FAKTOR-FAKTOR INTERNAL DAN EKSTERNAL YANG BERHUBUNGAN DENGAN PEMILIHAN PASAR PETANI MANGGA

Elly Rasmikayati, Aurelia Fadhilah Sari, Rani Andriani Budi Kusumo, Bobby Rachmat Saefudin, Nur Syamsiyah

Abstract


The selection of the market that partners with farmers is based on the ability of farmers to attract the attention of buyers. But in reality, most mango farmers have a high dependency to sell their harvest to middlemen. This study aims to analyze internal and external factors related to market selection for mango farmers. This research is a quantitative study conducted in Sedong District, Cirebon Regency, West Java. The research method uses the survey method. The research sample was taken using a simple random sampling technique such that a sample size of 50 people was obtained. The data analysis tool used is crosstabulation analysis. The results showed that internal factors that have a directly proportional relationship to market selection are the level of education, number of trees, ownership of transportation, and activeness in farmer groups, while internal factors that have an inverse relationship with market selection are age and farming experience. The eexternal factors that have a directly proportional relationship to market selection are distance to market, travel time to market, and government contribution. While internal factors such as level of trust, access to information, and activeness in participating in counseling, and external factors such as conducting counseling have no relationship with market selection.

Keywords


Faktor internal; faktor eksternal; pemilihan pasar; pemasaran mangga; agribisnis

References


Adegbola, P., & Gardebroek, C. (2007). The effect of information sources on technology adoption and modification decisions. Agricultural Economics, 37(1), 55-65.

Anugrah, I. S. (2016). Mendudukkan komoditas mangga sebagai unggulan daerah dalam suatu kebijakan sistem agribisnis: upaya menyatukan dukungan kelembagaan bagi eksistensi petani.

Awaliyah, F., & Saefudin, B. R. (2020). Efisisensi Pemasaran Komoditas Mangga Gedong Gincu Di Kabupaten Cirebon. Paradigma Agribisnis, 3(1). DOI: http://dx.doi.org/10.33603/.v3i1.3543.

Azizah, M. N., Rasmikayati, E., & Saefudin, B. R. (2019). Perilaku budidaya petani mangga dikaitkan dengan lembaga pemasarannya di Kecamatan Greged Kabupaten Cirebon. Jurnal Ilmiah Mahasiswa Agroinfo Galuh, 5(1), 987-998. DOI: http://dx.doi.org/10.25157/jimag.v5i1.1447.

Deliana, Y. (2011). Analysis of Consumer Behavior on the Selection of Apple, Cytrus, Imported and Local Mango, in the Bandung City, West Java. Journal Lucrari Stiintifice. Seria Agronomie, 54(2), 32-37.

Elfadina, E. A., Rasmikayati, E., & Saefudin, B. R. (2019). Analisis luas dan status penguasaan lahan petani mangga dikaitkan dengan perilaku agribisnisnya di Kecamatan Cikedung Kabupaten Indramayu. Jurnal Ilmiah Mahasiswa Agroinfo Galuh, 6(1), 69-79. DOI: http://dx.doi.org/10.25157/jimag.v6i1.1376.

Harahap, J., Sriyoto, S., & Yuliarti, E. (2018). Faktor-Faktor Yang Mempengaruhi Pengambilan Keputusan Petani Salak Dalam Memilih Saluran Pemasaran. Jurnal AGRISEP Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis, 17(1), 95-106.

Honja, T., Geta, E., & Mitiku, A. (2017). Determinants of market outlet choice of the smallholder mango producers: the case of Boloso Bombe Woreda, Wolaita Zone, Southern Ethiopia: a multivariate probit approach. Global Journal of Science Frontier Research, 17(2), 23-30.

Jagwe, J. N., Machethe, C. L., & Ouma, E. (2010). Transaction costs and smallholder farmers’ participation in banana markets in the Great Lakes Region of Burundi, Rwanda and the Democratic Republic of Congo.

Kusumo, R. A. B., Rasmikayati, E., Mukti, G. W., Fatimah, S., & Saefudin, B. R. (2018). Faktor-Faktor yang mempengaruhi keputusan petani mangga dalam menggunakan teknologi off season di Kabupaten Cirebon. Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, 4(1), 57-69. Diakses melalui: https://jurnal.unigal.ac.id/index.php/mimbaragribisnis/article/view/789.

