Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis terbit berdasarkan ISSN nomor 2460-4321 (P-ISSN) dan 2579-8340 (E-ISSN), dan merupakan jurnal ilmiah yang memuat hasil penelitian dosen, dan peneliti lainnya setelah melalui proses peer review. Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis diterbitkan oleh Fakultas Pertanian Universitas Galuh. Mulai tanggal 02 Juli 2020, penerbitan dilaksanakan melalui kerja sama dengan Perhimpunan Ekonomi Pertanian Indonesia (PERHEPI) berdasarkan Surat Perjanjian Kerja Sama Nomor 0593/SPK/PP.PERHEPI/II/2024. Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis memuat hasil penelitian dalam bidang ilmu sosial ekonomi pertanian. Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis terbit secara berkala 2 kali dalam setahun, yaitu pada bulan Januari dan Juli. Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis terakreditasi SINTA 3 berdasarkan Keputusan Direktur Jenderal Pendidikan Tinggi, Riset, dan Teknologi Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi Republik Indonesia Nomor 225/E/KPT/2022 (Sertifikat Akreditasi) Tentang Peringkat Akreditasi Jurnal Ilmiah Periode III Tahun 2022. Akreditasi berlaku mulai Volume 8 Nomor 1 Tahun 2022 sampai Volume 12 Nomor 2 Tahun 2026.
Setiap naskah yang diserahkan penulis ke Dewan Redaksi harus tunduk pada kebijakan dan ketentuan yang berlaku. Hak publikasi atas semua materi naskah Jurnal Ilmiah Mahasiswa Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis yang diterbitkan/dipublikasikan dipegang oleh Dewan Redaksi atas dasar kesepakatan bersama dengan penulis. Naskah yang diterbitkan/dipublikasikan secara elektronik dapat diakses secara gratis makalah lengkapnya (full text) untuk tujuan pendidikan dan penelitian. Di luar tujuan tersebut, pengakses akan dikenakan sanksi sesuai dengan ketentuan UU Hak Cipta.
Copyright (c) 2026 Mimbar Agribisnis http://creativecommons.org/licenses/by-sa/4.0
Analisis Faktor-faktor yang Memengaruhi Keputusan Pembelian Makanan Khas Daerah Secara Online oleh Konsumen Wanita di Indonesia
The rapid growth of e-commerce has transformed consumer behavior, particularly in the process of making online purchase decisions. This study aims to analyze the influence of price perception, trust, ease of use, and perceived risk on online purchase decisions among female consumers. The focus on female consumers is essential, given their high participation in online shopping activities and distinct psychological characteristics compared to men, such as heightened sensitivity to price and risk. The sampling technique used in this study was non-probability sampling with a purposive sampling approach, involving 105 respondents. The analytical method employed was quantitative using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the study show that all four independent variables—price perception, trust, ease of use, and perceived risk—have a significant influence on online purchase decisions. Price perception emerges as the most dominant factor, indicating that female consumers are highly responsive to discounts and promotional strategies. Trust also plays a crucial role, especially for those who have no prior experience shopping on the platform. Perceived risk has a negative influence, reflecting concerns about transaction security and uncertainty regarding product quality. Meanwhile, ease of use contributes positively to purchase decisions through smooth navigation and system efficiency.
Copyright (c) 2026 Irma Fauziah, Avivah Rahmaningtyas, Nur Indah Cahyaningtyas, Restie Novitaningrum, Levana Masitajasmin Putri, Muhammad Luthfie Fadhilah, Liska Simamora http://creativecommons.org/licenses/by-sa/4.0
Valuasi Ekonomi Kawasan Ekowisata Mangrove Berkelanjutan di Pantai Indah Kapuk Jakarta Utara
Mangrove ecotourism contributes significantly to supporting coastal ecosystems, both economically and ecologically. The objective of this study is to identify the current condition of the mangrove forest in the Mangrove Ecotourism Area of Pantai Indah Kapuk (PIK) and to conduct an economic valuation of environmental services and the potential for sustainable ecotourism. The analysis used is a mix method by combining quantitative and qualitative approaches. The techniques used for data collection include surveys, observation, interviews, and documentation. The economic valuation is conducted using the Total Economic Value (TEV) approach, which includes direct use value, indirect use value, option value, existence value, and bequest value. The results show that the PIK mangrove ecotourism area provides significant economic contributions through various environmental services and ecotourism activities, although its management still faces several challenges, such as environmental degradation, limited facilities, and low community participation. The calculated economic value can serve as a basis for formulating sustainable and inclusive ecotourism management policies, in line with the Sustainable Development Goals (SDGs).
Copyright (c) 2026 Ina Berlianty http://creativecommons.org/licenses/by-sa/4.0
Hubungan Bauran Pemasaran dengan Keputusan Pembelian Produk Biji Kopi Robusta Harap Kopi di Kota Tangerang
The phenomenon of Indonesian lifestyle integrating coffee as a part of social activities, along with the stagnation of loyal customers at Harap Kopi since 2021, forms the background of this study. This research aims to analyze the relationship between the marketing mix—which includes product, price, place, and promotion—and the purchase decision of robusta coffee beans in the home industry of Harap Kopi in Tangerang City. A quantitative approach with a descriptive correlational method and convenience sampling technique was employed, involving 50 respondents. The data were analyzed using Spearman’s rank correlation. The results indicate that all marketing mix variables have a positive and significant relationship with purchase decisions. Price (r = 0.653) and promotion (r = 0.641) variables show a strong correlation, while product (r = 0.444) and place (r = 0.401) show a moderate correlation.
Copyright (c) 2026 Apri Gunawan Sinaga, Yuliawati Yuliawati Yuliawati http://creativecommons.org/licenses/by-sa/4.0
Peran Media Informasi pada Usahatani Padi Sawah di Kelurahan Galung Kecamatan Liliriaja Kabupaten Soppeng
Increasing food security today is not only a real action in agricultural activities, but has implemented information technology for data processing, and has been used in various fields, especially agriculture based on the internet and multimedia, especially millennial farmers in utilizing technology to increase their farming productivity. The study was conducted from February to April 2025 in Galung Village. The farmer population was 153 people, 15% were selected so that 23 people were selected as samples. The study aims to examine social media and supporting and inhibiting factors for the use of social media in Rice Farming in Galung Village. Data analysis used is descriptive and analysis using the Likert Scale. The results of the study showed that the use of social media Youtube and WhatsApp for hand tractors had a very influential value of 3.7 and 3.6, Transplanters via Youtube, Facebook and WhatsApp had an influence, quite influential with values 2.5, 1.5 and 1.8. Combine Harvester had an influence, quite influential, values 2.8, 2.4 and 1.3. Technology in the form of seeds, fertilizers and medicines had
Copyright (c) 2026 Andi Muhammad Faried Anshari, La Sumange, Syamsul Rahman http://creativecommons.org/licenses/by-sa/4.0
Rancangan Model Bisnis Pudidud (Puding Endud) Berbasis BMC
Pudding is a popular dessert among various age groups. "Pudidud (Puding Endud)" is a healthy snack product featuring flavor innovation and unique packaging. This study aims to design the Pudidud business model using the Business Model Canvas (BMC) approach. A descriptive qualitative method with a case study was used on the Pudidud business in Bandung. Data were collected through observation, documentation, and in-depth interviews with the business owner and two staff members in production and marketing. The results show that Pudidud has high market potential by targeting teenagers and young adults with healthy lifestyles and strong social media engagement. Its strengths lie in using natural ingredients and eco-friendly packaging. This article presents a 9-block BMC structure and business development strategies based on a SWOT analysis.
Copyright (c) 2026 rizqi apriliani prayitno, cut zahra, chika naili ilmatun najwa, levina ramadhani, dhea fahmi azhara, arfika ardiastati, artika ramadhani, indah setiawati http://creativecommons.org/licenses/by-sa/4.0
Faktor-Faktor yang Memengaruhi Volume Ekspor Briket Arang di PT Gemati Global Industri
Indonesia is a country with a wealth of natural resources. This abundant natural resource if used and utilized properly will be very profitable. Charcoal briquettes are one of the processed products derived from natural resources to increase their added value. Seeing this, PT Gemati Global Industri utilizes charcoal briquettes as the main product for export. This study aims to determine the development of PT Gemati Global Industri's charcoal briquette export volume over a certain period of time, analyzing the influence of the rupiah exchange rate on the US dollar, inflation, the quality of charcoal briquettes and export agents simultaneously or partially on the export volume of charcoal briquettes. This study uses a quantitative descriptive method and uses a multiple linear regression approach using primary data and secondary data within a certain period of time. The results of the study show that the development of PT Gemati Global Industri's charcoal briquette exports tends to be stable with an increase in recent months. The results of this study also show that all variables simultaneously have a significant effect on the export volume of charcoal briquettes of PT Gemati Global Industri. This should be taken into account for the company's export activities to be more profitable or at least still profitable. The rupiah exchange rate against the US dollar and inflation have a significant effect. Export agents have a significant effect on the export volume of charcoal briquettes of PT Gemati Global Industri. Meanwhile, the quality of charcoal briquettes does not have a significant effect on the export volume of charcoal briquettes of PT Gemati Global Industri.
Copyright (c) 2026 Bintang Vedarizky Agandri http://creativecommons.org/licenses/by-sa/4.0
Analisis Ekonomi Rumah Tangga Petani Tembakau di Desa Kadakajaya Kecamatan Tanjungsari Kabupaten Sumedang
Tobacco farming remains a primary source of livelihood for farmers in Kadakajaya Village, Tanjungsari District, Sumedang Regency. However, income from tobacco alone is insufficient to meet household needs, as it only provides returns once a year. Moreover, tobacco farmers only get income from tobacco farming once a year. In fact, household expenses are incurred every day, every week, and sometimes there is a very urgent time before the harvest arrives, both expenses in the form of production costs and daily needs. The household economy is a complex and interconnected system so that the system thinking approach can be applied to analyze the dynamics of the household economy of tobacco farmers, which is visualized using the causal loop diagram (CLD) analysis tool. The results of the study showed that the five tobacco farmer households have income outside of tobacco farming to meet their household needs; each household has a different behavioral patterns of income, expenses, and household cash. Although tobacco farmers say that their household needs are still lacking to meet daily needs, tobacco farmer households are above the poverty line. Based on the research results, the suggestions that can be recommended are that each household should record finances separately between household finances and farming, tobacco farmers are expected to be able to utilize time outside of farming to diversify income, and this study still has limitations in the number of informants and the scope of the area so that further researchers are expected to be able to develop this study with a wider number of respondents and coverage area.
Copyright (c) 2026 Ravena Risna Annisa http://creativecommons.org/licenses/by-sa/4.0
Pengaruh Marketing Mix 7P terhadap Loyalitas Konsumen dengan Kepuasan Sebagai Mediator di Kopi Bubuk Sinar Baru Cap Bola Dunia
Sinar Baru Cap Bola Dunia Coffee Powder is one of the oldest traditional coffee brands in Bandar Lampung, currently facing intense market competition. To retain existing customers while attracting new ones, an effective marketing strategy is essential. This study aims to examine the direct and indirect effects of the 7P marketing mix (product, price, place, promotion, people, process, and physical evidence) on consumer loyalty, with satisfaction acting as a mediating variable. The research employed a survey method involving 130 purposively selected respondents. The data were examined using a method called Structural Equation Modeling with Partial Least Squares (SEM-PLS), using SmartPLS 4 software. The results indicate that the 7P marketing mix has a significant and positive direct effect on consumer loyalty (path coefficient = 0.465) and also indirectly affects loyalty through satisfaction as a partial mediator (indirect effect = 0.282). These findings indicate that the direct influence on consumer loyalty is greater than the indirect influence through consumer satisfaction as a mediator. The study provides strategic implications for coffee industry practitioners in designing 7P marketing approaches that are more targeted and consumer-centered.
Copyright (c) 2026 Della Della http://creativecommons.org/licenses/by-sa/4.0
Kemauan Membayar (WTP) Konsumen terhadap Jeruk Mandarin dan Jeruk Siam di Provinsi DKI Jakarta beserta Faktor-faktor yang Memengaruhinya
ABSTRACT One of Indonesia's leading horticultural commodities is oranges, with siam oranges dominating domestic production. However, many Indonesian consumers also prefer imported oranges, particularly mandarin oranges from China. The purpose of this study is to analyze consumers' Willingness to Pay (WTP) for mandarin and siam oranges, as well as to identify the factors influencing it in DKI Jakarta Province. The Contingent Valuation Method (CVM) was employed through consumer surveys to determine the price consumers are willing to pay based on the quality attributes of oranges. The research findings show that 80% of respondents are willing to pay above the market price for both Siam and Mandarin oranges. The average WTP for Siam oranges is IDR 22,480/kg, which is higher than the market price of IDR 18,000/kg. Meanwhile, the average WTP for Mandarin oranges is IDR 39,985/kg, exceeding the market price of IDR 37,000/kg. Factors that significantly influence the WTP for both Siam and Mandarin oranges include the frequency of fruit consumption, income level, and number of family members. For Mandarin oranges specifically, the significant influencing factors are income level and price. These findings indicate that consumers in the Special Capital Region of Jakarta have a stronger preference for Mandarin oranges compared to Siam oranges. Therefore, better marketing and distribution strategies are needed to enhance the competitiveness of Siam oranges against imported products. Additionally, improving quality and providing information about the health benefits of local oranges may encourage an increase in consumers' WTP for domestically produced oranges.
Copyright (c) 2026 Fauzan Hamdani http://creativecommons.org/licenses/by-sa/4.0
Tingkat Adopsi Petani pada Penggunaan Teknologi Biofarm (Studi Kasus Petani Padi Organik GAPOKTAN Sulek Raya Kabupaten Bondowoso)
Organic rice cultivation in Indonesia has experienced rapid development due to increasing healthy lifestyle patterns among the population, yet faces various constraints such as limited availability of organic fertilizers and biopesticides. This research aims to evaluate the level of farmer adoption of biofarm technology as a solution in organic rice cultivation. This study was conducted using a qualitative approach whereby data were obtained through offline questionnaire distribution to 30 respondents who participated in the biofarm technology pilot program. Sampling was conducted using census technique, and the obtained data were analyzed statistically using descriptive analysis and Structural Equation Modeling based on Partial Least Square (SEM-PLS) method. Results showed that mentoring effectiveness (X1) positvely influenced the level of biofarm tecnology adoption with a path coefficient of 0,51, while farmes’ technological readiness (X2) had no significant effect and teknological advancement (X3) has a significant influence with a path coefficient of 0,38. Overall, the three independent variabels explained 43% of the variation in farmers’ innovation adoption levels regarding biofarm technology. This research recommends the importance of farmers’ consistency in using biofarm tecnology to overcome fertilizer and biopesticide scarcity, as well as government support through policies and incentives for organic rice rafmers.
Copyright (c) 2026 AYU SURYANDARI http://creativecommons.org/licenses/by-sa/4.0
Analisis Efektivitas Pelatihan Terhadap Keterampilan Petani di UPT Pelatihan Pertanian Lawang Kabupaten Malang Menggunakan Model Kirkpatrick
The role of agricultural training is very important, especially considering the decreasing number of government extension workers in the field and the lack of interest of young people in agriculture. Through training, farmers can improve their competence in skills, expertise, and knowledge in the field of agriculture. Training/education and training at the UPT which focuses on processing vegetable crops uses a learning system with concepts and analysis and with the existing curriculum and is supplemented with the support of learning and practice facilities and infrastructure provided by the training instructor. The purpose of this study was to analyze the effectiveness of training on the skills of its training participants. This research method uses the Kirkpatrick model as a measuring tool to determine whether the training is effective or not which consists of 4 levels, namely: evaluation of reactions, learning, behavior, and results. The respondent sample used the census method, namely all participants totaling 30 people. The results of the Kirkpatrick model research show a high level of participant satisfaction with the training materials, methods, and facilitators (reactions), a significant increase in participant knowledge and skills based on the results of the pre-test and post-test (learning), positive changes in the application of knowledge in the field (behavior), and a real impact on increasing the productivity and management of participants' farming businesses (results).
Copyright (c) 2026 Nadhif Syathiril Anwar, Hamidah Hendrarini, Nuriah Yuliati http://creativecommons.org/licenses/by-sa/4.0
Faktor-faktor yang Memengaruhi Pendapatan Petani Kentang di Desa Ranupani, Kecamatan Senduro, Kabupaten Lumajang
Potato is a major crop that is the main source of income for farmers in Ranupani Village. In addition, the production costs required are also very high, including fertilizer, labor, pesticides and land tax. The purpose of this study is to identify the amount of income received by potato farmers in Ranupani area. In addition, the next objective is to analyze several factors that can influence the income of potato farming in Ranupani area. The method used is a quantitative approach with an explanatory research design using primary data. The study population was 155 farmers with simple random sampling method obtained a total sample of 35 farmers. The method to analyze the income is by reducing the total revenue (TR) with total cost (TC), while multiple linear regression analysis is done to analyze some factors that can influence the farm income. The results of the study obtained the income received by potato farmers in Ranupani Village Area reached a range of Rp. 35,321,857 which means that farmers have benefited from the potato farming. Then the results of the data that have been processed show that the independent variables or independent variables together significantly affect the dependent variable or the dependent variable, but partially only the variables of fertilizer costs and seed costs that influence the income of potato farming.
Copyright (c) 2026 Resa Putri Tri Wilujeng http://creativecommons.org/licenses/by-sa/4.0
Pendekatan Komunikasi Partisipatif dalam Pemberdayaan Peternak: Telaah Konseptual dan Studi Empiris
The livestock sector plays a strategic role in agricultural development and improving community welfare, especially in developing countries such as Indonesia. However, small-scale farmers still face various challenges such as limited access to resources, lack of technical knowledge, and low adoption of modern technology. The top-down approach that has been applied in empowerment programmes is often ineffective because it places farmers in a passive role. This study aims to assess the effectiveness of participatory communication approaches in empowering farmers through a literature review using a descriptive-analytical approach. The findings indicate that participatory communication can increase technology adoption, livestock productivity, and programme sustainability through the strengthening of local capacity. Collaboration between farmers, extension workers, and researchers in the knowledge exchange process has proven to generate more contextual and applicable solutions. The success of this approach is greatly influenced by the quality of facilitators, institutional support, and community readiness. However, challenges such as knowledge gaps and resource constraints remain obstacles that need to be overcome. Thus, participatory communication is not only an extension method but also a crucial strategy in creating inclusive, needs-based, and sustainable farmer empowerment.
Copyright (c) 2026 Elva Ahlia Nurhikmah, Muhammad Abrori Lazuardi, Marina Sulistyati, Unang Yunasaf http://creativecommons.org/licenses/by-sa/4.0
Ketahanan Pangan Rumah Tangga di Kabupaten Jember
National or regional food security does not necessarily guarantee food security at the household or individual level. Although Jember Regency was classified as a highly food-secure region in 2024 based on Food Security and Vulnerability Atlas (FSVA) data, the reality of household-level food security urgently needs to be addressed. The objective of this research was to analyze household food security conditions based on Engel's Law and Jonsson & Toole's theory. Data from Susenas 2024, analyzed using the Jonsson and Toole method, revealed that the majority of households in Jember still face food vulnerability. Specifically, only about 35.49% (427 households) fell into the food-secure category. Conversely, nearly half, 49.34% (597 households), were in the food- vulnerable category. Additionally, approximately 7.60% (92 households) experienced food scarcity, and 7.77% (94 households) were in a state of food insecurity.
Copyright (c) 2026 Adi Setiawan http://creativecommons.org/licenses/by-sa/4.0
Faktor-faktor yang Memengaruhi Pendapatan Usahatani Jeruk di Desa Punten Kecamatan Bumiaji Kota Batu
Apples are a well known and growing horticultural commodity in Batu City, but in recent years many apple farmers have converted their agricultural land into orange plantations. This change occurred due to several factors such as unstable apple price fluctuations, high production costs, and increasing outbreaks of apple pests and diseases which are challenges for farmers to overcome due to climate change. But on the contrary, orange plants are considered more adaptive to environmental conditions and have promosing market opportunities, making them a more rational choice for farmers. Most people in Punten Village use their agricultural land to farm oranges with various varieties. However, even though the production is quite high, optimizing farmers income still faces challenges. Therefore, farmers must study in depth the aspects that affect income in order to maximize their income. The purpose of this study was to identify factors that affect the income of citrus farming in Punten Village, Bumiaji District, Batu City. The population selection was taken by purposive sampling, namely apple farmers who switched to citrus farmers.The population obtained was 240 farmers and 36 farmers were selected randomly (random sampling). Multiple linear regression analysis was used in this study. Land area (X1), labor costs (X2), seed costs (X3), fertilizer costs (X4), pesticide cost (X5) became independent variables, and income (Y) as the dependent variable. The results showed that the variables of land area and seed costs had a significant and unidirectional influence on income.The variable of fertilizer costs had a significant but not unidirectional influence. Meanwhile, farmer income was not affected by the variables of labor costs and pesticide costs.
Copyright (c) 2026 rosi laili aprilia http://creativecommons.org/licenses/by-sa/4.0
Faktor-faktor yang Memengaruhi Motivasi Petani Padi Sawah Desa Kondamara Kecamatan Lewa Kabupaten Sumba Timur
This study aims to analyze the level of motivation and factors that influence the motivation of farmers in cultivating rice fields in Kodamara Village, Lewa District, East Sumba Regency. The number of samples used in this study was 86 farmers who cultivated rice fields in Kondamara Village. Data analysis was carried out using a descriptive method, namely to describe the level of motivation of farmers in cultivating rice fields in Kondamara Village, then measuring the level of motivation using a Likert scale. To analyze the factors that influence motivation, multiple linear regression analysis was carried out. The results of the analysis explain that the level of motivation of rice farmers in Kondamara Village, Lewa District, East Sumba Regency is in the very high category with an average ERG value of 50.24. The variables of education, income and market opportunities have a significant influence on farmer motivation. The variables of age, number of dependents, experience, availability of capital institutions and farming risks do not have a significant influence on farmer motivation.
Copyright (c) 2026 Adriana Dembi Tamar, Elfis Umbu Katongu Retang http://creativecommons.org/licenses/by-sa/4.0
Faktor-faktor yang Memengaruhi Keputusan Petani dalam Mempertahankan Usahatani Padi di Desa Hegarmanah, Kecamatan Jatinangor, Kabupaten Sumedang
Hegarmanah Village is the largest rice producer in the Jatinangor Sub-district due to its geographical characteristics that are well-suited for rice cultivation. Despite having favorable geographical features such as suitable soil types and supportive weather, the area is not formally designated for agricultural use but rather for non-agricultural purposes. This has led to a continuous annual decline in rice field area due to land-use conversion. This study aims to identify the factors influencing farmers’ decisions to sustain rice farming amid this phenomenon. A quantitative method was employed using multiple linear regression analysis. The results show that personal, social, economic, and physical factors collectively influence farmers’ decisions to sustain rice farming in Hegarmanah Village. Partially, personal factors (farming experience and personal motivation), social factors (family tradition), economic factors (demand, costs, and income), and physical factors (climate and soil characteristics) were found to have a significant influence on the decision to continue rice farming in Hegarmanah Village.
Copyright (c) 2026 Hidni Sabrina http://creativecommons.org/licenses/by-sa/4.0
Efektivitas Iklan sebagai Komunikasi Pemasaran Berdasarkan Karakteristik Followers Instagram Meatless Kingdom
Social media, particularly Instagram, has become one of the most widely used promotional channels by businesses, including Meatless Kingdom, a plant-based food brand. This study aims to examine the effectiveness of the advertisements published on Instagram, specifically in attracting the attention and interest of followers and encouraging their purchasing decisions. The effectiveness of the advertisements is assessed using the AIDA model (Attention, Interest, Desire, Action), and is analyzed in relation to the characteristics of the @meatlesskingdom Instagram followers, such as age, gender, education, occupation, and income. Based on a survey of 100 randomly selected followers, the analysis shows that there is no significant relationship between follower characteristics and how they respond to the advertisements. This suggests that the content created by Meatless Kingdom is still too general and has not been specifically directed at its intended target audience—namely, housewives and office workers. In contrast, the majority of the brand’s Instagram followers come from younger age groups with limited purchasing power. These findings provide valuable insights for the company to adjust its future promotional strategies. There is a need to remap the audience and explore other channels or approaches that better match the actual target market, ensuring that promotional messages are not only delivered, but also effective in generating interest and driving purchases.
Copyright (c) 2026 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis http://creativecommons.org/licenses/by-sa/4.0
Pemilihan Informasi terhadap Risiko Produksi Usahatani Padi Sawah
The agricultural sector, particularly rice farming, is a primary source of food and income. However, rice farming faces various challenges in increasing productivity due to the limited awareness of the important role of information related to production. The aim of the research is to analyze the selection of information regarding production risks in rice farming. The research method is a sequential mixed method involving 96 rice paddy farmers. Data analysis using structural equation modeling (SEM) with SMART PLS 3.0 software. The research results indicate that the selection of information, which includes information quality, information benefits, and information sources, significantly affects the management of production risks. Meanwhile, information costs have an insignificant impact on managing production risks in rice farming. Therefore, the government and related institutions need to improve access to quality information that is beneficial and from trustworthy sources. More frequently hold training and outreach programs so that farmers become more active and aware of the importance of information, enabling them to continuously seek information to improve the quality of their decision-making.
Copyright (c) 2026 Widiya wid iya http://creativecommons.org/licenses/by-sa/4.0
Analisis Risiko Produksi dalam Usahatani Jagung dan Strategi Penanganan di Desa Ketro, Kecamatan Karangrayung, Kabupaten Grobogan
This study aims to identify sources of production risk in maize farming, analyze their probability and impact, and formulate appropriate handling strategies in Ketro Village, Karangrayung Subdistrict, Grobogan District. The research method used was descriptive-quantitative with a purposive sampling technique of 30 farmers. Data analysis used coefficient of variation (CV), Value at Risk (VaR), and Z-score, as well as risk mapping in four quadrants. Results showed that caterpillar infestation and heavy rainfall were the dominant risks, while plant diseases and drought were the risks with the greatest impact. A CV of 0.20 indicates relatively low risk in aggregate, but a 50% probability of loss indicates the need for mitigation. Strategies implemented by farmers are generally preventive, while mitigative and adaptive strategies are limited. This study recommends risk quadrant-based strategies to improve maize farming resilience.
Copyright (c) 2026 Syifa Auliya Najwa, Yuliawati Yuliawati http://creativecommons.org/licenses/by-sa/4.0
Pengembangan Bisnis Physa Tea sebagai Produk Herbal Berbasis Ciplukan (Physalis angulata L.)
Indonesia has various types of local plants that have great potential as raw materials for herbal products. Research on ciplukan (Physalis angulata L.) as a raw material for herbal products shows promising results. Physa Tea is a herbal product made from ciplukan, developed to provide a natural health solution, especially for controlling blood sugar levels. This study aims to analyze the business potential of Physa Tea. The method used in this research is the Lean Startup Methodology. Primary data were obtained through semi-structured interviews with 20 consumer informants and key informants (the product development team). In the Build stage, the product was made to get feedback from consumer informants. The Measure stage involved collecting feedback to assess market acceptance of the product. The results from the Learn stage were used to improve the product based on the feedback. This research shows that Physa Tea has good market potential, especially among consumers who care about health and blood sugar control. The findings are expected to serve as a basis for sustainable product planning in developing this herbal product.
Copyright (c) 2026 Keyra Regina Audyningtyas, Eddy Renaldi http://creativecommons.org/licenses/by-sa/4.0
Peran Petani Perempuan dalam Usahatani Kopi dan Kontribusinya Terhadap Pendapatan Keluarga di Kelompok Tani Girisenang, Cilengkrang, Jawa Barat
Women play an important role in agriculture by increasing production by 20-30% in developing countries, including Indonesia. However, in recent years, the production of coffee from the Girisenang Farmers Group has decreased significantly. This study aims to determine the role played by female coffee farmers from the Girisenang Farmers Group in coffee farming activities and household activities, and to determine how much their income contributes to their family income. This study was located in Legok Nyenang, Girimekar Village, Cilengkrang, Bandung Regency, West Java. This study used a descriptive quantitative research design and survey method, with 40 female coffee farmers from the Girisenang Farmers Group as respondents. Data analysis used the Harvard Model gender analysis, work time analysis, and income contribution analysis. The results of this study indicate that female farmers have an important role in coffee farming activities which is manifested in their role together with their husbands, but are still limited in decision making. Female farmers also have a very large role in household activities. Last, the contribution of female farmers' income to their family income is included in the moderate category.
Copyright (c) 2026 Elisabeth Veronica Sihombing, Sara Ratna Qanti http://creativecommons.org/licenses/by-sa/4.0
Strategi Pengembangan UMKM Perajin Dupa di Desa Dalisodo, Wagir, Kabupaten Malang dengan Pendekatan Analisis SWOT & QSPM
MSMEs have a significant contribution in driving local and national economic growth, including in creating jobs and improving community welfare. One of the growing agribusiness-based MSMEs is the incense craftsman business in Dalisodo Village, Wagir District, Malang Regency. This study aims to produce alternative strategies and priority strategies for the development of the Dalisodo incense business. There are three main respondents in this study, namely the owners or business actors of incense craftsmen. Data were analyzed using SWOT and QSPM. SWOT and QSPM analysis were used to produce alternative strategies and priority strategies. The results of the analysis place business actors in a growing and developing position with an aggressive quadrant I. Furthermore, three priority strategies were produced, namely: 1) Optimizing product quality and loyal customer networks to expand the market outside Bali and for export; 2) utilizing good relationships between craftsmen and price stability to increase product capacity and dominate the local market; 3) improving production risk management through QC training and stock management. With the implementation of the right strategy, the Dalisodo incense MSME is able to increase its competitiveness and business sustainability in facing market dynamics.
Copyright (c) 2026 Tirta Yoga, Ninin Khoirunnisa’ http://creativecommons.org/licenses/by-sa/4.0
Penerapan Analisis Keberlanjutan Terhadap Permakultur di Kebun Hanif, Padalarang, Jawa Barat
Indonesia holds significant potential in sustainable organic agriculture. However, prevalent consumptive behavior leads to high food waste, causing multidimensional impacts on environmental, social, and economic aspects. To address these challenges, this study aims to describe the application of permaculture ethics and its impact on sustainability at Kebun Hanif, concurrently analyzing the permaculture sustainability status across its social, environmental, and economic dimensions. This research employed a qualitative approach, focusing on in-depth interviews. Data obtained were analyzed using the MDS-RAPS method, complemented by Leverage analysis and Monte Carlo simulation to assess the sustainability status across the three dimensions. Analysis results indicate that permaculture at Kebun Hanif is highly sustainable in both economic and environmental dimensions. Meanwhile, in the social dimension, its sustainability level is classified as moderately sustainable. The permaculture implemented at Kebun Hanif provides valuable guidance to encourage broader permaculture adoption and support optimal sustainability enhancement.
Copyright (c) 2026 Michelle Ardely, Eka Purna Yudha http://creativecommons.org/licenses/by-sa/4.0
Pengaruh Layanan Koperasi Unit Desa terhadap Penerimaan Petani Kelapa Sawit (Suatu Kasus di Koperasi Unit Desa Karya Jaya, Desa Bukit Harapan, Kecamatan Merlung, Kabupaten Tanjung Jabung Barat, Provinsi Jambi)
Village Unit Cooperatives (KUD), particularly KUD Karya Jaya, play a role as institutions that support the economic activities of oil palm farmers in Bukit Harapan Village, Merlung, Jambi Province. However, the business performance and service quality of KUD Karya Jaya are experiencing a downward, potentially affecting the revenue of oil palm farmers in the village. This study aims to analyze the influence of fresh fruit bunch (FFB) marketing services, savings and loan services, and production facilities services on the revenue of oil palm farmers in Bukit Harapan Village, Merlung, Jambi Province. The analysis method used is multiple linear regression, with data transformed using the Method of Successive Interval (MSI). Data were collected from 84 active members of KUD Karya Jaya using simple random sampling. The results show that FFB marketing services, savings and loan services, and production facilities services simultaneously have a significant effect on revenue, with an adjusted R square value of 0.307. This indicates that these three services simultaneously explain 30,7% of the variation in the revenue of oil palm farmers who are members of KUD Karya Jaya, while the remaining 69,3% is explained by other factors outside the model not examined in this study. Partially, each of these services also has a significant effect on the revenue of oil palm farmers.
Copyright (c) 2026 Yuni Indriyana Puteri http://creativecommons.org/licenses/by-sa/4.0
Strategi Peningkatan Pemanfaatan Teknologi Smart Farming di CV Bumi Agro Technology
Agriculture is a sector with the lowest productivity rate, compared with other sectors in Indonesia. Artificial Intelligence technology usage in the agriculture sector (smart farming) can address the problem, by making the inputs more effective and maximizing the output in agriculture. This research was conducted in CV Bumi Agro Technology, as one of the farms that apply smart farming systems, with the aim to analyze the Technology Readiness Level (TRL) at CV Bumi Agro Technology, and observe applicable strategies to leverage the utilization of smart farming. With qualitative descriptive research methods, the results obtained were the TRL of smart farming in CV Bumi Agro Technology is at level 7 out of 9. The level of conformity in the gap analysis is 77.77%. Strategies that can be applied are doing periodic evaluation regarding the technology, actively collaborating and seeking support, as well as educating and training the manpower.
Copyright (c) 2026 Stephani Gunawan http://creativecommons.org/licenses/by-sa/4.0
Analisis Faktor-faktor Kritis yang Memengaruhi Kesuksesan Agripreneur di Tengah Transformasi Ekonomi Digital
The rapid evolution of digital technologies has reshaped the agricultural sector, offering new opportunities for innovation and sustainability. In Indonesia, agripreneurs are emerging as key agents in modernizing agriculture. This study aims to identify critical factors influencing the success of young agripreneurs in the digital era. Employing a quantitative approach, the stufy utilized Structural Equation Modeling–Partial Least Squares (SEM-PLS) with data collected from 30 young and successful agripreneurs across various regions in Indonesia. The model examined three exogenous constructs, human capital, social capital, and technology, and one endogenous construct, agripreneurial success. Findings reveal that the majority of agripreneurs belong to Generation Z (59.09%), characterized by high digital literacy and adaptability to new technologies. The average annual income of participants was approximately IDR 165 million, consistent with small to medium scale enterprises. SEM-PLS results demonstrate that only technology has a significant and positive effect on agripreneurial success (β = 0.615; p < 0.01), while human capital and social capital show no statistically significant influence. Measurement model assessments confirmed strong reliability and validity of the constructs, with all composite reliability and AVE values meeting recommended thresholds. These findings underscore the transformative role of technology in shaping agribusiness outcomes, highlighting the need for targeted policy interventions that support digital literacy, infrastructure development, and innovation. Although traditional success factors like education and networking were not significant in this model, their practical value remains important for long-term sustainability. The study offers strategic insights for enhancing digital transformation and promoting sustainable agripreneurship among Indonesia’s youth.
Copyright (c) 2026 Dessy Iriani Putri http://creativecommons.org/licenses/by-sa/4.0
Efektivitas Kebijakan Subsidi Pupuk dan Dampaknya Terhadap Produksi Padi di Kecamatan Pangarenga Kabupaten Sampang
This study aims to analyze the effectiveness of the fertilizer subsidy policy in 2022 and its impact on rice production. The research locations were in three villages, namely Ragung Village, Pacanggaan, Panyirangan, Pangarengan District, Sampang Regency. The number of samples of 30 farmers was taken by the Purposive Sampling Method. The first objective was analyzed using a quantitative descriptive method, while the second objective was with the Cobb Douglass Production Function. The results of the analysis provide an idea that in general, the implementation of fertilizer subsidy policies is in the category of being quite effective. Meanwhile, factors that determine rice production at the research site include: land area, seeds, urea fertilizer, labor and the effectiveness of fertilizer subsidy policies. Improvements that need to be made to increase the effectiveness include: improving the process of preparing the RDKK (Definitive Plan for Group Needs) by increasing the intensity of extension workers in its preparation.
Copyright (c) 2026 Elys Fauziyah http://creativecommons.org/licenses/by-sa/4.0
Analisis Risiko Produksi Jeruk Lemon Varietas California dengan Metode Z-Score dan Value at Risk
CV. Berkah Tani is widely recognized as a reputable producer of lemon with a strong record of consumer loyalty. However, the company has faced various production challenges, including fluctuating yields and instances of crop failure. These conditions indicate the presence of risks in the cultivation process. This study aims to identify the sources of these risks, assess their probabilities and impacts, and formulate appropriate management strategies to help the farm achieve its production and profit targets. The research adopts a case study method with a qualitative approach, employing Z-Score and Value at Risk (VaR) analyses. The results reveal three main risk sources affecting CV. Berkah Tani's farming activities: Pests and Diseases with a probability of 33.50% and an estimated loss of Rp 20,522,514; Climate and Weather with a probability of 23.92% and an estimated loss of Rp 18,918,012; and Labor with a probability of 19.04% and an estimated loss of Rp 17,560,171. Based on risk measurement and risk mapping analysis, both preventive and mitigation strategies were developed to minimize the impact of these risks. Among the three, Pests and Diseases were identified as the most critical risk factor. Suggested strategies to mitigate this risk include the use of yellow traps to manage fruit fly infestations, rotating chemical and botanical pesticides to control pest resistance, and conducting regular monitoring and early identification of symptoms of pest and disease attacks on lemon plants.
Copyright (c) 2026 Editya Nugraha Didik, Zumi Saidah http://creativecommons.org/licenses/by-sa/4.0
Analisis Proses Keputusan Pembelian Konsumen Teh di Kedai Dekat Tea
Dekat Tea is a tea shop in Bandung offering a variety of quality teas. Despite the growing trend of tea consumption and limited competition in the city, Dekat Tea faces significant fluctuations in monthly income. This study aims to explore the consumer purchasing decision-making process and its characteristics, using a descriptive qualitative approach through in-depth interviews with 50 consumers. The results show that the majority of consumers are women aged 17–25 with high school/vocational school and undergraduate degrees, and are from the middle class. The purchasing decision process is influenced by internal (health benefits) and external (social media) factors, with TikTok as the primary source of information. During the evaluation stage, consumers tend to consider product aspects, location, and price. Purchase decisions are generally driven by the product selection offered by Dekat Tea, its strategic location, and trust in the brand. Most consumers are satisfied and willing to make repeat purchases or provide recommendations. These findings suggest the importance of optimizing social media, especially TikTok, as a promotional medium, innovating product variants according to young consumers' preferences, and diversifying sales channels to increase brand visibility and maintain revenue stability.
Copyright (c) 2026 Azka Divanisha, Muhammad Arief Budiman http://creativecommons.org/licenses/by-sa/4.0
Efisiensi Teknis Usahatani Mina Padi dan Padi Konvensional di Desa Panembangan, Kabupaten Banyumas, Provinsi Jawa Tengah
Mina paddy is an agricultural system that has been increasingly promoted to enhance the productivity and efficiency of rice farming. This study aims to: (1) analyze distribution technical efficiency values of mina paddy and conventional paddy farming; (2) analyze the factors influencing production inefficiency in mina paddy and conventional paddy farming; and (3) analyze the level of technical efficiency in mina paddy and conventional paddy farming. Research was conducted in Panembangan Village, Cilongok Sub-district, Banyumas Regency. This study employed a quantitative descriptive approach using stochastic frontier analysis (SFA) as the analytical tool. Results indicate that land size, number of family laborers, amount of seed used (equivalent to rice seed) and quantity of herbicide applied show a significant and positive effect on rice production, additionally the amount of urea fertilizer applied has a significant and negative effect on rice production. Factors influencing the level of technical inefficiency in both mina paddy and conventional paddy farming include the farmer’s age, farming experience, and the mina paddy technology dummy variable. Overall technical efficiency values demonstrate a significant difference between the efficiency levels of mina paddy and conventional paddy farming. This indicates that the cultivation approach adopted in each farming system contributes to differences in technical performance in utilizing production inputs.
Copyright (c) 2026 Ardhian Rachmanto http://creativecommons.org/licenses/by-sa/4.0
Analisis Kehilangan Hasil Sayuran Daun Teknologi Hidroponik (Studi Kasus: PT Bara Cipta Kreasi
Food loss of yield in leafy vegetables at various stages causes financial losses for PT Bara Cipta Kreasi. The purpose of this study is to find the percentage and identify the factors that cause yield loss in the leafy vegetable supply chain and methods that can be used to reduce yield loss at PT Bara Cipta Kreasi. The study was conducted at PT Bara Cipta Kreasi in one of its business units, Bara Hidro, located in Bandung City, West Java. A qualitative design and case study were employed, along with observations and interviews to collect data for this research. This study utilized Pareto Diagram analysis, Root Cause Analysis (RCA), and Causal Loop Diagram (CLD). The results of the study indicated that the leafy vegetable commodity supply chain experienced a decrease in lettuce yield at Bara Hidro, reaching 23.2% and 31% for lettuce, 17.5% and 17.4% for pakcoy, 12.4% and 15.4% for water spinach for delivery to Borma and Tosama supermarkets, which impacted income in Bara Hidro with losses of Rp3,856,800 for lettuce, Rp1,864,800 for pakcoy, and Rp1,262,400 for water spinach. Human Resources (HR) and Plant Disturbing Organisms (OPT) are the main causes of yield loss in Bara Hidro. To reduce yield loss, it is recommended to adopt a preventive approach based on the circular economy, such as converting agricultural waste into organic fertilizer.
Copyright (c) 2026 Irman Nurfikri http://creativecommons.org/licenses/by-sa/4.0
Analisis Pengendalian Kualitas Produksi Teh Hitam Celup di Pusat Penelitian Teh dan Kina, Kabupaten Bandung, Jawa Barat
Tea is a major plantation commodity that contributes significantly to the national agribusiness sector. One of the tea products currently being developed is Black Tea Bags at the Pusat Penelitian Teh dan Kina (PPTK), Bandung Regency, West Java, which began production in November 2024 and is still in its initial stage. This study aims to analyze the quality control process in the production of Black Tea Bags and to identify the types and causes of product defects. The research used a descriptive qualitative approach with a case study design. Data collection techniques included interviews, participatory observation, documentation, and document analysis, with data analyzed using Statistical Quality Control (SQC) tools such as check sheets, pareto diagrams, control charts, and fishbone diagram. The results show that quality control has not yet been implemented optimally, as evidenced by six out of seven observations falling outside the statistical control limits. Three types of defects were identified: tea bag, thread, and label defects, with tea bag defects being the most dominant. The contributing factors to these defects include human factors, methods, raw materials, machinery and equipment, and the production environment. PPTK is advised to implement scheduled quality control, improve sorting accuracy and defect documentation, and evaluate production machinery, including replacing it with more automated equipment if necessary.
Copyright (c) 2026 Najma Aulia Farasgali http://creativecommons.org/licenses/by-sa/4.0
Analisis Keberlanjutan Usaha Sayuran Hidroponik (Studi Kasus Griya Hijau Hidroponik Kota Bandung)
This study aims to analyze the sustainability of hydroponic vegetable farming through a case study at Griya Hijau Hidroponik in Bandung City. The research uses a qualitative approach with a case study method to deeply understand how sustainability is practiced across economic, social, and ecological dimensions based on the Triple Bottom Line framework and Global Reporting Initiative (GRI) indicators. Data were collected through in-depth interviews, direct observations, and documentation, with key informants including business actors, partners, and local stakeholders.The findings reveal that the economic sustainability of the business is reflected in stable operations and a positive Return on Investment (ROI), although profitability remains limited. Socially, the business has successfully built strong partnerships with the community, local government, and distribution networks, and actively engages in community empowerment. Ecologically, Griya Hijau Hidroponik implements environmentally friendly practices, including water efficiency, organic waste management, and the use of reusable growing media.It can be concluded that Griya Hijau Hidroponik is socially and ecologically sustainable and is able to endure in the long term despite limited economic profits. This research is expected to serve as a reference for the development of sustainable urban agriculture in Indonesia.
Copyright (c) 2026 Rifda Nazhifa http://creativecommons.org/licenses/by-sa/4.0
Strategi Penghidupan Petani Padi Sawah Pasca Bencana Gempa Bumi (Studi Kasus di Desa Sarampad, Kecamatan Cugenang, Kabupaten Cianjur)
The earthquake that struck Cianjur in 2022 caused damage, including to the rice farming sector. Farmers implemented various strategies to maintain their livelihoods in the vulnerable conditions after the earthquake and to obtain a better livelihood. This study aims to: 1) identify changes in the livelihood assets of rice farmer households after the earthquake and 2) identify the livelihood strategies of rice farmer households after the earthquake. The study was conducted in Sarampad Village, Cugenang District, Cianjur Regency. The research design used a qualitative approach with a case study technique. There were 34 informants in this study, consisting of 18 key informants and 16 supporting informants, who were determined using snowball sampling. Data analysis was conducted descriptively using NVivo software. The results showed that the earthquake caused changes in all five categories of livelihood assets. Changes in natural assets were indicated by the drying up of irrigation water and damage to rice fields in the form of cracks and increased soil porosity. Changes in physical assets were indicated by damage to houses and agricultural tools. Changes in financial assets were indicated by difficulties in accessing agricultural capital. Changes in social assets were indicated by the inactivity of farmer groups. Changes in human assets were indicated by difficulties in finding agricultural labor. The livelihood strategies implemented by farming households after the earthquake include replacing and adding commodities, improving rice fields, utilizing home gardens, adding businesses other than farming, adding trade and service businesses, and utilizing asset ownership. Optimal and equitable collaboration is needed in the process of restoring the conditions of farmers and their businesses after the earthquake.
Copyright (c) 2026 Miftah Gurnita Purnama http://creativecommons.org/licenses/by-sa/4.0
Partisipasi Petani dalam Program Jalan Usaha Tani (JUT) di Kecamatan Getasan Farmers' Participation in The Farmland Road Program in Getasan District
The Farmland Road Program (JUT) is a step taken by the government in providing infrastructure in agricultural areas. The JUT program requires community participation. Getasan District is one of the districts in Semarang Regency, Central Java Province, which received the JUT program in several hamlets. The purpose of this study was to identify the forms and stages of farmer participation in the JUT program and to identify the Arnstein ladder of participation in the JUT program in three hamlets in Getasan District. Respondents in this study were determined using a cluster sampling technique, namely dividing the population into several groups based on hamlets, then determining a quota in each hamlet of 20 farmers (a total of 60 farmers). Research data collection used survey techniques through interviews, observations, and documentation. The results of the study found that the highest form of participation was labor, and the highest stage of participation followed by respondents was at the JUT utilization stage. The results of the Arnstein ladder analysis found that the participation of the Ngaduman, Nglelo, and Tawang hamlets in the JUT program was at the placation level (5th ladder) in the Pseudo Participation category (tokenism ladder). Farmer participation in the JUT program, namely communication between the community and the government, is going well, but the government is still conducting a feasibility assessment.).
Copyright (c) 2026 Yoga Santosa, Tinjung Mary Prihtanti http://creativecommons.org/licenses/by-sa/4.0
Penggunaan E-wallet dan E-commerce dalam Belanja Pangan dan Non-Pangan Mahasiswa
Advances in digital technology have driven changes in student consumption patterns, particularly through the use of e-wallets and e-commerce as the primary means of transaction. The ease of access, speed of processing, and variety of promotions have made digital platforms an important part of consumption activities, including purchases that are not always based on actual needs. This situation has given rise to a tendency toward consumerism among students. This study aims to analyze the relationship between the use of e-wallets and e-commerce and the level of consumerism among students in the purchase of food and non-food products. The approach used is quantitative, with descriptive analysis to map the characteristics of respondents and Spearman's Rho correlation test to measure the relationship between variables. Data was collected through a questionnaire administered to active users of digital platforms. The results show that the majority of respondents have a high frequency of using e-wallets and e-commerce, with ready-to-eat food and personal care products being the dominant categories. The correlation test shows a relationship between the use of digital platforms and the level of consumerism among students. These findings highlight the importance of strengthening financial and digital literacy to encourage more rational and sustainable consumption behavior among students.
Copyright (c) 2026 Luh Ayu Karunia Dewani, Ketut Budi Susrusa, Gede Mekse Korri Arisena, Ary Bakhtiar http://creativecommons.org/licenses/by-sa/4.0
Karakteristik Konsumen pada Pengembangan Produk Baru Teh Herbal Ciplukan
Ciplukan is an herbal plant rich in antioxidants and has the potential to lower blood sugar. Ciplukan can be developed into functional drinks such as herbal tea, but the utilization of ciplukan as a raw material for herbal tea is still not widely known by the public. This study aims to determine the characteristics of ciplukan herbal tea consumers. The research design used is quantitative research with survey research methods. The analytical tool used is descriptive statistical analysis and crosstabulation analysis. Sample withdrawal using convenience sampling technique with 104 respondents. The results showed that the characteristics of ciplukan herbal tea consumers in this study were dominated by women aged 19-29 years, with the latest education level of high school and most of them were housewives and monthly income was in the range of Rp1,500,000-Rp3,000,000. From consumption patterns, the majority of consumers consume tea 1-3 times per week while herbal tea 4-6 times per month with the aim of consuming herbal tea because of the health benefits.
Copyright (c) 2026 Lolo Nola Tumanggor http://creativecommons.org/licenses/by-sa/4.0
Pendekatan Failure Effect Analysis (FMEA) dalam Analisis Risiko Produksi Padi: Studi di Kecamatan Ranah Pesisir Kabupaten Pesisir Selatan
Ranah Pesisir District is ranked third as the largest rice producing area in Pesisir Selatan Regency which experiences fluctuations in production. Fluctuations indicate risks, one of which is production risks such as human resources, pests and diseases, facilities and infrastructure, and natural disasters. The research objective is to identify sources of production risk, measure the level of production risk and formulate production risk management. The method used in this research is a quantitative method with a sample of 43 rice farmers taken using proportional sampling in Ranah Pesisir District. Next, the data was analyzed using fishbone diagrams and FMEA (Failure Mode Effect Analysis). The research results based on the calculation of the RPN (Risk Priority Number) value show 7 priority risk sources from the 14 identified risk sources. Risks that must be prioritized. The first priority risk is bed bugs with an RPN value of 18.81, the second is insufficient water with an RPN value of 17.28, the third is damaged irrigation channels with an RPN value of 11.74, the fourth is grasshoppers with an RPN value of 9.19, the fifth is late planting seeds with an RPN value of 9.13, the sixth is cattle with an RPN value of 8.58 and the seventh is sting grasshopper with an RPN value of 8.32.
Copyright (c) 2026 Syahyana Raesi, Afrianingsih Putri, Vradelmeika Sinensis http://creativecommons.org/licenses/by-sa/4.0
Penerapan Kemanan Pangan Olahan di Kebabfactory
Micro, small, and medium enterprises (MSMEs) in the food sector play an important role in the national food system, but often face challenges in implementing product quality and safety standards. One strategy to enhance MSMEs' capacity to implement food safety is the launch of the “Safe Food Goes to Campus” (PAGC) program by the Indonesian Food and Drug Administration (BPOM), which involves students as mentors for food MSMEs in the implementation of Good Manufacturing Practices for Processed Foods (GMP-P). This study aims to evaluate the role of students in improving the quality of Kebabfactory products through training, production facility improvements, and documentation guidance. This study employs a qualitative approach with a case study design, utilizing data collection techniques such as in-depth interviews, field observations, and documentation. Data analysis was conducted using NVivo software to systematically map the findings. The results of the study indicate that student involvement has a positive impact on improving business operators' understanding of quality standards, the implementation of good production practices, and increased consumer confidence in the products. However, the study also identified challenges faced by business operators, namely the relatively short duration of the training, which prevented the material from being fully applied across all aspects of production.
Copyright (c) 2026 Putri Nurindah http://creativecommons.org/licenses/by-sa/4.0
Komparasi Daya Saing Kopi Indonesia dan Vietnam di Pasar ASEAN China Free Trade Area (ACFTA): Analisis Keunggulan dan Faktor-faktor yang Memengaruhinya
Southeast Asia is one of the most active regions in establishing regional trade cooperation, one of which is through the formation of the ASEAN China Free Trade Area (ACFTA), which came into effect in 2010. Indonesia and Vietnam play an important role in the export of agricultural products, particularly coffee, which is one of the strategic products of the plantation sub-sector. Coffee is a flagship commodity that plays a significant role in international trade, including within the ACFTA region. This study aims to compare the export competitiveness of Indonesian and Vietnamese coffee, specifically for products with HS code 0901.11 (unroasted, uncaffeinated coffee), and to analyze the factors influencing this competitiveness during the period 2001–2023. A quantitative approach was used through Revealed Comparative Advantage (RCA) analysis and panel data regression. The results indicate that Vietnam has a higher comparative advantage than Indonesia in the ACFTA market, with an average RCA index value of 38.78. Additionally, the variables of exchange rate, inflation, and trade openness index were found to significantly influence the competitiveness of Indonesia and Vietnam's coffee exports in the ACFTA region. Meanwhile, the implementation of the ACFTA agreement did not show a significant impact on the competitiveness of coffee exports from both countries.
Copyright (c) 2026 Anggreni Karolin Br Tarigan, Trisna Insan Noor, Eddy Renaldy, Sulistyodewi Nur Wiyono http://creativecommons.org/licenses/by-sa/4.0
Model Pentahelix dalam Pengembangan Usaha Rengginang di Kecamatan Ciparay Kabupaten Bandung
The rengginang business in Ciparay Sub-district, Bandung Regency, holds significant economic potential as part of the MSME sector, yet faces various challenges such as limited capital, lack of management training, fluctuating raw material prices, and difficulties accessing modern markets, exacerbated by the impact of the COVID-19 pandemic. This study aims to identify the constraints, expectations, and solutions for developing the rengginang business through the Pentahelix approach, which involves collaboration among academics, government, business, community, and media. Employing a qualitative method with in-depth interviews of 104 rengginang entrepreneurs, field observations, and thematic analysis, the study found that the main constraints include limited capital, complex licensing processes, manual bookkeeping, dependence on weather, and weak digital marketing. Proposed solutions encompass capital assistance, management and digital marketing training, simplified licensing, and the establishment of an entrepreneur community to strengthen networks and innovation. The Pentahelix approach is expected to create synergy among stakeholders to enhance productivity and welfare of rengginang entrepreneurs sustainably.
Copyright (c) 2026 Mochamad Bashiir Awaludin http://creativecommons.org/licenses/by-sa/4.0
Faktor-faktor yang Memengaruhi Produksi Usahatani Edamame di Kecamatan Tamansari, Kabupaten Bogor
Edamame is a horticultural commodity that has begun to be cultivated in Tamansari Subdistrict, Bogor District. However, in practice, some farmers have not optimally managed production factors such as land area, seeds, fertilizers, pesticides, and labor, which can impact the low production yields. This study aims to analyze the factors affecting edamame production. The research was conducted on 15 edamame farmers using a a quantitative approach. Data were analyzed using multiple linier regression with the assistance of SPSS software. The results of the study indicate that the seed variable had a significant effect on production.
Copyright (c) 2026 Claudia Meilin Tiara Triska Silitonga http://creativecommons.org/licenses/by-sa/4.0
Prospek Bisnis Budidaya Melon Inthanon Menggunakan Greenhouse (Studi Kasus Pondok Pesantren Al-Hidayat Gerning Kabupaten Pesawaran)
Al-Hidayat Gerning Islamic boarding school is a boarding school that farms inthanon melon using a greenhouse. However, in the implementation of cultivation, the boarding school faces various challenges, such as the high price of inthanon melon seeds, limited market access, and high initial investment for green house construction. The objectives of the study were (1) to identify the costs, revenues, and profits of inthanon melon farming, (2) to analyze the feasibility of inthanon melon farming, and (3) to analyze the sensitivity of inthanon melon farming. The data analysis method is quantitative method. The results of this study (1) The business cost structure consisting of fixed costs of Rp9,908,393, variable costs of Rp11,065,350, total costs of Rp20,974,74 and revenue of Rp37,440,000 so as to get a profit of Rp16,466,257 during one planting period. (2) Financial feasibility analysis shows the NPV value of Rp231,899,623>0, IRR of 20.73%>8% interest rate, Net B/C ratio of 1.683>1, BEP of 6 years 7 months 25 days shorter than the project life of 10 years and PBP for 3 years 6 months 28 days shorter than the project life of 10 years. Based on these results, inthanon melon farming at Al-Hidayat Islamic Boarding School is feasible to run, and (3) Sensitivity analysis of a 10% increase in production costs shows an NPV value of 0.211, IRR of 0.165, and Net B/C of 0, 118. This indicates that if the sensitivity value is less than one, then the inthanon melon farming business at Al-Hidayat Islamic Boarding School is not sensitive to these changes. Meanwhile, a decrease in the price of inthanon melon by Rp25,000 shows an NPV value of 1.246, IRR 0.574 and Net B/C 0.369. This indicates that the price decrease is sensitive to NPV or future net profit because the sensitivity value is more than one.
Copyright (c) 2026 Risma Kurniawati http://creativecommons.org/licenses/by-sa/4.0
Analisis Keuntungan Usahatani Tomat Beef Hidroponik di Desa Cibodas, Kecamatan Lembang, Kabupaten Bandung Barat
Beef tomatoes have good market prospects because they are attractive in appearance and meet the needs of the fresh market, resulting in high sales and relatively stable demand. Beef tomatoes can be cultivated using a hydroponic system in a greenhouse. This system can improve quality and productivity, but requires a relatively large allocation of funds to run production activities, making it an important factor affecting the structure and level of agricultural profits. This study aims to analyze the profitability of beef tomato farming using the hydroponic system in Cibodas Village, Lembang Subdistrict, West Bandung Regency. The study employs a survey method. The research location was deliberately chosen because farmers in Cibodas Village actively engage in hydroponic beef tomato cultivation. The results of the study indicate that hydroponic beef tomato farming in Cibodas Village requires an average cost of Rp23,251,347.92 and generates an average income of Rp40,416,250.00, resulting in an average profit of Rp17,164,902.08 per growing season with an RC ratio of 1.74, indicating that this business is viable and provides good returns.
Copyright (c) 2026 Novia Maharani Br Ginting http://creativecommons.org/licenses/by-sa/4.0
Strategi Adaptasi Dampak Perubahan Iklim Terdap Usahatani Tembakau di Kecamatan Tanjungsari Kabupaten Sumedang
Climate change is a global challenge with a significant impact on the agricultural sector, including tobacco cultivation in Sumedang Regency, particularly in Tanjungsari District. This area is known as a center for the production of mole tobacco, known for its distinctive qualities. This study aims to: (1) describe farmers' adaptation strategies to climate change, and (2) analyze the influence of social, economic, and risk perception variables on mitigation decisions. The methods used were descriptive analysis and linear regression. The results indicate that the adaptation strategies implemented include weeding, fertilization, fungicide spraying, delayed planting, and intercropping. The regression analysis indicates that farmer income has a significant effect at the 5% confidence level, and land area at the 10% level. This means that increased income can increase farmers' willingness to undertake mitigation. Meanwhile, education, age, and risk perception do not significantly influence adaptation decisions. This study emphasizes the importance of economic support to increase farmers' adaptive capacity.
Copyright (c) 2026 adi - firmansyah http://creativecommons.org/licenses/by-sa/4.0
Analisis Modal Usaha dalam Mendukung Kinerja Usaha pada Bara Hidroponik
Business performance reflects the extent to which a company achieves its objectives. However, in practice, many business actors face various challenges that hinder performance achievement, including Bara Hidroponik.The purpose of this study is to analyze the role of financial, social, and human capital in supporting the performance of hydroponic businesses both in financial and non-financial aspects. This study employs a qualitative approach using a case study design at Bara Hidroponik, with data collected through in depth interviews involving the business owner, operational staff, partners, and consumers, as well as direct observation of operational activities. The findings show that financial capital plays a greater role in financial performance due to the capital structure being dominated by personal funds, which limits expansion. Social capital contributes more to non-financial performance as a wide business network provides access to information and collaboration opportunities. Human capital also plays a more significant role in financial and non-financial performance due to high employee competence, which drives responsive service. Future research is recommended to use a quantitative approach in order to gain a more thorough and comprehensive understanding.
Copyright (c) 2026 Zakharia Anggiat Febrianto http://creativecommons.org/licenses/by-sa/4.0
Transformation of The Agricultural Sector and Trade Openness to Indonesia's Economic Growth: Macroeconomic Analysis 1991–2023
Indonesia's economic structure, which is still dominated by the primary sector, particularly agriculture, presents its own challenges in promoting sustainable economic growth, especially amid the dynamics of global trade. This study aims to analyze the impact of the agricultural sector's contribution to Gross Domestic Product (GDP), the proportion of the workforce in the agricultural sector, and trade openness on Indonesia's economic growth. The method used is a quantitative approach with secondary data from the World Bank for the period 1991–2023. The analysis was conducted using multiple linear regression supported by classical assumption testing to ensure the validity of the estimation model. The results of the study indicate that the contribution of the agricultural sector and trade openness have a negative impact on economic growth, while the proportion of agricultural labor has a significant positive impact. These findings reflect the need to improve the quality and productivity of the agricultural labor force as a driver of growth, as well as the importance of formulating trade policies that support the strengthening of the domestic sector. This study makes an important contribution to the formulation of inclusive, sustainable economic development policies based on structural transformation of the agricultural sector.
Potensi Produk Kombucha pada UMKM Ximbucha Bandung Jawa Barat
In recent years, the trend of consuming natural-based health products has increased, encouraging the exploration of butterfly pea flowers as a raw material for functional beverage products such as kombucha. Butterfly pea flower kombucha is an innovative alternative that combines the benefits of fermentation with the richness of bioactive compounds from butterfly pea flowers. This study aims to assess the potential of kombucha products made from butterfly pea flowers (Clitoria ternatea L.) through a case study of the Ximbucha MSME in Bandung and Tasikmalaya. The methods used in this study are Supply Chain Operations Reference (SCOR) for supply chain process mapping, Analytic Hierarchy Process (AHP) for strategic prioritization, and SWOT analysis. The results show that the potential of kombucha products is evident in the development of a supply chain that relies on upstream-downstream actor collaboration, operational efficiency, and the use of data-driven technology. Recommended strategies include strengthening partnerships with butterfly pea flower farmers, optimizing logistics, and utilizing digitalization in promotions and customer management.
Membangun Brand Image Melalui Konten Instagram (Studi Kasus: CV Bumi Agro Technology)
This research analyzes the role of Instagram content implementation in building CV Bumi Agro Technology's brand image within the agribusiness sector, addressing the challenge of reflecting digital credibility aligned with the company's core values. Employing a descriptive qualitative case study approach, with data collected via in-depth interviews, participant observation, and a documentation study, this research explores the desired digital branding vision, the systematic content implementation process, and audience perceptions. The findings indicate that the structured Instagram content implementation process—encompassing strategic planning (such as blueprints and key messages) and the design of visual and video content (educational reels, informative written content, and student intern involvement) with consistent design elements—successfully conveys the company's core values like modern, innovative, environmentally friendly, and sustainable agriculture. This approach also proactively contributes to changing the stigma of agriculture into an attractive and prestigious field. Audience perception of the brand image underwent a significant positive shift following content optimization since July 2024, evidenced by a more interactive and professional account, improved visual quality, content consistency, and innovation. Audiences consistently grasped the company's core values, formed emotional connections through humanistic storytelling, and successfully responded to calls to action (CTAs), which built their intent and conviction. This research recommends strengthening the continuity of digital narratives and fostering more active audience engagement to cultivate deeper emotional connections. The findings of this study can also serve as a reference for other agribusiness companies in utilizing social media as a resourceful and strategic branding tool.
Copyright (c) 2026 Gareth Insan Syafatulloh http://creativecommons.org/licenses/by-sa/4.0
Klusterisasi Kelompok Tanah Penerima Bantuan Hibah Pertanian dengan Metode K-Means
The K-Means Clustering algorithm is applied to group similar farmer groups based on their characteristics, such as size, location, and crops cultivated. The results of the analysis are used to generate recommendations for the decision maker. The effectiveness of the proposed system is evaluated using real-world data and compared with a traditional method. The results show that the proposed system provides more accurate and reliable recommendations compared to the traditional method. The results of this study contribute to the development of a more efficient and effective allocation process for agricultural grants and can benefit both the government and the farmer groups in increasing agricultural productivity and sustainability.
Copyright (c) 2026 Hari Sukarno http://creativecommons.org/licenses/by-sa/4.0
Pengaruh Green Marketing dan Kesadaran Lingkungan terhadap Keputusan Pembelian (Survei pada Konsumen Point Coffee)
Indonesia suffered environmental damage as a result of a lack of public awareness. The situation is worsened by the rise in garbage and industry in the agribusiness sector. In the age of technology, people are beginning to be aware of environmental sustainability, encouraging entrepreneurs to switch to green marketing. The study aims to analyze the influence of green marketing and environmental awareness on the decision to buy coffee at the point of coffee by the Z generation in Western Sulawesi. This study uses descriptive quantitative methods with cross sectional research design. Data collected through a survey of 94 Z generation respondents in the district of Majene and Polewali Mandar. Data analyzed using the Partial Least Square Structural Equation Model. (PLS-SEM). Research shows that green marketing and environmental awareness have a positive influence on the point-of-coffee purchasing decisions of the Z generation.
Copyright (c) 2026 Fitri Fitri http://creativecommons.org/licenses/by-sa/4.0
Hubungan Karakteristik Konsumen dan Keputusan Pembelian Daging Ayam di Pasar Modern Kota Pontianak
As Indonesia's economy continues to grow, the poultry industry is expected to adapt and innovate to meet the increasing demand. This research aims to analyze the relationship between consumer characteristics and purchasing decisions regarding chicken meat in modern markets. A qualitative descriptive approach was employed to elucidate the research findings, utilizing data from 120 respondents analyzed through Spearman rank correlation. The results indicate that the variables of education level, type of occupation, and income level are significantly correlated with purchasing decisions for chicken meat products in modern markets, exhibiting a positive relationship. These findings suggest that consumers with higher incomes, specific types of occupations, and better education are more inclined to prefer high-quality chicken meat in modern markets.
Copyright (c) 2026 Dewi Kurniati http://creativecommons.org/licenses/by-sa/4.0
Strategi Bauran Pemasaran 7P pada Industri Perbenihan: Studi Kasus CV Multi Global Agrindo, Kabupaten Karanganyar
Multi Global Agrindo LP is an agricultural company engaged in the seed sector, particularly plant breeding, and it has sold its products in various regions in Indonesia and abroad. This study aims to increase product sales and customer satisfaction by analyzing the 7P marketing mix at Multi Global Agrindo LP. The research approach used is descriptive. Primary data was collected through interviews with three key respondents, observation, and documentation. Secondary data were sourced from books, scientific articles, and relevant government agency websites. The research results show that the marketing mix strategies implemented were quite good, but still need improvement. Some recommended strategies for Multi Global Agrindo LP, namely increasing prices through a payment system and regular customer discounts, improving product quality and variety, optimizing trend-based digital promotions, expanding e-commerce distribution channels, training human resources to improve service quality, digitizing the ordering process and logistics management, and enhancing packaging by adding QR Codes as proof of product authenticity.
Copyright (c) 2026 Fadhil Adi Nugraha, Ira Malihatun, Inayah Rahmawati Putri Utami http://creativecommons.org/licenses/by-sa/4.0
Resiliensi Sistem Pangan Pertanian sebagai Solusi Disparitas Ketahanan Pangan untuk Mendorong Kesejahteraan Petani di Jawa Tengah
Food security disparities in Central Java result in inequality in production, market access, and farmers' welfare. The threat of climate change and limited access for farmers to capital and technology further exacerbate this condition. The low selling price of crops compared to production costs is also a major challenge. Therefore, building the resilience of agricultural food systems is a crucial solution to improve adaptation to change and create more inclusive and sustainable agriculture. This study aims to analyze the resilience of the agricultural food system in overcoming food security disparities and improving the welfare of the community in Central Java Province. The data analysis method used includes a quantitative approach using simple linear regression linear analysis and descriptive analysis. In the results of the multiple linear regression test analysis, F test of 29.781 was produced with a very significant p value of 0.0. The results of the t-test showed that food resilience had a significant positive effect (t=5.5659; p=0.0), while food security disparity had a significant negative effect (t=3.3169; p=0.0013). The results of the study showed that 16 districts/cities were in the medium, 10 low, and 9 high categories in their food security levels, spatial analysis showed inequality between regions. Low regions are vulnerable to supply chain shocks and disasters, while high-resilience regions typically have biophysical, infrastructural and commodity diversification advantages. Strengthening resilience through irrigation rehabilitation, salinity-tolerant varieties, weather-based insurance, and equitable access to technology and resources are some of the policy impacts. The findings show that improving food security and reducing disparities can improve farmers' well-being in a sustainable manner.
Copyright (c) 2026 Retna Dewi Lestari http://creativecommons.org/licenses/by-sa/4.0
Analisis Pengendalian Mutu Tapioka Menggunakan Metode Statistical Quality Control (SQC) (Studi Kasus PT XYZ)
PT XYZ, located in Central Lampung Regency, is a company engaged in tapioca production. However, there are still instances of nonconforming products, particularly in RF (Reject Retained Mesh). The causes of RF include the decrease in starch content in raw materials, human error due to less careful workers, and environmental factors. This study aims to analyze the quality control of tapioca products at PT XYZ using the Statistical Quality Control (SQC) method. This method is applied to determine the extent to which product quality is controlled and to identify the factors causing product nonconformities. The analytical tools used include check sheets, histograms, control charts, Pareto diagrams, and fishbone diagrams. The data analyzed were obtained from observations, interviews, as well as production and defect data during February 2024. The results showed that the production process has not yet been fully within control limits, and the highest number of nonconformities occurred in the RF category. The main factors contributing to nonconformities include human, machine, method, raw materials, and environment. This study suggests that the company should improve operator training, machine maintenance, SOP supervision, raw material selection, and proper production scheduling. The implementation of effective quality control is expected to reduce the number of nonconforming products and improve overall product quality.
Copyright (c) 2026 lina kemala http://creativecommons.org/licenses/by-sa/4.0
Strategi Pengembangan Bisnis Kuliner dengan Metode Swot dan Business Model Canvas di Kecamatan Purbolinggo (Studi Kasus: Bank Btpn Syariah)
Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector in Purbolinggo District are facing internal challenges, such as limited capital, business skills, and minimal promotion, as well as external challenges, including market competition and low adaptation to technology. Bank BTPN Syariah, through the Bestee program, is providing solutions in the form of financing and business assistance, including training in financial recording, promotion strategies, and brand identity development. This study aims to analyze the costs, revenues, and incomes of culinary MSMEs, to measure income improvement after assistance, and to formulate development strategies using the SWOT and Business Model Canvas (BMC) approaches. The study is conducted using purposive sampling with seven respondents who are Bank BTPN Syariah clients engaged in culinary businesses. Data analysis consists of cost, revenue, and income calculations, as well as income differences before and after the assistance program. Furthermore, IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) analyses are used to develop the SWOT matrix. The results show that the average monthly income of culinary MSMEs is IDR 3,728,589 with an R/C ratio of 1.5 and a B/C ratio of 0.5, indicating that the business is profitable. After receiving assistance, income increases by 11.82%. Based on SWOT analysis, MSMEs are positioned in Quadrant I with a Strength–Opportunity (SO) strategy, which is to develop product and service variations, establish partnerships with fresh raw material suppliers, and build a simple distribution system. Evaluation through the BMC indicates that MSMEs have great potential to grow by determining appropriate market segments, offering value that meets consumer needs, and utilizing digital technology for wider and more effective distribution and marketing.
Copyright (c) 2026 Hafis Indra Purbangga http://creativecommons.org/licenses/by-sa/4.0
Manajemen Bisnis dalam Pengembangan Minapadi Organik pada P4S Bengkel Mimpi di Desa Kanigoro Kecamatan Pagelaran Kabupaten Malang
Sustainable agriculture is a solution to soil degradation, climate change, and excessive use of chemicals. The organic minapadi system, which integrates rice and fish cultivation in a single ecosystem, is considered capable of improving land efficiency and farmers' income in an environmentally friendly manner. This study aims to analyze the business management and feasibility of organic minapadi operations at P4S Bengkel Mimpi in Malang Regency, which has been in operation for over a decade. The research was conducted from February to April 2025 using a quantitative descriptive method with purposive sampling techniques. Primary data were obtained through observation, interviews, questionnaires, and documentation. The analysis included production costs, revenue, income, business efficiency (R/C ratio), and long-term investment feasibility (NPV, IRR, Net B/C, and Payback Period). The results showed total costs per growing season of Rp57,016,301, with revenues of Rp76,576,000, resulting in net income of Rp19,559,699. The R/C ratio of 1.3 indicates that the business is viable. A 10-year investment analysis yielded a positive NPV of Rp321,484,569, an IRR >100%, a Net B/C of 1.30, and a payback period of only 0.66 years, indicating very rapid capital turnover. In conclusion, organic minapadi with integrated management between rice cultivation, fish farming, and aquaponics systems can serve as a productive, efficient, and profitable sustainable agriculture model with good development prospects.
Copyright (c) 2026 Dewi Isti'anah http://creativecommons.org/licenses/by-sa/4.0
Pengaruh Strategi Kolaborasi Merek, Harga dan Gaya Hidup Terhadap Keputusan Konsumen Dalam Pembelian Kopi Oatside Series di Tomoro Coffee Kota Semarang
Decision-making as an important process that influences consumer behavior must be understood by marketers. A purchase decision is a decision made by an individual to choose one of several available alternatives. This study aims to describe and analyze the influence of brand collaboration strategies, price, and lifestyle on the purchase decision of Oatside Series coffee at Tomoro Coffee in Semarang City. The research was conducted from April to June 2025 at five branches of Tomoro Coffee in Semarang City. The research method used a survey approach with a quantitative approach. The sample was determined using accidental sampling, conducted directly at the research location with 100 respondents. Data collection was conducted through interviews using a Google Form questionnaire. Data analysis was conducted descriptively and quantitatively using multiple linear regression analysis. The results of the study indicate that the purchasing decision process involves the following stages: problem recognition, information search, alternative evaluation, purchasing decision, and post-purchase. The independent variables of brand collaboration strategy, price, and lifestyle simultaneously influence purchasing decisions. The variables of brand collaboration strategy and lifestyle significantly influence the purchase decision of Oatside Series coffee at Tomoro Coffee in Semarang City.
Potensi Produk Organik Kabupaten Lumajang: Studi Komoditas Pisang Mas Kirana
Mas Kirana banana is one of the leading commodities in Lumajang Regency which has high economic value for organic cultivation. The purpose of this study is to determine the potential mapping, implementation of agribusiness systems, economic value, and strategies for developing organic products of Mas Kirana banana commodities in Lumajang Regency. The research location was selected purposively in the Lumajang Regency area. The sampling method was purposive sampling and snowball sampling. Data collection methods used in this study include observation, interviews, and Focus Group Discussions (FGD). Data sources in this study are primary and secondary data. The results show that organic Mas Kirana banana products are very suitable for planting in the districts of Jatiroto, Kedungjajang, Klakah, Kunir, Padang, Pasirian, Randuagung, Sukodono, Tempeh, and Yosowilangun. The application of the agribusiness system in the Mas Kirana banana commodity, namely, the quality of the sapling material is not guaranteed, the materials for making fertilizers and pesticides are not guaranteed to be free from chemical contamination, cultivation, harvesting and post-harvest equipment are used for inorganic activities, limited labor both in quantity and quality (skills), access to capital sources is still limited, the market for organic banana products is limited and consumers do not differentiate between organic and inorganic products, weak management in farmer group institutions and Farmer Group Associations (Gapoktan). Mas Kirana bananas are economically obtained, namely, guaranteed better fruit quality, cost efficiency in purchasing chemical fertilizers and pesticides, and can maintain environmental balance. The priority choice of the organic Mas Kirana banana product development strategy is the importance of strengthening farmer institutions by establishing Farmer-Owned Enterprises (BUMP) in order to increase the entrepreneurial spirit, while strengthening the bargaining position in the organic product market mechanism based on science and technology.
Copyright (c) 2026 Amam Amam http://creativecommons.org/licenses/by-sa/4.0
Analisis Risiko Usahatani Hidroponik (Studi Kasus: Kisma Lestari Farm, Karangpandan)
Kisma Lestari Farm is an agricultural enterprise focused on the production of leafy vegetables in Karanganyar Regency, facing various risks that may hinder supply continuity and the fulfillment of market demand. Field observations indicate that the seedling failure rate reaches 25–30%, accompanied by crop damage caused by pests and diseases from the early nursery stage. This study aims to analyze the hydroponic vegetable supply chain, identify risks in the production process, and formulate mitigation strategies applicable to Kisma Lestari Farm. The research method employed is qualitative with a case study approach, utilizing the House of Risk (HOR) analysis to assess risks and develop mitigation actions. The results show that there are five stages of hydroponic vegetable production, with the identification of 23 risk events and 10 risk agents, including five priority risk agents that require immediate attention. Furthermore, 15 mitigation actions were proposed, with five key actions considered the most effective, namely providing a daily checklist for cultivation process control, implementing and complying with Standard Operating Procedures (SOPs), enhancing workers’ knowledge of hydroponic cultivation and maintenance techniques, as well as scheduling planting times based on forecasted environmental conditions..
Copyright (c) 2026 muhammad gustika hanif, mahra arari heryanto http://creativecommons.org/licenses/by-sa/4.0
Analisis Kesediaan Membayar (Willingness to Pay) Konsumen Terhadap Pembelian Buah Impor di Pasar Swalayan Kota Semarang
This research aims to analyze consumers' Willingness to Pay (WTP) for imported fruits (Fuji apple, red grape, and pear) and to analyze the influence of consumer characteristics on the WTP value in the supermarkets of Semarang City. This study employed a survey method with a quota sampling technique on 150 respondents who are consumers of imported fruits in three selected supermarkets in Semarang City. Data analysis to determine the average WTP value used the Contingent Valuation Method (CVM), while the influence of consumer characteristics—including age, education, income, health consciousness, and expenditure on imported fruits—was analyzed using logistic regression. The results showed that the majority of consumers were willing to pay more, with the highest average WTP increase for red grapes (13.30%), followed by Fuji apples (12.75%), and pears (10.50%). The logistic regression analysis indicated that the factors influencing WTP differed for each fruit. The WTP for Fuji apples was positively influenced by expenditure on imported fruits. The WTP for red grapes was negatively influenced by age and positively by health consciousness. Meanwhile, the WTP for pears was negatifvely influenced by age. The variables of education and income were not found to have a partially significant influence on the WTP for any of the three fruit types.
Peran Wanita dalam Pemanfaatan Pangan pada Rumah Tangga di Desa Dunggala Kecamatan Tapa Kabupaten Bone Bolango
Food utilization is the process of using food ingredients to meet household nutritional and energy needs. This study aims to analyze the influence of the role of female farmers on food utilization in households in Dunggala Village, Tapa District, Bone Bolango Regency. The study used a survey method on 55 female farmers who were selected purposively. Data were collected through interviews and documentation, then analyzed descriptively and quantitatively using multiple linear regression. The results showed that the role of female farmers in food consumption had a significant negative effect on food utilization, while their role in food processing, food production, and food storage techniques had a significant positive effect. The coefficient of determination (R²) was 0.825, meaning 8.25% of the variation in food utilization was explained by these four roles. This finding underscores the need to increase the capacity of female farmers, particularly in the processing and consumption of healthy and diverse foods, to strengthen household food security.
Copyright (c) 2026 Fadila Eyato, Yuliana Bakari, Haris Singgili http://creativecommons.org/licenses/by-sa/4.0
Analisis Kinerja Ekonomi, Sosial, dan Lingkungan dan Strategi Pengembangan Agribisnis Hidroponik (Studi Kasus di Kota Bandung)
The vegetable supply deficit in Bandung required an efficient and sustainable solution. Hydroponics was considered a promising approach. This study aimed to analyze the economic, social, and environmental performance of Bara Hidro and to formulate appropriate development strategies. A qualitative case study was applied using interviews with Global Reporting Initiative (GRI) indicators, financial ratio analysis, and strategy formulation through IFE, EFE, IE, SWOT, and QSPM matrices. The findings showed an economic performance with a Net Profit Margin of 7.9%. The social aspect was reflected in community involvement through educational activities and job creation. The environmental aspect was indicated by efficient resource utilization and waste management. The analysis identified 17 internal factors consisting of 11 strengths and 6 weaknesses, along with 12 external factors consisting of 9 opportunities and 3 threats. Strategy formulation resulted in seven alternatives, with the highest Total Attractiveness Score of 6.01049 assigned to community development and agribusiness education. Strengthening this direction was expected to sustain the business while expanding positive impacts on society and the environment.
Ekosistem Kewirausahaan Pertanian: Pendekatan Kolaboratif Sebagai Pemicu Keberhasilan Bisnis Pertanian
This paper aims to identify the actors and factors that create a successful agricultural entrepreneurship ecosystem. Agricultural development can run sustainably if the actors in it synergize with each other, giving the best contribution to create a successful agriculture. To achieve the research objectives, the researcher has conducted a literature analysis on collaboration between actors contained in the agricultural entrepreneurship ecosystem, so as to encourage agricultural activities to become more advanced and sustainable. In addition, this research also presents a model that shows an effective agricultural entrepreneurship ecosystem. Collaboration is an effort to increase the business and innovation capacity of each actor in the agricultural entrepreneurship ecosystem. This is an agricultural need for supportive policies, so as to encourage technological innovation and information/knowledge transfer among agricultural actors (farmers, government, agribusiness companies, financial institutions, social communities). This condition is expected to encourage the progress of agriculture as a whole, involving all actors involved in it.
Copyright (c) 2026 Gema Wibawa Mukti http://creativecommons.org/licenses/by-sa/4.0
Pengaruh Pemberdayaan Peternak terhadap Aksesibilitas Sumber Daya Usaha Peternakan Sapi Potong Rakyat: Sebuah Refleksi Peraturan Pemerintah Nomor 6 Tahun 2013
Beef cattle are one of the national commodity strategies of the livestock subsector, so that no livestock business and livestock business development is inseparable from the support of various resources. The livestock farmer empowerment program in accordance with Government Regulation Number 6 of 2013 is expected to be able to increase livestock farmers' access to beef cattle farming business resources. The purpose of this study is to examine the effect of the empowerment program on the accessibility of beef cattle business resources, namely financial, technological, physical, economical, environmental, and social resources. The study was conducted in Purnama Village, Tegalampel Subdistrict, Bondowoso District, East Java Province. The study used qualitative and quantitative methods. Qualitative data collection used the Focus Group Discussion (FGD) and observation methods, while quantitative data collection used survey methods, namely by interview (oral survey) and filling out questionnaires (written survey). The study involved 122 beef cattle farmers (owning their own), which was determined by the requirement that respondents have at least 2 (two) cows (micro-scale). Data analysis used simple linear regression. The results of the study indicate that livestock farmers have a positive influence on livestock business resources, including financial, technological, physical, economical, environmental, and social resources. However, livestock farmers only significantly influence technological, environmental, and social resources, while other resources, such as financial, physical, and economical resources, have no significant influence. Livestock empowerment has a 22.09% impact on technological resources, a 23.80% impact on environmental resources, and a 30.30% impact on social resources.
Tingkat Persepsi Pekebun Terhadap Agroforestri Berbasis Kelapa Sawit di Kecamatan Galang Kabupaten Deli Serdang Provinsi Sumatera Utara
Deforestation has become a major environmental concern due to widespread land clearing. Diversification of crops is important as a solution to the problems of deforestation and monoculture farming systems through agroforestry. Agroforestry combines forestry with plantation crops to increase land productivity, ecosystem balance, food security, and human welfare. This study aims to examine the level of perception of farmers towards palm oil-based agroforestry in Galang District, Deli Serdang Regency, North Sumatra Province. The study location is in Galang District, Deli Serdang Regency, North Sumatra. Samples were taken from six villages in Galang District. This study was conducted from March to May 2025. The methodology used was quantitative descriptive. Data were collected through questionnaires, interviews, and observations. The level of perception was measured using a Likert scale. The data analysis used in this study was descriptive analysis with a continuous Likert scale. This scale had a minimum value of 1 and a maximum value of 5, with a total of 68 respondents. The farmers' perceptions were analyzed based on two main indicators, namely acceptance and evaluation. The results of the study showed that farmers' perceptions of oil palm-based agroforestry were in the low group, namely 46% of the total.
Copyright (c) 2026 adelia zannah http://creativecommons.org/licenses/by-sa/4.0
Studi Komparatif Kelayakan Usahatani Pakcoy (Brassica Rapa Subsp. Chinensis) Secara Hidroponik dan Konvensional
Pak choy farming is the organized cultivation of bok choy plants to produce economically valuable agricultural products. This study aims to determine the current state of hydroponic and conventional bok choy cultivation techniques and to compare the feasibility of hydroponic and conventional bok choy farming. A total of 18 bok choy farmers were interviewed. The analysis used in this study was the R/C Ratio and B/C Ratio. The results indicate that both cultivation methods are feasible because they have R/C and B/C ratios above 1. The hydroponic method offers advantages in land use efficiency and environmental control, while the conventional method is more cost-efficient due to lower costs. Each method presents its own challenges, both technically and financially. Therefore, the choice of cultivation method is tailored to the conditions and capabilities of the farmer, as well as the objectives of the farming business.
Copyright (c) 2026 Salsabila Nur Kadir, Supriyo Imran, Supriyo Imran, Irwan Bempah, Irwan Bempah http://creativecommons.org/licenses/by-sa/4.0
Analisis Faktor-faktor yang Memengaruhi Keputusan Pembelian pada Bunga Krisan Potong di Pasar Bunga Bandungan Kabupaten Semarang
The growing number of cut chrysanthemum farmers in Bandungan District has intensified competition in the flower market. This study investigates 1) to identify the characteristics of consumers who purchase cut chrysanthemums at Bandungan Flower Market 2) the influence of product quality, service quality, income, price, and consumer preferences on purchasing decisions for cut chrysanthemums at Bandungan Flower Market, Semarang Regency. A survey was conducted in March–April 2025 involving 120 respondents, selected through accidental sampling. Data were analyzed using descriptive statistics and binary logistic regression with SPSS 25. The results indicate that most consumers are female, aged 21–30 years, with senior high school education, an income range of IDR 2,234,953–3,435,464, and a purchasing frequency of twice. The model fit test yielded a chi-square value of 1.403 and a Nagelkerke R square of 0.833, suggesting a strong explanatory power of the model. The omnibus test showed a chi-square value of 84.048, confirming that the examined factors jointly affect purchasing decisions. Further analysis using the Wald test revealed that product quality, consumer preferences, price, and income significantly influence purchasing decisions, whereas service quality has no significant effect. These findings highlight the importance of improving product attributes and aligning with consumer preferences to enhance competitiveness in the cut chrysanthemum market.
Copyright (c) 2026 Tsania Noor Fadlila, Hery Setiyawan, Titik Ekowati http://creativecommons.org/licenses/by-sa/4.0
Analisis Perubahan Pendapatan Petani pada Masa Replanting Kelapa Sawit
This study aims to analyze the changes in income experienced by farmers in Parindu District due to their oil palm plantations entering the replanting phase. During this phase, oil palm production ceases for approximately 3 to 4 years, resulting in a temporary interruption in income from the commodity. This study used a descriptive method with quantitative and qualitative approaches to answer the predetermined research questions. Data were collected from primary and secondary sources, with a sample size of 68 oil palm farmers. The research findings indicate that before replanting, farmers relied heavily on oil palm plantations as their primary source of income. However, when replanting begins, income from this sector is no longer available, forcing farmers to seek alternative sources of income through non-oil palm on-farm, off-farm, and non-farm activities. Furthermore, farmers need to design appropriate financial strategies to meet their needs and cover household expenses during the replanting period.
Copyright (c) 2026 Ilfan Aldieyansah http://creativecommons.org/licenses/by-sa/4.0
Aksesibilitas Petani Terhadap Lembaga Pembiayaan Agribisnis Mangga Gedong Gincu
Sidamukti Village is one of the main centers for the cultivation of gedong gincu mangoes in Majalengka Regency. However, recently the mango farmers in the village have faced challenges of limited capital due to the unstable productivity of gedong gincu mangoes. This limitation in capital impacts the use of whatever funds are available in the following season. To address these issues, farmers need to seek alternative financing sources that can optimally support their capital needs. This research aims to find out the capital structure of farmers, the sources and types of agricultural financing, and the accessibility of farmers to financial institutions. The sampling method used in this study is saturated sampling, where all members of the population are used as samples, totaling 30 respondents. The analytical methods used are descriptive analysis and difference test analysis. The research results show that the capital structure of farmers in the Ciandeu Farmers Group consists of self capital comprising 20 respondents or 67%, while 10 respondents or 33% use borrowed capital. The funding sources for farmers in the Ciandeu Farmers Group include KUR Bank BRI, middlemen, and family loans. Farmers' accessibility to financing institutions is quite easy, especially for those borrowing from formal institutions such as banks, due to the existence of unlimited loans, predetermined interest rates, and flexibility in repayment. However, the problem is different for new farmers who experience difficulties in obtaining loans from financial institutions. After analysis using difference tests, there were no significant differences in accessibility among the three financing groups. However, in general, the majority of farmers prefer to go through formal institutions.
Copyright (c) 2026 Dinar Dinar, Nadjwa Aulia Fajrin http://creativecommons.org/licenses/by-sa/4.0
Analisis Kelayakan Pertanian Perkotaan dan Peran dalam Mendukung Pemberdayaan Perempuan: Studi Kasus di Cengkareng Barat dan Duri Kosambi
Urban agriculture is the practice of carrying out agricultural activities within urban areas. Projects serve as one of the tools to address economic, social, and environmental challenges occurring in cities. More specifically, urban farming projects are implemented to enhance food supply in urban areas, improve environmental quality, and empower local communities. The urban farming program in DKI Jakarta Province is guided by the “Desain Besar Pertanian Perkotaan tahun 2018-2030”, which sets the target of utilizing 30% of green open space for productive purposes and fulfilling 30% of the demand for vegetables through local production. This study aims to analyze the implementation of urban farming projects by assessing their financial and economic feasibility, as well as identifying their role in supporting women’s empowerment in Cengkareng Barat and Duri Kosambi sub-districts. The research employs descriptive analysis, cost benefit analysis (CBA), and the Likert scale. The results indicate that urban agriculture programs in Kelurahan Cengkareng Barat dan Duri Kosambi have been implemented in accordance with local government policies, although challenges remain. Financial and economic feasibility analysis shows that the programs are viable, with positive Net Present Value (NPV) and a Benefit-Cost Ratio (BCR) greater than one, meaning that the benefits outweigh the costs. Socially, urban agriculture contributes significantly to women’s empowerment by providing additional income, enhancing technical skills, building self-confidence, and encouraging active participation in community groups. It also strengthens women’s roles in environmental sustainability through eco-friendly farming practices.
Copyright (c) 2026 Salwa Yasyifa Azzahrah, Lies Sulistyowati http://creativecommons.org/licenses/by-sa/4.0
Hubungan Karakteristik Individu dengan Jaringan Komunikasi pada Kelompok Wanita Tani (Suatu Kasus di KWT KSB Desa Sukaraja Kabupaten Bogor)
Women Farmers Groups (KWT) play an important role in increasing women’s participation in the agricultural sector through the strengthening of communication networks. This study aims to analyze the relationship between individual characteristics and members positions in the communication network of the KWT KSB in Sukaraja Village, Bogor Regency. The individual characteristics examined include age, education level, occupation, and number of children. The study employed a quantitative approach with a survey method conducted among KWT KSB members. Data were analyzed using Social Network Analysis (SNA) through centrality measures (degree, closeness, betweenness, and eigenvector), as well as Spearman’s non-parametric statistical test to examine the relationship between variablesThe results indicate that education level and number of children significantly correlate with members positions in the network, particularly in betweenness and eigenvector centrality, while age and employment status show no significant effect. Members with higher education and a moderate number of children tend to act as connectors and exert greater influence in information flow. This study highlights the importance of empowering members with lower education and limited resources to enhance their participation in the communication network, thereby improving overall engagement and sustainability of KWT activities. The findings contribute to strengthening social dynamics within the group and developing community-based women empowerment strategies.
Copyright (c) 2026 Noerwita Alieffia Jonri, Sri Fatimah http://creativecommons.org/licenses/by-sa/4.0
Optimalisasi Strategi Agribisnis Pangan Lokal di Wamena: Pendekatan Analytical Hierarchy Process (AHP)
Local food agribusiness in Wamena holds significant potential but still faces various fundamental challenges in its development. This study aims to examine the potential, constraints, and perspectives of local farmers regarding the development of local food-based agribusiness in Wamena, Papua Highlands. A structured survey was conducted with 10 farmers to explore current conditions and the strategies needed. The Analytical Hierarchy Process (AHP) method was applied to objectively determine strategic priorities for agribusiness development through pairwise comparisons and consistency tests. The findings indicate that commodities such as sweet potatoes, taro, and cassava have high market potential; however, their development is hindered by limited capital, restricted access to modern agricultural technology, inadequate transportation and storage infrastructure, and insufficient distribution networks. The AHP analysis identified three main priorities: integrating local wisdom with innovation, strengthening the role of local government and customary institutions, and reinforcing farmer organizations accompanied by digital marketing assistance. These findings highlight the importance of collaboration between local cultural practices and technological innovation to build a sustainable agribusiness system. Government policy support, infrastructure development, and digital-based training are key factors in enhancing the competitiveness of Wamena’s local food products. Thus, this study provides strategic recommendations for government, customary institutions, and other stakeholders to foster the development of inclusive, adaptive, and competitive local food agribusiness in broader markets.
Copyright (c) 2026 Meri Berliana, Inrianti Inrianti, Sari Dame Arta Suryani Sihombing, Patras Pumoko http://creativecommons.org/licenses/by-sa/4.0
Kepuasan Petani Terhadap Keberadaan Pupuk Bersubsidi di Kecamatan Siding Kabupaten Bengkayang
Subsidized fertilizer is a government assistance to help farmers obtain fertilizer at affordable prices and increase agricultural yields. The purpose of this study is to examine the level of farmer satisfaction with the existence of subsidized fertilizer in Siding District, Bengkayang Regency and to examine the attributes that influence farmer satisfaction with the existence of subsidized fertilizer in Siding District, Bengkayang Regency. This study was conducted in Siding District, Bengkayang Regency. Data collection methods were observation, interviews and documentation while data analysis methods used CSI analysis and IPA analysis with the help of excel and SPSS. The results of the CSI analysis study showed that the level of farmer satisfaction with the existence of subsidized fertilizer in Siding District, Bengkayang Regency was reviewed from five variables; quality: 88.74%, seller service: 89.53%, price: 88.01%, availability: 89.76% and information: 86.96%. Based on the CSI value, the five variables are included in the category of very satisfied with the existence of subsidized fertilizer in Siding District, Bengkayang Regency, while the results of the IPA analysis show that important attributes that need to be maintained in order to maintain farmer satisfaction with the existence of subsidized fertilizer in Siding District, Bengkayang Regency are the friendliness of subsidized fertilizer sellers in serving farmers, easy requirements for taking subsidized fertilizer, farmers' assessment of the price of subsidized fertilizer and information about subsidized fertilizer provided to farmers is adequate and meets farmers' needs.
Copyright (c) 2026 Kutriana Kutriana http://creativecommons.org/licenses/by-sa/4.0
Pengaruh Peran Kelompok Tani Terhadap Produktivitas Usahatani Padi di Desa Karanganom, Kecamatan Weleri, Kabupaten Kendal
Farmer groups that actively role as vehicles for learning, vehicles for cooperation, and production units play a significant role in enhancing agricultural output through efficient management practices and the adoption of innovations. An increase in production serves as a key indicator for improving the productivity of farming enterprises. This research aims to analyze the influence of farmer group roles comprising vehicles for learning, vehicles for cooperation, and production units along with farmer characteristics including age, education, farming experience, and land tenure status, on the productivity of rice farming. The research was conducted from February to April 2025 in Karanganom Village, Weleri Subdistrict, Kendal Regency, employing a survey method. Sampling was carried out using a purposive sampling technique. Data were analyzed using quantitative descriptive statistics and multiple linear regression analysis with SPSS Statistics 27. The results of the research indicate that all variables collectively have a significant effect on rice farm productivity, suggesting that simultaneous changes in these variables can either enhance or reduce productivity. Partially, the variables of vehicles for learning, production unit, age, education, farming experience, and land status were found to significantly influence productivity, whereas the vehicles for cooperation variable did not exhibit a significant partial effect. Among these, the production unit variable demonstrated the most dominant partial influence, highlighting the critical role of improving and expanding production units in positively driving rice farm productivity.
Copyright (c) 2026 Yesa Permatasari, Joko Mariyono, Tutik Dalmiyatun http://creativecommons.org/licenses/by-sa/4.0
Model Keberlanjutan Usahatani Padi Sawah Tadah Hujan Untuk Mendukung Peningkatan Kesejahteraan Petani dan Ketahanan Pangan
The conversion of rainfed rice fields into housing and development projects threaten the sustainability of agriculture, farmers' welfare, and food security in Sidenreng Rappang Regency. This study aims to analyze the level of sustainability and identify sensitive attributes that affect rainfed rice farming in Pitu Riawa District in response to the pressure of land use change. The research method uses the Multi-Dimensional Scaling (MDS) approach which uses Rapfish Software to analyze sustainability indices based on five dimensions, namely ecology, economy, social, legal and institutional, and technology. Data were collected through observations, in-depth interviews with 33 farmers, and Focus Group Discussions (FGD) with stakeholders. The results of the analysis showed that the sustainability status of rainfed rice farming in Pitu Riawa District was in the "quite sustainable" category with an overall index of 58,46. Further leverage analysis revealed key sensitive attributes in each dimension, namely the reduction of water catchment areas (ecological dimension), the decline in farmers' income (economic dimension), changes in the social structure of the community (social dimension), the importance of extension to farmers (legal and institutional dimension), and the technological adaptation of the non-agricultural sector (technological dimension). These findings recommend the need for policies and interventions focused on these sensitive attributes to improve the sustainability of rainfed rice farming.
Copyright (c) 2026 Rasidin Rasidin, Sumartan Sumartan, Dian Nirmasari, Dian Adelia, Darmiati Dahar http://creativecommons.org/licenses/by-sa/4.0
Karakteristik dan Pengelompokkan Perilaku Konsumen Minuman Fermentasi pada Mahasiswa
Rising health awareness is driving the growth of the fermented beverage market, but consumption and processing of healthy beverages in Indonesia are still low compared to sweetened beverages. This study aims to describe the characteristics and consumer behavior of fermented beverages among college students and analyze their segmentation. This study uses a qualitative approach with a case study method through semi-structured interviews with 25 college students. The results show that consumers are dominated by young adults (19-20 years old) with good health awareness, but low consumption frequency and impulsive nature. Based on the analysis, consumers are segmented into five main groups: Health-conscious, Taste-driven, External Influence, Price-sensitive, and Convenience. It is concluded that each segment has different consumption drivers, so a differentiated marketing strategy is needed. Business actors are advised to develop product variations, educate benefits, and expand distribution to reach each segment effectively.
Copyright (c) 2026 Marisa Sara Damanik, Elly Rasmikayati http://creativecommons.org/licenses/by-sa/4.0
Resiliensi Sosial-Ekonomi Petani Kapulaga di Sentra Produksi Kabupaten Banyumas
Banyumas Regency is the largest producer of cardamom in Central Java. One of the production centres is in Cilongok District, but in 2024 there was a decline due to drought and low selling prices, which reduced farmers' motivation to cultivate cardamom. This condition necessitates the adaptation of agricultural practices to manage the risks arising from climate change and other challenges, ensuring the sustainability of farming activities amid environmental and economic pressures. This study aimed to analyze the resilience level of cardamom farmers in response to climate change and declining market prices. A cross-sectional survey design was employed, and the sampling technique used was cluster sampling, involving 50 cardamom farmers in Cilongok District. Data were analyzed using descriptive statistics and the Livelihood Vulnerability Index (LVI) approach. Based on the analysis, the LVI score was (0.55), which indicates a moderate to high level of vulnerability. The exposure index was (0.51), reflecting considerable exposure to climatic variability. The sensitivity index was (0.44), indicating moderate impacts on health, food security, and water availability, with fluctuating cardamom prices worsening the condition. The adaptive capacity index scored the highest at (0.68), suggesting a low adaptive capacity among farmers, mainly due to advanced age, low education levels, and limited institutional support. These findings underscore the urgency of implementing adaptation strategies such as technical training, strengthening of farmer organizations, expanding market access, and policy interventions to reduce vulnerability and enhance the resilience of cardamom farmers to climate variability and price instability.
Penerapan dan Produktivitas Input pada Usahatani Kentang
Potatoes are the leading commodity of highland vegetable farmers because of their high profit for farmer. farmers in Margamulya village plant potatoes on narrow land due to limited capital, potato farming with a narrow land area is less efficient. This study aims to analyze the use of inputs and productivity of potato farming inputs based on the area of cultivated land. The research method used is the survey method, the data used consists of primary and secondary data, primary data is obtained from farmer, simple random sampling was used in this study. The analysis used is descriptive analysis and mathematical analysis, which is the equation of output divided by input. The results of the study show: Small-landed farmers use more inputs than large-landed farmers. Farmers who grow potatoes with large areas of land are more productive than farmers who cultivate potatoes with a narrow area of land, this can be seen from the input productivity to the output of farmers with large areas of land that is higher than farmers with narrow land
Copyright (c) 2026 eti suminartika, erna rachmawati, muhammad arief budiman, ulya rahma http://creativecommons.org/licenses/by-sa/4.0
Preferensi Konsumen Terhadap Keputusan Pembelian Varian Rasa Teazzi di Jakarta Selatan Dikaitkan dengan Karakteristik Konsumen
Teazzi is a Taiwanese milk tea brand that has expanded to various countries such as the United States, Indonesia, and Malaysia. Since its entry into the Indonesian market in 2021, Teazzi has continued to gain popularity, particularly in urban areas such as South Jakarta. This study involved 97 respondents who are Teazzi consumers making direct purchases at the Teazzi outlet in Pasaraya Blok M. The data analysis tool used was cross-tabulation (crosstab). The findings show that deep roast oolong milk tea is favored by (69.07%) of consumers, with (91,75%) those who purchased Teazzi directly at Pasaraya Blok M indicating their intention to repurchase the product. Consumers with positive preferences toward Teazzi’s purchase decisions are generally female, aged 21–25 years, hold a bachelor’s degree, work primarily as students, and have a monthly income of less than 1,000,000 rupiah.
Copyright (c) 2026 Ingrid Putri Ramadhani http://creativecommons.org/licenses/by-sa/4.0
Determinasi Sosial Demografi terhadap Literasi Digital pada Petani di Wilayah Pesisir Kabupaten Bone Bolango
The need to use digital technology to access agricultural information does not always align with the ability of coastal farmers to utilize digital media for improving their farm production. Digital literacy serves as a catalyst in fostering independence, sustainability, and competitiveness among farmers, particularly in coastal areas that often face limited access to information and infrastructure. The objective of this study is to identify the level of digital literacy among coastal farmers and to examine which socio-economic characteristics influence their digital literacy. This research employs a mixed-methods approach combining qualitative and quantitative methods. The qualitative approach involves in-depth interviews to explore farmers’ experiences related to the use of technology, while the quantitative approach applies multiple linear regression analysis to assess the influence of demographic factors on the level of digital literacy among coastal farmers. The findings reveal that demographic factors have varying effects on farmers’ digital literacy. Partially, age shows a significant negative effect, indicating that the older the farmers, the lower their digital literacy. Conversely, education level has a significant positive effect, meaning that higher education correlates with better digital literacy skills. The number of family dependents also shows a relatively weak but significant positive effect, suggesting that household responsibilities may motivate farmers to use digital technology to improve their welfare. Meanwhile, gender, land size, and farming experience are not found to have a significant impact. In conclusion, age and education are the dominant factors shaping farmers’ digital literacy, whereas other demographic variables do not provide meaningful influence.
Copyright (c) 2026 Nur Silfiah Amin, Zulham Sirajuddin, Karlena Arsyad http://creativecommons.org/licenses/by-sa/4.0
Analisis Efisiensi Teknis Usahatani Durian Bawor di Kecamatan Kemranjen Kabupaten Banyumas
This study focuses on the decline in durian production in Kemranjen subdistrict in 2021 and 2022. Bawor durian is a type of durian that is widely cultivated by farmers in Kemranjen subdistrict. The objectives of this study are: 1. To identify the factors influencing the production of Bawor durian farming 2. To determine the technical efficiency level of Bawor durian farming production 3. To identify the factors influencing the inefficiency of Bawor durian farming. The study was conducted in Alasmalang Village, Karangsalam Village, and Pageralang Village in Kemranjen Subdistrict, Banyumas Regency. Sampling was conducted using the census method. The sample size for this study was 62 farmers. The analysis method used stochastic frontier analysis. The results of the study indicate that the production factors significantly influencing durian bawor production are manure, NPK fertilizer, dolomite, pesticides, and the number of trees. The average technical efficiency value of Bawor durian farming is 0.71738845. The factors significantly influencing the inefficiency of Bawor durian farming are age and extension services. The results of this study are useful as a guideline for Bawor durian farmers in Kemranjen Subdistrict to achieve maximum results.
Copyright (c) 2026 Altri Mulyani http://creativecommons.org/licenses/by-sa/4.0
Peran Penyuluh Pertanian terhadap Keberdayaan Kelompok Tani di Kecamatan Kembaran Kabupaten Banyumas
The Law No. 19 of 2013 mandates that there should be at least one agricultural extension worker in each village. However, in Kembaran district, one extension worker is responsible for covering three villages, which does not comply with the legal requirements and leads to suboptimal extension activities. The objectives of this research are: (a) To understand the role of agricultural extension worker, the motivation of farmer group members, and the empowerment of farmer groups; (b) To analyze the influence of the role of agricultural extension workers on the empowerment of farmer groups; (c) To analyze the influence of the role of agricultural extension worker on the empowerment of farmer groups through motivation. This research was conducted in Kembaran district, Banyumas Regency. Data collection techniques used cluster sampling with a sample size of 70 respondents, followed by proportional random sampling to determine the sample in each village. The analyses employed in this study include descriptive analysis, Likert scale scoring analysis, and Structural Equation Modeling Partial Least Square (SEM-PLS). The results of this research indicate that the role of agricultural extension workers in the Kembaran district is categorized as effective. The motivation of farmer group members in the Kembaran district is categorized as high. The empowerment of farmer groups in the Kembaran district is categorized as moderately empowered. The role of agricultural extension workers and the empowerment of farmer groups have a direct and significant impact, with a path coefficient of 0.518, a p-value of (0.014<0.05), and a t-statistic of (3.851>1.96). Additionally, the role of agricultural extension workers also influences the empowerment of farmer groups through motivation as a mediating factor, with a path coefficient of 0.331, a t-statistic of (2.455>1.96), and a p-value of (0.014 <0.05).
Copyright (c) 2026 Zamila Laela Amarthya Wardhana http://creativecommons.org/licenses/by-sa/4.0
Interpretive Structural Modelling: Faktor-faktor Kunci Penyediaan Beras di Kabupaten Penajam Paser Utara
The study of key factors is aimed at finding out what factors have the most influence on the availability of rice, which can be used as a consideration for policy formulation to increase the availability of rice in Penajam Paser Utara (PPU). The relocation of the new Nusantara Capital City (IKN) has caused a significant increase in the number of people and affected the balance of rice availability in PPU. The analysis method used is Interpretive Structural Modelling (ISM) analysis by looking at the driver power (DP) and the level of dependence (D) on each variable (factor). The results of the analysis have 14 sub elements (factors) spread into independent, linkage, and dependent positions, where each position will describe the role and influence given to the availability of rice in PPU. In conclusion, the key factors in the rice supply sector (average DP=0.89 and D=0.43) include land expansion, farmer institutions, counseling, and conversion emphasis. Policy implications include land expansion through paddy field printing programs in potential areas, institutional strengthening to reduce land conversion, and effectiveness of extension activities.
Analisis Kelayakan Finansial Olahan Keletek Udang di Poklahsar Tanjung Jaya Bersama Kuala Jambi Tanjung Jabung Timur
The fishery product processing industry has an important role in increasing the added value and welfare of coastal communities. Kuala Jambi District, East Tanjung Jabung Regency has abundant shrimp raw material potential, opening up opportunities for the development of processed products such as shrimp chips. There is a lack of studies that assess the financial feasibility aspect of the shrimp chips business in Kuala Jambi District, so financial feasibility research needs to be carried out to obtain the financial condition of the shrimp chips processing business, especially in the Poklahsar Tanjung Jaya Bersama. The purpose of the study is to analyze the financial feasibility of processed shrimp chips in the Poklahsar Tanjug Jaya Bersama Kuala Jambi Tanjung Jabung Timur. The research method used is a case study with a quantitative descriptive approach. Data was obtained through interviews, observations, and documentation studies, then analyzed using financial investment criteria, namely NVP (Net Present Value), BCR (Benefit Cost Ratio) and IRR (Internal Rate of Return). The results of the analysis showed that the shrimp chips processing business in Poklahsar Tanjung Jaya Bersama had a positive NPV value, BCR greater than 1, and IRR higher than the discount rate, which means that financially the business was declared viable to run and had the potential to increase group income and encourage the development of sustainable fisheries agribusiness in the coastal area of Kuala Jambi.
Pemanfaatan Limbah Talas Pratama (Colocasia esculenta) Menjadi Pelet Ikan: Peluang Nilai Tambah dan Dampaknya bagi Kesejahteraan Petani
Talas Pratama (Colocasia esculenta) is one of the promising local food crops that has recently gained popularity due to its high productivity, reaching 7–8 kg of tubers per plant at eight months of age. Alongside tuber production, this crop generates substantial agricultural waste in the form of petioles, stems, and leaves. At present, these by-products are commonly used as vegetables or as supplementary feed for fish. However, to enhance their economic value, such biomass needs to be processed into fish feed in the form of pellets, thereby creating added value that can potentially increase farmers’ income. The specific objectives of this study are to determine the value addition obtained from processing Talas Pratama waste into fish pellets and to calculate the profitability for small-scale entrepreneurs. In the long term, this research contributes to the development of an agribusiness model for local food commodities in line with the researcher’s established roadmap. The study employed a case study approach with a Talas Pratama farmer in Gunajaya Village, Manonjaya District, Tasikmalaya Regency, West Java. Both primary and secondary data were collected and analyzed using descriptive statistics and value-added analysis based on the Hayami method. The results of the study showed that processing Pratama Taro waste into fish pellets had an added value of Rp6.400,00/kg. and the profit obtained by entrepreneurs was Rp2.400,00/kg.
Copyright (c) 2026 D.Yadi Heryadi, Betty Rofatin, Suci Apsari Pebrianti, Intan Nurcahya, Leny Yuliyani http://creativecommons.org/licenses/by-sa/4.0
Analisis Potensi Bahaya dan Manajemen Risiko pada Stasiun Evaporasi Dengan Metode Hazard and Operability (Hazop) Pabrik Gula PT XYZ
Occupational safety and health play a crucial role in controlling industrial operational risks, particularly in sugar mill evaporation stations. The high-temperature and high-pressure evaporation process of sugarcane juice has the potential to cause various hazards, including leaking pipes, high temperatures around the evaporation station, noise, and steam emissions. Identification of potential hazards and analysis of occupational accident risks are required using the Hazard and Operability Study (Hazop) method. This study uses a quantitative descriptive approach, including field observations, in-depth interviews, and supporting documentation. Likelihood and severity matrices are used in the risk assessment to determine the risk level of various hazards. The results of the study indicate nine potential hazards, with an extreme risk of 11%, a high risk of 50%, and a moderate risk of 22%. This extreme risk potential hazard occurs due to leaks in high-pressure pipes during the steam flow to the evaporator. Risk management can be implemented through risk mitigation, including the installation of safety valves, routine inspections, ventilation and drainage systems, the use of personal protective equipment (PPE), and SMK3 training. An effective hazard control strategy can be achieved by systematically implementing Hazop analysis to create a safe and accident-free work environment.
Copyright (c) 2026 Dinu Saadillah, Aulia Nadhirah, Aditya Al Ardi, Rini Hardiyani http://creativecommons.org/licenses/by-sa/4.0
Peran Strategis Wanita dalam Keluarga dan Pengelolaan Keuangan Rumah Tangga pada Agroindustri Ikan Asin di Kabupaten Tulang Bawang
This study aims to analyze the role of women in family activities and family financial management within households engaged in the salted fish agroindustry in Tulang Bawang Regency. The research employed a descriptive method with a quantitative approach, utilizing primary data collected through interviews and questionnaires with women involved in salted fish processing. The results indicate that women play a significant role in family activities, encompassing domestic, social, and production aspects. In family financial management, women’s involvement is more dominant than that of men, with an average contribution of 15.44% independently and 25.73% in joint activities dominated by women, while activities conducted jointly without dominance reached 48.12%. Male involvement remains relatively low, at 9.65% in joint activities dominated by men and 1.07% independently. These findings highlight that women hold a central position in planning, organizing, implementing, and evaluating family finances, which supports household economic stability and the sustainability of home-based agroindustrial enterprises.
Copyright (c) 2026 Muhammad Abdurrokhim http://creativecommons.org/licenses/by-sa/4.0
Strategi Transformasi Agropreneur Muda dalam Perspektif Pertanian Berkelanjutan
The regeneration of farmers in Indonesia remains slow, with young farmers (<35 years) accounting for only 12.87 percent, while the proportion of elderly farmers continues to increase. This condition reflects the low interest and motivation of young generations to engage in agricultural entrepreneurship. The transformation of young agropreneurs is therefore essential to strengthen farmer regeneration and the competitiveness of farming enterprises amid the challenges of climate change, commodity price fluctuations, and the dynamics of digital markets. This study aims to formulate a strategic model for transforming young agropreneurs oriented toward sustainable agriculture. The research was conducted in South Lampung Regency involving 30 young farmer respondents. A descriptive quantitative and qualitative approach was applied through surveys, in-depth interviews, field observations, and Focus Group Discussions (FGDs). SWOT analysis was employed to identify strengths, weaknesses, opportunities, and threats in the transformation process of young agropreneurs. The findings indicate that young agropreneurs occupy an adaptive diversification strategy position, characterized by stronger internal capabilities than weaknesses. The formulated model emphasizes digital capacity enhancement, product innovation, and institutional collaboration to expand market access and strengthen farm resilience. The model is oriented toward three dimensions of sustainability: economic (efficiency and value addition), social (network and capacity strengthening among young farmers), and environmental (climate adaptation through eco-friendly technologies). This study highlights the importance of synergy among policies, institutions, and human resource development to accelerate the transformation of young agropreneurs toward an innovative, resilient, and sustainable agricultural system.
Copyright (c) 2026 I.Rani Sari Sari, Tyas Sekartiara Syafani http://creativecommons.org/licenses/by-sa/4.0
Kelayakan Finansial Usaha Peternakan Ayam Broiler di Kecamatan Natar Kabupaten Lampung Selatan Studi Kasus Pola Kemitraan dan Pola Mandiri
Broiler chicken farming plays an important role in providing high-quality and affordable animal protein, but this business faces challenges in the form of market competition, rising input prices, and falling selling prices, which can lead to losses. This study aims to calculate the costs, revenues, and profits of the business, analyze its financial feasibility, and assess the sensitivity of the broiler chicken business in Mandah Village with respondents who are independent and in partnerships. The results show that the independent model requires costs of IDR 778,185,000/year with revenues of IDR 618,440,000/year and profits of IDR 27,015,500/year, with an NPV of IDR 124,236,361 (>0), IRR of 14.5% (>6%), Net B/C of 1.43 (>1), and Payback Period of 1 year 7 months 27 days, making it feasible to operate. In the partnership model, the costs incurred are Rp3,911,100,000/year with revenues of Rp4,392,720,000/year and profits of Rp211,652,200/year, with an NPV analysis result of IDR 1,366,774,532 (>0), IRR of 37% (>6%), Net B/C of 2.78 (>1), and Payback Period of 5 months and 28 days, indicating that the business is very feasible to develop. Sensitivity analysis shows that both business models become unfeasible if there is a 17% increase in feed prices and a 5% decrease in selling prices. However, based on switching value, the independent model is still viable with a 5% increase in feed prices and a 2% decrease in selling prices, while the partnership model remains viable up to a 7% increase in feed prices and a 4% decrease in selling prices. Thus, both broiler chicken business models are viable, despite having different levels of risk to changes in input and output prices.
Margin Kontribusi, Titik Impas, Return on Innovation Telur asin Infus Daun Jintan Plectanthrus amboinicus) dan Cabe Merah
The potential for diversification of processed salted egg products that have high economic value is still wide Diversification of processed salted egg products with higher economic value still holds great potential. This is further enhanced by the advantage of not having a fishy odor. To increase competitiveness and added value, innovations in natural ingredients that enrich flavor and reduce fishy odor are needed. This study assessed the business feasibility of original salted egg products and variants infused with spicy cumin leaves and red chilies. The approach used was descriptive quantitative, with analysis of contribution margin, break-even point, and return on innovation. Data were collected from experiments conducted in the Agribusiness Laboratory, Faculty of Agriculture, Perjuangan University, Tasikmalaya. The salted egg formulation infused with cumin leaves (Coleus amboinicus) and red chilies showed positive effects in three dimensions: sensory, economic, and strategic. Sensorigraphically, there was a significant increase in herbal aroma, spiciness, and aftertaste, while simultaneously reducing the fishy odor, likely caused by volatile compounds in cumin leaves. Economically, this innovation generated net revenue of Rp792,777, a contribution margin of Rp4,409 per unit, a break-even point of only 0.21 eggs, and an ROI of 482.02%. The R/C ratio of 2.70 indicates high efficiency and commercial viability. The results suggest opportunities for premium pricing and/or production scale expansion, as both strategies increase profitability. This product possesses differentiation and comparative advantages, allowing it to be positioned as a gourmet or functional food with a spicy, red chili flavor profile.
Analisis Kinerja Pemerintah atas Indeks Ketahanan Pangan Berdasarkan Kebijakan Fiskal dalam Ekonomi Pertanian pada Kabupaten/Kota di Kawasan Teluk Tomini
The objectives of this study are: (1) to analyze the trend of government performance on the Food Security Index (FSI), and (2) to analyze the influence of fiscal policy in the agricultural economy (general allocation fund (GAF)s, special allocation funds (SAF), and deconcentration funds in the agricultural sector (DF)) on government performance related to the Food Security Index. This study employs a quantitative approach using secondary data from 17 regencies/cities over 5-year period (2020–2024). Data were analyzed using descriptive trend analysis and multiple panel data regression. The findings reveal that (1) the government’s performance on the Food Security Index is relatively good, although the index dynamics vary among provinces in the Tomini Bay region. Central Sulawesi recorded an average FSI growth of -1.21%, North Sulawesi showed an average growth of 0.34%, while Gorontalo Province achieved the highest and relatively stable average growth of 0.43%. (2) The general allocation fund, special allocation fund, and deconcentration fund in the agricultural sector jointly have a significant effect on the Food Security Index of regencies/cities in the Tomini Bay region, with a coefficient of determination (R²) of 22.2373%, while the remaining 77.7627% is explained by other variables. Partially, the general allocation fund has a positive but insignificant effect on the Food Security Index, while both the special allocation fund and deconcentration fund in the agricultural sector have a positive and significant effect on the index.
Copyright (c) 2026 Siti Rahmatia Machieu http://creativecommons.org/licenses/by-sa/4.0
Pengaruh Kualitas Pelayanan, Kualitas Produk, Harga dan Rumah Makan Atmosphere Terhadap Kepuasan Konsumen Rumah Makan “Lempah Kuning Muara” di Kota Pangkalpinang
This study aims to analyze the effect of service quality, product quality, price, and restaurant atmosphere on customer satisfaction at “Lempah Kuning Muara” Restaurant in Pangkalpinang City. Data collection was carried out for three months from May to July 2025 at “Lempah Kuning Muara” Restaurant in Pangkalpinang City. The research method used is the survey method. The sampling method used is purposive sampling with a total sample of 110 respondents. Sample collection was conducted through observation, interviews, and questionnaires. Data analysis used descriptive analysis and SEM-PLS (Structural Equation Modeling-Partial Least Square) with SmartPLS Version 4.0 software. The results of the study showed that the variables of product quality, price, and restaurant atmosphere had a positive effect on customer satisfaction, while service quality had no effect on customer satisfaction at “Lempah Kuning Muara” Restaurant.
Copyright (c) 2026 VALEN TIANI http://creativecommons.org/licenses/by-sa/4.0
Hubungan Peran Penyuluh Pertanian dalam Efektifitas Penyaluran Pupuk Bersubsidi Petani Padi Sawah di Kabupaten 50 Kota, Sumatera
Subsidized fertilizer is one of the important instruments in government policy to increase agricultural production, especially rice paddy in maintaining national food security. The purpose of this study is to analyze the relationship between the role of farmer groups and extension workers in the distribution mechanism of subsidized fertilizer in 50 Kota Regency (Case Study: Harau District). The research method is a survey in Harau District, 50 Kota Regency. The number of respondents is 65 rice paddy farmers who are members of farmer groups. Primary data collection includes farmer characteristics, the role of extension workers and the role of farmer groups with data collection techniques through interviews, observations and questionnaires. Data analysis is descriptive quantitative with bivariate correlation analysis test (SPSS.20). The results of the study show that the distribution of subsidized fertilizer to farmers through 1) Data Collection and Verification, 2) Preparation of RDKK, and 3) Distribution Supervision. These stages are carried out in farmer groups and accompanied by agricultural extension workers. The relationship between the roles of farmer groups in subsidized fertilizer distribution shows that, in the context of subsidized fertilizer distribution, the role of field extension workers does not always reinforce each other across their dimensions. Their role as communicators, which emphasizes information delivery and policy dissemination, sometimes aligns with their role as motivators, which emphasizes coaching, encouragement, and empowering farmers to be active in the fertilizer distribution process.
Copyright (c) 2026 Nila Sari http://creativecommons.org/licenses/by-sa/4.0
Efficiency Analysis of Maize Farming Around the Buffer Areas of The Mandalika Special Economic Zone (SEZ), Central Lombok: A Stochastic Frontier Analysis Approach
Central Lombok Regency has great potential for corn development, although its production decreased from 84,650 tons in 2020 to 53,000 tons in 2023. The presence of the Mandalika Special Economic Zone (SEZ) and the World Bank’s I-Core program creates opportunities for agricultural development, marketing, and improvement of infrastructure and regional economic support. This study aims to analyze the factors influencing corn production, measure technical, allocative, and economic efficiency, and identify the factors contributing to technical, allocative, and economic inefficiency. The research employed a quantitative descriptive-analytical method with a Stochastic Frontier Analysis (SFA) approach using the Maximum Likelihood Estimation (MLE) method. The research locations were purposively selected in three villages surrounding the Mandalika SEZ, namely Rambitan, Mujur, and Penujak, with 90 farmer respondents selected through simple random sampling. The results show that land area, labor, and herbicides significantly affect corn production, while seeds, urea fertilizer, and Phonska fertilizer have positive but insignificant effects. In general, corn farmers in Central Lombok are technically efficient but not yet allocatively and economically efficient. Socioeconomic factors that increase technical inefficiency include age, farming experience, farmer group participation, and credit access, while education level and household size reduce it. Allocative inefficiency is influenced by farm distance, whereas economic inefficiency increases with credit access and decreases with farmer group participation and household size
Analisis Pendapatan Dan Nilai Tambah Bawang (Allium Cepa L) Merah Menjadi Bawang Goreng (Studi Kasus: Desa Togu Domu Nauli dan Kelurahan Timbang Galung Kabupaten Simalungun)
Togu Domu Nauli Village, Dolok Pardamean District, Simalungun Regency, is one of the areas with great potential as a shallot producer. Shallots planted by farmers are harvested at 65 days after planting. Shallot products can be improved and made more valuable by adding fried shallots, a type of processed shallot. Hadena MSME is a business unit engaged in processing shallots into fried shallots. Hadena MSME uses shallots as raw materials from Togu Domu Nauli Village as the highest producer of shallots according to Dolok Pardamean District data. The purpose of this study was to determine the income and added value of shallots into fried shallots. Sampling in this study was carried out using two methods, namely the Simple Random Sampling method for shallot farmers, and the saturated sampling method for Hadena Fried Shallot MSME business actors. Data analysis was carried out through the application of income analysis, as well as added value using the Hayami method. The study's findings reveal that shallot farmers in Togu Domu Nauli Village earn Rp 28,147,632 per planting season, while the Hadena Fried Onion MSME earns Rp 1,194,500 per production run. The added value of the Hadena MSME in Timbang Galung Village from processing shallots into fried onions is Rp 36,000 per kilogram.
Copyright (c) 2026 Nurmita Haloho http://creativecommons.org/licenses/by-sa/4.0
Analysis of Factors Affecting Consumer Satisfaction and Loyalty toward Bulog Rice in Mojokerto Regency
The current problem faced by BULOG is the low consumer interest in Bulog rice compared to other commercial brands, influenced by issues such as quality, limited distribution, price fluctuations, and a still-weak brand image. This situation poses a challenge for Bulog in maintaining consumer satisfaction and loyalty amid increasingly competitive rice markets. The main objective of this study is to examine the factors influencing consumer satisfaction and loyalty toward Bulog rice in Mojokerto Regency. The study was conducted from February to April 2025, focusing on maintaining consumer satisfaction and loyalty amid a tightening rice market competition. Accidental sampling was used, with 100 respondents. Data analysis was performed using Structural Equation Modeling with Partial Least Squares (SEM-PLS), emphasizing variables such as quality, price, agent services, sales location, and brand image. The findings indicate that not all variables significantly affect consumer satisfaction or loyalty. Quality, service, and location positively contribute to increased satisfaction, which in turn fosters consumer loyalty. In contrast, price has no significant effect on loyalty, while brand image does not significantly influence satisfaction. Bulog needs to innovate, particularly regarding pricing and brand image, to ensure the continued consumption of its rice among consumers. This study provides empirical evidence on how quality, service, and location influence consumer satisfaction and loyalty in the rice retail sector, highlighting the limited impact of price and brand image for staple food products in competitive markets.
Analisis Katalisator Kinerja Keberlanjutan Perusahaan untuk Menciptakan Green Strategy pada Perusahaan Sektor Pertanian yang Terdaftar di Bursa Efek Indonesia
The purpose of this study is to analyze various factors that influence Corporate Sustainability Performance in creating a green strategy for companies in the agricultural sector, particularly Crude Palm Oil (CPO) companies listed on the Indonesia Stock Exchange. This research employs a quantitative approach using secondary data from 11 Crude Palm Oil (CPO) agricultural companies during the 2021–2024 period, resulting in a total of 44 data observations. Data analysis was conducted using multiple regression with panel data. The results show that institutional ownership, independent commissioners, Return on Assets (ROA), and Debt to Equity Ratio (DER) jointly have a significant effect on Corporate Sustainability Performance in creating a green strategy for agricultural CPO companies listed on the Indonesia Stock Exchange, with a coefficient of determination of 40.6367%. The remaining 59.3633% is explained by other variables not examined in this study, such as firm size, managerial ownership, firm age, environmental performance, and corporate social responsibility disclosure policy. Partially, the findings reveal that institutional ownership has a positive but insignificant effect, independent commissioners have a negative but insignificant effect, Return on Assets (ROA) has a positive and significant effect, and Debt to Equity Ratio (DER) has a negative and significant effect.
Copyright (c) 2026 Mohammad Zubair Hippy http://creativecommons.org/licenses/by-sa/4.0
Implementasi Soil Bioengineering Terhadap Produksi Padi di Desa Tulus Rejo Kecamatan Pekalongan
The increase in rice production in river basins (DAS) often faces challenges in the form of a decline in land quality due to land erosion and soil structure degradation that has an impact on farmers' harvests. One of the approaches that is beginning to be developed to overcome this problem is the soil bioengineering technique, which is a vegetation-based soil conservation method that aims to resist erosion and improve the physical condition of the land naturally. This research aims to: (1) analyze the cost, receipt and income of rice farming in the Tulusrejo Village Watershed, (2) analyze the comparison of costs, production and income between soil bioengineering farmers, and (3) analyze the factors of rice production and the influence of soil bioengineering on rice production, (4) analyze the elasticity of rice production. The research was carried out in Tulus Rejo Village, Pekalongan District using the cluster random sampling method on 37 rice farmers in river basins (DAS). The data was analyzed using the Shapiro-Wilk, Mann-Whitney U test and the Cobb-Douglas linear regression model. The research results show that the implementation of soil bioengineering causes significant differences in total costs, production and income between the two groups of farmers. In addition, based on the regression results, it is known that the variables of land area, seeds, fertilizers and pesticides have a real effect on rice production, while soil bioengineering does not have a significant statistical effect. This finding indicates that the implementation of production inputs and the implementation of soil bioengineering techniques are effective in increasing rice production and are suitable for implementation as an environmentally friendly and sustainable land conservation strategy. The production elasticity value of 1,176 shows the condition of increasing return to scale, which means that the addition of production inputs proportionally will increase rice production output proportionally.
Copyright (c) 2026 Putra Fajar Setiawan http://creativecommons.org/licenses/by-sa/4.0
Analisis Faktor-faktor yang Memengaruhi Harga Beras di Indonesia pada Januari – November 2024
Rice prices play a crucial role in Indonesia’s economic stability and public welfare, as rice remains the country’s primary staple food commodity. Price fluctuations are influenced by various internal factors, such as production and stock levels, as well as external factors like exchange rates and import volume. This study aims to analyze the factors affecting rice prices in Indonesia during the period of January to November 2024. The data used are monthly time-series secondary data obtained from the Badan Pangan Nasional, Badan Pusat Statistik, and Bank Indonesia. The analytical method used is multiple linear regression with six independent variables: production volume, demand, import volume, exchange rate, 2023 rice price, and national rice stock, and one dependent variable, the 2024 rice price. The results show that all independent variables simultaneously have a significant effect on rice prices, with an F-value of 9.042 and a significance level of 0.026 (<0.05). Partially, production volume and national rice stock have a significant influence on rice prices, while other variables show no significant effect. The adjusted R² value of 0.842 indicates that 84.2% of the variation in rice prices is explained by the model, with the remainder influenced by external factors. These findings confirm that domestic factors, particularly production and national rice stock, are the main determinants of rice price stability in Indonesia.
Copyright (c) 2026 Muhammad Raihan, Titik Ekowati, Agus Setiadi http://creativecommons.org/licenses/by-sa/4.0
Analisis Pendapatan dan Kelayakan Usaha Tani Padi di Kawasan Lembaga Kemajuan Pertanian Muda (MADA) Malaysia
This study aims to analyze the income and feasibility of rice farming in the Muda Agricultural Development Authority (MADA) region, Malaysia. The data used is secondary data obtained from MADA annual reports, publications of the Malaysian Ministry of Agriculture, and related scientific literature. The analytical methods employed include income analysis, revenue-to-cost ratio (R/C ratio), and break-even point (BEP) analysis. The results indicate that rice farming in MADA generates relatively high revenues with positive net income after deducting production costs. The R/C ratio was found to be greater than one, signifying that rice farming is economically feasible. Moreover, the BEP analysis reveals that both production volume of 4.167 kg/ha and selling price of rice of RM 1,03/kg have surpassed the break-even point, further confirming the feasibility of the enterprise. Therefore, rice farming in the MADA area can be considered efficient and has strong prospects for future development.
Copyright (c) 2026 Ikhsanul Huda http://creativecommons.org/licenses/by-sa/4.0
Aksesibilitas Modal Penghidupan Rumah Tangga Peternak Domba di Kecamatan Wanaraja Kabupaten Garut
This study investigates the accessibility of livelihood capital among sheep-farming households in Wanaraja District, Garut Regency, Indonesia. A quantitative research design was applied through a structured survey involving 95 sheep farmers. Livelihood capital accessibility was conceptualized across five dimensions: human, natural, financial, social, and physical capital. Data were analyzed using the Entropy Weight Method to objectively determine the relative contribution of each dimension in shaping overall livelihood capital accessibility. The results indicate that financial capital is the most accessible dimension among sheep farmers, highlighting the dominant role of financial resources in supporting their livelihood strategies. In contrast, human, social, physical, and natural capital remain less accessible, suggesting that these dimensions have not been fully optimized to enhance the resilience and sustainability of rural livelihoods. These findings underscore the importance of strengthening non-financial forms of capital to achieve a more balanced and sustainable livelihood system among smallholder livestock farmers.
Copyright (c) 2026 suhendarsyah suhendarsyah http://creativecommons.org/licenses/by-sa/4.0
Preferensi Konsumen Terhadap Keputusan Pembelian Beras pada Pasar Tradisional di Kabupaten Sambas
Sambas Regency is one of the rice producing areas in West Kalimantan with a fairly high rice production. However, the dynamics of consumer behavior in choosing and purchasing rice, especially in traditional markets, have not been studied scientifically. Amidst competition between local rice and rice from outside the region, understanding consumer preferences is important to support the sustainability of the local rice market and the formulation of food distribution policies. This study aims to identify consumer preferences in rice purchasing decisions in traditional markets in Sambas Regency. This study was conducted using a survey method. Samples were taken using accidental sampling from 100 rice consumers in traditional markets in Sambas Regency. Data processing was carried out descriptively, using Fishbein's multi-attribute analysis. Based on the results of the study, it was concluded that the stages of the rice purchasing decision process in traditional markets in Sambas Regency go through the stages of recognizing needs, gathering information, evaluating alternatives, and making purchasing decisions. The main attributes considered in consumer preferences related to rice purchases in traditional markets in Sambas Regency are price, color, and package size, while aroma, texture, and shape have a relatively lower influence.
Copyright (c) 2026 Dian sari http://creativecommons.org/licenses/by-sa/4.0
Analisis Kelayakan Finansial Ubi Kayu (Manihot esculenta) di Kecamatan Tlogowungu Kabupaten Pati
Financial feasibility analysis was conducted to evaluate the feasibility of cassava farming based on the financial performance of the business. This study aims to analyze income and financial feasibility as well as the sensitivity of changes in production factors and cassava yield in Tlogowungu District, Pati Regency. The research was carried out over four months, from April to July 2025, in Lahar Village, Tlogosari Village, Regaloh Village, Suwatu Village, and Cabak Village, Tlogowungu District, Pati Regency. The research method used was a survey method with a total sample of 70 cassava farmers, determined through simple random sampling. The research data were analyzed using descriptive quantitative analysis. Statistical data analysis was performed using Microsoft Excel and IBM SPSS statistical tests. The results of the study showed that the average cassava farm area was 2.45 ha, with productivity of 17,629 kg/ha, average production of 43,191 kg, and an average selling price of Rp1,844/kg. The total farming cost amounted to Rp33,892,956/ha/MT, while the revenue reached Rp82,381,143/ha/MT, and the income was Rp48,488,187/ha/MT. The EAT (Earnings After Tax) was Rp48,483,220/ha/MT, with a BEP (Break-Even Point) of 18,321 kg in units and Rp691/kg in currency value. The profitability ratio was 57.77%, indicating that cassava farming is profitable. The investment feasibility analysis showed a B/C ratio of 2.13, an NPV (including land investment) of -Rp265,933,808, and an NPV (excluding land investment) of Rp130,401,907, indicating that the farming enterprise is financially feasible. The IRR (Internal Rate of Return) was 293.65%, and the Payback Period (PP) was 35 months, which further confirms that cassava farming is feasible to operate. The sensitivity analysis revealed that a 10% increase in production costs, a 10% decrease in selling prices, and a combination of both cost increases and output decreases are sensitive to the financial feasibility of cassava farming.
Copyright (c) 2026 Maela Rosinta, Titik Ekowati, Agus Setiadi http://creativecommons.org/licenses/by-sa/4.0
Analisis Faktor-faktor yang Memengaruhi Pembelian Beras SPHP Bulog di Rumah Pangan Kita Kota Semarang
Rice is the main staple food for Indonesians; therefore, its availability and affordability are crucial to maintaining food security. The government, through Perum BULOG, implements the Food Supply and Price Stabilization (SPHP) program distributed via the Rumah Pangan Kita (RPK) network. This study aims to analyze the factors influencing the purchase of BULOG’s SPHP rice at Rumah Pangan Kita in Semarang City and to describe consumer characteristics. The research was conducted at three RPK outlets, RPK Life by Grace, RPK Rizky Fajar, and RPK Kawakibi using a quantitative method with a descriptive approach. A total of 120 respondents were selected using a purposive sampling technique. Data were collected through questionnaires, interviews, and literature studies, and analyzed using multiple linear regression, validity, reliability, and normality tests, as well as F and t tests. The results showed that most respondents were female, of productive age, had a senior high school education level, worked as housewives and laborers, had 3–4 dependents, and belonged to the middle-income group. The majority purchased SPHP rice 1–3 times per month. Psychological, personal, cultural, and social factors significantly influence the purchase of BULOG’s SPHP rice. Psychological factors relate to motivation and perception, personal factors include occupation and lifestyle, cultural factors involve values and consumption habits, while social factors are influenced by family and the surrounding environment.
Analisis Sensitivitas Harga dan Loyalitas Konsumen terhadap Minyak Goreng Kemasan di Kota Serang (Studi Kasus pada Minyak Goreng Merek Filma, Sunco, dan Tropical)
Cooking oil is a strategic food commodity part of the nine staples (basic necessities) that play an important role in the consumption of the Indonesian people. Price sensitivity and consumer loyalty are factors that need to be considered in the competition for branded packaged cooking oil. Packaged cooking oil brands circulating in the market have varying quality and prices so that consumers will be more flexible in choosing cooking oil. The purpose of this study is to analyze price sensitivity and consumer loyalty to packaged cooking oil of Filma, Sunco, and Tropical brands. The location of the research was determined purposively. The method of analysis of this research is quantitative descriptive. The sample used was 96 respondents with the criteria of housewives as research respondents. The Huisman method is used to analyze price sensitivity and the loyalty pyramid method to analyze the level of consumer loyalty. The results showed that consumers of Filma brand packaged cooking oil were more sensitive to price changes than Sunco and Topical brand packaged cooking oils; consumers of Filma brand packaged cooking oil have a lower level of loyalty, while loyalty to Sunco and Tropical brand packaged cooking oil is good.
Copyright (c) 2026 Dimas Nurhidayat, SRI MULYATI, JOHAN SETIAWAN http://creativecommons.org/licenses/by-sa/4.0
Efisiensi Teknis Usahatani Manggis di Kabupaten Tasikmalaya
Efforts to increase production and productivity have been carried out by the Agricultural Extension Agency (BPP) through POPT (Plant Organism Control Program).). One of them is the activity of increasing mangosteen production in the Sumberhejo Lestari Farmer Group, Tasikmalaya Regency. So it is necessary to observe the level of efficiency, the factors that affect the level of mangosteen production, and the causes of the inefficiency in mangosteen production. The analytical method in this study uses the stochastic frontier method with three steps. Step 1 constructs an estimate of the Cobb-Douglas production function. Step 2 Determination of factors and efficiency level of mangosteen using stochastic frontier. Then step 3 determines the source of inefficiency in mangosteen production activities. The results of this study indicate that the factors of mangosteen production activities include land area, number of trees, labor, organic fertilizer, NPK fertilizer, and production costs. the factors that influence mangosteen production activities are the number trees and land area at the 5% level of significance. This is because the mangosteen tree is an ancestral tree and it was not nursed from the start. The land area has a negative effect because there is no farmer effort in planting mangosteen. The level of technical efficiency in mangosteen farming activities is said to be efficient (81.6%). Sources indicating inefficiency are land ownership status and length of formal education.
Respon Petani Terhadap Kegiatan Kelompok Tani Hutan Giri Jaya di Desa Nagrog Kecamatan Cicalengka Kabupaten Bandung
Forest Farmer Groups are part of forest-edge communities who serve as the main actors in grassroots forestry development and key targets of forestry extension programs. Understanding farmers’ responses to KTH activities is essential for evaluating the success of such initiatives. This study aimed to analyze farmers’ responses and identify challenges in implementing Forest Farmer Groups activities at Giri Jaya, Nagrog Village, Cicalengka District, Bandung Regency, conducted from September to October 2025. The study applied a scoring system (1–3) to measure response levels—high, medium, and low. A census method was used to include all 20 KTH Giri Jaya members as respondents. Data were collected through interviews, field observations, and literature review. The findings revealed that KTH Giri Jaya successfully enhanced farmers’ knowledge and attitudes, as reflected in high average scores of 34.80 and 18.85, respectively. These results indicate that participatory extension effectively fostered motivation and social responsibility among members. However, technical skills remained moderate (13.20), highlighting the need for more practical training and mentoring. Overall, the total response score (66.85) demonstrated a strong positive impact of KTH activities on farmer capacity building. Nonetheless, continuous learning through training and “learning by doing” is required to strengthen technical competence. The main challenges faced were uneven input distribution and the dry season, which affected work performance and reduced seedling quality.
Copyright (c) 2026 Tito Hardiyanto, Dedi Herdiansah Sujaya, Mochamad Ramdan, Cecep Pardani http://creativecommons.org/licenses/by-sa/4.0
Faktor -faktor yang Memengaruhi Usahatani Anggur di Desa Wisata Ciganjeng Kabupaten Tasikmalaya
Grape farming activities in Pangandaran Regency are an effort to sustain livelihoods on suboptimal land. Grape farming is carried out in every home garden. Grape farming is still done in a simple manner with limited land area. This study aims to analyze the factors that influence grape farming in Pangandaran Regency. This regency has the potential for grape cultivation, but productivity and efficiency still vary among farmers. One example is the grape farmers in Ciganjeng Village, Pangandaran Regency, where 34 farmers are engaged in grape farming. Grape farming activities are managed by the Taruna Tani Mekar Bayu Farmer Group. The farmer group conducts training and provides grape seedlings. The study uses a quantitative approach. The data collected includes land area, number of seedlings, labor, fertilizer use, and production costs. Data analysis was performed using multiple linear regression to determine the effect of each factor on farming activities. The results showed that the variables of land area, number of seedlings, and labor had a significant effect on the income level of grape farmers, while the factors of farming experience and production costs had no significant effect. The coefficient of determination value showed that the model was able to explain most of the variation in farming income. These findings indicate the importance of improving the efficiency of production input use and strengthening farmers' capacity through training and technical assistance. In addition, efforts are needed to improve the productivity and sustainability of grape farming in Pangandaran Regency.
Dampak Ekonomi Pemberian Nanokapsul Ekstrak Kulit Manggis sebagai Feed Additive Fitogenik pada Broiler Terinfeksi Avian Pathogenic E. coli
Avian Pathogenic Escherichia coli (APEC) infection poses a significant challenge in intensive broiler farming, as it compromises production performance and increases treatment costs. Meanwhile, phytogenic feed additives derived from natural ingredients such as mangosteen peel are gaining attention as safer and more sustainable alternatives. Nanocapsule technology enables efficient release of active compounds, but its economic feasibility requires systematic evaluation. This study aims to assess the economic impact of using mangosteen peel extract nanocapsules as a phytogenic feed additive in broilers infected with APEC. The analysis was conducted using Income Over Feed Cost (IOFC), Break-Even Value (BEV), and sensitivity simulations based on feed price and biological performance. Results indicate that the additive improves feed efficiency and profit margins, especially under carcass-based marketing scenarios. Simulations yielded economically viable thresholds for active ingredient pricing (P_aBE and P_EFE), which vary according to efficiency levels and market conditions. This approach offers a practical framework for farmers to design adaptive, efficient, and sustainable feed formulations.
Hubungan Atribut Produk terhadap Keputusan Pembelian Beras Lokal Unggulan Kabupaten Mempawah
Mempawah Regency possesses Superior Local Rice that serves as a prima donna. However, the threat of competition from imported rice competitors poses a challenge to the development of superior local rice. This research aims to analyze the relationship of product attributes to the purchasing decisions for Mempawah Regency's superior local rice. A descriptive qualitative approach is employed to explain the research findings, with 200 respondents analyzed using Spearman rank correlation. The research results indicate that all attribute variables of Mempawah Regency's superior rice are significantly correlated with purchasing decisions. The variables of Taste, Appeal, and Cleanliness attributes of the superior local rice exhibit a "Strong" category relationship strength. The attributes of Aroma, Color, Packaging Safety, and Packaging Attractiveness have a "Medium" category relationship strength, while the Texture attribute has a "Weak" category relationship strength. These findings affirm that the purchasing decision for Bestari rice is the result of a complex combination between core product quality and product appearance factors.
Copyright (c) 2026 Sri Wardani, Eva dolorosa, Dewi Kurniati http://creativecommons.org/licenses/by-sa/4.0
Sustainable Agriculture: Dukungan Pemerintah Desa Terhadap Kebijakan Pangan dan Kemandirian Petani di Kabupaten Sumenep
Sustainable agriculture is an important pillar in achieving national food security, especially in rural areas that have an agricultural production base. This study aims to analyse the role and support of village governments in food policy and its implications for farmer independence in Sumenep Regency. This study uses a descriptive-qualitative approach with data collection through in-depth interviews, surveys of 15 respondents, and analysis of village policy documents in five sub-districts that are agricultural production centres (Gapura, Runaru, Batang Batang, Lenteng, and Guluk-Guluk). The results show that 73% of villages have allocated Village Funds for food security programmes, particularly for the procurement of high-quality local seeds, organic fertilisers, and simple agricultural equipment. A total of 35% of villages have Village Food Security Regulations as a legal instrument to protect land and strengthen local food reserves. In addition, several farmers have begun to adopt environmentally friendly agricultural practices and crop diversification, which has resulted in an increase in income of 5–15% per planting season. Farmers' high social capital strengthens local institutional collaboration, such as Poktan, Gapoktan, and BUMDes agriculture. These findings indicate that village government support plays a significant role in strengthening farmer independence and local food security through policy, institutions, and community participation. However, challenges such as limited access to capital, dependence on aid, and land conversion still require cross-level policy intervention. This study emphasises the importance of a multi-level governance approach and community-based sustainable agriculture as strategies for strengthening village food sovereignty.
Copyright (c) 2026 Sindi Arista Rahman, Zarnuji Zarnuji, Wilda Rasaili, Hopid Hopid, Purwati Ratna Wahyuni http://creativecommons.org/licenses/by-sa/4.0
Strategi Pengembangan Usaha Sabut Kelapa di Kabupaten Indragiri Hilir
Indragiri Hilir Regency, one of Indonesia’s major coconut-producing regions, faces a structural paradox in which high production volumes have not translated into improved farmer welfare. Dependence on the sale of whole coconuts with low added value, coupled with significant price fluctuations, has led to inefficiencies in the commodity’s economic supply chain. Coconut husk, which has long been neglected and treated as waste, in fact holds substantial economic potential through the development of derivative products. This study aims to analyze the feasibility and formulate effective strategies for developing the coconut husk processing industry in Indragiri Hilir Regency. A qualitative approach was employed using SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, focusing on the BUMDes Sungai Piyat enterprise group as a case study. The analysis reveals that the coconut husk processing enterprise in Kuala Indragiri District possesses strong and promising internal conditions, with an IFAS score of 2.73 and a strength–weakness differential of 1.91. The main strengths include the abundance of derivative products (coco peat and cocobristle), ease of production processes, and the use of semi-modern technology that enhances efficiency. Meanwhile, the EFAS score of 2.32, with an opportunity–threat differential of 1.48, indicates substantial external support, particularly due to limited competition, sustainable raw material supply, a growing regional economy, and institutional backing. The combination of these scores places the enterprise in Quadrant V (Grow and Build Strategy) of the Internal–External (IE) Matrix, recommending the adoption of an aggressive growth strategy. Key strategic directions include increasing production capacity, expanding market networks, strengthening institutional partnerships, and diversifying value-added products to promote sustainability and enhance contributions to the local economy and the empowerment of coastal communities in Indragiri Hilir.
Copyright (c) 2026 herlon meki, Ahmad Rifa’i Ahmad Rifa’i, Ahmad Rifa’i Ahmad Rifa’i, Rosnita Rosnita, Rosnita Rosnita, Roza Yulida Roza Yulida, Roza Yulida Roza Yulida, Didi Muwardi Didi Muwardi, Didi Muwardi Didi Muwardi, Zulhamid Ridho Zulhamid Ridho, Zulhamid Ridho Zulhamid Ridho, mustaqim mustaqim, mustaqim mustaqim http://creativecommons.org/licenses/by-sa/4.0
Analisis Pendapatan dan Nilai Tambah Industri Pengolahan Minyak Daun Cengkeh di Kabupaten Garut
Garut Regency is one of the clove-producing areas in West Java with a fairly large area and high production. The development of clove crops is not only focused on increasing the production of traditional commodities, but has shifted towards diversifying processed products such as essential oils that have economic value. This study aims to determine the costs, revenues, and income, as well as the added value of the clove leaf oil processing industry in Garut Regency. The study was conducted using a quantitative descriptive method with the object of study being the clove leaf oil processing business in Panyindangan Village, Cisompet District, Garut Regency. The results show that the production costs incurred by the company for the clove leaf oil processing business per year (96 production periods) amounted to IDR 135,711,200 with revenues of IDR 328,320,000, and the company's profit amounted to IDR 192,548,800. The added value from the clove leaf oil processing business per production process obtained a total output of 19 kg of clove leaf oil from 480 kg of clove leaf raw material input, with the production providing an added value of IDR 4,688 with a high added value ratio of 65.112%.
Analisis Struktur Pasar dan Daya Saing Ekspor Crude Palm Oil (CPO) Indonesia di Pasar Dunia
Crude palm oil (CPO) is a strategic commodity with significant export potential for Indonesia. This study aims to analyze (1) the structure of the Indonesian CPO market in the global market, (2) comparative advantages, and (3) competitive advantages over Malaysia in relation to major export destination countries. The research used a literature study method with secondary data during the period 2014–2023 on five major export destination countries, namely India, the Netherlands, Italy, Spain, and China. Data analysis includes market share and concentration ratio methods (market structure), RCA, RSCA and TSI (comparative advantage), as well as ECI, CMSA, and EPD (competitive advantage). The results of the study show that the CPO market structure is a tight oligopoly with a CR5 value of 82.50% in Indonesia and 85.46% in Malaysia, and an HHI of 4,421.88 and 3,802.53, respectively. Indonesia and Malaysia have high comparative advantages (RCA>1; RSCA>0), and Indonesia consistently ranks as a net exporter (TSI=0.9996). Indonesia's competitive advantage remains limited because not all destination countries have an ECI value > 1, with CMSA performance that is relatively lower than Malaysia's. Based on the EPD, Indonesia's export position is in the lost opportunity category (India, China) and retreat category (Netherlands, Italy, Spain), while Malaysia is in the retreat (India and the Netherlands) and lost opportunity quadrant (Italy, Spain, and China).
Copyright (c) 2026 Nia Oskarlina http://creativecommons.org/licenses/by-sa/4.0
Analisis Pemberdayaan Kelompok Tani Padi Sawah untuk Mendukung Kemandirian Pangan di Desa Bongohulawa Kecamatan Tilongkabila Kabupaten Bone Bolango
This study aims to analyze the empowerment of rice farmer groups towards food independence in Bongohulawa Village, Tilongkabila District, Bone Bolango Regency. The main problems faced by farmers are limited business capital, access to financial institutions, so the role of institutions and microfinance institutions is needed in strengthening farming businesses. The study was conducted in January–March 2025 using a quantitative descriptive method. The sampling technique was carried out purposively with a total of 48 farmers as respondents, while data were obtained through observation, interviews, questionnaires, and documentation studies. Data analysis used simple linear regression analysis, t-test, f-test, and determination. The results showed that farmer group empowerment had a direct effect on food independence of 0.708. In addition, this research model explained 49.9% of the variation in food independence, while 50.1% was influenced by other factors outside the model. These findings confirm that collaboration between farmer groups is very important in supporting sustainable food independence.
Copyright (c) 2026 wanti wahab, Asda Rauf, Yanti Saleh http://creativecommons.org/licenses/by-sa/4.0
Keterkaitan Pemberian Jumlah Pakan Terhadap Hasil Panen Ikan Bandeng di Desa Mekuntur Kecamatan Glagah Kabupaten Lamongan
This study aims to analyze the extent to which the amount of feed given is related to the harvest yield of milkfish (Chanos chanos) in Lamongan Regency, using a quantitative approach. The analysis was conducted using correlation and regression methods. The results of the analysis showed a correlation coefficient (r) of 0.728, indicating a strong and positive relationship between the amount of feed and the harvest yield of milkfish. The t-test with a calculated t-value of 4.25 is greater than the table t-value of 2.571 at a 5% significance level, confirming the significance of the relationship. The regression equation Y = 1.0625 + 4.75X shows that each additional unit of feed increases the average yield by 4.75 units. It can be concluded that the amount of feed has a significant effect on milkfish harvest yield, so that proper feeding is the key to increasing harvest yield and the sustainability of milkfish farming in Mekuntur Village, Glagah District, Lamongan Regency.
Analisis Pola Konsumsi Telur Ayam Ras oleh Rumah Tangga Peserta Program Keluarga Harapan di Kota Pekanbaru
This study is motivated by the rising price of broiler eggs and the high dependency of low-income households in Pekanbaru City particularly those participating in the Program Keluarga Harapan on this commodity as their main source of animal protein. The research aims to examine the consumption patterns of broiler eggs among PKH beneficiary households based on household category, occupation type, and education level. A quantitative approach was employed using a survey method involving 315 PKH households across seven districts in Pekanbaru City, selected through a multistage sampling technique. The data were analyzed descriptively, and the results revealed variations in broiler egg consumption patterns according to household category, education level, and occupation. However, the overall consumption level remains below the recommended daily intake of 55 grams per capita per day, both on average and across household groups.
Copyright (c) 2026 Anisa Ramadhani http://creativecommons.org/licenses/by-sa/4.0
Transformasi Sistem Pengolahan Pertanian dan Pola Kerja pada Petani Tembakau Tradisional Ke Modern di Desa Morobongo, Kecamatan Jumo, Kabupaten Temanggung
Changes in agricultural processing systems and the work patterns of tobacco farmers in Morobongo Village reflect the dynamics of adaptation to agricultural modernization. This transformation is driven by technological advancements as well as economic, social, and ecological factors that push farmers toward greater efficiency and productivity. This study aims to analyze the shift from traditional to modern agricultural systems and identify the factors influencing this change. The research, conducted from December 2024 to January 2025, used a case study involving five farmer groups across four hamlets, with data collected through purposive sampling, in-depth interviews, observations, and documentation. Qualitative analysis was carried out through data reduction, thematic categorization, and interpretation. The results show that modernization offers substantial benefits, including reduced labor needs, faster planting processes, and increased yields. However, several challenges remain, such as limited capital, inadequate training, restricted access to machinery, and shortages of skilled human resources. Environmental issues, particularly declining soil fertility due to chemical inputs, also persist. Overall, the success of agricultural transformation requires not only technological availability but also sustained government support through training, subsidies, infrastructure development, and stronger farmer institutions. This study provides useful input for policymakers and offers empirical insight into farmers’ adaptive strategies amid ongoing agricultural change.
Copyright (c) 2026 Aaron Wu http://creativecommons.org/licenses/by-sa/4.0
Penentu Pilihan dDan Kepuasan Konsumen Terhadap Sayuran Organik di Kota Malang: Implikasi Untuk Strategi Pemasaran
The growing public awareness of the importance of a healthy lifestyle has driven the rising trend of organic-based product consumption among communities in Malang. This shift has also influenced purchasing decisions, with health considerations emerging as a primary determinant. Consumer purchase decisions and satisfaction, however, are shaped not only by health awareness but also by the marketing strategies implemented by producers. This study aims to examine consumer perceptions of organic vegetables, customer knowledge, socio-cultural influences, product accessibility, value-added attributes, and price factors that affect consumer behavior and determine consumer satisfaction with organic vegetables in Malang City. A mixed-method approach was employed, integrating qualitative techniques through Focus Group Discussions (FGDs) and literature review with quantitative analysis using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected through in-depth interviews and surveys using purposive and incidental sampling in Lai Lai Supermarket, Superindo, and several organic vegetable markets in Malang. The research investigated factors including product, price, place, and promotion. Data analysis consisted of descriptive statistics, multiple linear regression, and SEM-PLS. Findings from the FGDs reveal that consumer knowledge of the health benefits of organic vegetables, social influences, product quality, and perceived high prices significantly shape purchasing decisions. The quantitative analysis confirms that all marketing mix variables exert a significant effect on customer satisfaction, with product and price being the most influential contributors. This study provides theoretical insights into consumer perception and satisfaction related to organic vegetables, and offers practical implications for agribusiness practitioners and stakeholders in developing more effective marketing strategies for organic vegetable products in Malang City.
Copyright (c) 2026 festy putri ramadhani http://creativecommons.org/licenses/by-sa/4.0
Pola Pengembangan Strategi Mitigasi, Adaptasi dan Proteksi Sistem Pangan Masyarakat Adat Kampung Naga dalam Menghadapi Perubahan Iklim
Climate change has become a global challenge that directly impacts the food systems of indigenous communities, including Kampung Naga in Tasikmalaya Regency. However, studies and management of the impacts of extreme climate change on the food systems of indigenous communities indicate gaps, and are even neglected. Therefore, this research aims to formulate strategies for mitigation, adaptation, and protection of the food systems of the Kampung Naga indigenous community in facing climate change, using a case study method with Soft Systems Methodology analysis. The key informants in this study are representatives of the Kampung Naga community, neighborhood leaders, customary chiefs, youth representatives, household representatives, as well as representatives from Neglasari Village Government and Field Agricultural Extension Officers. Primary data from key informants were collected through surveys, in-depth interviews, observations, and focus group discussions (FGD) using guidelines, while secondary data were sourced from various literature. Through the SSM analysis stages, it was found that the transformation of the food system cannot be separated from social structures, cultural values, and living customary institutions. The analysis results indicate that an effective strategy must actively involve local actors, integrate traditional knowledge with scientific approaches, and consider the dimensions of efficacy, efficiency, and effectiveness in the transformation process. This study produced a conceptual model that is contextual and participatory, and can serve as a basis for developing food security policies based on local wisdom by implementing various improvement actions including strengthening human resources and actor regeneration, enhancing the self-sufficiency of local production inputs, developing products and post-harvest processes, strengthening synergy among actors, reinforcing institutions and networks, as well as community-based documentation and research. These findings are expected to contribute to building a resilient, fair, and sustainable food system. These findings are expected to contribute to building a resilient, just, and sustainable food system amid the threat of climate change.
Pengaruh Pengelolaan Dana Desa Terhadap Program Pemberdayaan Masyarakat Petani di Desa Bontula, Kecamatan Asparaga, Kabupaten Gorontalo
One of the government initiatives o support commuity development and empowerment is thourgh the allocations of Village Funds. The allocations of Village Funds. The funds prioritize programs that empower farmers, thereby improving economic welfare in these villages. Bontula Village is one of the villages that has considerable potential in the field of agriculture, making it a strategic area for the empowerment of its farmers. The purpose of this study is to determine the effect of Village Fund Management on farmer empowerment programs. This study uses a quantitative descriptive approach, with farmersas the main participants. Based on the analysis conducted through Simple Lnear Regression and t-tests, it can be concluded that there is a significant relationship between Village Fund Management and the Farmer Empowerment Program in Bontula Village, Asparaga District, Gorontalo Regency. Furthemore, the findings show that Village Fund Management contributes 75,6% to the Farmer Empowerment Program, while the remaining 24,4% is determined by external factorsbeyond the scope of this study. The structural equantion is Y = 12,888 + 0,865 X. From the hypothesis analysis conducted, it was revealed that Village Fund Management has a positive impact significant impact on the farmer Empowerment Program in Bontula Village, Asparaga Subdistrict, Gorontalo Regency. The utilization of Village Funds by prioritizing the empowerment of the farming community in Bontula Village is very strategic for improving the local economy. Example include programs such as providing facilities for plant nurseries and yield management. With good management of Village Funds, programs such as these can encourage increased productivity and welfare for farmers in Bontula Village.
Copyright (c) 2026 Isra Wati Karim http://creativecommons.org/licenses/by-sa/4.0
Strategi Komunikasi Branding PT. Kartel Daun International dalam Bisnis Ekspor Tanaman Hias
ABSTRACT PT. Kartel Daun International as an ornamental plant exporters, faces several challenges, including limited human resources and the reliance on a single communication platform, which potentially restricts its global market reach. This study aims to analyze the company’s communication strategy in branding the ornamental plant export business and to identify internal and external factors affecting its implementation. The research employed a qualitative descriptive method with a case study approach. Data were collected through observation, interviews, documentation, and literature study. Data analysis was conducted using NVivo. The results indicate that PT. Kartel Daun International applies a two-way communication strategy focused on customers, referring to five communication components: communicator (internal team and KOL), message (branding, educational, product information, and promotion), media (Instagram, Facebook, TikTok, website, and exhibitions), communicant (international customers), and effect (increased credibility and creation interest). Internal strengths include skilled human resources, consistent communication, and customer convenience. Weaknesses consist of channel dependency, limited promotional budget, and insufficient staff. Opportunities involve exploring new media, engaging Key Opinion Customers (KOC), and reaching new markets. Threats include growing competitors, dominance of other platforms, and potential negative reviews. Communication success relies on strong understanding and responsiveness to customer needs.
Analisis Efisienisi Teknis Usahatani Ubi Kayu di Kabupaten Lampung Tengah
Central Lampung Regency is one of the cassava production centers in Lampung Province, which has vast land potential and a climate that supports the development of cassava farming. Cassava production in Central Lampung ranks highest in terms of food production compared to five other potential food commodities, namely corn, soybeans, sweet potatoes, and peanuts. High production does not guarantee high profits for cassava farmers. This study aims to analyze the factors that influence cassava production, the elasticity and scale of cassava farming, as well as the technical and allocative efficiency of cassava farming in Central Lampung Regency. The research was conducted in two subdistricts, namely Seputih Mataram and Terbanggi Besar, using a survey method and random sampling of 60 farmers. The data were analyzed using the Cobb-Douglass production function model and then using the Stochastic Frontier Analysis (SFA) tool. The results showed that the factors that significantly influenced cassava production were land area, phonska fertilizer, and organic fertilizer, while seeds, urea fertilizer, pesticides, and labor had no significant effect. The average technical efficiency value of 0.8595 indicates that cassava farming is fairly efficient. Age and land ownership status were found to reduce technical inefficiency, while experience, education, and access to credit had no significant effect. The production scale value of 0.814953 indicates decreasing returns to scale, which means that additional inputs no longer increase output proportionally.
Copyright (c) 2026 tunjung andarwangi http://creativecommons.org/licenses/by-sa/4.0
Nilai Ekonomi Agrowisata Bumi Perkemahan Ranca Cangkuang
The tourism sector has become a new source of economic growth in various regions of Indonesia, including Bandung Regency, which has the second-highest number of tourist attractions in West Java. One developing tourism potential is nature-based agrotourism, such as the Ranca Cangkuang Camping Ground. This site offers various environmental service benefits expected to attract tourists. Since this natural-resource-based tourist attraction does not yet have a clear market value, this study aims to estimate its economic value using the Individual Travel Cost Method (ITCM). The study results show a consumer surplus value of IDR 72,000 per individual per visit and an economic value of the Ranca Cangkuang Camping Ground amounting to IDR 1,416,240,000 for the period from March 2024 to February 2025.
Peran Perempuan dalam UMKM Pengolahan Kopi Nagari Koto Tuo, Kabupaten Tanah Datar
The role of women in Micro, Small, and Medium Enterprises (MSMEs) for coffee processing in Indonesia is highly significant, particularly in Nagari Koto Tuo, Tanah Datar, West Sumatra. This qualitative study aimed to identify their contributions and analyze the resulting socio-economic impacts. Nationally, of MSME actors are women; in Koto Tuo, most coffee brand owners are women who inherited their processing skills. Employing a census approach, the research involved 160 women MSME actors, with data analyzed using the Miles and Huberman model. Findings indicate women play a crucial role across four aspects: production, marketing, business management, and collaboration networks. This active involvement is driven by socio-cultural factors, economic necessity (acting as the main income source), and personal characteristics (thoroughness and diligence). Their participation yields positive impacts, including enhanced social status, financial independence, and community recognition. Ultimately, women in Koto Tuo are key drivers of family welfare, community development, and successfully challenge traditional gender perceptions.
Copyright (c) 2026 Fayi Afifah, Muhammad Farrel Syabena, Ninda Novita http://creativecommons.org/licenses/by-sa/4.0
Profil Peternak Sapi Perah Rakyat Tergolong Maju dan Keberhasilan Usahanya (Suatu Kasus di Tempat Pelayanan Koperasi Los Cimaung Desa Margamukti Kecamatan Pangalengan Kabupaten Bandung)
The study was conducted at the Los Cimaung Cooperative Service Center (TPK) in Margamukti Village, Pangalengan District, Bandung Regency. The purpose of the study was to study the personal and entrepreneurial characteristics of advanced dairy farmers and the success of their dairy businesses. The study was conducted using a descriptive approach. The selection of informants was carried out purposively, totaling 12 people. The results showed that the profile of advanced dairy farmers in terms of their personal characteristics, were of productive age, had sufficient experience of over 15 years, and participated in extension and training activities. From their entrepreneurial characteristics, the informant dairy farmers showed a high orientation in achieving success from their dairy businesses and their courage in taking risks. The success of the informant's dairy business was evident in the increase in assets such as the continued increase in dairy cattle ownership and the utilization of the results to improve the quality of their welfare. Factors that need to be considered to develop advanced dairy farmers need to be done through a process of behavioral change through non-formal educational activities in the form of extension and training as well as the provision of support for affordable production inputs and milk price incentives.
Copyright (c) 2026 unang yunasaf http://creativecommons.org/licenses/by-sa/4.0
Analisis Transmisi dan Pembentukan Harga Beras di Provinsi Jawa Tengah
Rice is one of the agricultural commodities that plays an important role in Indonesia's food security because it is the main staple food for the community. The role of rice as a strategic agricultural commodity in Central Java and as one of the largest rice production centers in Indonesia means that changes in rice prices have a significant impact on the economy and welfare of both farmers and consumers. Rice price movements in Central Java Province, both at the farmer and consumer levels, experience fluctuations. Fluctuations in rice prices are caused by several factors that affect rice prices in Central Java. The research method used is the Secondary Data Analysis (SDA) method. The type of data used is time series data for the period January 2014 - December 2022. The data used is monthly data on grain prices at the farmer level and rice prices at the consumer level. Data analysis was conducted using the AECM (Asymmetric Error Correction Model) method to analyze price transmission patterns. The results of the causality test showed that consumer rice prices influence the formation of corn prices at the producer level. The results of the study indicate that the rice price transmission pattern in Central Java Province is asymmetric in the short term, meaning that consumer prices in the same period are not immediately transmitted to prices at the farmer level.
Copyright (c) 2026 Ferdi Manurung http://creativecommons.org/licenses/by-sa/4.0
Determinan Pengembangan Agribisnis Lada Putih di Kecamatan Air Gegas, Kabupaten Bangka Selatan
Air Gegas District has been designated as a white pepper-based rural development area in South Bangka Regency, Bangka Belitung Islands Province. Several studies have been conducted in this location, but these studies still show limitations due to the lack of discussion related to the determinants of white pepper agribusiness development as a consideration in developing strategies. The purpose of this study is to identify the determinants of white pepper agribusiness development in Air Gegas District, South Bangka Regency. This study was conducted in Air Gegas Village, Nyelanding Village, Delas Village, and Air Bara Village from January to August 2025 using a survey method. The data used in this study included primary data and secondary data collected through observation, interview, questionnaire, and documentary study from eight respondents. These data were analyzed using quantitative analysis with AHP accompanied by qualitative analysis. The results of this study indicate that the determinants of white pepper agribusiness development in South Bangka Regency consist of economic aspect, policy aspect, environmental aspect, social aspect, and technical aspect.
Copyright (c) 2026 Annisa Pradnya Paramitha http://creativecommons.org/licenses/by-sa/4.0
Analisis Strategi Pengembangan Usaha Bunga Krisan Potong di CV Imunk Flower Kecamatan Bandungan Kabupaten Semarang
CV. Imunk Flower is a chrysanthemum cultivation company in Bandungan District, established in 2012 and officially registered as a limited partnership (CV) in 2022. The large number of chrysanthemum farmers in the area causes peak harvest periods and price fluctuations, creating marketing challenges. Limited promotion and a shortage of administrative staff also hinder sales performance. This study aims to identify internal and external factors influencing business development, analyze strategies for developing cut-chrysanthemum agribusiness, and determine priority alternative strategies for CV. Imunk Flower. The research was conducted from May to June 2025 using a case study approach. Primary data were obtained through interviews with structured questionnaires and direct observation, while secondary data were collected from literature and company documents. Purposive sampling was used to select informants, consisting of the owner, 7 workers, saprotan suppliers, and 10 consumers. Data were analyzed using descriptive quantitative methods with the IFAS, EFAS, and SWOT matrices, as well as the Analytical Hierarchy Process (AHP) through the Super Decisions 2.10 application. The results show that the company is positioned in Quadrant I based on the SWOT analysis, with coordinates (x1.221; y0.638). Three SO strategies are produced: improving the quality and varieties of cut chrysanthemums, optimizing production and sales during major holidays, and strengthening marketing management. The AHP results indicate that the highest-priority strategy is optimizing production and sales during major holidays (weight 0.493), while the top sub-strategy is developing a structured planting and harvesting schedule (weight 0.337).
Copyright (c) 2026 Tika Lestari Ningsih, Migie Handayani, Mutia Intan Savitri Herista http://creativecommons.org/licenses/by-sa/4.0
Analisis Faktor-faktor yang Memengaruhi Keputusan Pembelian Minyak Goreng Merek Bimoli di Pasar Swalayan Kota Semarang
This study aims to describe the characteristics of consumers of Bimoli brand cooking oil in supermarkets in Semarang City and analyze the factors that influence their purchasing decisions. The research was conducted from June to August 2025 in five supermarkets representing Semarang City, namely ADA Swalayan Setiabudi, ADA Swalayan Majapahit, Super Indo Imam Bonjol, Super Indo Siliwangi, and Super Indo Sukarno Hatta. The research method used a survey with a quota sampling technique (non-probability sampling) to collect data from 150 Bimoli consumers, with samples taken using a purposive sampling technique. The independent variables included product price (X1), product quality (X2), brand image (X3), packaging (X4), fanaticism (X5), and number of family members (X6), while the dependent variable was purchase decision (Y). Primary and secondary data were analyzed using descriptive analysis and logistic regression with the help of SPSS, including validity and reliability tests, as well as model testing using the Omnibus Test, Likelihood test, Overall Model Fit test, Hosmer and Lemeshow test, coefficient of determination test, and Wald test. The results of the study show that the majority of respondents are women (76%), aged 26-30 years (62%), with a bachelor's degree, working as employees, with a middle income (42%), and purchasing 2 L refills. The results of the logistic analysis reveal that product quality, brand image, packaging, and fanaticism has a significant positive effect on purchasing decisions, while product price and number of family members have no significant effect.
Copyright (c) 2026 Naura Adristy Purnamasidhi, Joko Mariyono, Joko Mariyono, Edy Prasetyo, Edy Prasetyo http://creativecommons.org/licenses/by-sa/4.0
Analisis Konsumen Produk Pangan pada Layanan Pesan Antar GrabFood di Wilayah Bandung Raya
The development of app-based food delivery services in Indonesia has shown significant growth in recent years. GrabFood has become one of the most widely used platforms, including in the Bandung Raya region, which is characterized by its urban demographics and high level of technology adoption. However, research specifically examining the consumer characteristics of food product users on the GrabFood platform within this region remains limited. This study aims to describe the characteristics of food product consumers using GrabFood services in Bandung Raya based on demographic, geographic, educational, income, and consumption pattern aspects. The research employed a descriptive quantitative approach using a survey method. A total of 250 Muslim respondents were selected through non-probability sampling techniques. Data were collected online through a Google Form questionnaire and analyzed using descriptive statistical techniques in the form of frequencies and percentages. The results indicate that GrabFood users are predominantly female, reside in urban areas, and possess relatively high educational backgrounds. In addition, most respondents fall within the middle-income category and demonstrate efficient consumption behavior in their daily food expenditures. These findings provide a comprehensive overview of the GrabFood consumer profile and offer valuable insights for businesses and digital platforms in formulating more targeted marketing strategies.
Copyright (c) 2026 Vanya Dina Ananda http://creativecommons.org/licenses/by-sa/4.0
Persepsi Petani Terhadap Penerapan Good Agricultural Practice (GAP) pada Komoditas Padi di Desa Rukam Kecamatan Mendo Barat
Sustainable agriculture plays a crucial role in improving food security by efficiently and environmentally friendly means of meeting food needs. In Indonesia, rice is a vital staple food source and source of livelihood for the majority of rural residents. However, conventional agricultural practices, which rely heavily on chemical fertilizers, synthetic pesticides, and excessive land exploitation, have led to various environmental and social problems. Consequently, farmers' understanding and perceptions of the concept of sustainable agriculture remain largely unknown. This study aims to determine rice farmers' perceptions of sustainable agriculture through the application of Good Agricultural Practice (GAP) and to identify factors influencing their perceptions. The study was conducted in Rukam Village, Mendo Barat District, from September to November 2025. A survey method was used, with 30 rice farmers as respondents, using purposive sampling. Data were analyzed descriptively to determine farmers' perceptions, and quantitatively using multiple linear regression to analyze factors influencing farmers' perceptions. The analysis showed that farmers' perceptions of GAP implementation in lowland rice were categorized as very good, with a percentage of 81.88%, covering economic, social, and technical aspects. The results of multiple linear regression are Y = 12.814746 – 0.331873 X1 – 0.407773 X2 + 0.527081 X3 + 0.340421 X4. The variables of education and extension workers have a significant effect on farmers' perceptions in the implementation of GAP for rice commodities, while the variables of farming experience and cultivation techniques do not have a significant effect on farmers' perceptions in the implementation of GAP for rice commodities.
Copyright (c) 2026 Febriyanti Putri Ulfa, Mustamid Mustamid, Syahadan Syahadan, Amri R, Eries Dyah Mustikarini http://creativecommons.org/licenses/by-sa/4.0
Persepsi Anggota Potensial terhadap Bauran Pemasaran 7P CSA Tani Sauyunan
The transformation of the food system towards sustainability is crucial in the face of the climate crisis, environmental degradation, and social inequality. One approach that promotes sustainable food consumption is Community Supported Agriculture (CSA). This study aims to analyze the influence of the marketing mix on the purchase intention of potential members of CSA Tani Sauyunan, a social urban farming program by Seni Tani in Bandung. Despite the increase in organic product consumption, the number of active CSA consumers remains relatively low. This research uses a quantitative approach through a survey questionnaire targeting Instagram followers of Seni Tani who have never been CSA members. The research instrument employs a 7-point Likert scale to measure perceptions of the seven elements of the marketing mix and purchase intention. The results indicate that the product, process, and physical evidence elements received positive evaluations, reflecting CSA's service quality. However, perceptions of the price element remain low, indicating a mismatch between the value received and the price set. The regression analysis shows that the overall marketing mix affects purchase intention. Therefore, the improvement of the marketing mix 7P strategy is needed to increase purchase intention.
Copyright (c) 2026 Agriani Hermita Sadeli, Nindya Kintan Maharani, Gilang Agustiar, Mentari Qorina Alwasilah http://creativecommons.org/licenses/by-sa/4.0
Value Orientation and Ecoliteracy as Key Factors in Green Product Purchase Decisions
Consumer awareness regarding health and environmental sustainability has increased interest in green products. Companies now recognize the importance of understanding consumer behavior in purchasing eco-friendly products, as trust and perceptions of safety significantly influence market success. This study aims to analyze how consumer ecoliteracy and value orientation affect purchasing decisions for Chocolate Monggo’s green products, providing insights to support effective marketing strategies for sustainable food brands. This study was conducted using ecoliteracy and value orientation as independent variables and purchase decision as the dependent variable. Data were collected via a Google Form and analyzed through Structural Equation Modelling (SEM) using Partial Least Squares (PLS) in SmartPLS 4.0. The findings reveal that ecoliteracy and value orientation are significant to consumers’ purchasing decisions for Chocolate Monggo. These results suggest that Chocolate Monggo should focus on strategies to elevate public ecoliteracy and promote the personal and social benefits associated with green product consumption.
Dampak Contract Farming Peternak Sapi Perah Terhadap Ketahanan Pangan Rumah Tangga di Kabupaten Pasuruan
Food security is a strategic issue in agricultural development. Dairy farmers in Tutur Subdistrict, Pasuruan Regency face problems of small-scale livestock ownership, which has an impact on low milk production and income. Limited capital and production facilities cause unstable income, which affects the ability to meet household food needs. Contract farming is a solution to overcome these problems. This study aims to identify the factors that influence farmers' decisions to join contract farming and analyze its impact on household food security. This study was conducted in Tutur District, Pasuruan Regency, with 96 respondents using a multistage sampling method. Data analysis used probit regression to identify participation factors and Propensity Score Matching (PSM) to estimate the impact of contract farming on household food security as measured using the Food Insecurity Experience Scale (FIES). The results showed that the number of livestock and farming experience had a significant effect on farmers' participation in contract farming. PSM analysis shows that contract farming reduces the FIES score by 1.586%. This indicates that contract farming significantly improves household food security.
Copyright (c) 2026 Mariana Herlin http://creativecommons.org/licenses/by-sa/4.0
Strategi, Tantangan, dan Peluang Reaktualisasi Nilai-nilai Ilmu Sosial Profetik dalam Perspektif Agribisnis Peternakan: Pendekatan Konseptual-Teoritis
Livestock agribusiness faces various structural issues, demonstrating the need for a more comprehensive approach, not only technical but also social aspects, ethics, and moral values. Kuntowijoyo's prophetic social science, consisting of the pillars of humanization, liberation, and transcendence, offers a potential ethical and social framework for transforming livestock agribusiness practices and governance. This study uses a qualitative conceptual-theoretical approach with a literature review method to examine livestock agribusiness from a prophetic social science perspective and analyze its strategies, challenges, and opportunities. The results of the study indicate that livestock agribusiness from a prophetic social science perspective consists of the pillars of humanization (towards livestock workers, livestock, and consumers), liberation (from economic oppression, backwardness and powerlessness), and transcendence (spiritual intentions-goals, moral-ecological responsibility, and social distribution-justice). Reactualization strategies include increasing livestock farmer capacity, strengthening animal welfare regulations, empowering livestock farmers, strengthening organizational structures, fostering shared values, market chain reform, inclusive access to capital, moral reform, strengthening halal-thayyib ethics, and sustainable governance based on ethical, civilized, and spiritual values. Key challenges include weak ethical and technological literacy, unequal market structures, ineffective policies, and the low integration of moral values into livestock agribusiness practices. Opportunities include the development of digital technology, increased awareness of ethics, halal certification, and animal welfare issues, the development of productive livestock-based philanthropy, and support for sustainable policies. This study provides that the reactualization of prophetic values can be an important paradigm in building a more humane, ethical, equitable, and spiritually based livestock agribusiness, thereby creating social transformation.
Copyright (c) 2026 Mustafid Husna, Unang Yunasaf, Unang Yunasaf, Marina Sulistyati, Marina Sulistyati http://creativecommons.org/licenses/by-sa/4.0
Determinasi Faktor Kunci yang Memengaruhi Keberlanjutan Pertanian Kentang Sebagai Dasar Pengembangan Teknologi Smart Farming Berbasis Internet of Things (IoT)
Potato farming is a strategic horticultural commodity that plays a vital role in the local economy and food security. However, the sustainability of potato production systems faces various challenges, including climate variability, input inefficiency, and low adoption of cultivation technologies. This study aims to identify key factors influencing the sustainability of potato farming as a basis for designing Internet of Things (IoT)-based Smart Farming technology. The analysis was conducted using the Matrix of Impacts Croisés-Multiplication Appliquée à un Classement (MICMAC) method on 15 variables representing the reinforcing dimensions, human resources, markets, and the environment. Data were collected through surveys, in-depth interviews, and Focus Group Discussions (FGDs) with potato farmers in Simalungun Regency. The results of the Matrix of Direct Influence (MDI) analysis indicate that Market Expansion, Education Level, and Price are determinant variables with high influence and low dependency. Meanwhile, Technology, Experience or training certification, and Farmer Development are included in the category of key variables with high influence and dependency, thus becoming strategic factors in the development of Smart Farming. Based on the Matrix of Indirect Influence (MII), the variables Technology, Farmer Education, Price, Experience, and Market Expansion have a strong indirect influence on the system. This finding confirms that effective IoT technology design must consider the interacting technical and socio-economic factors in potato farming systems. This research provides a scientific basis for strengthening the digital transformation of agriculture and formulating more adaptive and sustainable innovation policies.
Copyright (c) 2026 Mai Fernando Nainggolan http://creativecommons.org/licenses/by-sa/4.0
Kelayakan Usahatani Jagung Pipil pada Perkebunan Kelapa Sawit di Desa Negeri Bumi Putra Kecamatan Umpu Semenguk Kabupaten Way Kanan
Corn farming in immature oil palm plantations has become one of the alternative land-use strategies in Way Kanan Regency, particularly in Negeri Bumi Putra Village, Umpu Semenguk District. Farmers in this area utilize oil palm plantation land by intercropping corn to increase their income. This study aims to: (1) determine the production costs, revenue, and income of corn farming; and (2) analyze the feasibility of corn farming. The research used a descriptive quantitative approach with 17 corn farmers as respondents. Data were collected through interviews and direct field observations. The collected data were analyzed using Microsoft Excel. The results showed that (1) the total average production cost reached IDR 16.340.341,91 per hectare per planting season, with the largest component coming from labor costs amounting to IDR 8,688,665.44 per hectare. The total revenue obtained by farmers reached IDR 30.493.673,18 per hectare, resulting in a net income of IDR 14.153.331,27 per hectare; and (2) the R/C ratio value was 1.90 >1, indicating that every one rupiah of cost incurred would generate a return of 1.90 rupiah. Therefore, shelled corn farming in oil palm plantations in Negeri Bumi Putra Village is feasible and profitable to cultivate.
Copyright (c) 2026 Marta Duwi Lestari, Damara Dinda Nirmalasari Zebua http://creativecommons.org/licenses/by-sa/4.0
Hubungan Persepsi Alumni Fakultas Pertanian dan Bisnis Universitas Kristen Satya Wacana Terhadap Pekerjaan di Sektor Pertanian dengan Minat Bekerja di Sektor Pertanian
The sustainability of the agricultural sector today is the regeneration of farmers, by rebuilding the successors of agriculture, namely the younger generation, in future farming activities. The objectives of this study are 1) to analyze the level of perception of alumni of the Faculty of Agriculture and Business, Satya Wacana Christian University (FPB UKSW) regarding work in the agricultural sector; 2) to analyze the level of interest of FPB UKSW alumni to work in the agricultural sector; and 3) to analyze the relationship between the perception of FPB UKSW alumni towards work in the agricultural sector and their interest in working in the agricultural sector. This type of research is quantitative descriptive with sampling using simple random sampling techniques. The data analysis technique in this study uses scoring with three categories to analyze perceptions and interests as well as Spearman Rank correlation analysis to analyze the relationship between variable (X) and the dependent variable (Y). The results of the study show that 1) the level of perception of UKSW FPB alumni regarding work in the agricultural sector is in the moderate category, namely 62%; 2) the level of interest of UKSW FPB alumni to work in the agricultural sector is in the moderate category, namely 68%; and 3) the relationship between the perceptions of UKSW FPB alumni regarding work in the agricultural sector and their interest in working in the agricultural sector is significantly correlated (<0.001) and strongly positive with a correlation coefficient value of 0.761. This means that the more positive the perception of UKSW FPB alumni towards work in the agricultural sector, the higher the interest in working in the agricultural sector.
Copyright (c) 2026 Mutiara Sirenden, Damara Dinda Nirmalasari Zebua http://creativecommons.org/licenses/by-sa/4.0
Analisis Risiko Produksi Tepung Tapioka pada CV Harum Mekar Kabupaten Pati
Tapioca flour production at CV Harum Mekar fluctuates. This condition causes losses, so the company needs to address the risks that occur. This study aims to analyze the level of risk, analyze the occurrence and sources of production risks, and to analyze effective mitigation strategies to address risks in the tapioca flour production process at CV Harum Mekar. The study was conducted in September-October 2025 at CV Harum Mekar. The location was determined purposively based on the consideration that the company is engaged in the agribusiness sector. The research method used is a case study with a quantitative approach. The sampling method uses purposive respondents consisting of 7 key informants. Data analysis uses the coefficient of variance (CV) and House of Risk (HOR). The results are that the risk level at CV Harum Mekar is classified as very high with a CV value of 39.88%. HOR Phase 1 indicates there are 15 risk events and 22 risk sources. The priority sources of risk obtained are lack of accuracy of packaging and storage workers, climate change, too high cassava prices, leaking storage warehouse roofs, less than optimal water quantity during the extraction process, intensive water change frequency, less dense grater eyes, unbalanced flour supply with flash dryer temperature, too much water quantity during the separation process and flour that falls on the floor is repackaged. Risk management strategies obtained 12 strategies with 5 priority strategies, namely more intensive Standard Operating Procedure (SOP) training in each field for employees, more careful supervision at each stage of production, more intensive SOP training for machines for employees, making warehouse maintenance and machine replacement schedules and making contracts with cassava farmers.
Copyright (c) 2026 Shofina Laila http://creativecommons.org/licenses/by-sa/4.0
Analisis Risiko Produksi Pupuk Phonska di PT Petrokimia Gresik Jawa Timur
Phonska fertilizer production at PT Petrokimia Gresik has fluctuated and often failed to meet production targets. This study aims to analyze priority risk sources and analyze effective mitigation strategies to address production risks at PT Petrokimia Gresik. The research location was determined purposively, considering that it is an agro-industrial company with high production capacity. The research was conducted in October-November 2025. The method used in this study was the case study research method. The key persons in this study were determined using the purposive method, and they were production staff. Data collection techniques included observation and interviews. The analysis in this study was conducted using the Coefficient of Variation and HoR (House of Risk) methods. The results of the study indicate a medium level of risk with a CV value of 9%. In addition, the results of HoR phase 1 obtained 22 risk events and 25 risk sources. Fourteen risk sources were identified as priority risks that require the design of a risk management strategy. The results in HoR 2 show 10 management strategies that can be implemented by the company in handling priority risk sources. The risk management strategies are based on the highest to lowest ETD values in sequence, namely cross-checking mechanisms, production rescheduling, team coordination, incoming raw material control, technical skills training, replacement of damaged machine parts, safety stock planning, preventive maintenance, temperature monitoring, and the use of magnetic separators.
Copyright (c) 2026 DEWI ELISABETH SITINJAK http://creativecommons.org/licenses/by-sa/4.0
Analisis Efisiensi Teknis Produksi Rumput Laut (Eucheuma Cottonii) di Kabupaten Situbondo, Jawa Timur Menggunakan Data Envelopment Analysis (DEA)
This study analyzes the technical, allocative, and cost efficiency of Eucheuma cottonii seaweed production in Situbondo Regency, East Java, a major Indonesian producer. A census was conducted on 60 farmers in Agel Village and Pathek Beach. Primary data included inputs (seeds, plot area, labor, fuel) and output (dried seaweed production), analyzed using Data Envelopment Analysis (DEA) with DEAP 2.1, applying Constant Return to Scale (CRS) and Variable Return to Scale (VRS) approaches.The production process involves site preparation to harvesting (40-45 days), yielding 800-1,500 kg of dried seaweed per cycle. Average technical efficiency was 0.713 (CRS) and 0.873 (VRS), indicating that most inefficiencies arise from sub-optimal operational scale. Average allocative efficiency of 0.835 suggests farmers haven't fully optimized input combinations based on market prices. Average cost efficiency was only 0.799, with only 11.67% of farmers being cost-efficient, highlighting significant opportunities for improving operational cost management.Recommendations include enhancing farmers' managerial and technical capacity through training on efficient input use and business scale adjustment. Local government is encouraged to provide intensive assistance for optimizing input allocation and production cost management. Future research should consider a metafrontier DEA approach for cross-group or regional efficiency comparisons, and include variables like education level and experience for a more comprehensive analysis.
Copyright (c) 2026 M. Khairul Anam, Sukma Febri Setyana http://creativecommons.org/licenses/by-sa/4.0
Analisis Strategi Pengembangan Produksi Anggrek Dendrobium di Grenpace Kota Tangerang Selatan
This study analyzes the internal and external factors that influence the production of Dendrobium orchid seedlings and provides strategic recommendations to address these challenges. The SWOT analysis is applied to identify the strengths, weaknesses, opportunities, and threats affecting production and partnerships. Quantitative data from the IFE and EFE matrices are then used to determine the company’s strategic position through the IE matrix. Based on this position, the QSPM method helps formulate and prioritize the most effective and efficient production strategies. The results indicate that PT Grenpace possesses strengths in tissue culture technology mastery, high product quality, and an extensive plasma partnership network. The company, however, faces several weaknesses such as dependence on plasma partners, high production costs, and limited promotion activities. External opportunities that can be leveraged include government support for the agribusiness sector, increasing trends in ornamental plant demand, and potential export markets. Nonetheless, the company also faces threats from business competition, regulatory changes, and dependence on skilled labor. Through the IFE and EFE matrix analysis, scores of 3.90 and 3.50 were obtained, indicating that the company is positioned in quadrant 1 of the IE matrix, categorized as the “grow and build” position. The prioritized strategy is the SO strategy, which utilizes the company’s strengths to seize market opportunities. The formulated strategies include strengthening marketing and technology-based market expansion, optimizing government support for funding and program access, and developing innovative products along with expanded distribution. Based on the QSPM matrix calculation, the strategy of strengthening marketing and technology-based market expansion was selected as the top priority, with the highest Total Attractiveness Score (TAS) of 5.607. This strategy is considered the most suitable to support PT Grenpace’s long-term growth and competitiveness.
Copyright (c) 2026 Anselmus Abimayung Prayudi http://creativecommons.org/licenses/by-sa/4.0
Pengaruh Penggunaan Pupuk Terhadap Produksi Cabai Merah Besar di Desa Panyusuhan Kecamatan Sukaluyu Kabupaten Cianjur
Large red chili peppers are an important horticultural commodity for the Indonesian economy, but Panyusuhan Village in Cianjur Regency still faces fluctuating productivity and tends to be below the district average. This study aims to analyze the effect of fertilizer use on the production of large red chili peppers with a quantitative approach through a survey of 30 farmers selected through a simple random sampling technique. The data were analyzed using the Cobb-Douglas production function as well as the classical assumption test (R2, F test, and t test). The results of the study showed that the production factors used by farmers were generally in accordance with the recommendations, with an R2 valueof 0.973 which means that the independent variable in the study could explain 97.3% of production variations. The F test showed that all variables had a significant effect simultaneously, while the t test revealed that the NPK fertilizer variable had a partial significant effect, while the manure variable partially had an effect but not significantly on the production of large red chilies.
Copyright (c) 2026 Mayla Zahra http://creativecommons.org/licenses/by-sa/4.0
Meninjau Keberlanjutan Perkebunan Kelapa Sawit Rakyat di Kabupaten Kolaka dan Kesiapaannya terhadap Implementasi Indonesian Sustainable Palm Oil (ISPO)
A global issue concerning palm oil that is currently and will continue to develop is related to access to export markets or international trade. The international market, particularly the European Union, demands that the management and processing of palm oil plantations be responsible, taking into account social, environmental, and economic aspects. To be accepted in the international market, the palm oil produced must be sustainable and environmentally friendly. One government program to respond to this challenge is the development of the Indonesia Sustainable Palm Oil (ISPO) policy. Most independent smallholders have not yet implemented the ISPO policy. Kolaka Regency is one of the centers of palm oil production in Indonesia. This study aims to review the level of readiness for implementing sustainable palm oil certification in Kolaka Regency. This study focused on four main sub-districts: Tanggetada, Polinggona, Toari, and Watubangga. Involving 125 respondents from eight villages, the sample was selected using a multistage disproportionate purposive sampling method. The overall ISPO standard achievement among smallholders was 48.0%, indicating less sustainable management practices and partial readiness for certification, while also underscoring the need for continued capacity development to meet all mandatory ISPO criteria. The results of this study can be used as a set of indicators for the achievement of the 2020 regulation on ISPO implementation in Indonesia. These findings offer actionable evidence for stakeholders at the provincial and national levels to accelerate ISPO implementation and strengthen the sustainability performance of the Indonesian palm oil sector through improved extension, financing, and governance support for independent smallholders.
Analisis Pendapatan Biji Kakao di Kecamatan Way Lima Kabupaten Pesawaran
The purpose of this research to analyze cocoa farming income based on three post-harvest treatments, namely wet, non-fermented, and fermented cocoa beans in Way Lima District, Pesawaran Regency. The research method used a survey with a purposive sampling technique on 30 cocoa farmers. Data were analyzed using a financial income approach and business feasibility through the Benefit Cost (B/C) ratio. The results showed that post-harvest treatments made a significant difference to farmers' income and revenue. The highest income was obtained from fermented cocoa at IDR 57,500,000/hectare/year, followed by non-fermented at IDR 52,542,320.56/hectare/year, and wet cocoa beans at IDR 27,864,192.73/year. The income from fermented cocoa farming is Rp 44,602,761.09/year, higher than non-fermented cocoa at Rp 40,267,179.96/hectare/year and wet beans at Rp 18,435,394.09/hectare/year. The B/C ratio value shows that all post-harvest cocoa treatments are feasible to be cultivated (B/C > 1), with the highest value in fermented cocoa (3.35), then non-fermented cocoa (3.28), and wet cocoa beans (1.96). These results explain that fermented cocoa provides added value, improved quality, and higher income for cocoa farmers, although it requires additional costs and labor. Therefore, the application of fermentation needs to be continuously encouraged as a strategy to improve the welfare of cocoa farmers.
Analisis Bauran Pemasaran (4P) pada Agrowisata Jeruk Siam Eptilu di Kabupaten Garut
Agrotourism plays a strategic role in supporting rural economic development, enhancing community welfare, and promoting sustainable tourism practices. As one of the leading agrotourism destinations in Garut Regency, Eptilu Siam Orange Agrotourism offers unique attractions such as orange-picking activities, educational tours, and traditional culinary experiences. However, the effectiveness of its marketing strategy is essential to increase competitiveness and attract wider visitor segments. The purpose of this study is to analyze the application of the marketing mix (4P)—product, price, place, and promotion at Eptilu Siam Orange Agrotourism based on visitor perceptions. The research employed a quantitative descriptive approach using a Likert-scale questionnaire distributed to 100 visitors. The data were analyzed descriptively to evaluate the performance of each 4P component. The results show that all aspects of the marketing mix are rated within the “good” to “very good” categories, with the highest scores found in the product and price components. Visitors highly appreciate the orange-picking experience, educational activities, and culinary services provided. Meanwhile, the promotion component particularly digital promotion requires further improvement to reach broader market segments. These findings highlight the importance of strengthening marketing strategies to support sustainable agrotourism development in Garut Regency.
Copyright (c) 2026 Nufika Shilhan Zein, Endah Djuwendah, Endah Djuwendah, Zumi Saidah, Zumi Saidah http://creativecommons.org/licenses/by-sa/4.0
Analisis Kepuasan Petani terhadap Penggunaan Benih Jagung Pipil Bersertifikat di Desa Pasaranom, Kabupaten Purworejo
All farmers in Pasaranom Village, Purworejo Regency, have used certified shelled corn seeds in their farming activities. However, the productivity level achieved is still not ideal, necessitating an evaluation of farmers satisfaction and identification of priority attributes for improvement. This study aims to analyze the level of farmer satisfaction and assess the importance and performance of each attribute of certified shelled corn seeds in Pasaranom Village. This quantitative research employs a survey technique. Respondents are shelled corn farmers in Pasaranom Village who have planted certified seeds at least three times and were selected using proportional random sampling. Primary data were collected through a Likert scale (1–5) questionnaire and analyzed using the Customer Satisfaction Index (CSI) to measure satisfaction levels and the Importance Performance Analysis (IPA) to determine the importance and performance levels. Secondary data were gathered from literature studies including books and journals. The results indicated that farmers’ satisfaction falls into the moderately satisfied category with a CSI value of 63.34%. Based on IPA analysis, four attributes were identified as priorities for improvement: seed brand quality consistency, resistance to pests and diseases, productivity in line with product claims, and selling price that meets farmers’ expectations. These findings indicate that further enhancement of seed quality and resistance is necessary to optimize the economic benefits gained from the use of certified shelled corn seeds.
Copyright (c) 2026 Jessica Dewi Anjani, Rani Andriani Budi Kusumo, Rani Andriani Budi Kusumo, Rani Andriani Budi Kusumo http://creativecommons.org/licenses/by-sa/4.0
Analisis Penerimaan Petani Pengguna Aplikasi SiKePangMas (Aksi Ketahanan Pangan Masyarakat) berbasis Smart Farming di Kabupaten Sumba Timur
Smart farming is a solution to overcome food security problems in accordance with SDG's goal 2. In East Sumba Regency, it is realized by developing the Community Food Security Action (SiKePangMas) application, an Android-based application designed to help farmers determine the right commodities, planting calendars and forecasts of potential disaster hazards for more productive agriculture. The purpose of this study was to determine the level of acceptance and factors that influence the acceptance of farmer users of the SiKePangMas application. This study is a quantitative study, conducted from June to October 2025 in East Sumba Regency. ), The research respondents were 210 farmers who used the SIKePangMas application, determined by purposive sampling technique. The problem is solved using the Technology Acceptance Model (TAM) approach and the research model testing is carried out using the SEM-PLS approach with the help of the SmartPLS 4.0 application. The results of this study indicate that perceived usefulness (PU) has a positive and significant effect on attitudes towards use (ATU), perceived usefulness (PU) is proven to have a positive and significant effect on behavioral intentions of use (BIU), perceived ease of use (PEU) has a positive and significant effect on perceived usefulness (PU), perceived ease of use (PEU) is proven to have a positive and significant effect on attitudes towards use (ATU), attitudes towards use (ATU) are proven to have a positive and significant effect on behavioral intentions of use (BIU), behavioral intentions of use (BIU) have a very strong and significant positive effect on actual use (AU) of the SiKePangMas application. Attitudes and intentions are proven to be the main predictors that determine the level of use of the SiKepanMas application in farmer farming in East Sumba Regency.
Copyright (c) 2026 Febyningsi Rambu Ladu Mbana Saragih, Elsa Christin Saragih http://creativecommons.org/licenses/by-sa/4.0
Model Analisis Niat Menggunakan Pestisida Nabati oleh Petani Cabai di Kabupaten Garut
Garut is a chili commodity in West Java. However, in recent years, the production of chili in the district has decreased. Chili production in Garut District around 159 thousand tons, or decreased around 13% of production compared to the previous year (BPS, 2025). One of the causes is pest and disease organism (PDO). Recently farmers still rely on chemical pesticides, while have negative impacts on health, ecosystems, environment, and increase PDO resistance. Also, chemical pesticides stated are not in line with the principles of sustainability. The government and penyuluh have also encouraged farmers to adopt integrated pest management (IPM) practices, such as biochemical pesticides, through various policies, extension services, training, and assistance. However, these efforts have not effectively encouraged farmers to adopt biochemical pesticides. Therefore, this study aims to determine and analyze farmer behavior based on the Theory of Planned Behavior (TPB) approach to determine the relationship between attitude, subjective norm, and perceived behavioral control on farmers' intention to use biochemical pesticides. This study used a quantitative verification method, while the data used were primary data from 100 chili farmer respondents in Cikajang District as a representative center chili production in Garut Regency. Data are collected using a stratified random sampling method. The results showed a positive and significant relationship between attitude, subjective norm, and perceived behavioral control on the intention to use biochemical pesticides. The findings of this study indicate the need for interventions that can encourage attitude, subjective norms, and perceived behavioral control to increase the use of plant-based pesticides.
Copyright (c) 2026 Luthfie Alie Pratama http://creativecommons.org/licenses/by-sa/4.0
Kinerja Rantai Pasok Petani Kakao Mitra PT XYZ Area Operasional Kecamatan Palolo Kabupaten Sigi Sulawesi Tengah
The research used a case study method at one of the largest cocoa bean trading companies in Palolo District, namely PT XYZ. PT XYZ experienced several problems in the cocoa bean supply chain, including fluctuations in supply, low-quality cocoa beans from farmers, and delays due to competitors emerging. The purpose of this study was to analyze the supply chain performance of PT XYZ's partner cocoa farmers in the Palolo District operational area. The performance analysis was conducted using the Supply Chain Operations Reference (SCOR) approach and took into account internal and external attributes. The results of the study show that the average supply chain performance of partner farmers has reached superior levels in terms of assets, costs, standard compliance, order fulfillment cycle, and flexibility. Meanwhile, the performance indicator for deliveries by farmers is still categorized as advantageous.
Copyright (c) 2026 Harkat Dinarsyah, Fani Handayani http://creativecommons.org/licenses/by-sa/4.0
Dampak Kebijakan Persusuan di Indonesia Terhadap Kesejahteraan Stakeholder
Indonesia’s dairy industry has undergone substantial development over the past decade, yet it continues to face persistent challenges arising from market liberalization and intensifying global competition. The BUSEP ratio policy, introduced in 1982, was designed to protect smallholder dairy farmers by mandating the absorption of domestically produced fresh milk by processing industries. This study aims to systematically examine the impacts of this policy on the welfare of key stakeholders: government, producers, and consumers, while also identifying the resulting economic and social implications. The research employs a systematic literature review combined with static comparative analysis using secondary data. Comparisons are drawn between conditions before and after the abolition of the BUSEP ratio policy, with specific attention to changes in producer surplus and consumer surplus. In addition, the study assesses the influence of a 5% import tariff on domestic milk pricing structures and supply conditions. The findings reveal that while the BUSEP ratio policy increased producer surplus, it significantly reduced consumer surplus, ultimately leading to a decline in net social welfare. The policy’s revocation in 1998 did not yield the anticipated benefits, as import prices surged sharply during the monetary crisis, preventing processors from optimizing alternative supply sources. Heightened competition with international producers further underscores the need for domestic farmers to enhance efficiency and competitiveness. Overall, the study indicates that existing policies have not optimally improved welfare outcomes. Consequently, there is a pressing need for more adaptive policy frameworks that prioritize production efficiency, price stability, and sustained protection for Indonesia’s dairy farmers.
Strategi Penguatan Kelembagaan Kelompok Tani untuk Meningkatkan Daya Saing Agribisnis Paprika (Studi Kasus di Kelompok Tani Dewa Family)
Paprika is a high-economic-value horticultural commodity with increasing demand in modern retail and culinary industries, yet its fulfillment is often hindered by supply continuity and quality standard issues. This study aims to analyze the institutional conditions and competitiveness of paprika agribusiness, as well as to formulate institutional strengthening strategies for the Dewa Family Farmer Group. The method used is descriptive qualitative with a SWOT analysis approach (Strengths, Weaknesses, Opportunities, Threats) to identify internal and external factors. The results indicate that Dewa Family possesses internal strengths in the form of 29 greenhouses with modern technology and strong retail partnership networks (Hero, Superindo, Lottemart), but still faces weaknesses in skilled labor capacity and unstandardized cultivation management. The formulated institutional strengthening strategies include optimizing production technology, enhancing human resource competence through training, and implementing strict SOPs to ensure supply stability and competitiveness in both domestic and export markets.
Analisis Tren Produksi dan Produktivitas Tebu pada Pabrik Gula Prajekan Kabupaten Bondowoso
The national sugar industry in Indonesia continues to face challenges in meeting domestic demand, making the improvement of sugarcane production performance increasingly important. East Java Province is the main center of national sugar production, one of which is supported by Prajekan Sugar Factory in Bondowoso Regency. This study aims to analyze the trends of sugarcane land area, sugarcane production, and sugarcane productivity at Prajekan Sugar Factory during the period 2010–2024, as well as to project their development for the next five years. This research employed a quantitative descriptive approach using trend analysis with a simple linear regression (least square method). The data used consisted of annual time series data on sugarcane land area, sugarcane production, and sugarcane productivity obtained from Prajekan Sugar Factory. The results indicate that sugarcane production fluctuated over time but showed an increasing trend, while the sugarcane land area tended to decline. Meanwhile, sugarcane productivity exhibited an increasing trend during the observation period. The five-year projection suggests that future increases in sugarcane production are more strongly driven by improvements in productivity rather than land expansion. These findings imply that sugarcane development strategies at Prajekan Sugar Factory should focus on intensification through productivity enhancement and efficient land utilization in a sustainable manner.
Copyright (c) 2026 andina mayangsari, Ummi Sholikhah, Moh. Syaoki Rahman, Nur Mawaddah http://creativecommons.org/licenses/by-sa/4.0
Analisis Dinamika Kelompok Tani Tembakau (Studi Kasus di Kelompok Subur Tani 1, Desa Sukasari, Kecamatan Sukasari, Kabupaten Sumedang)
Group dynamics are an essential factor in determining the effectiveness and sustainability of farmer group activities. This study was conducted on the Subur Tani 1 Group in Sukasari Village, Sukasari District, Sumedang Regency. Respondents were purposively selected, consisting of all 23 group members. The research employed a qualitative approach with a case study strategy, combined with Likert scale analysis of nine elements of group dynamics: group objectives, group structure, task functions, group development and maintenance, cohesiveness, group atmosphere, group pressure, group effectiveness, and hidden agendas. The findings show that Subur Tani 1 is categorized as dynamic, with a score of 2,741 equal to 96.82%. Group atmosphere and group pressure achieved perfect scores, reflecting strong internal conditions. The main strengths include cohesiveness, effective leadership, organizational structure, and open communication. Despite challenges such as limited land, fertilizer, and labor, the group successfully cultivated tobacco three times a year. These results emphasize that strong group dynamics strengthen solidarity and ensure the sustainability of farming activities.
Copyright (c) 2026 Rifdi Nur Maulana, Iwan Setiawan, Iwan Setiawan http://creativecommons.org/licenses/by-sa/4.0
Analisis Strategi Peningkatan Produktivitas Tenaga Kerja Pemanen Kelapa Sawit di PT. Karangjuang Hijau Lestari 1
This study aims to formulate strategies for improving the productivity of oil palm harvest workers at PT. Karangjuang Hijau Lestari 1, North Kalimantan, by considering the company’s internal and external conditions. The research employed a quantitative descriptive approach using a census method involving 75 harvesting worker households. Data analysis was conducted by identifying economic, social, and work environment factors related to labor productivity, which were subsequently analyzed using the SWOT (Strengths, Weaknesses, Opportunities, Threats) matrix to determine the company’s strategic position. Furthermore, the Quantitative Strategic Planning Matrix (QSPM) was applied to prioritize the most appropriate strategies. The results indicate that the company is positioned in a strategic condition that requires optimization of internal strengths to respond to external pressures. The priority strategies recommended include continuous technical training in harvesting activities, improvement of work systems, and the implementation of performance-based incentives to sustainably enhance labor productivity.
Copyright (c) 2026 Sri Devi Muthmainnah, Elly Jumiati, Ahmad Mubarak http://creativecommons.org/licenses/by-sa/4.0
Model Kemitraan untuk Mendorong Pengembangan Gandum di Indonesia: Kajian Literatur Sistematik
Wheat development in Indonesia continues to face various technical and non-technical challenges, including agroecological constraints, low farmer interest, limited access to capital, and market uncertainty. These conditions highlight the importance of strong institutional support through multi-stakeholder partnership models. This study aims to analyze partnership models, key actors involved, their strategic roles, and their relationship with farmers’ interest in developing wheat cultivation in Indonesia. The research employs a Systematic Literature Review (SLR) method by examining peer-reviewed articles indexed in Scopus published between 2010 and 2025. The literature selection process followed systematic stages, including identification, screening, eligibility assessment, and in-depth analysis of relevant studies. The findings reveal that successful wheat development requires integrated partnership models involving farmers, government agencies, processing industries, financial institutions, research institutes, universities, and cooperatives. Partnerships play a crucial role in technology provision, capacity building, access to finance, market assurance, risk management, and environmental sustainability. Furthermore, partnerships that provide price certainty, technology transfer, and institutional support are shown to enhance farmers’ motivation and participation in wheat cultivation. This study concludes that a coordinated and sustainable multi-actor partnership model is a key prerequisite for promoting national wheat development and reducing dependence on wheat imports.
Copyright (c) 2026 Damara Dinda Nirmalasari Zebua, Priskilah Febi Widya Ningrum, Esther Sheliena, Jefanya Diva Adriana Jayaprawira, Avra Sendi Kurniawan, Octavian Bintang Shahab Cahyana http://creativecommons.org/licenses/by-sa/4.0
Hambatan dan Harapan Pelanggan pada Perjalanan Pembelian Matcha di Matcha Bar XYZ
Growing interest in matcha among young urban consumers in Indonesia has driven the rapid growth of matcha bars offering diverse service experiences. Responding to this trend, XYZ launched its matcha bar in April 2025. However, customer reviews of XYZ’s matcha products remain relatively limited compared to competitors, indicating potential issues in the customer experience that warrant further investigation. This study aims to identify pain points and customer expectations that shape experiences before, during, and after purchasing matcha at XYZ. A descriptive qualitative approach with an intrinsic case study design was employed. Data were collected through in-depth interviews with fifteen customers, one barista, and the general manager using the Sequential Incident Technique (SIT). The data were analyzed using Braun and Clarke’s thematic analysis supported by NVivo 15. Data trustworthiness was ensured through triangulation, member checking, peer debriefing, audit trails, and thick description. The findings reveal several key pain points, including product misperceptions, limited digital information, unclear service communication, inconsistencies in product preparation, issues with product and packaging quality, an inadequate store environment, and weak post-purchase retention efforts. Customers also expressed expectations for better digital information, clearer product explanations, improved consistency in preparation and packaging aesthetics, a more comfortable and well-defined store concept, and more attractive post-purchase incentives. These findings provide a basis for developing strategies to enhance the overall customer experience at XYZ’s matcha bar.
Copyright (c) 2026 Arneta Fergiane Puteri, Agriani Hermita Sadeli http://creativecommons.org/licenses/by-sa/4.0
Motivasi Konsumen terhadap Keputusan Pembelian Kopi Organik
This study aims to analyze the influence of consumer motivation on the purchase decision of organic coffee in Bandar Lampung. The focus is to determine the extent of intrinsic and extrinsic motivation's role in shaping consumer behavior. The research was conducted from January to March 2025 using a quantitative approach and survey method. A total of 100 respondents were selected through accidental sampling. Data were analyzed using the SEM-PLS method with SmartPLS 3.0 software. The results show that motivation has a significant direct effect on purchase decisions. This indicates that highly motivated consumers—whether due to health, environmental, or ethical reasons—tend to be more committed in buying organic coffee. These findings provide strategic implications for organic coffee businesses in developing value-based marketing strategies.
Copyright (c) 2026 adi hariyanto http://creativecommons.org/licenses/by-sa/4.0