Peran Faktor Pengaruh Dinamika Organizational Commitment: Mengentaskan Melemahnya Eksistensi UKM Kuliner di Bogor

Roosganda Elizabeth, Didik Notosudjono, Nancy Yusnita, Hamzah Hamzah, Anoesyirwan Moeins, Giovanni Inez Erika Margaretha, Geraldy Samuel Ivan

Abstract


This research aims to identify and analyze the role and influence of the determinants of organizational commitment dynamics on the continued existence of culinary SMEs in Bogor; against the identified background of the weakening of its existence. Using mixed methods, this study randomly selected 210 samples using SEM (Structural Equation Modeling) and AHP-FAHP (Analytical Hierarchy Process-Fuzzy Analytical Hierarchy Process) analysis techniques. The research results show that perceived organizational support, creativity and employee work motivation are determining factors that have a significant influence on organizational commitment, which ultimately contributes to the resilience and growth of culinary SMEs in Bogor.

Keywords


Faktor Penentu, Dinamika, Organizational Commitment, Mengentaskan, UKM Kuliner

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DOI: http://dx.doi.org/10.25157/ma.v10i2.14827

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