KEPUASAN KONSUMEN DALAM BELANJA SAYURAN SECARA ONLINE DI PO. ELLFAZ FRUITS & VEGETABLES DI KECAMATAN BANDUNGAN

Febryanna Savitri, Bayu Nuswantara

Abstract


Currently online shopping is becoming a populer way among the public, this can be seen by the development of the process of buying and selling vegetables online that makes it easier for consumers to buy vegetables. Consumers can shop anytime and anywhere easily. The purpose of this study is to find out the characteristics of vegetable consumers to satisfaction in shopping vegetables online and know the level of satisfaction based on the dimension of consumer satisfaction. The research method used is quantitative descriptive research with purposive sampling techniques as many as 60 respondents of PO Ellfaz Fruits &Vegetables PO consumers. With data analysis techniques used are CSI (Customer Satisfaction Index) method and IPA (Importance Performance Analysis) method. The results of this study show that freshness aribut should be prioritized to be improved so that the performance of these attributes increases and meets consumer expectations.

Keywords


sayuranan, kepuasan konsumen, customer satisfaction index, importance performance analysis.

References


Departemen Pertanian, 2008. Kebijakan Teknis Program Pengembangan Usaha Agribisnis Perdesaan. Jakarta: Departemen Pertanian.

Ernst and Young, 1999 dalam Ching dan Dolakia, 2003.

Guswanto B, Gumilar I, dan Hamdani H. 2012. Analisis Indeks Kinerja Pengelola dan Indeks Kepuasan Pengguna di Pelabuhan Perikanan Samudera Nizam Zachman Jakarta. Jurnal Perikanan dan Kelautan Vol.3 No. 4 ISSN : 2088-3137. Universitas Padjajaran Bandung.

Handi, Irawan. 2004. 10 Prinsip Kepuasan Pelanggan. Cetakan Kelima. Jakarta: Elex Media Kompitudo.

Sunyoto, Danang. 2015. Manajemen dan Pengembangan Sumber Daya Manusia (Cetakan Pertama). Yogyakarta: CAPS.

Sugiyono, 2012. Metode Penelitian Kuantiatif, Kualitatif dan R&D. Cetakan ke-17. Bandung: Alfabeta.

Sugiyono, 2011. Metode Penelitian Kuantiatif, Kualitatif dan R&D. Bandung: Alfabeta.

Tjiptono, Fandy & Gregorius, C.(2006). Service Quality & Satisfaction.Yogyakarta: Andi Offse.

Rangkuti, Freddy. 2003. Analisis SWOT Teknik Membedah Kasus Bisnis. Jakarta: Gramedia Pustaka Utama.




DOI: http://dx.doi.org/10.25157/ma.v8i1.6312

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

____________________________________________________________________________

Fakultas Pertanian Universitas Galuh

Jl. RE Martadinata No. 150 Ciamis 46274

Telepon: (0265) 2754011, Fax: (0265) 776787

Email: mimbaragribisnis@gmail.com

Lisensi Creative Commons

Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis is licensed under a Creative Commons Atribution ShareAlike 4.0 Internasional License

____________________________________________________________________________

Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis diindeks oleh: