Analisis Perbedaan Karakteristik Konsumen Berbagai Rasa Teh Celup Walini di Kota Bandung

Athhar Izzan Kautsar, Yosini Deliana

Abstract


This study analyzes differences in consumer characteristics based on taste preferences for Walini teabags in Bandung City. Using a quantitative approach with a survey method at Borma Supermarket, Panyileukan District, samples were selected by systematic random sampling during May 2024. Data were analyzed descriptively and using cross tabulation. The results showed that Walini teabag in Wangi flavor was most preferred by 20% of respondents, with the majority of respondents being female (60%) aged 40-49 years. Preference for Wangi flavor was also dominant across employment and education categories, but in the income category, preference was split between Wangi flavor and classic black tea. These findings emphasize the importance of packaging design in influencing purchasing decisions, as well as the need for more in-depth analysis of product attributes to understand consumer preferences more comprehensively.

Keywords


Preferensi Rasa Teh, Teh Celup, Karakteristik Konsumen, Teh Walini, Tabulasi Silang

References


Fadli, R., Wahyu, D., Suryana, E., & Abdurrahmansyah, A. (2023). Perkembangan Masa Dewasa Dini dan Madya dalam Implikasinya pada Pendidikan. JIIP-Jurnal Ilmiah Ilmu Pendidikan, 6(9), 6545-6551.

Farnesia, L., Roessali, W., & Santosa, S. I. (2017). Analisis Pengaruh Promosi Dan Karakteristik Konsumen Terhadap Keputusan Pembelian Teh Celup Walini Di Kota Bandung. Agrisocionomics: Jurnal Sosial Ekonomi Pertanian, 1(1), 34-43. https://doi.org/10.14710/agrisocionomics.v1i1.1640

Ikmanila, R., Mukson, S. H., & Setiyawan, H. (2018). Analisis preferensi konsumen rumah tangga terhadap teh celup di Kota Semarang. J Optimum, 8(1), 1-14.

Leonardo, F., Taufik, N. I., & Rianawati, D. (2019). Analisa Karakteristik Peminum Teh di Kota Bandung. Jurnal Akuntansi, 11(1), 77-97.

Maholtra, N. K., Nunan, D., Birks, D. F. (2017). Marketing Research: An Applied Orientation (5th ed). Pearson.

Rasmikayati, E., Fauziah, Y. D., Trimo, L., Kusumo, R. A. B., & Saefudin, B. R. (2021). Analisis Karakteristik Konsumen Produk Olahan Mangga Ditinjau Dari Aspek Demografis, Geografis, Psikografis Serta Perilaku Konsumen Sebelum Dan Saat Pandemi Covid-19. Mimbar Agribisnis, 7(2), 1618-1638.

Savitrie, E. (2022). Manfaat Teh Bagi Tubuh. Kemenkes Direktorat Jenderal Pelayanan Kesehatan. Diakses pada 11 Juni 2024, dari https://yankes.kemkes.go.id/view_artikel/1665/manfaat-teh-bagi-tubuh#:~:text=Antioksidan%20dalam%20teh%20inilah%20yang,bebas%20yang%20bisa%20membahayakan%20kesehatan.&text=Teh%20merupakan%20minuman%20yang%20hampir,lebih%20banyak%20saat%20Anda%20berolahraga




DOI: http://dx.doi.org/10.25157/ma.v10i2.14698

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Athhar Izzan Kautsar

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

___________________________________________________________________________________

Diterbitkan Oleh :

Fakultas Pertanian Universitas Galuh

Jl. RE Martadinata No. 150 Ciamis 46274

Telepon: 0265-7602739

Email: mimbaragribisnis@gmail.com

 

Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi 4.0 Internasional.

 __________________________________________________________________________________

Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis diindeks oleh: