LEMBAGA PEMASARAN BERAS DI KABUPATEN TANGGAMUS

Suci Fadilah, Teguh Budi Trisnanto, Marlinda Apriyani

Abstract


Marketing distribution describes the distribution chain of a commodity from producers to final consumers to an area that involves a trading activity. The more marketing agencies that are involved in the marketing of products, the lower the price that will be received by the producers. This study aims to describe marketing channels and analyze actors in marketing institutions in Tanggamus Regency. Sampling was determined by the snowball method (snow ball sampling). The marketing agency informants in this study consisted of 35 producer informants, 30 agent informants and 35 retailer informants. The data analysis technique used in this research is descriptive analysis technique. The results showed that there were 3 marketing channels in Tanggamus Regency, namely: 1. Channel I: Producers - Consumers, 2. Channels II: Producers - Agents - Consumers, 3. Channels III: Producers - Agents - Retailers - Consumers. Actors in marketing institutions in Tanggamus Regency consist of producers, agents, retailers and consumers. Producers are farmers who sell their rice to agents or directly to consumers. Agents are collectors and rice mills that collect rice from producers (farmers), which will later be resold to retailers or directly to consumers. Retailers are traders who sell the goods they sell directly to end users or end consumers in unit or retail quantities. The intended consumers in this study are people who buy and consume rice in Tanggamus Regency.

References


Asmawati. 2018. Analisis Efisiensi Pemasaran Beras di Kelurahan Apala, Kecamatan Barebbo, Kabupaten Bone, Sulawesi Selatan. Universitas Hasanuddin. Makassar.

Ariwibowo , Agus. 2013. Analisis Rantai Distribusi Komoditas Padi dan Beras di Kecamatan Pati Kabupaten Pati. Fakultas Ekonomi Universitas Negeri Semarang.

Butarbutar, Yohana. 2019. Analisis Struktur, Perilaku dan Kinerja Pemasaran Kentang (Solanum Tuberosum L.)(Studi Kasus: di Kecamatan Naman Teran Kabupaten Karo). Fakultas Pertanian.Universitas Medan.

Dewi, Noviana., Jum’atri Yusri., dan Ari Jolanda Saputra. 2017. Analisis Struktur Perilaku dan Kinerja Pasar (Structure, Conduct And Market Performan) Komoditi Padi di Desa Bunga Raya dan Desa Kemuning Muda Kecamatan Bunga Raya Kabupaten Siak. Fakultas Pertanian. Universitas Riau.

Fitriani, F., Ismono, H., & Rosanti, N. (2011). Produksi dan Tataniaga Beras di Propinsi Lampung. JSEP (Journal of Social and Agricultural Economics), 5(1), 1-11.

Jaya, Sri Ihwana. 2021. Analisis Distribusi Pemasaran Komoditas Beras (Studi Kasus: Pabrik Penggilingan Padi Ud. Aqmil Jaya di Desa Lumpangang). Fakultas Pertanian Universitas Muhammadiyah Makassar.

Jumiati dan Sahlan. 2020. Pemasaran pertanian. Fakultas pertanian univesitas muhammadiyah makasar. Makasar.

Muhasdi, Nurfajriani. 2020. Saluran dan Margin Pemasaran Lada Panjat di Desa Bontongan Kecamatan Baraka Kabupaten Enrekang. Fakultas Pertanian Universitas Muhammadiyah Makassar.

Yusri, Jumatri., Fanny Septya., dan Yulia Andriani. 2021. Studi Pola Distribusi dan Margin Pemasaran Pada Beras Kemasan Best Seller di Kota Pekanbaru, Riau, Indonesia. Program Studi Agribisnis Universitas Riau.




DOI: http://dx.doi.org/10.25157/ma.v9i2.10789

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Suci Fadilah

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

___________________________________________________________________________________

Diterbitkan Oleh :

Fakultas Pertanian Universitas Galuh

Jl. RE Martadinata No. 150 Ciamis 46274

Telepon: 0265-7602739

Email: mimbaragribisnis@gmail.com

 

Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi 4.0 Internasional.

 __________________________________________________________________________________

Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis diindeks oleh: