Analisis Risiko pada Usaha Sayur Online di Kota Bandung (Studi Kasus di Sayur.go)

Priskila Megy Sidabutar, Sara Ratna Qanti, Eddy Renaldi, Sri Fatimah

Abstract


Vegetables, as fresh food products, have experienced increased demand since the COVID-19 pandemic, leading to the emergence of various online vegetable retailers on e-commerce platforms, one of which is Sayur.go in Bandung City. However, fluctuations in sales and the prevalence of similar businesses that fail to sustain operations indicate the presence of operational risks that require thorough analysis and mitigation. This study aims to identify the risks associated with online vegetable business activities and to analyze appropriate mitigation strategies. The research employs a qualitative descriptive approach with a case study method, utilizing the House of Risk (HOR) as the analytical tool. The results reveal that there are 18 risk events originating from 21 risk sources within the business operations of Sayur.go. Based on the Aggregate Risk Potential (ARP) calculation, nine priority risk sources are identified as the primary contributors to overall risk occurrence. Furthermore, 12 mitigation actions have been identified as necessary for implementation, with the key measure being the development of written Standard Operating Procedures (SOPs) to enhance service quality.

Keywords


Sayur Online, Analisis Risiko, House of Risk

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DOI: http://dx.doi.org/10.25157/ma.v12i2.23831

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