Maina, C. M. (2015). Effect of transaction costs on choice of mango marketing channel and income of small-scale farmers in Makueni County, Kenya (Doctoral dissertation, Egerton University).

Makhura, M. T. (2002). Overcoming transaction costs barriers to market participation of smallholder farmers in the Northern Province of South Africa (Doctoral dissertation, University of Pretoria).

Marenya, P. P., & Barrett, C. B. (2007). Household-level determinants of adoption of improved natural resources management practices among smallholder farmers in western Kenya. Food policy, 32(4), 515-536.

Mulyadi, M. (2011). Penelitian kuantitatif dan kualitatif serta pemikiran dasar menggabungkannya. Jurnal studi komunikasi dan media, 15(1), 128-137.

Muthini, D. N., Nyikal, R. A., & Otieno, D. J. (2017). Determinants of small-scale mango farmers market channel choices in Kenya: An application of the two-step Craggs estimation procedure. Journal of Development and Agricultural Economics, 9(5), 111-120.

Mzyece, A. (2011). Factors influencing cowpea producers’ choice of marketing channels in Zambia. A research report for BSc Degree at University of Zambia, 46pp.

Olwande, P. O., Ogara, W. O., Okuthe, S. O., Muchemi, G., Okoth, E., Odindo, M. O., & Adhiambo, R. F. (2010). Assessing the productivity of indigenous chickens in an extensive management system in southern Nyanza, Kenya. Tropical animal health and production, 42(2), 283-288.

Pariona, A. (2018). The Top Mango Producing Countries In The World. https://www.worldatlas.com/articles/the-top-mango-producing-countries-in-the-world.

Pasaribu, J. M. (2015). Pemanfaatan Informasi Teknologi oleh Petani Mangga. Tesis. Bogor: Institut Pertanian Bogor.

Rachmah, A. D., Rasmikayati, E., & Saefudin, B. R. (2019). Factors related to continuation of mango cultivation. Jurnal Pertanian, 10(2), 52-60. DOI: http://dx.doi.org/10.30997/jp.v10i2.1864.

Rasmikayati, E. (2018). Kajian Potensi dan Kendala dalam Proses Usahatani dan Pemasaran Mangga di Kabupaten Indramayu. Sosiohumaniora, 20(3), 215-221. DOI : https://doi.org/10.24198/sosiohumaniora.v20i3.15859.

Rasmikayati, E., & Saefudin, B. R. (2018). Analisis Faktor-Faktor Yang Mampu Mendorong Petani Mangga Untuk Meningkatkan Perilaku Agribisnisnya Pada Era Globalisasi. Paradigma Agribisnis, 1(1), 1-13. DOI: http://dx.doi.org/10.33603/jpa.v1i1.1491.

Rasmikayati, E., Elfadina, E. A., Kusumo, R. A. B., Saefudin, B. R., & Supriyadi, S. (2020). Policy Analysis of Mango's Agribusiness Development (A Case in Cikedung District, Indramayu Regency). Jurnal Manajemen & Agribisnis, 17(1), 52-52. DOI: https://doi.org/10.17358/jma.17.1.52.

Saefudin, B. R., Rasmikayati, E., Dwirayani, D., Awaliyah, F., & Rachmah, A. R. A. (2020). Fenomena Peralihan Usahatani Mangga Ke Padi Di Kecamatan Sedong, Kabupaten Cirebon, Jawa Barat. Paradigma Agribisnis, 2(2). DOI: http://dx.doi.org/10.33603/jpa.v2i2.3156.

Sari, A. F., Rasmikayati, E., & Saefudin, B. R. (2019). Behavioral Dynamics of Farmers and First Buyer in Marketing Mangoes in Sedong District, Cirebon Regency, West Java. Agrifor, 18(1), 63-72.

DOI: https://doi.org/10.31293/af.v18i1.4072.




DOI: http://dx.doi.org/10.25157/ma.v6i2.3626

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

____________________________________________________________________________

Fakultas Pertanian Universitas Galuh

Jl. RE Martadinata No. 150 Ciamis 46274

Telepon: (0265) 2754011, Fax: (0265) 776787

Email: mimbaragribisnis@unigal.ac.id; mimbaragribisnis@gmail.com

Lisensi Creative Commons

Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis is licensed under a Creative Commons Atribution ShareAlike 4.0 Internasional License

____________________________________________________________________________

Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis diindeks oleh: