Analisis Faktor-faktor yang Memengaruhi Volume Pembelian Beras IR 64 di Kecamatan Trucuk, Kabupaten Klaten

Tri Aryanto, Siswanto Imam Santoso, Kustopo Budiraharjo

Abstract


Trucuk District has a heterogeneous socio-economic structure, with the majority of people working in the agriculture, trade, and service sectors. This condition has a direct influence on rice consumption patterns, especially in choosing the type of rice consumed. Therefore, an analysis of the factors that influence the volume of IR 64 rice purchases in this area is important to understand the dynamics of rice consumption and market needs in more depth. The purpose of this study was to analyze the factors that influence the volume of IR 64 rice purchases in Trucuk District, Klaten Regency and to determine the influence of each factor on the volume of IR 64 rice purchases. This study was conducted in December 2024 in Trucuk District, Klaten Regency. The research method used a survey method. The analysis method used multiple linear regression analysis. Based on the results of the study, the average rice purchase volume was 7.2 kg/month, the average income was IDR 1,499,000/month, and the price of rice ranged from IDR 14,000/kg to IDR 18,000/kg. Simultaneously, income, number of family members, and price affect the volume of IR 64 rice purchases. Based on partial results, it is known that income, number of family members, and price affect the volume of IR 64 rice purchases.

Keywords


Beras, Perilaku Konsumen, Volume Pembelian

References


AF, D. S., & Nangameka, Y. (2018). Analisis faktor-faktor yang mempengaruhi perilaku konsumen dalam pembelian beras ir 64 di pasar tradisional (studi kasus di pasar tradisional kecamatan panji kabupaten situbondo). Agribios, 16(2): 39 - 48.

Febriani, N. (2020). Analisis faktor-faktor yang mempengaruhi keputusan pembelian beras di kecamatan tembilahan kabupaten indragiri hilir. J. Agribisnis, 9(1): 47 -53.

Fitriani, T., & Partini, P. (2019). Analisis faktor-faktor yang mempengaruhi konsumsi beras di kecamatan tembilahan kabupaten indragiri hilir. J. Agribisnis, 8(2), 74-81.




DOI: http://dx.doi.org/10.25157/ma.v11i2.18079

Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

___________________________________________________________________________________

Diterbitkan Oleh :

Fakultas Pertanian Universitas Galuh

Jl. RE Martadinata No. 150 Ciamis 46274

Telepon: 0265-7602739

Email: [email protected]

 

Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi 4.0 Internasional.

 __________________________________________________________________________________

Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis diindeks oleh: