Prioritas Strategi Pengembangan Industri Halal di Kabupaten Tasikmalaya: Pendekatan Analytical Hierarchy Process

Fitranty Adirestuty, Muhammad Askha Refsanjani, Hilda Monoarfa, Kiki Hardiansyah

Abstract

This research aims for finding the strategy of development the food and beverages industry in the Regency of Tasikmalaya with provide problems and solutions which are relevant and valid. Then, the method used in this research is Analytical Hierarchy Process with Superdecision as an analysis tool. The subject in this present research is the experts who are relevant to the research’s purpose governor, academics, and practitioners. There are seven experts who are collected by the researcher. The results of the research indicate that the most problem in the aspect’s dimension is regulation, on the other side, the most problem in the indicator dimension is that producers of food and beverages are less halal awareness and lack the capacity for halalness products. And then, the highest solution priority is the infrastructure aspect and there are two the highest solution priority in indicators which are Training and Socialization from Governor to Halal Food Beverages Industry and Sharia Bank is act for promoting on Food and Beverages Industry about credit of shariah which is acceptable.

Keywords

Strategi Pengembangan; Prioritas Masalah; Prioritas Solusi Industri Makanan; Minuman Halal; Analytical Hierarchy Process

References

Ab Talib, M. S., Pang, L. L. and Ngah, A. H. (2020) ‘The role of government in promoting Halal logistics: a systematic literature review’, Journal of Islamic Marketing. doi: 10.1108/JIMA-05-2020- 0124.

Amalia, E. and Nur Hidayah (2020) ‘Strategies for Strengthening Halal Industries toward Integrated Islamic Economic System in Indonesia: Analytical Network Process Approach’, Al-Iqtishad: Journal of Islamic Economics, pp. 77–102.

Awan, H. M., Siddiquei, A. N. and Haider, Z. (2015) ‘Factors affecting Halal purchase intention – evidence from Pakistan’s Halal food sector’, Management Research Review, 38(6), pp. 640–660. doi: 10.1108/mrr-01-2014-0022.

Badan Pusat Statistik (2020) PENDAPATAN NASIONALINDONESIA 2016-2020. Jakarta: BPS RI.

Badan Pusat Statistik Kabupaten Tasikmalaya (2021) Kabupaten Tasikmalaya Dalam Angka. Kabupaten Tassikmalaya. Available at: https://tasikmalayakab.bps.go.id/publication/2020/04/27/786d81a367845945b2bf72c0/kabupaten- tasikmalaya-dalam-angka-2020.html.

Badan Pusat Statistik Provinsi Jawa Barat (2018) Statistik Industri Besar dan Sedang Jawa Barat 2018 BUKU 1. 1st edn. Edited by Bidang Statistik Produksi BPS. BPS Provinsi Jawa Barat.

BAPPENAS (2019) ‘Ekonomi Syariah Indonesia 2019-2024’, p. 48.

Bashir, K. M. I. et al. (2019) ‘Strategies for improving the competitiveness of Korean seafood companies in the overseas halal food market’, Journal of Islamic Marketing, 10(2), pp. 606–632. doi: 10.1108/JIMA-03-2018-0056.

Dinar Standard (2019) ‘State of the Global Islamic Economy Report 2019/20’, Dubai International Financial Centre, pp. 1–174. Available at:https://cdn.salaamgateway.com/special- coverage/sgie19-20/full-report.pdf.

Fathi, E. et al. (2016) ‘Drivers of consumers’ willingness to pay for halal logistics’, British Food Journal, 118(2), pp. 464–479. doi: 10.1108/BFJ-06-

-0212.

Islam, R. and Madkouri, F. El (2018) ‘Assessing and ranking HALMAS parks in Malaysia: An application of importance-performance analysis and AHP’, Journal of Islamic Marketing, 9(2), pp. 240–261. doi: 10.1108/JIMA-03-2016-0027.

Izberk-Bilgin, E. and Nakata, C. C. (2016) ‘A new look at faith-based marketing: The global halal market’, Business Horizons, 59(3), pp. 285–292. doi: 10.1016/j.bushor.2016.01.005.

Katadata (2020) Industri Halal untuk Semua. Nugroho, T., Rusydiana, A. S. and Tubastuvi,

N. (2018) ‘Micro and Small Enterprises Financing Model Through the Revolving Fund Management Institution in Indonesia: Ahp Approach’, International Journal of Islamic Business Ethics, 3(2), p. 496. doi: 10.30659/ijibe.3.2.496-504.

Nurhasanudin, D. (2019) Olahan Makanan di Tasik Masih Minim Izin dan Label Halal, Ayotasik.com. Available at: https://www.ayotasik.com/read/2019/07/10/2830/ola han-makanan-di-tasik-masih-minim-izin-dan-label- halal (Accessed: 15 March 2013).

Prabowo, S. et al. (2015) ‘Revealing factors hindering halal certification in East Kalimantan Indonesia’, Journal of Islamic Marketing, 6(2), pp. 268–291. doi: 10.1108/JIMA-05-2014-0040.

Qubaisi, A. Al et al. (2016) ‘An analytic hierarchy process for school quality and inspection’, 30(3), pp. 437–459. doi: 10.1108/IJEM-09-2014-0123.

Rinaldi, S. F. and Mujianto, B. (2017) Metodologi Penelitian Dan Statistik. Jakarta: Badan Pengembangan dan Pemberdayaan Sumber Daya Manusia Sequeira, M. and Adlemo, A. (2021) ‘AHP- based support tools for initial screening of manufacturing reshoring decisions’, Journal of Global Operations and Strategic Sourcing. doi: 10.1108/JGOSS-07-2020-0037.

Sipahi, S. and Timor, M. (2010) ‘The analytic hierarchy process and analytic network process: An overview of applications’, Management Decision, 48(5), pp.775–808. doi: 10.1108/00251741011043920.

Sukoso et al. (2020) Ekosistem Industri Halal.

Susanty, A. et al. (2020) ‘Mapping the barriers for implementing halal logistics in Indonesian food, beverage and ingredient companies’, Journal of Islamic Marketing. doi: 10.1108/JIMA-11-2019- 0244.

Syafnidawaty (2020) Kelebihan dan Kekurangan Metode Analytical Hierarchy Process (AHP).

Tanjung, Hendri; Devi, A. (2013) Metode Penelitian Ekonomi Islam. Gramata Publishing.

Utomo, S. B. et al. (2020) ‘Promoting Islamic financial ecosystem to improve halal industry performance in Indonesia: a demand and supply analysis’, Journal of Islamic Marketing, (August 2019). doi: 10.1108/JIMA-12-2019-0259.

Widiastuti, T. et al. (2020) ‘Obstacles and Strategies in Developing Halal Industry: Evidence From Indonesia’, Humanities & Social Sciences Reviews, 8(4), pp. 398–406. doi: 10.18510/hssr.2020.8439.

Zailani, S. et al. (2015) ‘Drivers of halal orientation strategy among halal food firms’, British Food Journal, 117(8), pp. 2143–2160.

Refbacks

  • There are currently no refbacks.