FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT PERILAKU PENGGUNA APLIKASI “JOGJA ISTIMEWA” MELALUI MODEL UMEGA

Muhammad Dede Puja Kusuma; Ulung Pribadi

doi:10.25157/moderat.v6i4.4031

FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT PERILAKU PENGGUNA APLIKASI “JOGJA ISTIMEWA” MELALUI MODEL UMEGA

Muhammad Dede Puja Kusuma, Ulung Pribadi

Sari

Aplikasi “Jogja Istimewa” merupakan platform aplikasi layanan publik yang dihadirkan Dinas Komunikasi dan Informatika Daerah Istimewa Yogyakarta sebagai panduan destinasi dan informasi terintegrasi. Tujuan penelitian ini untuk menganalisis faktor-faktor yang mempengaruhi niat perilaku pengguna Aplikasi “Jogja Istimewa” melalui model UMEGA. Penelitian ini menggunakan model kerangka pemikiran model UMEGA (Unified Model of Electronic Government Adoption). Secara khusus, penelitian ini menganalisis seberapa jauh variabel-variabel UMEGA mempengaruhi Niat Perilaku pengguna Aplikasi “Jogja Istimewa”. Metode penelitian yang digunakan adalah metode kuantitatif. Data primer diperoleh melalui survei hasil kuesioner dengan jumlah sampel 92 orang. Analisis data menggunakan analisis Partial Least Square(PLS) program SmartPLS 3.0. Hasil penelitian menunjukkan bahwa 1) Ekspektansi Kinerja memiliki pengaruh terhadap Sikap, 2) Ekspektansi Usaha memiliki pengaruh terhadap Sikap, 3) Pengaruh Sosial memiliki pengaruh terhadap Sikap, 4) Kondisi-Kondisi Fasilitas memiliki pengaruh terhadap Ekspektansi Usaha, 5) Sikap memiliki pengaruh terhadap Niat Perilaku (e-government), 6) Kondisi-Kondisi Fasilitas tidak memiliki pengaruh terhadap Niat Perilaku, 7) Resiko yang Dirasakan tidak memiliki pengaruh terhadap Sikap. Peningkatan sosialisasi terkait keamanan Aplikasi “Jogja Istimewa” dan fasilitas jaringan perlu dilakukan secara persuasif kepada masyarakat maupun wisatawan.

Kata Kunci

UMEGA, Aplikasi “Jogja Istimewa”, Electronic Government

Teks Lengkap:

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Referensi

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DOI: http://dx.doi.org/10.25157/moderat.v6i4.4031