The Effect of Digital Advertising in the Stunting Detection Calculator (Kalkulating) Application on Visits to Obstetrics and Gynecology Clinics

Ratna Suminar, Kartikasari Kartikasari, Silvia Widyani Heriyanti, Kurniati Devi Purnamasari

Abstract

Stunting is one of the health problems with long-term impacts on the quality of human resources and regional economic growth. Globally, 22% of children are affected by stunting, with 19,8% in Indonesia, 15,9% in West Java, and 20,3% in Ciamis Regency. Digital transformation in the health sector offers a potential approach to improve access to and utilization of health services. This study aims to analyze the effect of digital advertising through the Stunting Detection Calculator (Kalkulating) application on the increase in visits to the Obstetrics and Gynecology Clinic at RSU Al-Arif Ciamis. The Kalkulating application has been used as a promotional medium since October 2024. This study applied a quantitative approach using secondary data on patient visits from July 2024 to March 2025. The average number of visits before the advertisement was 106, which increased to 138.33 after the advertisement. The t-test result showed a t-value of 3.93 and a p-value of 0.0095, indicating a statistically significant difference. These findings suggest that digital health promotion can improve the utilization of health services. The implication of this study recommends expanding the use of digital media in public health promotion strategies to support stunting reduction efforts and strengthen sustainable regional health systems.

Keywords

Advertising; digitalization; health promotion; kalkulating; polyclinic visits; stunting

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References

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DOI: http://dx.doi.org/10.25157/ihc.v1i1.25003

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