THE INFLUENCING FACTORS OF TOURIST SATISFACTION AND VISITS IN TAMAN SERIBU BUNGA AGROTOURISM

Helena Tatcher Pakpahan, Donny Simatupang, Mitro Manik

Abstract


This study aims to determine the factors influencing tourist visits during the Covid-19 pandemic. The sampling method was selected purposively at Taman Seribu Bunga Agrotourism County 1, Raya, Berastagi District, Karo Regency, North Sumatra Province. This sampling method uses Purposive Sampling, which is a sampling technique that is not based on random, region or strata but based on considerations that focus on specific goals with a total of 100 respondents. The results showed that the factors influencing visitor satisfaction were: a) Independent variables (infrastructure with a beta coefficient of 0,426 and promotions with a beta coefficient of 0,315) had a positive effect on visitor satisfaction resources (with a beta coefficient of 0,051 and institutions with a beta path coefficient 0,023) simultaneously has a positive but not significant effect on visitor satisfaction. b) The factors that influence tourist visits are: a) Independent variables (infrastructure with a beta coefficient of 0,475, promotion with a beta coefficient of 0,440 and visitor satisfaction with a beta coefficient of 0,554) have a positive and significant effect on tourists visits and resource (coefficients beta line 0,027 and institutional coefficient beta line 0,152) has a positive but not significant effect on tourist visits.

Keywords


Kelembagaan; Promosi; Sarana Prasarana; Sumber daya

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DOI: http://dx.doi.org/10.25157/ma.v9i2.10631

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