Preferensi Konsumen Terhadap Produk Olahan Cabai Berupa Sambal Instan di Kecamatan Andir Kota Bandung

Raden Agrinda Regita Natania, Erna Rachmawati, Eti Suminartika, Eddy Renaldi

Abstract


Processed chili products are the choice of the people of Bandung City, supported by a lifestyle that wants everything to be practical, instant, and easy to use, without having to take a long time. One of the processed chilies that has been developed at this time is instant sambal products. In consuming a product, consumers will pay attention to the quality of the product to be consumed, this is also called consumer preference. This research aims to determine consumer preferences for the attributes of price, taste, packaging, and variations of instant sambal and to determine the order of instant sambal attributes based on the level of importance according to consumer preferences in Andir District, Bandung City. The use of quantitative descriptive methods with survey techniques in the form of questionnaires was distributed to 120 respondents in Andir District, Bandung City. The data analysis technique is conjoint analysis. The research results showed that the combination of product attributes that respondents liked most was instant sambal with variations of shrimp paste-based sambal, price less than IDR 30,000, size > 250 gr (large size), jar packaging, with a medium spicy taste and an attribute importance level of the highest value to the lowest in the variation attribute, the price attribute, the size attribute, the taste attribute, and finally the packaging attribute.

Keywords


Preferensi konsumen, Analisis konjoin, Produk olahan cabai, Sambal instan, Kecamatan Andir

References


Adelawati, K. (2020). Analisis konjoin preferensi konsumen terhadap sayuran organik di brastagi supermarket medan. Universitas Muhammadiyah Sumatera Utara.

Akhmadi, H. P. S. D. (2021). Bon Cabai Sebagai Alternatif Produk Olahan Cabai dan Peningkatan Pendapatan Petani di Saat Pandemi Covid-19. Jurnal Ilmiah Pengabdian Kepada Masyarakat, 6(4), 391–399.

Amanah, D. (2010). Pengaruh Harga Dan Kualitas Produk Terhadap Kepuasan Konsumen Pada Majestyk Bakery & Cake Shop Cabang H.M. Yamin Medan. Jurnal Keuangan & Bisnis, 2(1), 71–87. https://doi.org/10.36312/10.36312/vol2iss5pp175-185

Angriva, S., & Sunyigono, A. K. (2020). Persepsi Dan Preferensi Konsumen Terhadap Produk Madu Pt Kembang Joyo. Agriscience, 1(1), 186–199. https://doi.org/10.21107/agriscience.v1i1.7850

BPS Kota Bandung. (2022). Kota Bandung Dalam Angka 2022. Badan Pusat Statistik Kota Bandung.

Damayanti, R. (2009). Analisis Preferensi Konsu_men Wortel Organik Amani Mastra di Foodmart Ekalokasari. Institut Pertanian Bogor.

Delila, S., Indriani, Y., & Situmorang, S. (2015). Pengambilan Keputusan Rumah Tangga Dalam Membeli Saus Sambal Botol di Bandar Lampung. Jurnal Ilmu-Iimu Agribisnis, 3(1), 100–106.

Dewayana, W. E. (2018). Analisis STP (Segmentation, Targeting, dan Positioning) Dalam Perumusan Strategi Pemasaran Sambal Terasi Udang di Supermarket KDS Probolinggo. Universitas Brawijaya.

Ghozali, I. (2011). Aplikasi Analisis Multivariate dengan Program SPSS. Badan Penerbit Universitas Diponegoro.

Hair, J. F. William C. B Black, B. J. B. R. L. T. (2010). Multivariate Data Analysis. Prentice Hall Higher Education.

Hardiyanto, D. (2013). Preferensi Konsumen Terhadap Selai Buah Nipah Menggunakan Analisis Konjoin (p. 37).

Hasan, H. A. M. C. (2019). Preferensi Konsumen Terhadap Pembelian Sayur Organik Di Kota Palu. Jurnal Agroland, 26(1), 39–48.

Ikmanila, R., Mukson, & Setiyawan, H. (2018). Analisis Preferensi Konsumen Rumah Tangga Terhadap Teh Celup di Kota Semarang. Jurnal Optimum, 8(1), 1–14.

Kalsum, U., Fauziyah, E., & Nugroho, T. R. D. (2013). Preferensi Konsumen dalam Membeli Rengginang Lorjuk di Kecamatan Kamal Bangkalan. Agriekonomika, 2(2), 153–162.

Kartini, I. M., Mardawati, E., & Pujianto, T. (2023). Perancangan Desain Kemasan Black Garlic Honey dengan Metode Quality Function Deployment (QFD). Teknotan, 17(1), 1. https://doi.org/10.24198/jt.vol17n1.1

Kementerian Pertanian. (2021). Buletin Konsumsi Pangan Tahun 2021. In Kementerian Pertanian Republik Indonesia (Vol. 12, Issue 1).

Lorenza, N. (2019). Analisis Perilaku Konsumen Dalam Membeli Saus Sambal Di Pasar Modern (Studi Kasus : Irian Supermarket Kecamatan Medan Area Kota Medan). Universitas Muhammadiyah Sumatera Utara.

Pamungkas, M. C., Probowati, B. D., & Maflahah, I. (2014). Pengukuran Preferensi Konsumen Bakso. Agrointek, 8(1), 32–39.

Putri, V. T., & Suprapti, I. (2021). Preferensi Konsumen Sambal Di Kota Surabaya Dan Kabupaten Bangkalan. Agriscience, 2(1), 1–16. https://doi.org/10.21107/agriscience.v2i1.11184

R, S. A. (2017). Analisis Preferensi Konsumen Terhadap Produk Olahan Ayam Di Kota Makassar. Jurnal Galung Tropika, 6(3), 174–184.

Rahardjo, C. R. (2016). Faktor Yang Menjadi Preferensi Konsumen Dalam Membeli Produk Frozen Food. Jurnal Manajemendan Start-Up Bisnis, 1(1), 32–43.

Siagian, D. R. E., & Suminartika, E. (2021). Costumers’ Preference at Armor Kopi Leuit. SOCA: Jurnal Sosial, Ekonomi Pertanian, 15(1), 100. https://doi.org/10.24843/soca.2021.v15.i01.p09

Suseno, A., Rakhmayeni, D. A., Triyastuti, M. S., & Wowiling, F. (2021). Diversifikasi Sambal Ikan Tandipang Asap Dalam Jar. Jurnal Bluefin Fisheries, 3(1), 53. https://doi.org/10.15578/jbf.v3i1.103

Umar, H. (2000). Metode Penelitian Untuk Skripsi dan Tesis Bisnis. Rajawali Pers.




DOI: http://dx.doi.org/10.25157/ma.v10i1.12293

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Raden Agrinda Regita Natania

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

___________________________________________________________________________________

Diterbitkan Oleh :

Fakultas Pertanian Universitas Galuh

Jl. RE Martadinata No. 150 Ciamis 46274

Telepon: 0265-7602739

Email: mimbaragribisnis@gmail.com

 

Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi 4.0 Internasional.

 __________________________________________________________________________________

Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis diindeks oleh: