Utilization of Liquid Organic Fertilizer from Cow and Chicken Manure, Indigofera on Hydroponic Lettuce, and Consumer Perception

Favian Albin Setiawan, Lucia Cyrilla Eko Nugrohowati Supriyadi Dekrityana, Salundik Salundik, Iyep Komala

Abstract


Lettuce (Lactuca sativa L.) is a horticultural plant with high nutritional and economic value and good development prospects in Indonesia. However, the high costs of hydroponic fertilizers drive research to find more economical alternatives, such as substitution with Liquid Organic Fertilizer (LOF). This study aims to analyze consumer perceptions of hydroponic lettuce using LOF substitution and understand consumer responses and purchasing behavior toward these products to identify the attributes influencing purchasing decisions for hydroponic lettuce with LOF substitution. The study employs a survey method with purposive sampling, involving 35 regular customers and 15 supermarket shoppers from PT ABA to collect primary data through questionnaires regarding consumer interest in hydroponic lettuce with LOF substitution. Additionally, proximate analysis and nutrient content testing are conducted in the laboratory. Data analysis uses conjoint and discriminant analysis with SPSS Statistics 24 to evaluate consumer responses and the most preferred product model based on nutritional attributes, price, and weight. The study successfully analyzes consumer perceptions of hydroponic lettuce with LOF substitution and finds that consumers have a positive view of this product, mainly due to its better nutritional content and the plant's ability to absorb nutrients optimally. These factors significantly influence purchasing decisions, with the main attributes being price, weight, and nutritional content.

Keywords


consumer perceptions; hydroponic lettuce; Indigofera; LOF; purchasing behavior

Full Text:

PDF

References


Ahmed, Z. F. R., Alnuaimi, A. K. H., Askri, A., & Tzortzakis, N. (2021). Evaluation of lettuce (Lactuca sativa L.) production under hydroponic system: Nutrient solution derived from fish waste vs. inorganic nutrient solution. Horticulturae, 7(9), 1–12. https://doi.org/10.3390/horticulturae7090292

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T

Anggraeni, D. A., Dohong, S., & Karti, P. D. M. H. (2023). Optimization of Solid Organic Fertilizer of Dairy Cattle Feces and Layer Chicken on Growth of Kangkong (Ipomoea reptans Poir). JITRO (Jurnal Ilmu Dan Teknologi Peternakan Tropis), 10(1), 1–6. https://doi.org/10.33772/jitro.v10i1.26984

Badan Pusat Statistik. (2019). Permintaan Dan Produksi Tanaman Sayuran Dan Jenis Tanaman. Badan Pusat Statistik. https://www.bps.go.id/id/statistics-table/2/NjEjMg==/produksi-tanaman-sayuran.html

Baker, M. T., Lu, P., Parrella, J. A., & Leggette, H. R. (2022). Consumer Acceptance toward Functional Foods: A Scoping Review. International Journal of Environmental Research and Public Health, 19(3), 1–40. https://doi.org/10.3390/ijerph19031217

Bang, T. C. de, Husted, S., Laursen, K. H., Persson, D. P., & Schjoerring, J. K. (2021). The molecular–physiological functions ofmineral macronutrients and their consequencesfor deficiency symptoms in plants. New Phytologist, 229(5), 2446–2469. https://doi.org/10.1111/nph.17074

Chew, K. W., Chia, S. R., Yen, H. W., Nomanbhay, S., Ho, Y. C., & Show, P. L. (2019). Transformation of biomass waste into sustainable organic fertilizers. Sustainability (Switzerland), 11(8), 1–19. https://doi.org/10.3390/su11082266

Eichhorn, T., & Meixner, O. (2020). Factors influencing thewillingness to pay for aquaponic products in a developed food market: A structural equation modeling approach. Sustainability (Switzerland), 12(8), 1–19. https://doi.org/10.3390/SU12083475

Gilmour, D. N., Bazzani, C., Nayga, R. M., & Snell, H. A. (2019). Do consumers value hydroponics? Implications for organic certification. Agricultural Economics (United Kingdom), 50(6), 707–721. https://doi.org/10.1111/agec.12519

Gustiar, F., Munandar, M., Amar, M., Arsi, A., Pitayati, P. A., Amanah, T. O., & Assyfa, N. (2022). Growth of Pakcoy (Brassica rapa L.) Hydroponic System Using Nutrients of Catfish Cultivation Waste. Jurnal Lahan Suboptimal : Journal of Suboptimal Lands, 11(1), 86–93. https://doi.org/10.36706/jlso.11.1.2022.560

Holmes, S. C., Wells, D. E., Pickens, J. M., & Kemble, J. M. (2019). Selection of heat tolerant lettuce (Lactuca sativa L.) cultivars grown in deep water culture and their marketability. Horticulturae, 5(3), 1–11. https://doi.org/10.3390/horticulturae5030050

Iskamto, D. (2020). Role of Products in Determining Decisions of Purchasing. Inovbiz: Jurnal Inovasi Bisnis, 8(1), 200–207. https://d1wqtxts1xzle7.cloudfront.net/67864463/21

Islam, R., Solaiman, A. H. M., Kabir, M. H., Arefin, S. M. A., Azad, M. O. K., Siddiqee, M. H., Alsanius, B. W., & Naznin, M. T. (2021). Evaluation of Lettuce Growth, Yield, and Economic Viability Grown Vertically on Unutilized Building Wall in Dhaka City. Frontiers in Sustainable Cities, 3(1), 1–10. https://doi.org/10.3389/frsc.2021.582431

Jan, S., Rashid, Z., Ahngar, T. A., Iqbal, S., Naikoo, M. A., Majeed, S., Bhat, T. A., Gul, R., & Nazir, I. (2020). Hydroponics – A Review. International Journal of Current Microbiology and Applied Sciences, 9(8), 1779–1787. https://doi.org/10.20546/ijcmas.2020.908.206

Knuth, M. J., Behe, B. K., Rihn, A., & Hall, C. R. (2023). Effects of Benefits Messaging on Consumer Purchasing of Plants. HortScience, 58(5), 481–487. https://doi.org/10.21273/HORTSCI16993-22

Manos, D. P., & Xydis, G. (2019). Hydroponics: Are we moving towards that direction only because of the environment? a discussion on forecasting and a systems review. Environmental Science and Pollution Research, 26(13), 12662–12672. https://doi.org/10.1007/s11356-019-04933-5

Mng’ong’o, M. E., Ojija, F., & Aloo, B. N. (2023). The role of Rhizobia toward food production, food and soil security through microbial agro-input utilization in developing countries. Case Studies in Chemical and Environmental Engineering, 8(1), 1–10. https://doi.org/10.1016/j.cscee.2023.100404

Nazaruddin. (2003). Budi Daya Dan Pengaturan Panen Sayuran Dataran Rendah (7th ed.). Penebar swadaya.

Plasek, B., Lakner, Z., & Temesi, Á. (2021). I believe it is healthy—Impact of extrinsic product attributes in demonstrating healthiness of functional food products. Nutrients, 13(10), 1–16. https://doi.org/10.3390/nu13103518

Rusmayadi, G., Tan, H. T., Puspitoningrum, E., Pramono, S. A., & Dewa, D. M. R. T. (2023). Nutrient film in hydroponic system providing organic fertilizer of the Tithonia diversifolia and AB Mix for lettuce. Nativa, 11(4), 470–475. https://doi.org/10.31413/nat.v11i4.16456

Sathyanarayana, S. R., Gangadhar, W. V., Badrinath, M. G., Ravindra, R. M., & Shriramrao, A. U. (2022). Hydroponics: An Intensified Agriculture Practice to Improve Food Production. Reviews in Agricultural Science, 10(1), 101–114. https://doi.org/10.7831/ras.10.0_101




DOI: http://dx.doi.org/10.25157/ma.v10i2.14578

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

___________________________________________________________________________________

Diterbitkan Oleh :

Fakultas Pertanian Universitas Galuh

Jl. RE Martadinata No. 150 Ciamis 46274

Telepon: 0265-7602739

Email: mimbaragribisnis@gmail.com

 

Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi 4.0 Internasional.

 __________________________________________________________________________________

Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis diindeks oleh: