Pengambilan Keputusan, Sikap dan Hubungan antara Karakteristik dengan Sikap Konsumen Minuman Kopi Benefit Coffee Kota Bandar Lampung

Anissa Indah Rianti, Yaktiworo Indriani, Rabiatul Adawiyah

Abstract


This consumer behavior research aims to determine decision making, attitudes and the relationship between characteristics and attitudes of coffee beverage consumers at Benefit Coffee (BC) using the survey method and involving 68 respondents. Data collectioniwas carriedi out in February 2025 and analyzed descriptively and quantitatively using the Fishbein multiattribute model and Spearman Rank correlation test. The results showed that the main purpose of visiting BC was to find a place to relax, with consumer motivation to try various flavors of BC coffee. Consumers obtain product information through friend recommendations that influence their decision to try. Consumer attitude whenithe desired product runsi out is to choose another flavor as an alternative. Consumers tend to plan purchases with the main consideration of coffee flavor. Most consumers are satisfied and interested in making repeat purchases. Consumer attitudes towards BC coffee drinks fall into the moderately good category.  There is a significant relationship  between age and incomei of consumers and consumeri attitudes towards BC coffee drinks.

Keywords


benefit coffee, kopi, pengambilan keputusan, sikap

References


Anjelina, D., Indriani, Y., & Endaryanto, T. 2024. Perilaku Konsumen Susu Kambing Pasteurisasi Produk Peternakan Telaga Rizqy 21 di Kota Metro. Jurnal Ilmu-Ilmu Agribisnis. 12(4), 172–179. Diakses pada tanggal 15 Maret 2025

Badan Pusat Statistik. 2022. Statistik Kopi Indonesia 2022. Badan Pusat Statistika. Jakarta.

Ghozali, I. 2011. Aplikasi Analisis Multivariate dengan Program SPSS. Universitas Diponegoro. Semarang

Ismail, F. 2018. Statistika Untuk Penelitian Pendidikan dan Ilmu-Ilmu Sosial. Prenada Media Group. Jakarta. https://www.google.co.id/books/edition/Statistika_Untuk_

Penelitian_Pendidikan_d/D9B1DwAAQBAJ?hl=id&gbpv=1&dq=Statistika+Untuk+Penelitian+Pendidikan+dan+Ilmu-Ilmu+Sosial&printsec=frontcover

Lestari, R. T., Haryono, D., & Adawiyah, R. 2022. Sikap, Pola Pembelian, dan Kepuasan Konsumen Kopi Ketje di Kota Bandar Lampung. Jurnal Ilmu-Ilmu Agribisnis. 10(2), 276.

Mulyani. 2020. Analisis Preferensi Konsumen Terhadap Kopi Lokal Di Kota Jambi Consumer’S Preferences of Local Coffe At Jambi City. Jurnal Agri Sains. 4(2), 118–122. http://ojs.umb-bungo.ac.id/index.php/JAS/index. Diakses pada tanggal 15 Maret 2025.

Muslimah, P. A., Indriani, Y., & Adawiyah, R. 2024. Analisis Perilaku Konsumen Dievha Café Di Kecamatan Sumber Jaya Kabupaten Lampung Barat. Jurnal Ilmu-Ilmu Agribisnis. 12(204), 23–30.

Rasmikayati, E., Pardian, P., Ikhsan, R. M., & Saefudin, B. R. 2017. Kajian Sikap Dan Perilaku Konsumen Dalam Pembelian Kopi Serta Pendapatnya Terhadap Varian Produk Dan Potensi Kedainya. Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis. 3(2), 117–133.

Riyanti, L., Indriani, Y., & Kasymir, E. 2024. Perilaku Konsumen Minuman Kopi di Qalu Coffee Kota Bandar Lampung. Jurnal Ilmu-Ilmu Agribisnis. 12(3), 248–255. Diakses pada tanggal 24 Februari 2025.

Siegel, S. 1997. Statistik Non Parametrik untuk Ilmu-Ilmu Sosial. PT. Gramedia Pustaka. Jakarta.

Sihombing, V. U., Fariyanti, A., & Pambudy, R. 2023. Perilaku Konsumen Kopi: Proses Keputusan dan Kepuasan Konsumen Membeli Minuman Kopi Berlabel Fair Trade. Jurnal Ilmu Pertanian Indonesia, 28(2), 181–191. https://doi.org/10.18343/jipi.28.2.181

Simamora, B. 2002. Panduan Riset Perilaku Konsumen. Gramedia Pustaka Utama. Jakarta. https://www.google.co.id/books/edition/Panduan_riset_perilaku_konsumen/pAfxNu7FFCYC?hl=id&gbpv=1&dq=Panduan+Riset+Perilaku+Konsumen&pg=PR10&printsec=frontcover

Sufren, & Natanael, Y. 2013. Mahir Menggunakan SPSS Secara Otodidak. Kompas Gramedia. Jakarta. https://www.google.co.id/books/edition/Mahir_Menggunakan_

SPSS_secara_Otodidak/h4ZKDwAAQBAJ?hl=id&gbpv=1&dq=Mahir+Menggunakan+SPSS+Secara+Otodidak&pg=PA178&printsec=frontcover

Sumarwan, U. 2015. Perilaku Konsumen. Ghalia Indonesia. Bogor.




DOI: http://dx.doi.org/10.25157/ma.v11i2.18974

Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 Anissa Indah Rianti, Yaktiworo Indriani, Rabiatul Adawiyah

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

___________________________________________________________________________________

Diterbitkan Oleh :

Fakultas Pertanian Universitas Galuh

Jl. RE Martadinata No. 150 Ciamis 46274

Telepon: 0265-7602739

Email: [email protected]

 

Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi 4.0 Internasional.

 __________________________________________________________________________________

Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis diindeks oleh: