PERILAKU KONSUMEN TERHADAP KEPUTUSAN MENGKONSUMSI PRODUK AGROINDUSTRI ABON IKAN LELE ORIGINAL

Ristina Siti Sundari, Dona Setia Umbara, Adnan Arshad

Abstract


Food diversification of fish in strengthening livelihood food security is getting priority, particularly during the COVID-19 pandemic. Almost all habits and behavior have changed. The scarcity and distribution gaps of the supply chain occurred, and hopefully, the new normal era will soon come. The research carried out to know the consumer behavior in decision making to consume diversification products of original catfish shredded and analyze the most dominant affected attribute. The research used the Rank Spearman Correlation Test toward interviewed 100 respondents. The result indicated that consumer behavior has an essential role in decision making to consume agribusiness diversification products of catfish shredded. The correlation is the more paying attention, the more consumer decided to consume catfish shredded. The product can distribute well. Analysis of organoleptic concluded that consumers refer to catfish shredded. It has a soft texture, refine the structure, delicious taste, and easy to chew, whereas catfish shredded had odor. Suggestion to advance research to eliminate catfish odor sensory. 

Keywords


Catfish, Consumer behavior, Diversification, Shredded

References


Azis, A., Safitri, E., Irmawati, & Suparmin. (2019). Pemberdayaan Masyarakat Berbasis Ketahan Pangan melalui Pengolahan Abon dari Ikan Nila di Desa Pringarata Kecamatan Pringarata Kabupaten Lombok Tengah. Jurnal Warta Desa, 1(1), 75–79.

Elisabeth. (2017). Perbedaan Persepsi Konsumen atas Faktor Penentu Tempat Belanja pada Indomaret dan Alfamart. JRAK, 3(2), 203–222.

Hermawan. 2012. Karakter Unik Konsumen. retrieved: https://www.marketing.co.id/10-karakter-unik-konsumen-indonesia.

Ismail, A. M., & Putra, D. E. (2017). Inovasi Pembuatan Abon Ikan Cakalang dengan Penambahan Jantung Pisang. Agritech: Jurnal Fakultas Pertanian Universitas Muhammadiyah Purwokerto, 19(1), 45–54.

Kadhafii, A., Windarti, F., & Setiawan, A. (2016). Akuaponik antipolutan untuk Ruang Khusus Merokok. Surabaya: Universitas Pgri Adi Buana Surabaya Surabaya.

Kotler, P dan Keller, K.L. 2008. Prinsip-prinsip pemasaran. Erlangga, Jakara

Nuzuliyah, L. (2018). Analisis Nilai Tambah Produk Olahan Tanaman Rimpang (Added Value Analysis of Rhizome Product). Jurnal Teknologi Dan Manajemen Agroindustri, 7(1), 31–38. https://doi.org/https://doi.org/10.21776/ub.industria.2018.007.01.4

Pamuji, A. Z. K., & Al-Baihaqi, Mohammad Shofi Kinasih, I. D. (2014). Akuaponik sebagai jawaban kemandirian pertanian dan perikanan kota surabaya (Vol. 0030). Vol. 0030.

Purwitasari, D. (2015). . Pengaruh Perilaku Konsumen dalam Pengambilan Keputusan Pembelian Produk KFC. Retrieved from http://repository.ub.ac.id/150235/1/SKRIPSI.pdf

Riady, E. 2015. Statistika dan Aplikasi SPSS. Gramedia. Jakarta.

Sagita, A. (2014). Pengembangan Teknologi Akuakultur Bbiofilter-Aakuaponik ( Integrating Fish And Plant Culture ) sebagai Upaya Mewujudkan Rumah Tangga tahan pangan. Seminar Nasional Tahunan Ke-IV Hasil-Hasil Penelitian Perikanan Dan Kelautan T5 – 25, (December), 353–361. Semarang.

Santoso, S. 2010. Statistika Multivariat. PT Elex Media Komputindo. Jakarta.

Sugiyono. 2011. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Alfabeta. Bandung.

Sundari, R.S., Umbara, D. S., Fitriadi, B. W., & Sulaeman, M. (2019). Consumer Preference on Catfishes (Patin and Lele) Sweetmeat Product. Journal of Physics: Conference Series, 1179(1). https://doi.org/10.1088/1742-6596/1179/1/012166

Sundari, R.S., Umbara, D.S., Priyanto, Y.A. 2018. Is Catfish Shredded More Preferable Beef in This Digital Economic Age? Proceeding Internasional. The 2nd International Conference And Call For Paper On Trade “Strategy And Innovation Of Trade In The Digital Economy Age” Jakarta, 5-6 Sep 2018. http://conference.kemendag.go.id/download. Issn 2598-8166

Sundari, Ristina Siti, Kusmayadi, A., & Umbara, D. S. (2017). Komparasi nilai Tambah Agroindustri Abon Inkan Lele dan Ikan Patin di Tasikmalaya. Jurnal Pertanian Agros, 19(1), 45–54.

Supriyono, S. (2015). Pengaruh Faktor Budaya, Sosial, Individu dan Psikologi terhadap Keputusan Konsumen Membeli di Indomaret. Kelola, 2(3), 43–60.

Syaputra, E., Lubis, S. N., & Iskandarini. (2014). Analisis Nilai Tambah Produk Olahan Bolu dan Brownies Rambutan. USU, 1–12. Retrieved from https://media.neliti.com/media/publications/94703-ID-analisis-nilai-tambah-produk-olahan-bolu.pdf

Yuswohady, Fatahilah, F., Rachmaniar, A., & Hanifah, I. (2020). Consumer behaviour new normal after COVID-19. Retrieved from ikbaal23@gmail.com




DOI: http://dx.doi.org/10.25157/ma.v6i2.3571

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

____________________________________________________________________________

Fakultas Pertanian Universitas Galuh

Jl. RE Martadinata No. 150 Ciamis 46274

Telepon: (0265) 2754011, Fax: (0265) 776787

Email: mimbaragribisnis@gmail.com

Lisensi Creative Commons

Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis is licensed under a Creative Commons Atribution ShareAlike 4.0 Internasional License

____________________________________________________________________________

Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis diindeks oleh: