PERAN ONLINE CUSTOMER JOURNEY DAN NILAI HEDONIS TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN E-COMMERCE BUAH-BUAHAN DAN SAYURAN SEGAR DI JABODETABEK
Abstract
Full Text:
PDFReferences
Algharabat, R., Alalwan, A.A., Rana, N.P., dan Dwivedi, Y.K. 2017. Three Dimensional Product Presentation Quality Antecedents and their Consequences for Online Retailers: The Moderating Role of Virtual Product Experience’. Journal of Retailing and Consumer Services, 36: 203–217.
Badan Pusat Statistik. 2020. Analisis Big Data di tengah Masa Adaptasi Kebiasaan Baru. Jakarta: Badan Pusat Statistik.
Baron, R.M. dan Kenny, D.A. 1986. The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations. Journal of Personality and Social Psychology, 51(6): 1173– 1182.
Endo, S., Yang, J., dan Park, J.K. 2012. The Investigation on Dimensions of E-Satisfaction for Online Shoes Retailing. Journal of Retailing and Consumer Services, 19(4): 398–405.
Google Trends. 2021. Minat menurut Sub Wilayah Sayurbox.com, Happyfresh.id, Tanihub.com, dan Brambang.com. https://trends.google.co.id/. Diakses pada 14 Oktober 2021.
Hair, J.J.F., Black, W.C., Babin, B.J., dan Anderson, R.E. 2014. Multivariate Data Analysis Seventh Edition. London: Pearson Education Limited.
Heriyati, P. dan Budharani, A. 2018. How Price Perception and Satisfaction Influence Online Repurchase Intention. Pertanika Journal of Social, Sciences, and Humanity, 26(T): 9-17.
Jiang, D., Zhang, G., dan Wang L. 2021. Empty the Shopping Cart? The Effect of Shopping Cart Item Sorting on Online Shopping Cart Abandonment Behavior. Journal of Theoretical and Applied Electronic Commerce Research, 16: 1973-1996.
Kaya, B., Behravesh, E., Abubakar, A.M., Kaya, O.S., dan Orus, C. 2019. The Moderating Role of Website Familiarity in the Relationships Between E-Service Quality, E-Satisfaction and E-Loyalty. Journal of Internet Commerce, 18(4): 369–394.
Latan, H. 2012. Structural Equation Modeling Konsep dan Aplikasi Menggunakan Program LISREL 8.0. Bandung: Alfabeta.
Lei, T., Gumabay, M.V.N. dan Masigan, F.S. 2021. Development of E-Commerce Website with Analytics. International Journal of Advanced Trends in Computer Science and Engineering, 10(4): 2846–2852.
Liu, X., He, M., Gao, F., dan Xie, P. 2008. An Empirical Study of Online Shopping Customer Satisfaction in China: A Holistic Perspective. International Journal of Retail & Distribution Management, 36(11): 919–940.
Nurlaela, S., Sumarwan, U., dan Najib, M. 2019. Determinants of Online Journey and Its Influence on Online Customer Satisfaction Associated with Online Customer Loyalty. International Journal of Electronic Marketing and Retailing, 10(3): 230–243.
Pham, T.S.H. dan Ahammad, M.F. 2017. Antecedents and Consequences of Online Customer Satisfaction: A Holistic Process Perspective. Technological Forecasting and Social Change, 124: 332–342.
Populix. 2021. Data Populix: Aplikasi Belanja Sayur Favorit Konsumen!. Jakarta: Populix.
______. 2023. Alasan Masyarakat Indonesia Memilih Metode Belanja Online. Jakarta: Populix.
Safa, N.S. dan Solms, R.V. 2016. Customers Repurchase Intention Formation in E-commerce. South African Journal of Information Management, 18(1): 1-9.
Suh, J.C. dan Yi, Y. 2012. Do Consumption Goals Matter? The Effects of Online Loyalty Programs in the Satisfaction-Loyalty Relation. Psychology & Marketing, 29(8): 549–557.
Vinerean, S. dan Opreana, A. 2014. Analyzing Mediators of the Customer Satisfaction - Loyalty Relation in Internet Retailing. Expert Journal of Marketing, 2(1): 1–14.
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
_______________________________________________________
Fakultas Pertanian Universitas Galuh
Jl. RE Martadinata No. 150 46274
Telepon: (0265) 7602739
Email: prosemnas@unigal.ac.id
Prosiding Seminar Nasional Hasil Penelitian Agribisnis is licensed under a Creative Commons Atribution ShareAlike 4.0 Internasional License