Efektivitas Nudge dalam Pemasaran Produk Minuman Jamu di PT. Bhineka Rahsa Nuantara
Abstract
Keywords
Full Text:
PDF (Bahasa Indonesia)References
Andriati, A., & Wahjudi, R. T. (2016). Tingkat penerimaan penggunaan jamu sebagai alternatif penggunaan obat modern pada masyarakat ekonomi rendah-menengah dan atas. Masyarakat, Kebudayaan dan Politik, 29(3), 133-145.
Badan Pusat Statistik Pertanian Hortikultur, 2014. Produksi Tanaman Biofarmaka. Jakarta Pusat : Badan Pusat Statistik
Badan Pusat Statistik, 2021. Statistik Perdagangan Luar Negeri Indonesia Ekspor 2021. Jakarta Pusat : Badan Pusat Statistik
Balai Besar Penelitian dan Pengembangan Tanaman Obat dan Tanaman Obat Tradisional, 2020. Studi Penggunaan Jamu oleh Masyarakat untuk Meningkatkan Daya Tahan Tubuh Selama Wabah Covid-19 (Laporan Penelitian). Jawa Tengah : Badan Kebijakan Pembangunan Kesehatan
Bisoyi, B., & Das, B. (2023). A paradigm shift: nano-sensory nudges stimulating consumer’s purchase behaviour for green products driving towards environmental Sunsteinability. Materials Today: Proceedings, 80, 3887-3892.
Chen, M., & Xiao, X. (2022). The effect of social media on the development of students’ affective variables. Frontiers in psychology, 13, 1010766.
Elmqvist, J., & Thorell, J. (2015). Nudge Marketing: How to influence decisions by changing the choice architecture.
Hootsuite (We are Social). (2023). Digital 2023: Indonesia. In Data Reportal.
Istiqomah, A. D., Dewanti, A. A. P., Izzalqurny, T. R., & Firmansyah, R. (2022). Eksistensi Jamu Tradisional di Era Modernisasi Pasca Pandemi Covid-19. In Prosiding National Seminar on Accounting, Finance, and Economics (NSAFE) (Vol. 2, No. 1).
Kraak, V. I., Englund, T., Misyak, S., & Serrano, E. L. (2017). A novel marketing mix and choice architecture framework to nudge restaurant customers toward healthy food environments to reduce obesity in the United States. Obesity Reviews, 18(8), 852-868.
Kusumo, A. R., Wiyoga, F. Y., Perdana, H. P., Khairunnisa, I., Suhandi, R. I., & Prastika, S. S. (2020). Jamu Tradisional Indonesia: Tingkatkan Imunitas Tubuh Secara Alami Selama Pandemi Traditional Indonesian Jamu: Natural Way To Boost Immune System During Pandemic. Jurnal Layanan Masyarakat (Journal of Public Service), 4(2), 465-471.
Li, L. Q., Gao, J., Shi, Z., & Song, W. (2022). The influence of self-construal on frequency of user activities and advertising involvement in Msg-SN. Behaviour & Information Technology, 41(5), 934-945.
Mawarni, N., & wulandari, D. kartika. (2021). BREW JAMU (INDONESIAN TRADITIONAL HERBAL DRINK) FOR IMMUNE SYSTEM. Prosiding Pengembangan Masyarakat Mandiri Berkemajuan Muhammadiyah (Bamara-Mu), 1(1), 245–249.
McKinsey & Company, 2020. Unlocking Indonesia's digital opportunity. Indonesia.
Meeusen, R. E., van der Voorn, B., & Berk, K. A. (2023). Nudging strategies to improve food choices of healthcare workers in the workplace cafeteria: A pragmatic field study. Clinical Nutrition ESPEN, 53, 126-133.
Münscher, R., Vetter, M., & Scheuerle, T. (2016). A review and taxonomy of choice architecture techniques. Journal of Behavioral Decision Making, 29(5), 511-524.
Oktarlina, R. Z., & Carolia, N. (2018). Hubungan pengetahuan keluarga dengan penggunaan obat tradisional di desa nunggalrejo kecamatan punggur kabupaten lampung tengah. Jk Unila Jurnal Kedokteran Universitas Lampung, 2(1), 42-45.
Solis, B. (2010). Engage: The complete guide for brands and businesses to build, cultivate, and measure success in the new web. John Wiley & Sons.
Sugiyono. (2015). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. ALFABETA
Sunstein, C. R., & Thaler, R. H. (2003). Libertarian paternalism is not an oxymoron. The University of Chicago law review, 1159-1202.
Thaler, R. H., & Sunstein, C. R. (2008). Nudge: Improving decisions about health, wealth, and happiness. Penguin.
van der Molen, A. E., Hoenink, J. C., Mackenbach, J. D., Waterlander, W., Lakerveld, J., & Beulens, J. W. (2021). Are nudging and pricing strategies on food purchasing behaviors equally effective for all? Secondary analyses from the Supreme Nudge virtual supermarket study. Appetite, 167, 105655
Zaichkowsky, J. L. (1985). Measuring the Involvement Construct. Journal of Cosumer Research, 12, 341–352
DOI: http://dx.doi.org/10.25157/ma.v10i2.14197
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
![Creative Commons License](http://i.creativecommons.org/l/by-sa/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
___________________________________________________________________________________
Diterbitkan Oleh :
Fakultas Pertanian Universitas Galuh
Jl. RE Martadinata No. 150 Ciamis 46274
Telepon: 0265-7602739
Email: mimbaragribisnis@gmail.com
Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi 4.0 Internasional.
__________________________________________________________________________________
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis diindeks oleh: