zumi Saidah
rights: Copyright (c) 2025 Zulaika Aviola, Zumi Saidah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3528
ending page: 3536
doi: 10.25157/ma.v11i2.19327

Pengaruh Karakteristik Konsumen dalam Keputusan Pembelian Sayuran di Pasar Inpers Matawai Kota Waingapu Kabupaten Sumba Timur
type: item
description: The purpose of this study was to determine the characteristics of consumers that influence the decision to buy vegetables at the Matawai Inpres Market and to analyze how consumer characteristics influence vegetable purchasing decisions at the Matawai Inpres Market, Waingapu City. The location determination technique was determined by purposive sampling (intentionally). This study was located in East Sumba Regency, Waingapu City District, East Nusa Tenggara at the Matawai Inpres Market. The number of samples used in this study was 67 respondents who consumed vegetables and were willing to be interviewed. Sampling was carried out unintentionally. The data analysis technique used was multiple linear regression analysis and descriptive analysis. The results of this study indicate that vegetable consumers The average age of the productive group is between 20-29 years, but the average gender of those shopping for vegetables is female, the respondent's education is relatively high with an average level of high school education and the consumer's occupation is a housewife. Based on the results of the analysis, it shows that the factors of age, income, gender and vegetable purchasing decisions are significantly influenced by income. Simultaneously, age, education, income, family responsibilities, gender and consumer occupation have a major impact on consumer decisions to buy vegetables at the Matawai Inpers Market in Waingapu City.
creator: lorensa Petronela Djami
creator: Elfis Umbu Katongu Retang
rights: Copyright (c) 2025 lorensa Petronela Djami http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3537
ending page: 3544
doi: 10.25157/ma.v11i2.19351

Efektivitas Iklan Meatless Kingdom pada Media Sosial Instagram dengan Pendekatan Model AIDA
type: item
description: Instagram is one of the largest social media platforms in Indonesia and is widely used by companies to reach consumers directly, including Meatless Kingdom, a producer of plant-based food products. Despite offering health and environmental benefits, the product still faces challenges such as low public awareness and limited interest in trying plant-based alternatives. This study aims to measure the effectiveness of Meatless Kingdom’s promotional content on Instagram using the AIDA model (Attention, Interest, Desire, Action). The research employed a quantitative descriptive survey method involving 100 active followers of the @meatlesskingdom Instagram account, selected through systematic random sampling. Additional data were collected through interviews with the business owner and a literature review. The findings indicate that the promotional content is categorized as “Highly Effective” with an average score of 4.372. The highest scoring dimension was Interest (4.4975), followed by Attention (4.396), Action (4.3025), and Desire (4.292) as the lowest. Meatless Kingdom is encouraged to enhance emotional branding by maintaining appealing visuals and narratives that emphasize health, sustainability, and a modern lifestyle to boost consumer engagement and loyalty.
creator: Sheila Najwa Azzahra
creator: Hepi Hapsari
rights: Copyright (c) 2025 Sheila Najwa Azzahra, Hepi Hapsari http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3545
ending page: 3552
doi: 10.25157/ma.v11i2.19354

Analisis Usaha dan Strategi Pemasaran Agroindustri Tahu (Studi Kasus: Tahu Bapak Kuswardi di Jl. Gajah Tunggal Desa Tualang Kabupaten Siak)
type: item
description: Mr. Kuswardi's tofu agroindustry has been operating since 1996. Despite its longevity, the business faces several challenges, including declining demand due to market competition and limited promotional efforts, which still rely on word of mouth. Additionally, the utilization of tofu waste remains suboptimal, even though tofu dregs have economic potential if processed properly. This study aims to analyze the business performance and formulate appropriate marketing strategies for the tofu agroindustry. The research was conducted from January to April 2025 using a case study method. Respondents consisted of those involved in determining SWOT and AHP components. The results showed that the total cost of raw materials was IDR 22.137.500,00, and the total production cost in December 2024 was IDR 40.748.438,00. The business earned total revenue of IDR 57,750,000.00 and a profit of IDR 17.001.563,00. The final product value was IDR 30.000,00, and the value of other inputs was IDR 1.720,00. The Revenue-Cost Ratio (RCR) of 1.4 indicates that the business is financially feasible. The added value per unit of tofu production was IDR 16.780, with a value-added ratio of 56%. Marketing is carried out through a single channel: zero-level marketing, where products are sold directly to consumers. The recommended marketing strategy for Mr. Kuswardi's tofu agro-industry is to collaborate with local shops or stalls so that product distribution is more stable and even and to utilize social media as a means of promotion to expand market reach.
creator: Isnaini Putri
creator: Yusmini Yusmini
creator: Susy Edwina
rights: Copyright (c) 2025 isnaini putri, yusmini yusmini, susy edwina http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3553
ending page: 3561
doi: 10.25157/ma.v11i2.19368

Pengaruh Persepsi, Tempat Tinggal dan Ukuran Keluarga Terhadap Minat Mahasiswa Agribisnis Universitas Diponegoro Untuk Bekerja di Bidang Pertanian
type: item
description: Agribusiness students, as young generation with agricultural knowledge, were expected to have a positive outlook and interest in working in the agricultural sector. This study aimed to describe the perception and interest of Agribusiness students at Diponegoro University in working in agriculture, as well as to analyze the influence of perception, residence, and family size on their interest in working in the agricultural sector. The research was conducted between April and May 2025. The method used was a survey. Primary data were obtained through the distribution of questionnaires to respondents, while secondary data were obtained from literature related to the topic. Sampling was carried out using simple random sampling techniques among Agribusiness students at Diponegoro University, with 60 students from each cohort of 2021 and 2022. Data collection used closed questionnaires. Data analysis was performed using quantitative descriptive methods; perception and interest were measured using a Likert scale, while the influence of perception, residence, and family size was analyzed using multiple linear regression. The results showed that the level of perception and interest of Agribusiness students in working in agriculture was in the high category, with respective percentages of 69.17% and 63.33%. The analysis results indicated that all variables influenced interest simultaneously. The perception variable influenced students’ interest partially, while the residence and family size variables did not influence the interest of Agribusiness students at Diponegoro University in working in the agricultural sector.
creator: Alberte Nissa Widya Putri
creator: Joko Mariyono
creator: Hery Setiyawan
rights: Copyright (c) 2025 Alberte Nissa Widya Putri, Joko Mariyono, Hery Setiyawan http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3562
ending page: 3569
doi: 10.25157/ma.v11i2.19374

Analisis Preferensi Konsumen Terhadap Minuman Kopi Arabika Dengan Menggunakan Metode Analisis Conjoint
type: item
description: The purpose of this study was to examine the quality valued by customers in Arabica coffee drinks, including gender, age, education, occupation, and income, in thirty-nine coffee shops. In addition, this study will examine the attributes of the order of Arabica drinks and the quality and level preferred by customers. Conjoint analysis, validity analysis, and reality analysis are some of the information analysis techniques. The findings show that: Cronbach's Alpha 0, 50–0, and 70 1 indicate that all statements are reliable, and the validity test in the variation of characteristics, price, and means shows that all statements are valid based on sig values less than 0.05. Arabica coffee is more likely to be purchased by respondents. Age 18–28 is the largest group, consisting of 58 people. Respondents with the highest high school education are the largest consumers, consisting of about 45 people. Respondents from thirty-nine coffee shops have various work styles, and a large number of them are consumers, with about thirty-six of them being private workers. 2. Characteristics of Arabica coffee that are attractive to consumers. consists of the following: Smoking area facilities, espresso variations, price of Rp 12,000, and finally. fast service with a smile and greeting. 3. Aspects of Arabica coffee that are important to consumers Facilities, Variants, Prices, and services are components of Arabica coffee drinks.
creator: Amanda Delafrisila
creator: Siswa Panjang Hernosa
rights: Copyright (c) 2025 Amanda Delafrisila http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3570
ending page: 3577
doi: 10.25157/ma.v11i2.19375

Pengukuran Kontribusi Komponen Teknologi pada Kelompok Tani Girisenang
type: item
description: Technology has an crucial role in enhancing competitiveness and production efficiency, including in the agricultural sector. The Girisenang farmer group, an organization engaged in farming and coffee processing in Bandung Regency, faced challenges in utilizing technology to improve production and productivity. Despite having supportive resources such as extensive land and a large number of members, the adoption of technology was not optimal, leading to production instability. This study aimed to determine the intensity value of technology contribution and assess the contribution of technology components within the Girisenang farmer group. A qualitative method with a case study research techcnic was applied, utilizing technometric analysis to evaluate each technology component. The results showed that the technology component contribution coefficient for technoware had the lowest value, followed by orgaware, inforware, and humanware. The overall technology component contribution coefficient indicating that the technology used by the Girisenang farmer group fell into the semi-modern sophistication category with a moderate classification level.
creator: Antonius Souw
creator: Dika Supyandi
rights: Copyright (c) 2025 Antonius Souw, Dika Supyandi http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3578
ending page: 3590
doi: 10.25157/ma.v11i2.19382

Persepsi Pelaku Usaha Terhadap Kewajiban Registrasi Pangan Segar Asal Tumbuhan (Beras) di Kabupaten Tuban
type: item
description: Registration of Fresh Food of Plant Origin in Domestic Production of Small Businesses (PSAT-PDUK) to maintain food safety of rice products that will be sold by business actors to the community of Tuban Regency because the issue of food safety is an important issue as the main prerequisite that must be met because it will greatly affect the acceptance of a PSAT product in the market including rice. The total sample in this study was 30 respondents for business actors, 5 respondents for consumers and 10 key informant respondents. Data analysis used in this study was perception analysis using a Likert scale tool and SWOT analysis. The perception of business actors regarding the obligation to register PSAT in Tuban Regency is included in the very good category indicating that they support and feel benefited by the obligation to register PSAT. Efforts to Improve Business Actors Regarding the Obligation to Register Fresh Food of Plant Origin (Rice) in Tuban Regency, namely Utilizing easy registration procedures and government subsidies to increase the participation of business actors and expand the certified rice market and Increase certified rice products with clear information regarding food safety standards, and utilize new market access such as e-commerce and supermarkets.
creator: Teti Hariyati
creator: Teguh Soedarto
creator: Hamidah Hendrarini
rights: Copyright (c) 2025 Teti Hariyati http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3591
ending page: 3599
doi: 10.25157/ma.v11i2.19387

Analisis Dampak Kebijakan Pemerintah terhadap Daya Saing Tembakau Rakyat di Desa Sukasari Kecamatan Sukasari Kabupaten Sumedang
type: item
description: Tobacco, which is an Indonesian plantation product, has an existence in the eyes of the world. Processed tobacco plants are able to become a major source of foreign exchange for the country. However, according to FAO and UN Comtrade data in 2024, there is a pattern of decreasing tobacco production and the decreasing volume of exports to the world makes this commodity questionable. Based on this background, the two main objectives of this study are: 1) Identifying the competitiveness of smallholder tobacco in Sukasari Village, and 2) Analyzing the impact of government policies by identifying competitiveness between international (social) and private price levels. In this study, the Policy Analysis Matrix (PAM) method was used to analyze competitiveness and policy divergence in tobacco commodities. Samples were taken using a proportional cluster random approach using the Taro Yamane formula. The results showed that tobacco in Sukasari Village has a significant advantage over other products or is competitive. The EPC value is 0.510, NT -Rp59,044,757.3, PC 0.457, and SRP -0.542, which means that the policies issued by the government have not had a positive impact and have not benefited farmers. From the results of the sensitivity analysis, when the rupiah weakens in the eyes of the US dollar by 6 percent is the sensitivity that is most likely to benefit farmers. However, overall, smallholder tobacco in Sukasari Village still has competitiveness.
creator: Nur Syahira
creator: Trisna Insan Noor
rights: Copyright (c) 2025 Nur Syahira, Trisna Insan Noor http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3609
ending page: 3617
doi: 10.25157/ma.v11i2.19397

Sistem Pemasaran Manggis di Bogor dan Tasikmalaya
type: item
description: The purpose of this study was to comprehensively examine the mangosteen marketing system in Bogor and Purwakarta. The research methods used were qualitative and quantitative. The results showed that the mangosteen marketing institutions in Bogor and Tasikmalaya Regencies consisted of farmers as producers, middlemen, collectors, exporters, and agro-industrial mangosteen processing institutions. In Bogor Regency, only 4 percent of farmers are ready to become marketing institutions capable of selling their products, while in Tasikmalaya Regency, the percentage is around 17 percent. The farmer’s share of the price at the domestic consumer level indicates that the most effective marketing system is in Tasikmalaya, Purwakarta, and among mangosteen farmers in Bogor. The farmer’s share value for exported mangosteen in Bogor is 17.38, in Tasikmalaya it is 58.96, and in Purwakarta it is 48.78. The price formation process in both Bogor and Tasikmalaya districts is one-sided. Farmers tend to be price takers from the marketing institutions above them. An analysis of the correlation between the marketing institutions chosen by farmers and their income shows a fairly strong relationship of approximately 31.8 percent. Recommendations for improving the quality of mangosteen in Bogor, Tasikmalaya, and Purwakarta include the need for proper technical training in mangosteen cultivation and the production of organic products, accompanied by enhanced farmers' management capabilities regarding mangosteen marketing channels.
creator: Reny Andriyanty
creator: Fadilla Ristya Aminda
creator: Devi Agustia
creator: Ratna Mega Sari
rights: Copyright (c) 2025 Reny Andriyanty, Fadilla Ristya Aminda, Devi Agustia http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3618
ending page: 3629
doi: 10.25157/ma.v11i2.19401

Kajian Integrasi Vertikal dan Dinamika Pasar Beras di Jawa Timur
type: item
description: This study aims to analyze the relationship of vertical integration in the rice market in East Java Province, involving the producer, wholesaler, and retailer levels. The main focus of this research is to analyze price transmission between different market levels and the interconnection among market players within the rice supply chain. The method used is secondary data analysis in the form of weekly time series from January 2020 to August 2024, applying the Vector Autoregression (VAR) model and the Augmented Dickey-Fuller (ADF) stationarity test. The analysis results show that rice prices between market levels influence each other in a bidirectional manner, with a significant long-term effect from retail prices. The wholesale market also plays a crucial role in price transmission between market levels. These findings reflect the complex rice market structure in East Java, which requires further attention in formulating pricing policies to achieve sustainable stability.
creator: Deby Ananda Difah
creator: Venty Fitriany Nurunisa
creator: Annisa Fitri
rights: Copyright (c) 2025 deby difa http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3630
ending page: 3637
doi: 10.25157/ma.v11i2.19405

Tingkat Produksi dan Pendapatan Petani Kakao Pada Program Revitalisasi Kakao Kabupaten Kolaka Utara
type: item
description: The objective of this study is to determine the factors influencing cocoa production and income farmers receive from the cocoa revitalization program in Pakue Tengah district, Kolaka North regency. This study was conducted in Pakue Tengah District, Kolaka North Regency, from January to April 2025. The number of participants in this study was determined using the Slovin formula. Data analysis used Cobb-Douglas function analysis to determine the influence of production factors (land area, number of stands, labor, fertilizers and pesticides) on cocoa production and to conduct income analysis. The results of the study show that the coefficient of determination (R2) indicates the magnitude of influence of the variables land area (X1), number of stands (X2), labor (X3), fertilizers (X4) and pesticides (X5) on the dependent variable production (Y) is 0.849. This number is converted into a percentage, which means that the percentage contribution of the influence of the independent variables (land area, number of stands, labor, fertilizers, pesticides) on the dependent variable (production) is 84.9%, while the remaining 15.1% means that there are other factors affecting cocoa production that are not included in the research parameters. The results of the analysis of production factors influencing cocoa production in Pakue Tengah district show that the independent variables (land area, number of stands, labor, fertilizers, and pesticides) have a partially significant influence on the dependent variable (production). Only two variables, namely the number of stands and labor, have a significant impact on cocoa production in Pakue Tengah district, Kolaka North regency. The average income of cocoa farmers in Pakue Tengah district, Kolaka North regency, is IDR 11,207,569.56.
creator: Masitah Masitah
creator: Muh Renaldi
creator: Muhtar Amin
creator: Bustang Bustang
rights: Copyright (c) 2025 Masitah Masitah, Muh Renaldi, Muhtar Amin, Bustang Bustang http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3653
ending page: 3665
doi: 10.25157/ma.v11i2.19407

Strategi Adaptasi Petani Cabai Terhadap Dampak Perubahan Iklim di Sekitar Danau Tempe
type: item
description: This study aims to analyze the adaptation strategies of chili farmers to climate change around Lake Tempe, focusing on the influence of climate change perception and livelihood capital. A quantitative approach was employed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). Data were collected through questionnaires distributed to chili farmers in the study area. The results indicate that chili farmers experience significant impacts of climate change, such as shifts in planting seasons, increased pest and disease attacks, and reduced water availability. In response, farmers adopt various adaptation strategies, including crop diversification, the use of agricultural technology, and adjustments in planting schedules. The SEM-PLS model shows that climate change perception has a positive and significant effect on adaptation strategies, with a path coefficient of 0.421 (p < 0.001). Livelihood capital—which includes natural, human, physical, social, and financial assets—has a stronger influence with a path coefficient of 0.512 (p < 0.001). The R-square value of 0.612 indicates that both independent variables explain 61.2% of the variance in farmers’ adaptation strategies. In conclusion, the adaptation strategies of chili farmers around Lake Tempe are significantly influenced by their perception of climate change and the strength of their livelihood capital. These findings highlight the importance of enhancing climate literacy and improving access to productive resources to strengthen farmers’ resilience to climate change.
creator: A. Nina Sasmita
creator: Andi Sitti Halimah
creator: Abdul Azis Ambar
rights: Copyright (c) 2025 Andi Sitti Halimah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3666
ending page: 3673
doi: 10.25157/ma.v11i2.19408

Efektivitas Metode Exponential Smoothing pada Penjualan Daging Ayam PT Ciomas Adisatwa Pemalang
type: item
description: Chicken meat is one of the most commonly consumed sources of animal protein by the Indonesian people because it has good nutrition and is more affordable than other animal protein sources. Sales simulation in business activities is very important for companies to ensure adequate stock availability so that the company will not experience excess or shortage of stock and can maintain price stability. One of the methods that is often used is the Exponential Smoothing method. This study aims to analyze the difference from actual sales with the results of using the Exponential Smoothing method using alpha 0.1, 0.5, and 0.9, and to analyze the accuracy level of the use of the Exponential Smoothing method based on the MAPE method. This study uses a quantitative method. In this study, there is only 1 variable used, namely historical data on chicken sales at PT Ciomas Adisatwa Pemalang. The sample extraction technique used is the Purposiv sampling method. The conclusion of this study is that using a value of α= 0.5 is better than using other alpha values because the amount of difference between the simulation results and the actual sales data for November 2024 is only 26,242 KG, and for the accuracy of the Exponential Smoothing method using MAPE it is able to produce a value of only 15.683%, with this value the results of this forecasting simulation can be said to be good.
creator: Raadhi Muhammad Gunawan
creator: Istis Baroh
rights: Copyright (c) 2025 RAADHI MUHAMMAD GUNAWAN http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3674
ending page: 3681
doi: 10.25157/ma.v11i2.19432

Analisis Sumber Risiko Produksi Pakcoy dengan Menggunakan House Of Risk (Studi Kasus Sintesa Farm Lembang, Kabupaten Bandung Barat)
type: item
description: Sintesa Farm faces challenges in meeting the demand for pakcoy from distributors, as well as difficulties in maintaining product conformity to the specified standards. These problems are caused by various risks in production activities. This study aims to identify risk agent in pakcoy production at Sintesa Farm. This research uses a qualitative method with case study approach and the House of Risk (HoR) analysis. The results reveal that 12 out of 24 risk agent are classified as priority risk agent and contribute 80.9% to the overall identified risks. The risk source with the highest Aggregate Risk Potential value is attacked by root gall disease. The discrepancy in work procedures with the pakcoy production standard at Sintesa Farm was caused by the suboptimal implementation of the controlling function, which led to various risks caused by human resources.
creator: Sifa Faujiah
creator: Pandi Pardian
creator: Nur Syamsiyah
creator: Elly Rasmikayati
rights: Copyright (c) 2025 Sifa Faujiah, Pandi Pardian, Nur Syamsiyah, Elly Rasmikayati http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3682
ending page: 3691
doi: 10.25157/ma.v11i2.19449

Efektivitas Program Kartu Tani di Desa Penambuhan, Kecamatan Margorejo, Kabupaten Pati
type: item
description: The Farmer Card program was designed to improve farmers’ welfare and strengthen the agricultural sector. Evaluating the program’s effectiveness was important because it served as a key access point for farmers to agricultural resources. This study aimed to (1) identify the level of effectiveness of the Farmer Card program and (2) analyze factors that influenced its effectiveness in Penambuhan Village, Margorejo District, Pati Regency. The research was conducted from September to October 2024. The survey method was used, with samples selected through proportional random sampling. Quantitative data analysis was applied. Independent variables included farmers’ age, knowledge, availability of facilities and infrastructure, participation, and the role of extension workers. The dependent variable was the program’s effectiveness. The results showed that the Farmer Card program in Penambuhan Village ran effectively. However, the dimension measuring program success was categorized as less effective, while target achievement and satisfaction were in the effective category. Farmers’ age, knowledge, availability of facilities and infrastructure, participation, and extension workers’ roles simultaneously influenced the program’s effectiveness. Partially, farmers’ knowledge, facilities and infrastructure, and participation affected effectiveness, while age and extension workers’ roles did not. The study recommended that extension workers provide socialization and assistance to farmers about the Farmer Card program beyond subsidized fertilizers, including business credit applications, saving, and direct sales of harvests. Creating a WhatsApp group was also suggested to facilitate communication between farmer groups and extension workers.
creator: Devia Isna Ramadhani
creator: Kadhung Prayoga
creator: Siwi Gayatri Siwi Gayatri
rights: Copyright (c) 2025 Devia Isna Ramadhani http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3692
ending page: 3705
doi: 10.25157/ma.v11i2.19452

Preferensi Konsumen Sayuran Organik di Plaza Asia Kota Tasikmalaya
type: item
description: The purpose of this study is to identify the attributes that are consumer preferences when purchasing organic vegetables using Conjoint Analysis and to analyze consumer attitudes towards purchasing organic vegetables using the Multiattribute Fishbein Analysis. The research was conducted from December 2023 to June 2024 at Plaza Asia, Tasikmalaya City. The Method Research used was a survey with 50 respondents selected using Incidental Sampling. The results of the Conjoint Analysis showed that Pearson's R was 0.915 with a significance of 0.001 and Kendall's Tau was 0.714 with a significance of 0.007, indicating a strong and significant relationship that supports the validity of the research on consumer purchase interest in organic vegetables. The analysis results showed that Freshness was the top priority attribute with an Importance Value of 47.874%, followed by Packaging at 18.793%, Organic Label at 17.840%, and Price at 15.493%. This indicates that consumers tend to prioritize Freshness over Price in their decision to purchase organic vegetables. Furthermore, the results of the Multiattribute Fishbein Analysis showed that consumers have a positive attitude towards organic vegetable products, with a total attitude score of 25.0164.
creator: Septihadi Muhammad Luthfy
creator: Candra Nuraini
creator: Cici Aulia Permata Bunda
creator: Agus Yuniawan Isyanto
rights: Copyright (c) 2025 Septihadi Muhammad Luthfy, Candra Nuraini, Cici Aulia Permata Bunda http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3706
ending page: 3717
doi: 10.25157/ma.v11i2.19453

Analisis Persediaan Beras pada PT XYZ Kabupaten Ciamis
type: item
description: Rice is a basic necessity that must be fulfilled by humans at all times. PT XYZ in Ciamis Regency, which partners with State-Owned Enterprises (SOEs) and also the local government of Pamarican Sub-District, has the main task of organizing quality staple food logistics and maintaining food stability. The purpose of this research is 1) to analyze the rice inventory system based on the Economic Order Quantity (EOQ) method. 2) to analyze the efficiency of PT XYZ's rice inventory costs by comparing the actual inventory costs with the effective inventory costs. The research period began from July 2023 to June 2024. The research method used a case study approach with quantitative analysis. This research was conducted at Jalan Raya Pamarican - Banjar KM 1.3 RT. 002 RW.001 Dusun Cibenda, Neglasari Village, Pamarican Sub-District, Ciamis Regency. The results showed that the rice inventory system based on the Economic Order Quantity (EOQ) method obtained a total inventory cost of Rp521.419.740,66, which means that this cost is less than the actual cost that the company must incur of Rp580.792.800. So there is a cost efficiency of Rp59.373.059,34, or 10,22% of the total inventory cost using the EOQ method.
creator: Raditya Naufal Dwiyandhana
creator: Candra Nuraini
creator: Unang Unang
creator: Agus Yuniawan Isyanto
rights: Copyright (c) 2025 Raditya Naufal Dwiyandhana, Candra Nuraini, Unang Unang http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3718
ending page: 3726
doi: 10.25157/ma.v11i2.19455

Pengaruh Pendampingan Lembaga Swadaya Masyarakat Obor Tani Terhadap Kompetensi Petani Durian di Desa Lerep Kabupaten Semarang
type: item
description: Durian is one of the main commodities produced in Lerep Village, Semarang Regency. Farmers' competence influences their level of awareness and understanding in cultivating durian plants. This competence is closely related to the role of non-governmental organizations (NGOs), which act as motivators, dynamizers, and facilitators. This study aims to analyze the influence of assistance provided by the NGO Obor Tani as a motivator, dynamizer, and facilitator on the competence of durian farmers in Lerep Village, Semarang Regency. The research was conducted from October to December 2024 in Lerep Village, Semarang Regency. The location was selected purposively based on the consideration that durian farmers in Lerep Village have received assistance from the NGO Obor Tani. The research method used is a survey, selected due to its suitability in collecting information from a relatively small number of individuals who are representative of the population in this case, durian farmers in Lerep Village. The sampling method applied is probability sampling, specifically simple random sampling. The sample size was determined using the Slovin formula, resulting in a total of 72 respondents. Data collection was carried out through interviews using questionnaires and field observations. The data were analyzed using multiple linear regression analysis. Based on the results of the regression analysis, the roles of Obor Tani as a motivator, dynamizer, and facilitator simultaneously have a significant effect on the competence of durian farmers in Lerep Village. Furthermore, partially, each role of Obor Tani both as a motivator, dynamizer, and facilitator also has a significant effect on the competence of durian farmers in Lerep Village.
creator: Karin Mega Rastradinar
creator: Siwi Gayatri
creator: Joko Mariyono
rights: Copyright (c) 2025 Karin Mega Rastradinar http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3727
ending page: 3732
doi: 10.25157/ma.v11i2.19462

Transforming Institutions and Strengthening Livelihoods in Emerging Regional Spaces: A Case Study from Indonesia
type: item
description: Indonesia’s policy of regional expansion, initiated after the 1998 reform and formalized through Law No. 22/1999, was intended to address regional development inequalities. However, it has often led to land-use changes that pose risks to agricultural livelihoods, especially in newly established regions such as Pangandaran Regency. This research investigates the dimensions of livelihood vulnerability, the roles of institutional and policy frameworks, the composition of livelihood capital, the sustainability of livelihoods, and the prevalence of poverty in Pangandaran. Employing a quantitative descriptive approach, the study surveyed 378 farming households across the Mangunjaya and Padaherang Sub-Districts. The analysis reveals that sensitivity is the most dominant factor in livelihood vulnerability; environmental legal frameworks are the strongest among institutional and policy elements; financial capital is the most prevalent form of livelihood asset; land-use-related ecological factors are the most vital to sustainability; and housing conditions emerge as the key indicator of poverty. These findings emphasize the intricate interplay between institutional change and rural livelihoods, and they point to the critical need for cohesive policies that promote sustainable agriculture amid the ongoing challenges of regional development.
creator: Muthiah Syakirotin
creator: Lies Sulistyowati
creator: Trisna Insan Noor
creator: Ahmad Choibar Tridakusumah
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3733
ending page: 3741
doi: 10.25157/ma.v11i2.19468

Respons Petani Padi Terhadap Minat Dan Kemungkinan Menanam Hanjeli di Kecamatan Buahdua Kabupaten Sumedang
type: item
description: Sumedang Regency is one of the regions in West Java with relatively low rice production compared to Karawang, Indramayu, and Subang Regencies. The low productivity of rice farming in Sumedang presents an opportunity to introduce functional food crops as an alternative source of income for rice farmers. This study aims to analyze the characteristics of rice farmers and their current farming practices, as well as to examine their interest and likelihood of cultivating hanjeli as an alternative crop. A descriptive statistical approach was employed, using survey and questionnaire methods distributed to 65 respondents in Buahdua District, Sumedang Regency. The results indicate that the majority of rice farmers are male, aged between 40–60 years, and married. Most have completed elementary school, do not own land, and cultivate less than 0.5 hectares. Their average farming income is IDR 1.4 million per month, with an average monthly production cost of IDR 1.8 million. The findings reveal that the interest of rice farmers in cultivating hanjeli remains low. Most farmers are not yet confident in the economic potential of hanjeli as a supplementary income source. However, a small number of farmers show a potential willingness to adopt hanjeli cultivation, suggesting that with proper intervention and market support, adoption could increase over time.
creator: Sulistyodewi Nur Wiyono
creator: Hesty Nurul Utami
creator: Dita Nur Salsabila
creator: Tati Nurmala
creator: Fiky Yulianto Wicaksono
rights: Copyright (c) 2025 Sulistyodewi Nur Wiyono, Hesty Nurul Utami, Dita Nur Salsabila, Tati Nurmala, Fiky Yulianto Wicaksono http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3742
ending page: 3750
doi: 10.25157/ma.v11i2.19470

Model Teaching Factory (TEFA) Sebagai Strategi Peningkatan Nilai Tambah Peternak Sapi Perah di Jember
type: item
description: The potential of dairy farming in Jember Regency is enormous, but the added value of milk products is still low because farmers sell raw milk without further processing. This study aims to analyze the potential replication of the Teaching Factory (TEFA) model of Jember State Polytechnic to increase the added value of dairy farmers. The research method uses a qualitative descriptive approach with direct observation to TEFA, literature studies, and secondary data analysis. The results showed that the TEFA model integrates dairy cattle breeding with independent feed production, waste utilization into biogas, and market-oriented milk product diversification. Bestcow Farm Jember data shows farming business has R/C Ratio of 1.09 with profit of Rp. 88,084,392.86 per year, but vulnerable to 15% feed cost increases. TEFA model replication has potential to increase added value through processed milk product diversification (30-70% margin), feed efficiency (20-30%), and waste utilization. Challenges of limited capital, human resources, and technology can be overcome through training, mentoring, and strategic partnerships. The TEFA model shows ideal agroindustrial integration with potential to increase farmer income by 100-180%.
creator: Irnawati Irnawati
creator: Yuni Fatmawati
creator: Imam Mudakir
creator: Iis Nur Asyiah
rights: Copyright (c) 2025 Irnawati - Irnawati, Yuni Fatmawati, Imam Mudakir, Iis Nur Asyiah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3751
ending page: 3757
doi: 10.25157/ma.v11i2.19490

Analisis Dinamika Kelompok pada KWT di Pinggiran Kota (Studi Kasus di KWT 09 Dewi Sri, Desa Cipagalo, Kabupaten Bandung)
type: item
description: Urban fringe areas play a strategic role in supporting food security and community empowerment, including through the presence of Women Farmers Groups (KWT). This study aims to analyze group dynamics in KWT 09 Dewi Sri, a relatively new group actively involved in urban agriculture in Cipagalo Village, Bandung Regency. The research used a case study method with a descriptive approach and scoring analysis on nine elements of group dynamics, involving 21 respondents. The results show that KWT 09 Dewi Sri falls into the dynamic category with a total score of 2,396 out of a maximum of 2,583. This dynamic is reflected in the members’ active participation, cohesiveness, and spirit of mutual cooperation. Despite limited facilities and external support, the group has maintained independence and consistency in its activities. These findings highlight that strong group dynamics are a key factor in ensuring sustainability and strengthening solidarity in urban fringe communities.
creator: Marifah Tursina
creator: Ahmad Choibar Tridakusumah
rights: Copyright (c) 2025 Marifah Tursina, Ahmad Choibar Tridakusumah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3758
ending page: 3765
doi: 10.25157/ma.v11i2.19494

Perbandingan Karakteristik Produk Tahu Berdasarkan Jenis Kedelai pada Produsen Tahu di Sumedang
type: item
description: In general, the characteristics of tofu produced in Sumedang come from two types of soybeans, imported soybeans and local soybeans. This study attempts to examine the characteristics of tofu including texture, color, taste, aroma, water content, and durability. This study is descriptive quantitative, where data collection is carried out through cross-tabulation to see the relationship between soybean types and tofu product characteristics. Through direct observation in the field and conducting interviews with a number of Sumedang tofu producers. The results of the study found that the composition of local soybeans and imported soybeans in producing Sumedang tofu has quite significant differences in forming the characteristics of the tofu produced. Tofu using local soybeans has a soybean flavor and aroma, while tofu processed from imported soybeans has a smoother color and texture. These results can of course provide a real picture for Sumedang tofu producers about choosing the type of soybean according to consumer desires and preferences. Local soybeans can be recommended and educated to tofu producers so that local soybeans are maintained and sustainable.
creator: Zumi Saidah
creator: Endah Djuwendah
creator: Eka Purna Yudha
creator: Annisa Fitri
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3766
ending page: 3775
doi: 10.25157/ma.v11i2.19498

Manajemen Usahatani Semangka di Desa Kubang Jaya Kecamatan Siak Hulu Kabupaten Kampar (Studi Kasus: Kelompok Usahatani Semangka Pak Andre)
type: item
description: The implementation of farm management in Mr. Andre's watermelon farming group in Kubang Jaya Village has not been carried out optimally. The problem faced is that the supervisory function has not been carried out properly. This can have an impact on farmers' production results. This research aims to: 1) Know the application of watermelon farm management functions, 2) Analyze the income of farmers who apply watermelon farm management. The sampling technique was carried out on watermelon farmers in Mr. Andre's watermelon field in Kubang Jaya Village, Siak Hulu District, Kampar Regency who used the farm management function in their watermelon cultivation. The sample determination was carried out using the Census (Saturated Sampling), with the consideration that this research was a case study on Mr. Andre's watermelon field. The results showed that in the watermelon farming sapta carried out by watermelon farmers on Mr. Andre's land there were still problems covering several aspects such as land preparation, seeding and maintenance activities, while in the application of watermelon farm management functions there were obstacles in harvesting activities, namely the low level of supervision or controlling farming. The average revenue obtained by farmers is IDR 228,000,000/Lg/MT or IDR 38,000,000/ha/MT. Watermelon farm income received by farmers amounted to Rp69,171,056/Lg/MT or Rp11,528,509/ha/MT. The unit Break Even Point (BEP) for Mr. Andre's farming group in Kubang Jaya Village was obtained at 25,931 kg, with a price BEP of Rp2,090. The efficiency of watermelon farming resulted in a value of 5.72, indicating that each unit of input used in watermelon farming provides a profit so that it is feasible to cultivate.
creator: Nurul Hidayah
creator: Susy Edwina
creator: Evy Maharani
rights: Copyright (c) 2025 Nurul Hidayah, Susy Edwina, Evy Maharani http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3776
ending page: 3786
doi: 10.25157/ma.v11i2.19507

Kearifan Lokal Pemeliharaan Kerbau Albino di Keraton Surakarta dalam Prespektif Sosial Ekonomi
type: item
description: Local knowledge is an integral part of cultural heritage that develops through the collective experiences of communities in interacting with their natural, social, and cultural environments. One form of this local knowledge is the maintenance of albino buffalo (Kerbau Bule), which are cared for by the abdi dalem (royal servants) of the Surakarta Palace. The local knowledge possessed by the abdi dalem in maintaining these buffalo reflects a spiritual, ecological, social, and human relationship within the context of Javanese culture. This study aims to examine the local knowledge system of abdi dalem in the care of albino buffalo, viewed through the lens of the five principles of livestock management (panca usaha ternak). The research method used is a case study with a qualitative approach, involving informants from both the abdi dalem and the local community around the buffalo enclosure. The results of this study show that the practice of buffalo maintenance is based on conventional livestock techniques, guided by cultural values passed down through generations. This knowledge encompasses five key aspects: breeding and reproduction, feeding, general animal husbandry practices, housing, and animal health. The maintenance of the Kerbau Bule in the enclosure located at Alun-alun Kidul also serves as a tourist attraction and provides positive economic impacts for the surrounding local community.
creator: Ayung Adhi Husodo
creator: Mochamad Ali Mauludin
creator: Lilis Nurlina
rights: Copyright (c) 2025 Ayung Adhi Husodo, Mochamad Ali Mauludin, Lilis Nurlina http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
volume: 11
number: 2
starting page: 3787
ending page: 3797
doi: 10.25157/ma.v11i2.19510

Struktur Biaya Usahatani Kentang Berdasar Luas Lahan Garapan
type: item
description: Potato farming requires a lot of production costs, most of the farmers in Margamulya village are land tenants and 40% of farmers rely on capital from the city. This condition has an impact on the cultivated land cultivated by farmers. The purpose of this study is to analyze the cost structure of potato farming based on the land area. The research method used is the survey method, the data used consists of primary and secondary data, primary data is obtained from random sample farmers. The analysis used is descriptive analysis and mathematical analysis which includes the proportion of cost components to total costs, revenue analysis and RC ratio. The results of the study show: The production cost of potato farmers in Margamulya village is Rp 81,527,000 per hectare, 93 percent of the total cost is variable costs. The portion of seed costs is the largest (61%), followed by labor costs (21%) and then manure costs (16%) of the total variable costs. The production costs of potato farmers with below-average land area are greater than those of farmers with above-average land area, thus farmers with above-average land area are more efficient in using production costs.
creator: Eti Suminartika
creator: Endah Djuwendah
rights: Copyright (c) 2025 eti suminartika, endah djuwendah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-01
publication date: 2025-08-01
volume: 11
number: 2
starting page: 3798
ending page: 3804
doi: 10.25157/ma.v11i2.19537

Faktor Pemberdayaan Sosial Masyarakat terhadap Konflik Sosial Masyarakat dengan Perusahaan Agribisnis PT Huma Indah Mekar Kabupaten Tulang Bawang Barat
type: item
description: The unavailability of sufficient land for the community to carry out various agricultural activities makes the community experience socio-economic problems that continue to occur. The lack of implementation of existing social empowerment from a company makes people feel that there is a lack of company commitment to providing social activities to the community. The non-implementation of social empowerment or CSR makes people not have a good relationship with companies which makes social conflict problems always occur. This study aims to determine the extent of CSR implementation or social empowerment that exists and the relationship between social empowerment and conflicts that occur between communities and companies. This study used descriptive analysis, with informants of as many as 18 people from parties within the company and community as well as related stakeholders. The study was conducted from March to July 2023. The results showed that the company did not implement social empowerment in the community properly. The company's empowerment programs are no longer running back. Companies can currently only carry out activities in the form of assistance or social compensation, even if the activities are at certain times. The implementation of empowerment that is not well carried out is what makes social conflict factors arise in the community and company.
creator: sahrul Ari Irawan
creator: Yuli Safitri
creator: Muhammad Abdurrokhim
rights: Copyright (c) 2025 sahrul Ari Irawan, Yuli Safitri, Muhammad Abdurrokhim http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-01
publication date: 2025-08-01
volume: 11
number: 2
starting page: 3805
ending page: 3816
doi: 10.25157/ma.v11i2.19542

Studi Korelasi dan Regresi Antara Jumlah Pakan Terhadap Produksi Ikan Bandeng di Desa Kendalkemlagi Kecamatan Karanggeneng Kabupaten Lamongan
type: item
description: Milkfish (Chanos chanos) is a fishery product that is one of the leading commodities in Lamongan Regency, and ranks fourth in its production in East Java after Sumenep, Gresik and Sidoarjo Regencies. This study examines the correlation and regression studies between the amount of feed and milkfish production in Kendalkemlagi Village, with the hope that it can be a basis for supporting the sustainability of milkfish cultivation and improving the welfare of farmers through increasing optimal production results. This study is a quantitative study with a purposive sample method in selecting its samples, and the calculation analysis used is correlation and regression analysis. The results of the study obtained a correlation value of 0.994 indicating a very strong and positive relationship between variable X (amount of feed) and variable Y (milkfish production), meaning that the more feed given, the higher the milkfish production. With a t-count value of 18.17 which is much greater than the t-table of 2.776 (df = 4, ɑ = 0.05, two-way), then H0 is rejected, this means that the relationship between the amount of feed and milkfish production is significant. Then, from the linear regression equation Y = −191.33+0.71x, it means that an increase in the amount of feed will be followed by a proportional increase in milkfish production, so that there is an influence between the two.
creator: Wachidatus Sa'adah
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-01
publication date: 2025-08-01
volume: 11
number: 2
starting page: 3817
ending page: 3824
doi: 10.25157/ma.v11i2.19561

Tingkat Pengetahuan, Sikap, dan Keterampilan Petani terhadap Aplikasi SIPINDO di Kelompok Tani Subur Makmur Kelurahan Baran
type: item
description: The SIPINDO (Indonesian Agricultural Information System) application was a digital platform designed to assist farmers in obtaining agricultural information. This study aimed to describe farmers’ knowledge, attitudes, and skills toward the SIPINDO application and to analyze the impact of the SIPINDO application intervention within the Subur Makmur Farmer Group. The research method employed an experimental approach using a true-experimental design with a pre-test and post-test group design. The data analysis methods included descriptive analysis and the Paired Sample t-Test. The results of the study indicated that, after the intervention, farmers in the Subur Makmur Farmer Group demonstrated higher levels of knowledge, attitudes, and skills. The pre-test results for the knowledge variable showed that the majority of farmers were in the moderate category, totaling 30 individuals or 60%, while 12 individuals were in the low category and only 8 individuals were in the high category. The post-test results showed that the number in the low category decreased to 3 individuals, the moderate category decreased to 17 individuals, and the high category increased to 30 individuals or 60%. In terms of the attitude variable, the pre-test results showed that most farmers were in the moderate category, totaling 30 individuals or 60%, while 7 individuals were in the low category and 13 in the high category. After the intervention, the post-test results revealed an increase in the number of farmers in the high category to 22 individuals or 44%. For the skills variable, the pre-test indicated that the majority of farmers were in the low category, with 26 individuals or 52%. Following the intervention, the post-test results showed that the number of farmers in the low category decreased to 4 individuals, while those in the high category increased by 24 individuals. The increase in the high category across all three variables indicated that the intervention provided through the SIPINDO …
creator: Aini Zahra Dwilatifa
creator: Joko Mariyono
creator: Hery Setiyawan
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-01
publication date: 2025-08-01
volume: 11
number: 2
starting page: 3817
ending page: 3833
doi: 10.25157/ma.v11i2.19576

Analisis Efisiensi Ekonomis Usahatani Padi Sawah di Desa Tebing Tinggi Kecamatan Benai Kabupaten Kuantan Singingi
type: item
description: Tebing Tinggi Village in Benai District, Kuantan Singingi Regency is one of the rice farming centers in the region. In 2023, rice production in this village decreased to 480.00 kg from 589.26 kg in 2022. This study was conducted on 30 farmers who cultivated the Cisokan rice variety, using the Cobb-Douglas analytical model processed with SPSS version 23. The objectives of the study were to identify the characteristics of rice farmers, and evaluate the economic efficiency of rice farming in Tebing Tinggi Village. The results showed that most farmers were aged between 40 and 60 years (96.7%), had farming experience ranging from 15 to 27.5 years (66.7%), had an elementary school level of education (53.4%), and an average household size of three members (43.4%). Furthermore, the efficiency analysis showed that all production factors used were not yet economically efficient, as indicated by an efficiency index value greater than 1. Therefore, the use of improved seeds, urea fertilizer, and labor needs to be increased to achieve economic efficiency. Technical efficiency is achieved when input use maximizes output, while allocative efficiency is reached when the marginal value product equals the input price. Economic efficiency is attained when both technical and allocative efficiencies are met.
creator: Rizal Ansori
creator: Ermi Tety
creator: Eliza Eliza
rights: Copyright (c) 2025 Rizal Ansori http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-01
publication date: 2025-08-01
volume: 11
number: 2
starting page: 3834
ending page: 3840
doi: 10.25157/ma.v11i2.19579

Analisis Rantai Nilai pada Agroindustri di Bolu Pisang Bu Wita, Kota Bandung
type: item
description: Agroindustry, such as Bolu Pisang Bu Wita, is a processing activity that utilizes agricultural products to be transformed into value-added products and enhance competitiveness. In managing its business, the production process will involve many parties in the activities of each chain. Value chain analysis is important for business sustainability to identify activities that can create competitive advantages, thereby helping a business to improve product quality and enhance competitiveness. The research method used in this study is a qualitative method. The results show that there are four actors in the value chain, i.e., farmers, middlemen, suppliers, and Bolu Pisang Bu Wita. The value chain analysis was conducted by analyzing primary and supporting activities which each actor has different activities. Each actor in the value chain has different competitive advantages that can be used to improve the competitiveness and performance of a business. For middlemen and suppliers, they can maintain the quality of the bananas to meet consumer quality standards, thust the selling price does not decrease. For Bolu Pisang Bu Wita, they can consider business development either through packaging or presentation.
creator: Felicia Levina Andiani
creator: Eliana Wulandari
rights: Copyright (c) 2025 Felicia Levina Andiani, Eliana Wulandari http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-01
publication date: 2025-08-01
volume: 11
number: 2
starting page: 841
ending page: 3853
doi: 10.25157/ma.v11i2.19584

Strategi Peningkatan Efisiensi dan Daya Saing Pemasaran Cengkeh untuk Meningkatkan Kesejahteraan Petani: Pendekatan Sosial Ekonomi dan Manajerial
type: item
description: This study aims to analyze the efficiency and competitiveness of clove marketing and to formulate improvement strategies to support farmers’ welfare. The approach used is socio-economic and managerial, employing survey methods and quantitative analysis. The results indicate that the clove marketing system is relatively efficient, with a farmer’s share of 78.8%, but farmers still hold weak bargaining positions. Multiple linear regression tests show that capital, labor, and production have significant effects on farmers’ income. The recommended priority strategy based on SWOT and QSPM analysis is the strengthening of marketing cooperatives. An integrative approach is needed to sustainably enhance competitiveness and farmers’ welfare.
creator: Abdul Kadir
creator: Nirwana Sampara
creator: Andi Sitti Halimah
rights: Copyright (c) 2025 Abdul Kadir http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-01
publication date: 2025-08-01
volume: 11
number: 2
starting page: 3854
ending page: 3861
doi: 10.25157/ma.v11i2.19587

Analisis Pembatalan Pesanan di Platform Shopee Menggunakan Seven Tools: Studi Kasus pada UMKM Puntang Coffee
type: item
description: Although e-commerce makes it easier for businesses to expand their markets, this convenience allows buyers to easily cancel orders, disrupting MSME operations. This research aims to analyze the main causes of order cancellations at the Puntang Coffee store on the Shopee platform and to formulate control proposals. This study uses a qualitative case study method, with data analyzed descriptively via the Seven Tools approach. The Pareto analysis shows that the dominant causes of cancellation are "Incorrect Order Input" and "Payment Failure". Root cause analysis reveals that "Incorrect Order Input" stems from internal factors such as a lack of product content standardization and slow seller response due to limited human resources. Meanwhile, "Payment Failure" is rooted in unconvincing product content, the absence of a proactive intervention SOP from the seller, and unexpected costs during checkout. It is concluded that the main causes are a combination of controllable internal factors and difficult-to-change external factors, with a cancellation pattern peaking at 11:00-14:00. Therefore, it is recommended to implement a product content SOP, optimize customer service through scheduled responses, apply proactive interventions for payments, and increase cost transparency.
creator: Hanif Manthiq
creator: Pandi Pardian
rights: Copyright (c) 2025 Hanif Manthiq http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-01
publication date: 2025-08-01
volume: 11
number: 2
starting page: 3862
ending page: 3873
doi: 10.25157/ma.v11i2.19591

Peran Strategis Perempuan dalam Rantai Nilai Ekonomi Usaha Mikro Pengolahan Pisang di Kabupaten Seruyan
type: item
description: Household-scale banana processing enterprises managed by women in Seruyan Regency hold strategic potential to increase income and empower rural women economically. This study aims to: (1) analyze income from kepok banana processing businesses, (2) measure the value added generated from processing activities, and (3) explore forms of women's empowerment within the traditional food value chain. A mixed-methods approach was employed. Quantitative data were analyzed using income formulas and the Hayami method, while qualitative data were thematically analyzed through in-depth interviews with 15 female business owners. The results show an average net income of IDR 142,351 per production cycle, with a value-added ratio of 90.83% of the output value. Women played a central role in production and business decision-making. Beyond economic contribution, this activity enhances women's control over productive assets and fosters self-confidence and social participation. These findings suggest that banana processing is a multidimensional empowerment strategy that supports local food security and rural resilience.
creator: Lili Winarti
creator: Rokhman Permadi
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-01
publication date: 2025-08-01
volume: 11
number: 2
starting page: 3874
ending page: 3881
doi: 10.25157/ma.v11i2.19599

Analisis Kelayakan dan Strategi Bisnis Berkelanjutan Agribisnis Hanjeli: Studi Kasus Koperasi Pantastik, Sumedang
type: item
description: Hanjeli (Coix lacryma-jobi L.) is a local cereal crop with strong potential as an alternative food source and economic commodity rooted in local wisdom. However, the development of hanjeli agribusiness still faces several challenges, such as limited resources, suboptimal marketing strategies, and low public awareness. This study aims to evaluate the economic feasibility and formulate sustainable business strategies for hanjeli agribusiness at the Pantastik Cooperative in Wado, Sumedang. A case study approach was employed, combining a qualitative method using the Sustainable Business Model Canvas (SBMC) framework and a quantitative approach through farm feasibility analysis. The results indicate that the hanjeli business model demonstrates strengths in its value proposition, particularly in delivering eco-social benefits such as farmer empowerment, biodiversity conservation, and environmental preservation. Nevertheless, the model also encounters critical barriers in distribution channels, limited access to capital, and human resource capacity. The feasibility analysis reveals that hanjeli farming is economically viable, with an R/C ratio of 2.4 indicating profitability, and a break-even point (BEP) of 128 kg per production cycle. This study highlights significant opportunities to advance sustainable hanjeli agribusiness through the strategic integration of economic, social, and environmental dimensions. The findings imply the need for collaborative efforts among government stakeholders, cooperatives, the private sector, and communities to strengthen the resilience and sustainability of inclusive local agribusiness systems.
creator: Fransisca Johana Tania
creator: Ahmad Choibar Tridakusumah
creator: Ernah Ernah
rights: Copyright (c) 2025 Fransisca Johana Tania, Ahmad Choibar Tridakusumah, Ernah Ernah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-01
publication date: 2025-08-01
volume: 11
number: 2
starting page: 3882
ending page: 3893
doi: 10.25157/ma.v11i2.19608

Tingkat Adopsi Teknologi Pemupukan Urea Plus Karbofuran 3g (Pupk3g) pada Persemaian Tanaman Padi Sawah (Oryza Sativa)
type: item
description: This study aims to analyze the adoption rate of Urea Plus Carbofuran 3G (PUPK3G) fertilization technology in rice (Oryza sativa) seedlings and the factors that influence the adoption rate. The low adoption rate of PUPK3G and the factors that influence the adoption rate of technology can inhibit the increase in the adoption rate of technology and the factors that support and inhibit the adoption rate of technology need to be supported with the aim of increasing the adoption of PUPK3G and increasing the factors that influence the adoption rate of technology both internal and external factors. The research method used is a quantitative descriptive survey with data collection through questionnaires and interviews with farmers who use and do not use PUPK3G technology in the research area. Adoption of innovation is a process of changing behavior, both knowledge (cognitive), attitude (affective), and skills (psychomotor) in a person since they are introduced to the innovation (Rogers and Shoemaker, 1971 in Ediset, 2021) aims to increase the adoption rate according to the level of awareness, assessment, analysis, trial and adoption. The results of the study indicate that the adoption rate of PUPK3G technology is in the high category, with the indicator that influences the highest adoption rate in the aspect of the length of farming, while the lowest indicator that influences the adoption rate of technology is in the aspect of farmer education. The conclusion in the study resulted in a technology adoption rate of 62% in the high category influenced by factors that influence technology by 72% and the results of the regression coefficient positive direction of 0.785 shows a significant increase in the level of adoption of PUPK3G technology which has an impact on the implications and recommendations that PUPK3G technology needs to be widely improved to increase production and efficiency.
creator: Rohib Dahlan
creator: Jaka Sulaksana
creator: Dinar Dinar
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-01
publication date: 2025-08-01
volume: 11
number: 2
starting page: 3894
ending page: 3910
doi: 10.25157/ma.v11i2.19642

Analisis Daya Saing Kopi Indonesia dan Vietnam di Pasar Internasional
type: item
description: Indonesia and Vietnam are leading global coffee exporters, both ASEAN members. Despite Vietnam's smaller land area, it exports more coffee, ranking second globally, while Indonesia is fourth. This research aims to: 1) analyze the comparative and competitive advantage of Indonesian and Vietnamese coffee; and 2) identify competitive advantage factors using Porter's Diamond Model. Data analysis Methods included Revealed Comparative Advantage (RCA) for comparative advantage, Trade Specialization Index (TSI) for competitive advantage, and Porter's Diamond Model for determining factors. The research results for the period 2000-2023 show that: 1) the average RCA value for coffee from 2000-2023 for Indonesia was 5.5 and Vietnam was 22.7, and the average TSI value for Indonesian coffee was 0.91 and for Vietnam was 0.96; 2) Based on Porter's Diamond Model analysis, Indonesia's factor conditions are indicated by vast agricultural land, diverse agroclimates, abundant labor, and infrastructure development, while Vietnam's are indicated by land efficiency, technical training, access to capital, and developing infrastructure. Indonesia's domestic demand conditions are rapidly developing, while Vietnam focuses on exports. Related and supporting industries are indicated by the development of coffee raw materials, namely seeds, in each country. Both Indonesia and Vietnam have complex firm strategy, structure, and rivalry, ranging from small-scale farmers to large companies.
creator: Meylinda Willdan
creator: Suryani Nurfadhilah
creator: Siswanto Imam Santoso
rights: Copyright (c) 2025 Meylinda Willdan http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-01
publication date: 2025-08-01
volume: 11
number: 2
starting page: 3911
ending page: 3918
doi: 10.25157/ma.v11i2.19652

Strategi Pengembangan Pemasaran Agroindustri Ikan Asin Air Tawar di Kabupaten Tulang Bawang
type: item
description: The objective of this study is to identify marketing development strategies for freshwater salted fish business actors in Tulang Bawang Regency. The research was conducted in Menggala District, East Menggala District, and Dente Teladas District, Tulang Bawang Regency. Respondents consisted of 37 business actors engaged in the processing of freshwater salted fish in Tulang Bawang Regency. This study employed a mixed methods approach, combining a quantitative descriptive approach to analyze census data and a qualitative SWOT analysis to formulate marketing development strategies for freshwater salted fish businesses in the region. The research findings indicate that the marketing development strategy adopted by these business actors is aggressive in nature. Recommended marketing development strategies include the diversification of end products based on freshwater salted fish to enhance competitiveness, economic value, and product adaptability to diverse consumer preferences; market penetration to increase the market share of freshwater salted fish products in existing markets through increased sales volume, intensified distribution, and optimized promotion; establishment of marketing partnerships/collaborations to expand distribution networks, strengthen market positioning, and improve marketing chain efficiency; and the development of domestic markets by expanding distribution through the optimization of local potential, market segmentation mapping, and reinforcement of marketing channels.
creator: Muhammad Abdurrokhim
creator: Muhammad Ibnu
creator: Dame Trully Gultom
creator: Helvi Yanfika
rights: Copyright (c) 2025 Muhammad Abdurrokhim http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-02
publication date: 2025-08-02
volume: 11
number: 2
starting page: 3919
ending page: 3929
doi: 10.25157/ma.v11i2.19659

Dinamika Pertumbuhan dan Strategi Daya Saing di Sentra Produksi Tembakau Jawa Timur
type: item
description: This study aims to analyze the dynamics of growth and competitiveness strategies in four main centers of tobacco production in East Java, namely: Jember Regency, Probolinggo Regency, Pamekasan Regency and Bojonegoro Regency. This study uses a compound annual growth rate (CAGR) analysis approach to production, harvested area and productivity in 2013 to 2023. The results of the analysis show that all regencies experienced positive growth rates. Bojonegoro Regency and Pamekasan Regency received the highest production CAGR values, namely 18.99% and 18.52%, respectively. Jember Regency excelled in productivity CAGR value with a value of 11.84% and Probolinggo Regency experienced a decrease in harvested area CAGR value triggered by lack of access to technology and incoming information. When compared to the national level, the four regions showed better performance in all main indicators. These findings confirm that East Java has great potential as a center for national tobacco agribusiness growth. To strengthen competitiveness, recommended strategies include strengthening farmer-industry partnerships, product downstreaming, optimizing Tobacco Excise Revenue Sharing Funds (DBH-CHT), improving market governance, and implementing quality certification.
creator: Aulia Nadhirah
creator: Dinu Saadillah
creator: Aditya Nizar Al Ardi
creator: Rini Hardiyani
rights: Copyright (c) 2025 Aulia Nadhirah, Dinu Saadillah, Aditya Nizar Al Ardi, Rini Hardiyani http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-02
publication date: 2025-08-02
volume: 11
number: 2
starting page: 3930
ending page: 3937
doi: 10.25157/ma.v11i2.19664

Analisis Keberlanjutan Usaha Peternakan Ayam Broiler yang Bermitra dengan PT Charoen Pokphand Jaya Farm di Kecamatan Tapung Kabupaten Kampar
type: item
description: Broiler chicken farming has great potential to be developed as a source of animal protein that is increasingly needed along with population growth. The increasing demand for broiler chicken meat requires sustainable business management from various aspects, including economic, ecological, social, technological, and partnership. However, this business still faces a number of challenges, such as inefficient waste management, limited use of technology, and suboptimal partnership patterns. This study aims to analyze the level of sustainability of broiler chicken farming businesses and identify sensitive attributes that affect the sustainability of these livestock businesses. This study involved 5 farmer respondents who were selected by purposive sampling based on three criteria, namely farms that partner with PT. Charoen Pokphand, farmer locations in Tapung District, and have harvested at least the last five periods. Primary data were collected through in-depth interviews using questionnaires and secondary data were obtained through various related agencies and the internet. Data analysis was carried out using Multidimensional Scaling (MDS) with the Rapfish approach and Leverage Analysis to determine the attributes that most influence sustainability. The results of the study indicate that overall, broiler chicken farming in Tapung District is quite sustainable based on the five dimensions analyzed, although there are still dimensions that need to be improved to achieve a better status. Sensitive attributes that most affect business sustainability include the percentage of chicken deaths, farmer income levels, waste management, technology adoption, and the effectiveness of partnership patterns. Therefore, it is necessary to increase the capacity of farmers in waste management, utilization of modern technology, and strengthening partnership patterns so that the sustainability of broiler chicken farming businesses can continue to be improved in the future.
creator: Diah Uli Tua
creator: Cepriadi Cepriadi
creator: Meki Herlon
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-02
publication date: 2025-08-02
volume: 11
number: 2
starting page: 3938
ending page: 3950
doi: 10.25157/ma.v11i2.19668

Analisis Keberlanjutan Usaha Peternakan Ayam Broiler yang Bermitra pada PT Indojaya Agrinusa di Kecamatan Tapung Kabupaten Kampar
type: item
description: Tapung Subdistrict is one of the subdistricts with the largest broiler population and the largest number of partnered broiler farmers in Kampar Regency. With the increasing market demand for broiler chickens, business opportunities in broiler farming are automatically getting better. The main problems of broiler farming are related to large capital, fluctuations in the prices of farm inputs and outputs, and risks during cultivation. This condition makes farmers have to cooperate with companies to ensure the sustainability of their broiler farming business. This study aims to analyze the level of sustainability of broiler farming and find out what sensitive attributes affect the sustainability of broiler farming in partnership patterns. The research method used is a survey method with a sample size of 5 respondents taken using the purposive sampling method. Data analysis was conducted using Multidimensional Scaling (MDS) through the RAPFISH approach and leverage analysis to determine the most influential attributes. The results showed that overall the broiler farming business partnering with PT Indojaya Agrinusa in Tapung District, Kampar Regency, has a fairly sustainable status. The results of the leverage analysis show that there are 16 sensitive attributes that can affect the sustainability of the 32 attributes used.
creator: Mentari Dewi Sandra
creator: Cepriadi Cepriadi
creator: Meki Herlon
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-02
publication date: 2025-08-02
volume: 11
number: 2
starting page: 3951
ending page: 3961
doi: 10.25157/ma.v11i2.19669

Faktor-faktor yang Memengaruhi Partisipasi Anggota Pada Kelompok Tani Tampirejo Makmur di Kelurahan Rowosari Tembalang Semarang
type: item
description: The success of farmer groups in achieving their goals and the welfare of their members depends on member participation. Member participation is related to the cohesiveness of the farmer group, where higher participation leads to greater cohesiveness. This study aims to: 1) Describe the participation of farmers in the Tampirejo Makmur farmer group in Rowosari, Tembalang, Semarang. 2) Describe the cohesiveness of the Tampirejo Makmur farmer group in Rowosari, Tembalang, Semarang. 3) Analyze the relationship between farmer participation and the cohesiveness of the Tampirejo Makmur farmer group in Rowosari, Tembalang, Semarang. The research was conducted from November to December 2023 in the Tampirejo Makmur farmer group. The research location was purposefully selected, considering that the Tampirejo Makmur group is a mid-level farmer group with the largest membership of 92 individuals. The research method employed was observational. The respondents were all members of the Tampirejo Makmur farmer group. The data analysis method used was quantitative descriptive analysis, scoring the responses from the research instruments, which were then statistically analyzed to determine the levels of cohesiveness and participation, as well as the relationship between the two variables. The analysis results indicated that the level of participation among members of the Tampirejo Makmur farmer group was low. Age, education level, leadership capability, socialization intensity, and external stimuli from the government or other parties influenced participation. Age and education level had no partial effect, while leadership capability, socialization intensity, and external stimuli had a partial effect on member participation. The study suggests that farmer groups should enhance collaboration with agricultural institutions to improve participation by providing relevant agricultural information.
creator: Ikhda Fitri Handayani
creator: Joko Mariyono
creator: Siwi Gayatri
rights: Copyright (c) 2025 Ikhda Fitri Handayani http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-02
publication date: 2025-08-02
volume: 11
number: 2
starting page: 3962
ending page: 3972
doi: 10.25157/ma.v11i2.19678

Etika Komunikasi Bisnis dalam Strategi Pemasaran Produk Bertani Agro Farm di Media Sosial Instagram
type: item
description: Marketing strategies through social media, especially Instagram, are currently one of the main choices for business actors in promoting products. This study was conducted with the aim of understanding how the principles of business communication ethics are applied in Bertani Agro Farm's marketing strategy on Instagram. The study was conducted for one month, from April to May 2025, with a qualitative approach and supported by quantitative data. Data were obtained through observation, interviews with the owner of Bertani Agro Farm, documentation, and consumer perceptions who are followers of the Bertani Agro Farm Instagram account. The validity of the data was tested through source triangulation, while the analysis was carried out descriptively-qualitatively. These findings are expected to be a reference for business actors in developing ethical marketing strategies in promotional content. However, two-way communication still needs to be improved. Business communication ethics have been shown to play a role in building consumer trust and loyalty, making it an essential strategy in digital marketing. This study is expected to be a reference for business actors in developing ethical marketing strategies.
creator: Ghina Nasywa Wibowo
creator: Kadhung Prayoga
creator: Wiludjeng Roessali
rights: Copyright (c) 2025 Ghina Nasywa Wibowo, Kadhung Prayoga, Wiludjeng Roessali http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-02
publication date: 2025-08-02
volume: 11
number: 2
starting page: 3973
ending page: 3979
doi: 10.25157/ma.v11i2.19694

Efisiensi Teknis, Alokatif dan Ekonomis pada Usahatani Padi Organik di Kecamatan Cipatujah
type: item
description: The UPLAND program aims to meet food needs by increasing productivity and farmer income. As part of the program, farmers are required to adopt certified organic rice cultivation practices. To successfully manage their farming activities farmers must use production input efficiently to achieve optimal yields and improve income from organic rice farming. This study aims to analyze the efficiency of input use in organic rice farming in terms of technical, allocative, and economic efficiency. The research was conducted in Cipatujah Subdistrict, the location of the UPLAND Program implementation, from July to November 2024. A survey method was used with questionnaires and interviews as instruments. The sampling technique employed was simple random sampling, with 106 farmer respondents. The data were analyzed using the Stochastic Frontier production function. The results showed that the average organic rice farmers in the region have achieved technical efficiency. However, allocative and economic efficiency have not yet been achieved, indicating the need for further optimization in the allocation and combination of production factors.
creator: Muhamad Ilham Gumilang Arifin
creator: Dedi Djuliansah
creator: Rina Nuryati
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-02
publication date: 2025-08-02
volume: 11
number: 2
starting page: 3980
ending page: 3989
doi: 10.25157/ma.v11i2.19695

Peran Penyuluh Pertanian Dalam Penerapan Teknologi Pertanian Ramah Lingkungan di Kecamatan Mojo Kabupaten Kediri
type: item
description: The effectiveness of the eco-friendly farming technology is highly dependent on how farmers view and assess the role of extension workers. This study aims to analyze farmers' perceptions of agricultural extension workers in the application of eco-friendly farming technology. This study used a survey method from the results of interviews through questionnaires to 50 farmers in Mojo District. The results showed that the environmentally friendly agricultural technology was in the high category except for the role of extension workers as facilitators. The role of agricultural extension workers had an influence on the application of environmentally friendly agricultural technology by 47.7%. The role of extension workers as motivators and consultants partially had a positive effect. The role of extension workers as educators had a negative effect. This shows that the higher the intensity of extension and the increase in the application of environmentally friendly agricultural technology, the lower the farmers' trust in agricultural extension workers. The variables of the role of extension workers as catalysts, communicators and facilitators partially do not affect. The process of implementing the latest technology is influenced by several driving factors at the farmer level, including farmer characteristics, the nature of technology and competition between extension workers.
creator: Wuwun Risvita
creator: Aulia Nadhirah
creator: Alya Fibrianingtyas
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-02
publication date: 2025-08-02
volume: 11
number: 2
starting page: 3990
ending page: 4000
doi: 10.25157/ma.v11i2.19723

Kontribusi dan Minat Generasi Milenial Terhadap Pekerjaan di Sektor Pertanian di Kabupaten Ciamis
type: item
description: The agricultural sector is one of the main contributors to employment absorption. However, there has been a noticeable decline in the number of millennial workers entering this sector. Millennials tend to have a negative perception of agriculture, viewing it as a less prestigious profession and one that offers limited financial rewards. This negative perception has led to the belief that the agricultural sector lacks both status and profitability. This study aims to: (1) Identify interest in agricultural sector employment in Ciamis Regency,(2) Observe employment trends among millennials in the agricultural sector, (3) Analyze the influence and contribution of millennials’ perspectives on agriculture in Ciamis Regency, and (4) Propose alternatives, solutions, and strategies to attract millennials to work in the agricultural sector. The trendline forecast results yielded the equation Y = 1E+06x - 2E+09, indicating a potential increase in youth employment in agriculture, though the growth is not expected to be significant.The findings show that interest among young people is categorized as very high. This suggests that millennials in Ciamis Regency are beginning to realize that being a farmer is neither as difficult nor as unattractive as they may have previously thought. Despite limitations in land and capital, the growing availability and application of innovations and modern technologies are making agricultural work more accessible and appealing.The study also indicates that the influence on interest, contribution, and employment in the agricultural sector in Ciamis Regency has been positive. What remains necessary is continuous guidance, both in terms of knowledge and technical skills, to help millennials sustain their agricultural ventures, implement innovative and technology-driven approaches, and identify profitable market opportunities.
creator: Anisa Puspitasari
creator: Jeti Rachmawati
rights: Copyright (c) 2025 Anisa Puspitasari Puspitasari http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-02
publication date: 2025-08-02
volume: 11
number: 2
starting page: 4001
ending page: 4006
doi: 10.25157/ma.v11i2.19731

Pengaruh Gaya Hidup terkait Konsumsi Makanan terhadap Keputusan Pembelian dan Nilai Pelanggan dalam Menggunakan Layanan Pesan Antar Makanan Online pada Generasi Z
type: item
description: The development of digital technology has driven significant changes in various aspects of life, including food consumption patterns, particularly among Generation Z. One rapidly growing innovation is Online Food Delivery (OFD) services. Lifestyle changes and technological convenience require culinary business actors to understand consumer segmentation accurately in order to remain competitive. This research was conducted at three universities in the Jatinangor District, namely Padjadjaran University, Bandung Institute of Technology (Jatinangor Campus), and the Indonesian Cooperative University (IKOPIN). The aim is to identify the characteristics of Generation Z users of OFD services. This study adopts a quantitative approach using a survey method, with a sample size of 196 respondents. The results show that the concepts of food-related lifestyle, purchasing decisions, and customer value are perceived positively by respondents, making them relevant in the context of online food delivery usage among Generation Z. This research provides a theoretical contribution by enriching the literature on the Food-Related Lifestyle (FRL) concept in the digital context, as well as a practical contribution for food industry players and OFD service providers in designing marketing strategies that align with the characteristics of Generation Z consumers.
creator: Naila Azzahra
creator: Hesty Nurul Utami
rights: Copyright (c) 2025 Naila Azzahra http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-02
publication date: 2025-08-02
volume: 11
number: 2
starting page: 4007
ending page: 4018
doi: 10.25157/ma.v11i2.19741

Analisis Keberlanjutan Usahatani Andaliman di Kabupaten Toba
type: item
description: Andaliman as a typical biodiversity of North Sumatra that grows wild in the Toba and Tapanuli lake areas and is widely found in Toba Regency. Toba Regency is the largest producer of andaliman in North Sumatra with a planting area of 274 Ha and a production of 110.17 tons per year. Andaliman plants experience price fluctuations throughout the year ranging from Rp. 10,000 to Rp. 400,000. Andaliman plants are also quite difficult to cultivate so that Andaliman farming needs to be analyzed for Andaliman farming desires by lifting five dimensions of desire. The method used to analyze Andaliman is multidimensional scaling or MDS in a tool called Rapfish with the output of sensitive attribute data and the value of the desire index of each dimension. The results of the study showed that the value of the desire index for Andaliman farming and cultivation in the fairly sustainable category with a desire ordination value of 54.44 and 51.54. Sensitive attributes that affect the sustainability of andaliman farming are Planting materials for regeneration, Crop rotation, Sales system, Income/harvest, Selling price of andaliman, Tradition of using andaliman, Family participation in farming, Cooperation between andaliman farmers and UMKM managers, Role of agricultural extension workers, Access to agricultural roads, Post-harvest technology. Role of agricultural extension workers, Marketing information of andaliman and Management information of andaliman.
creator: Abdoni Sitorus
creator: Abdul Rauf
creator: Lindawati Lindawati
rights: Copyright (c) 2025 Abdoni Sitorus http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-02
publication date: 2025-08-02
volume: 11
number: 2
starting page: 4019
ending page: 4028
doi: 10.25157/ma.v11i2.19754

Karakteristik Petani Padi dan Struktur Biaya Usahatani Padi di Kecamatan Buahdua, Kabupaten Sumedang, Jawa Barat
type: item
description: This study aims to determine the characteristics of current rice farmers in Buahdua Sub-district, Sumedang Regency, how rice farming costs are structured, and how farmer characteristics are associated with land area and income. This research is a quantitative study with a survey research method that uses questionnaires for its research instruments. The population in this study was rice farmers in Buahdua Subdistrict, Sumedang Regency with a sample size used in this study of 65 respondents. The analytical tools used included descriptive statistics and cross tabulation. The results showed that the cost structure of rice farming in Buahdua District, Sumedang Regency consisted of the largest portion of fertilizer costs, followed by seed costs, pesticide costs and labour costs. In the results of cross tabulation analysis, it is known that male rice farmers tend to manage larger land and dominate the higher income group compared to women. The age group of 40-60 years dominates the highest income and most are classified as smallholders with land under 0.5 hectares.
creator: Sulistyodewi Nur Wiyono
creator: Hesty Nurul Utami
creator: Anisa Puspitasari
creator: Dita Nur Salsabila
rights: Copyright (c) 2025 Sulistyodewi Nur Wiyono, Hesty Nurul Utami, Anisa Puspitasari, Dita Nur Salsabila http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-02
publication date: 2025-08-02
volume: 11
number: 2
starting page: 4029
ending page: 4036
doi: 10.25157/ma.v11i2.19756

Analisis Kejadian Risiko Produksi Kangkung pada Urban Farming (Studi Kasus di Greenhouse X)
type: item
description: The risk management process begins with identifying potential risks that may occur in a business. Greenhouse X is an urban farming enterprise in Bandung City whose supply of water spinach (kangkung) has not been able to optimally meet market demand. Greenhouse X also partners with other farmers to help fulfill supply needs, but supplier partners are often inconsistent in meeting supply demands. There are risks in water spinach production that lead to uncertainty in supply quantity, which can harm the business. This research aims to analyze production risk events in hydroponic water spinach at Greenhouse X and its supplier partners. The study uses a qualitative design with a case study method analyzed descriptively. The results identify 19 production risk events with varying severity levels. The highest-risk events with a serious impact (Si=9) are plant death during growth and root rot. Other high-impact risks include harvest delays and unmet product quantity were identified as having extreme impacts (Si=8).
creator: Talitha Ummiyah Hana
creator: Sulistyodewi Nur Wiyono
creator: Mahra Arari Heryanto
creator: Ahmad Choibar Tridakusumah
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-02
publication date: 2025-08-02
volume: 11
number: 2
starting page: 4037
ending page: 4044
doi: 10.25157/ma.v11i2.19761

Strategi Pemasaran Ekspor Jeruk Siam di PT X
type: item
description: Export activities require the best possible marketing strategy so that the orange commodities offered are able to compete, gain profits and protect the company from competitors. This research aims to determine the company's internal and external factors as well as appropriate export marketing strategies. The research location is in Pontianak, West Kalimantan. The analysis used is SWOT equipped with qualitative descriptive. The biggest strength is that the company has an extensive network with a score of 1.00 and the biggest weakness is the lack of production facilities with a score of 1.00. The greatest opportunity is to have a definite market with a score of 0.9 and the greatest threat to the quality of Siamese oranges with a score of 1.00. The results of the research show that the company is in quadrant I, namely SO (Strength - Opportunity) where strengths are greater than weaknesses and opportunities are greater than threats with a point position of (0,66; 0,82) so that the appropriate strategy is an aggressive strategy, namely utilizing strengths. and opportunities to overcome weaknesses and threats. This position benefits the company because it has great strengths and opportunities
creator: Khairunnisa Khairunnisa
creator: Rahayu Relawati
creator: Nur Ocvanny Amir
rights: Copyright (c) 2025 Khairunnisa Khairunnisa http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-02
publication date: 2025-08-02
volume: 11
number: 2
starting page: 4045
ending page: 4055
doi: 10.25157/ma.v11i2.19762

Pengaruh Kualitas Pelayanan, Kulitas Produk, Harga, dan Kepercayaan Konsumen Terhadap Kepuasan Konsumen Roti Sajiyem
type: item
description: Small and Medium Enterprise (SME) have an important role in the Indonesian economy, including Roti Sajiyem which has been operating since 1998. Roti Sajiyem customer satisfaction is influenced by product quality, service, price, and trust. This study aims to analyze the influence of service quality, product quality, and price on consumer trust and satisfaction, as well as to test the role of trust in consumer satisfaction. Sampling was conducted using the accidental sampling method with 100 respondents, data was collected through questionnaires and analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that product quality had a significant effect on consumer satisfaction, while service quality and price had no significant effect. Service quality, product quality, and price have a positive and significant effect on consumer confidence. To increase satisfaction, Roti Sajiyem needs to maintain consistency in product quality through clear Standard Operating Procedures (SOP), improve service quality, and ensure prices are proportional to quality to strengthen consumer trust and satisfaction.
creator: Dyah Sancaya Putri
creator: Kusnandar Kusnandar
creator: Isti Khomah
rights: Copyright (c) 2025 Isti Khomah, Dyah Sancaya Putri, Kusnandar Kusnandar http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-02
publication date: 2025-08-02
volume: 11
number: 2
starting page: 4056
ending page: 4070
doi: 10.25157/ma.v11i2.19769

Pengendalian Persediaan Kedelai Sebagai Bahan Baku Tahu (Studi Kasus Industri Tahu Jembar Manah, Kecamatan Sumedang Selatan, Kabupaten Sumedang, Jawa Barat)
type: item
description: Soybean is the raw material used in the production of tofu. Jembar Manah Tofu Industry is a producer of sumedang tofu that uses an estimation method in purchasing soybean raw materials. This study aims to analyze the production performance of sumedang tofu and the inventory control of soybeans as raw material, also provide inventory control recommendations to optimize inventory costs in the Jembar Manah Tofu Industry. The research design is qualitative with a case study approach. The data were analyzed using descriptive analysis and the Economic Order Quantity (EOQ) method. The results showed that the materials used in tofu production consist of soybeans, coagulant, coarse salt, and cooking oil. The production process includes washing and soaking, grinding, boiling, filtering, coagulating, molding, cutting, marinating, and frying. The industry currently orders soybeans in quantities of 5,000 kg with a frequency of 12 orders per year and a delivery lead time of 1–2 days. By applying the EOQ method, the optimal purchase quantity is 2,484 kg with a frequency of 18 orders per year, safety stock of 250 kg, and reorder point of 500 kg. EOQ implementation can reduce total inventory costs by 20,31%, demonstrating its potential to address uncertainties in the procurement of soybean raw materials.
creator: Ratu Rizki Ramadhina
creator: Gema Wibawa Mukti
rights: Copyright (c) 2025 Ratu Rizki Ramadhina, Gema Wibawa Mukti http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-02
publication date: 2025-08-02
volume: 11
number: 2
starting page: 4071
ending page: 4078
doi: 10.25157/ma.v11i2.19799

Volatilitas Harga Jagung dan Integrasi Pasar di Indonesia
type: item
description: Maize is the main raw material for animal feed, and weakening maize prices have a significant impact on the prices of livestock products such as chicken and eggs. The high demand for animal feed can drive up maize prices. Keywords: Volatility, Integration, Market, Maize Price. This condition is further exacerbated during the COVID-19 pandemic, disruptions to the global supply chain, distribution regulations, and economic instability have caused maize price volatility to increase sharply. The purpose of this study is to analyze maize price volatility and market integration at the producer, consumer and world levels. This study uses secondary data obtained from the Central Statistics Agency (BPS), Ministry of Trade, Ministry of Agriculture, Food Prices and the World Bank. The data analysis used is the coefficient of variation and Vector Error Correction Model (VECM). The results show that maize price volatility at the producer and consumer levels is relatively low, while at the world level it is high. The results of the integration analysis obtained prices at the producer, consumer, and world levels have long-term integration. Only consumer maize prices (HJK) significantly adjust in the short term to long-term sufficiency. Maize prices at the consumer level are greatly influenced by producer prices, which indicates that vertical price transmission from producers to consumers is quite strong. The influence of world prices exists, but is relatively small and indirect. Production costs, input availability, and market channels are the main factors in determining maize prices at the producer level. Efficient marketing channels can result in better price realization for farmers so that farmers get better profits. The government must be able to maintain a good farming climate for farmers
creator: Muhammad Luthfie Fadhilah
creator: Levana Masitajasmin Putri
creator: Irma Fauziah
creator: Nur Indah Cahyaningtyas
creator: Avivah Rahmaningtyas
creator: Restie Novitaningrum
creator: Liska Simamora
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-03
publication date: 2025-08-03
volume: 11
number: 2
starting page: 4079
ending page: 4088
doi: 10.25157/ma.v11i2.19801

Dinamika Alih Fungsi Lahan Perkebunan Teh di Jawa Barat: Perspektif Sosial, Ekonomi, dan Lingkungan
type: item
description: Land use change in tea plantation areas in West Java is a complex phenomenon influenced by the interaction of various social, economic, and environmental factors. This study aims to identify the driving factors behind tea land conversion through a systematic literature review of reputable scientific publications from 2020 to 2024. Thematic analysis shows that generational shifts among farmers, weak local institutions, short-term economic incentives, market price pressures, ecological degradation due to monoculture practices, and climate change are the dominant drivers of land conversion. The interaction of social, economic, and environmental factors creates reinforcing feedback loops that accelerate land use change. This phenomenon results in trade-offs between short-term income gains and the loss of strategic ecosystem services. The findings highlight the importance of evidence-based spatial planning policies, land conservation incentives, local community empowerment, and the integration of spatial mapping and ecosystem valuation. This study recommends future research to develop predictive models of land conversion using spatial technology and quantitative ecosystem valuation methods to support sustainable tea plantation land protection policies in West Java.
creator: Lulu Labida
creator: Febby Firdian Djuarsa
creator: Mubarik Achmad
creator: Ernah Ernah
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-03
publication date: 2025-08-03
volume: 11
number: 2
starting page: 4089
ending page: 4098
doi: 10.25157/ma.v11i2.19807

Valuasi Ekologis terhadap Alih Fungsi Lahan Sawah di Kabupaten Bandung, Jawa Barat
type: item
description: The conversion of rice fields into non-agricultural areas in Bandung Regency has continued to rise in line with rapid urbanization and infrastructure development. This phenomenon not only reduces agricultural land area but also leads to the loss of essential ecosystem services such as food production, water conservation, and carbon sequestration. This study aims to assess the ecological value of converted rice fields through a review of national and international literature and a local case study. This research applies a quantitative descriptive method using a case study approach in Bandung Regency. The valuation technique uses the Market Price Method (MPM) to estimate the economic value of lost food production services due to land conversion. Secondary data were obtained from BPS, the Agricultural Office, and previous studies, and analyzed through ecosystem economic valuation based on market prices and land use changes. The findings indicate that between 2019 and 2024, approximately 2,413 hectares of rice fields were converted. Assuming a rice yield of 5.6 tons/hectare/season, two planting seasons per year, and a dry grain price of Rp7,800/kg, the estimated economic loss in food production services reaches Rp210.8 billion. These results highlight the importance of integrating ecological valuation into spatial planning and farmland protection policies. Recommendations include strengthening land protection regulations, providing ecosystem service-based economic incentives, and improving spatial monitoring systems to prevent unsustainable land conversion.
creator: Mubarik Achmad
creator: Lulu Labida
creator: Febby Firdian Djuarsa
creator: Ernah Ernah
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-03
publication date: 2025-08-03
volume: 11
number: 2
starting page: 4099
ending page: 4111
doi: 10.25157/ma.v11i2.19808

Kajian Peran E-Commerce terhadap Perluasan Akses Pasar Ekspor Kelapa Sawit Indonesia
type: item
description: Palm oil is one of Indonesia’s key export commodities, contributing significantly to the national economy. However, the expansion of exports continues to face challenges such as limited distribution channels, restricted access to global markets, and a lack of transparency in the supply chain. Amid rapid advancements in digital technology, e-commerce has emerged as a potential solution to address these issues, particularly for downstream products such as crude palm oil (CPO). This study aims to analyze the role of e-commerce in supporting the export of Indonesian palm oil commodities to global markets. The research employs a qualitative-descriptive approach using literature review and secondary data analysis sourced from trade institutions and e-commerce platforms. Content analysis was used to examine relevant documents and data to identify patterns, opportunities, and constraints. The findings indicate that e-commerce contributes to accelerating product promotion, expanding international buyer networks, and improving logistics efficiency and transaction transparency in export activities. Nevertheless, several obstacles remain, including limited digital trade regulations, uneven digital infrastructure across regions, and low digital literacy among agribusiness MSMEs. This study concludes that e-commerce holds considerable potential to enhance the global reach of Indonesia's palm oil exports. Therefore, it is recommended that the government adopt supportive policies, strengthen the capacity of small and medium enterprises, and integrate digital logistics systems at the national level to fully harness the benefits of e-commerce in export development.
creator: Ernah Ernah
creator: Jastitia Arifania Tauladani
creator: Khalisya Rahma Safitri
creator: Anneke Lamarsha Bhakti
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-03
publication date: 2025-08-03
volume: 11
number: 2
starting page: 4112
ending page: 4118
doi: 10.25157/ma.v11i2.19809

Analisis Pendapatan Petani Jagung di Kecamatan Gunem Kabupaten Rembang
type: item
description: Corn is one of the primary food crop commodities in Indonesia and ranks second in demand after rice. Gunem Subdistrict, located in Rembang Regency, stands out as a major corn-producing area with the largest harvested area, highest production volume, and greatest productivity—covering 5,276 hectares, producing 47,683 tons, and achieving a productivity level of 9.04 tons per hectare. This study aims to analyze the income received by corn farmers and evaluate the level of profitability of corn farming in Gunem Subdistrict. The research was conducted between January and February 2025 using a survey method. Data were collected through direct observation and structured interviews utilizing questionnaires. The sampling technique employed was quota sampling, comprising 90 respondents: 30 farmers each from Suntri, Tegaldowo, and Timbrangan Villages. The data were analyzed using income analysis, Revenue-to-Cost (R/C) ratio, and Net Profit Margin (NPM) analysis. The findings revealed that the average production was 4,789.29 kg per hectare, with an average selling price of Rp3,344.44 per kilogram. The average production cost per hectare per planting season was Rp5,064,107.08, while the average revenue amounted to Rp16,017,493.04 per planting season. Accordingly, the average income earned by corn farmers was Rp10,953,385.95 per planting season. The R/C ratio was 3.16, and the profitability level reached 68.38%, indicating that corn farming in Gunem Subdistrict is economically viable and contributes positively to farmers’ livelihoods.
creator: Tri Wahyuni
creator: Agus Setiadi
creator: Suryani Nurfadillah
rights: Copyright (c) 2025 Tri Wahyuni http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-03
publication date: 2025-08-03
volume: 11
number: 2
starting page: 4119
ending page: 4125
doi: 10.25157/ma.v11i2.19818

Pola Pengeluaran Rumah Tangga Tani Padi Pemilik Penggarap di Desa Ngengor, Kecamatan Pilangkenceng, Kabupaten Madiun
type: item
description: The agricultural sector has a large contribution to the Indonesian economy, but rice farmers are still less prosperous. This condition raises questions about the economic conditions of farmers who have limited land, especially in Ngengor Village, Pilangkenceng District, Madiun Regency. The purpose of this study was to identify the expenditure patterns of farming households and analyze the factors that influence farming household expenditure. This study was conducted on 54 farming households using the simple random sampling method. Data were analyzed using descriptive statistics and multiple linear regression analysis. The results showed that the average household expenditure per year reached IDR 20,345,474, with a distribution between food needs (53.58%) and non-food (46.42%). Income, education level (elementary, junior high, and high school), and number of family members have a significant effect on household expenditure. Meanwhile, land area does not have a significant effect. The results of this study highlight the importance of income and education in the financial management strategy of farming households, as well as the importance of diversifying sources of income for small-scale farming households
creator: Aprissa Ega Fardani
creator: Nuriah Yuliati
creator: Mirza Andrian Syah
rights: Copyright (c) 2025 Aprissa Ega Fardani, Nuriah Yuliati, Mirza Andrian Syah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-03
publication date: 2025-08-03
volume: 11
number: 2
starting page: 4126
ending page: 4134
doi: 10.25157/ma.v11i2.19822

Analisis Pemanfaatan Teknologi Informasi dan Komunikasi (TIK) Terhadap Efektivitas Penyuluhan dan Produktivitas Padi Sawah di Kecamatan Denpasar Timur
type: item
description: Digital transformation in agricultural extension is an important strategy for accelerating the dissemination of innovation and increasing the productivity of the agricultural sector. This study aims to analyze the use of information and communication technology (ICT) and its impact on the effectiveness of extension services and rice productivity in East Denpasar District. The research location was selected purposively, with a population of 529 farmers from Subak Temaga, Subak Padanggalak, and Subak Buaji, and a sample size of 53 individuals selected using proportional sampling techniques. Data collection methods included observation, interviews, and documentation using a questionnaire as an instrument. Data analysis was conducted descriptively and quantitatively using the SEM-PLS model. The results showed that the level of ICT utilization was moderate (64.64%), with the use of mobile phones, computers, televisions, and social media. The effectiveness of extension services was classified as high (68.03%), covering aspects of understanding, enjoyment, attitude change, social relations, and action. Rice productivity was categorized as moderate (63.01%), covering aspects of cultivation intensification, effective allocation of agricultural inputs, agricultural resource management, and production improvement. The SEM-PLS test shows that ICT has a positive effect on the effectiveness of extension services (O value = 0.685; p = 0.000 < 0.05), and the effectiveness of extension services acts as a mediator for productivity (O value = 0.689; p = 0.000 < 0.05). However, ICT does not have a direct effect on rice productivity (O value = 0.149; p = 0.125 > 0.05). These findings provide important insights for developing more effective agricultural extension strategies in the digital age.
creator: Vicarius Anugrah Jaya Zai
creator: I Dewa Putu Oka Suardi
rights: Copyright (c) 2025 Vicarius Anugrah Jaya Zai, I Dewa Putu Oka Suardi http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-03
publication date: 2025-08-03
volume: 11
number: 2
starting page: 4135
ending page: 4143
doi: 10.25157/ma.v11i2.19824

Perbandingan Kelayakan Usaha dan Sensitifitas Harga Telur asin Original dan Daun Jintan Plectanthrus amboinicus) Tanpa Bau Amis Rasa Pedas Cabe Merah
type: item
description: The potential for diversification of processed salted egg products that have high economic value is still wide open. To increase the competitiveness and added value of the product, innovation is needed through the addition of natural ingredients to make it richer in taste and not smell fishy. Therefore, this study aims to analyze the comparative feasibility of the original salted egg business with the variant of adding oregano leaves with a spicy red chili flavor. The research method used is descriptive quantitative regarding the analysis of the feasibility of the business calculation of fixed costs, variable costs, revenue, income, R/C ratio, and elasticity. Data collection was carried out through experiments in the Agribusiness laboratory, Faculty of Agriculture, University of Perjuangan Tasikmalaya. The results of this study indicate that the formulation of salted eggs with the addition of oregano leaves (Plectranthus amboinicus) and red chili has a positive impact on sensory, economic, and strategic aspects. Sensorially, there was a significant increase in the attributes of herbal aroma, spicy taste, and aftertaste, and a decrease in fishy odor, which is thought to be influenced by the volatile aromatic compounds from oregano leaves. Economically, this treatment generates a net income of Rp792,777; the R/C ratio of 2.70 indicates that this innovation is very efficient and worth developing. Sensitivity analysis of selling price (Rp6,500–Rp7,500) and production volume (180–300 grains) indicates that both premium pricing strategies and production expansion have a positive impact on profitability. This innovative product has comparative and differentiating advantages in positioning itself as a gourmet product or functional red chili pepper oregano leaves
creator: Ristina Siti Sundari
creator: Resti Yuninda
creator: Reny Hidayati
creator: Budhi Wahyu Fitriadi
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-03
publication date: 2025-08-03
volume: 11
number: 2
starting page: 4144
ending page: 4153
doi: 10.25157/ma.v11i2.19826

Optimalisasi Ruang Terbuka Hijau dalam Mewujudkan Tata Ruang Kota yang Berkelanjutan
type: item
description: Rapid urbanization and ecological pressures in urban areas demand more sustainable, inclusive, and adaptive city planning. Green Open Space (GOS) is seen as a strategic green infrastructure that not only functions ecologically as a microclimate balancer and provider of environmental services, but also plays a socio-cultural role as a public space that encourages social cohesion, expression of local identity, and improving the quality of life of city residents. This study reviews 30 national and international articles discussing GOS from five main sub-themes: policy and governance, spatial and design aspects, socio-cultural and ecological functions, roles in strengthening public space and social cohesion, and economic and ecological valuation. The results of the review show that various challenges are still faced in the implementation of GOS, ranging from weak integration of cross-sector policies, spatial inequality, to the lack of a participatory approach in planning. On the other hand, a number of studies also show the great potential of GOS as a means of mitigating climate change, a medium for citizen participation, and a symbol of the city's collective identity. Thus, the planning and management of GOS need to be carried out with a multidisciplinary approach, based on evidence, and in favor of social justice and ecological sustainability. Keywords: green open space, sustainable city, urban ecology, public space, social cohesion, ecological valuation.
creator: Febby Firdian Djuarsa
creator: Mubarik Achmad
creator: Lulu Labida
creator: Ernah Ernah
rights: Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-03
publication date: 2025-08-03
volume: 11
number: 2
starting page: 4154
ending page: 4166
doi: 10.25157/ma.v11i2.19836

Kebijakan Harga Pembelian Gabah Pemerintah: Analisis Dua Rezim Politik di Indonesia
type: item
description: The Government Purchasing Price (HPP) is a key policy instrument for stabilizing food prices in Indonesia, particularly aimed at ensuring farm-level income by regulating the price of Dry Harvested Unhusked Rice (GKP). However, its effectiveness in influencing GKP prices remains underexplored across different administrations and over time. This study applies a quantitative approach using multiple linear regression analysis based on monthly data from January 2008 to November 2024. The models compare two presidential periods: President SBY (2008–2014) and President Jokowi (2014–2024). Independent variables include time (in months), HPP, and the input price index paid by farmers. The regression results show that during the SBY administration, HPP had no significant effect on GKP prices, although GKP prices consistently increased over time. In contrast, during Jokowi’s administration, HPP significantly and positively affected GKP prices, yet time trends indicated a declining price pattern. Moreover, increases in input costs strongly influenced the rise in GKP, suggesting that price gains did not necessarily translate to improved farmer welfare. Under SBY, HPP served more as a price floor in a relatively stable market. Under Jokowi, although more active, the HPP was overshadowed by escalating production costs. Therefore, HPP’s effectiveness in enhancing farmer welfare depends on its integration with input cost policies, infrastructure support, and adaptive market interventions.
creator: Mahra Arari Heryanto
creator: Ganjar Kurnia
rights: Copyright (c) 2025 Mahra Arari Heryanto, Ganjar Kurnia http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-03
publication date: 2025-08-03
volume: 11
number: 2
starting page: 4167
ending page: 4175
doi: 10.25157/ma.v11i2.19842