Faktor-faktor yang Memengaruhi Penjualan dan Peramalan Volume Penjualan Pupuk Urea pada PT XYZ

Lutfiah Syaefuddin, Hery Setiyawan, Joko Mariyono

Abstract


The agroindustry was an important sector in a country's economic development, serving as a key driver in the agricultural and industrial value chain. PT XYZ played a strategic role in the agroindustry sector, particularly in the production and distribution of Urea fertilizer. Based on internal data from PT XYZ, the company experienced fluctuations in Urea fertilizer sales volume over the past few years. This study aimed to analyze the influence of production volume, promotional costs, and distribution costs on the sales volume of Urea fertilizer, as well as to forecast Urea fertilizer sales at PT XYZ in 2025. The research was conducted from January 13 to February 18, 2025, using a case study method. The data sources used in the study were both primary and secondary data. The sample was determined using a non-probability sampling technique with a purposive sampling method. Data analysis was carried out using quantitative methods, including multiple linear regression analysis and trend analysis. The regression results showed that production volume and promotional costs had a significant effect on sales, while distribution costs did not have a significant effect. The sales volume forecast using the quadratic trend method indicated a positive trend, with estimated sales reaching 4,555,253 tons in 2025.

References


Apriyanti, L., Setiadi, A., & Santoso, S. I. (2021). Analisis peramalan volume ekspor melon di PT Bumi Sari Lestari Temanggung Jawa Tengah. J. Ekonomi Pertanian dan Agribisnis. 2(3): 194 – 203.

Ayu, I. W., Rahayu, S., Usman, U., & Wijayanti, N. (2022). Evaluasi pelaksanaan distribusi subsidi pupuk di Kabupaten Sumbawa Propinsi NTB. J. Ekonomi Pertanian dan Agribisnis. 6(4): 1597 – 1608.

Ghozali, I. (2011). Aplikasi Analisis Multivariate dengan Program IBM SPSS 26. Badan Penerbit Universitas Diponegoro: Semarang.

Ibrahim, Y. (2003). Studi Kelayajan Bisnis. Rineka Cipta: Yogyakarta.

Mardiyanti, M., & Nadir, N. (2023). Analisis fluktuasi dan trend harga komoditas telur ayam ras di Kabupaten Bulukumba. J. Sains Agribisnis. 3(1): 21 – 28.

Miarti, A., & Legasari, L. (2022). Ketidakpastian pengukuran analisa kadar biuret, kadar nitrogen, dan kadar oil pada pupuk urea di laboratorium kontrol produksi PT Pupuk Sriwidjaja Palembang. J. Cakrawala Ilmiah. 2(3): 861 – 874.

Prasetyo, E. I., & Usman, I. (2023). Optimalisasi jumlah dan lokasi gudang distribusi pupuk bersubsidi di jawa timur akibat perubahan regulasi pemerintah. J. Manajemen dan Inovasi. 6(1): 105 – 121.

Pratiwi, N. A., Harianto, H., & Daryanto, A. (2017). Peran agroindustri hulu dan hilir dalam perekonomian dan distribusi pendapatan di Indonesia. J. Manajemen & Agribisnis. 14(2): 127-137.

Riana, O. (2024). Analisis komparatif metode trend dalam peramalan penjualan produk kopi robusta (Coffea canephora) pada Toko Oleh-Oleh Kopi Kiro Lahat. Journal of Agribusiness Sciences. 8(2): 158 – 167.

Suad, H., & Suwarsono, M. (2014). Studi Kelayakan Proyek Edisi Kelima. UPP STIM YKPN: Yogyakarta.

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta: Bandung.

Suwandi, A., Daulay, N., Imnur, R. H. I., Lubis, S. P. Z. L., Siregar, S. N. S., Pranata, S., & Wulandari, S. (2022). Peranan dan kendala pengembangan agroindustri di Indonesia. J. Inovasi Penelitian. 2(10): 3185 – 3192.

Swastha, B. (2008). Manajemen Pemasaran Modern. Penerbit Liberty: Yogyakarta.

Triwibowo, E., & Jumiatun, J. (2019). Pengaruh biaya produksi, biaya promosi, dan biaya distribusi terhadap volume penjualan. J. Akuntansi Bisnis Pelita Bangsa. 4(1): 1 – 11.

Wijaya, I. P. E., Indah, N. P., & Muhyiddin, Y. (2022). Analisis komparatif metode trend dalam peramalan produksi kopi Indonesia. J. Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis. 8(2): 1465 – 1475.




DOI: http://dx.doi.org/10.25157/ma.v11i2.18677

Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 Lutfiah Syaefuddin

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

___________________________________________________________________________________

Diterbitkan Oleh :

Fakultas Pertanian Universitas Galuh

Jl. RE Martadinata No. 150 Ciamis 46274

Telepon: 0265-7602739

Email: mimbaragribisnis@gmail.com

 

Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi 4.0 Internasional.

 __________________________________________________________________________________

Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis diindeks oleh: