Analisis Keuntungan dan Efisiensi Agribisnis Melon (Studi Kasus di Pesantren Manba’ul Ulum Jamanis Kabupaten Tasikmalaya)

Auliya Nabilla Noor Lestari, Ronnie Susman Natawidjaja, Erna Rachmawati, Tuti Karyani

Abstract


This study aims to determine the added value, profit, and efficiency of the melon business at the Manba'ul Ulum Jamanis Islamic Boarding School. The method used in this study is a qualitative method using primary data through observation, interviews and documentation, and secondary data in the form of scientific journals and literature studies. Based on the research results, it can be concluded that islamic boarding schools get a profit of Rp. 2,334,433.66 from all marketing channels that are passed. The marketing channel that generates the highest profit is modern retail through Asia Plaza and Borma Dakota. Based on the B/C analysis of the melon business at the Manba'ul Ulum Jamanis Islamic Boarding School is efficient with a value of 0.125 with the marketing channel that has the highest efficiency, namely e-commerce of 0.29.

Keywords


Melon, Keuntungan, Efisiensi Bisnis, Analisis B/C

References


Cresswell, J. W. (2016). Research Design: Pendekatan Metode Kualitatif, Kuantitatif, dan Campuran (4th edition). Yogyakarta: Pustaka Belajar.

Darius. (2009). Dasar-dasar Hortikultura. Jakarta: Bumi Aksara.

Delfiendra. (2016). Nilai Brix untuk Menentukan Kualitas pada Buah-Buahan Indonesia. Indonesia Customs and Excise Laboratory Bulletin, 4(1), 10-13.

Ginantie, B. (2016). Analisis Dampak Pertumbuhan Sektor Pertanian Terhadap Kemiskinan Jawa Timur. Skripsi.

Jamaludin, SW, S., Marthalia, D., Fachrurazi, Hiswanti, Nurofik, A., . . . Veza, O. (2022). Transformasi Digital dalam Dunia Bisnis. Batam: Cendikia Mulia Mandiri.

Liu, L., Kakihara, F., & Kato, M. (2004). Characterization of six varieties of Cucumis melo L. based on morphological and physiological characters, including shelf-life of fruit. Euphytica, 305-313.

Paryadi, S., & Hadiatna, E. (2021). Budidaya Tanaman Melon. Yogyakarta, Indonesia: CV. Budi Utomo.

Poerwandari, K. (2007). Pendekatan Kualitatif untuk Penelitian Perilaku Manusia. Jakarta: LPSP3 Fakultas Psikologi UI.

Rahardi, F dan Hartono, R. (2003). Agribisnis Peternakan. Jakarta: Penebar Swadaya.

Rienzo, T., & Chen, K. (2018, January). Planning for Low End Analytics Disruptions in Business School Curricula. Journal of Innovative Education, 16(1), 23-41.

Rohimah, A. (2018, Maret). Era Digitalisasi Media Pemasaran Online dalam Gugurnya Pasar Ritel Konvensional. KANAL (Jurnal Ilmu Komunikasi), 91-100.

Szamosi, C., Solmaz, I., Sari, N. Z., & Barsony, C. (2010, March 15). Morphological evaluation and comparison of Hungarian and Turkish melon (Cucumis melo L.) germplasm. Scientia Horticulturae, 170-182.




DOI: http://dx.doi.org/10.25157/ma.v10i1.11420

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Auliya Nabilla Noor Lestari

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

___________________________________________________________________________________

Diterbitkan Oleh :

Fakultas Pertanian Universitas Galuh

Jl. RE Martadinata No. 150 Ciamis 46274

Telepon: 0265-7602739

Email: mimbaragribisnis@gmail.com

 

Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi 4.0 Internasional.

 __________________________________________________________________________________

Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis diindeks oleh: