Rancangan Model Bisnis Pudidud (Puding Endud) Berbasis BMC

Rizqi Apriliani Prayitno, Cut Zahra, Chika Naili Ilmatun Najwa, Levina Ramadhani, Dhea Fahmi Azhara, Arfika Ardiastati, Artika Ramadhani, Indah Setiawati

Abstract


Pudding is a popular dessert among various age groups. "Pudidud (Puding Endud)" is a healthy snack product featuring flavor innovation and unique packaging. This study aims to design the Pudidud business model using the Business Model Canvas (BMC) approach. A descriptive qualitative method with a case study was used on the Pudidud business in Bandung. Data were collected through observation, documentation, and in-depth interviews with the business owner and two staff members in production and marketing. The results show that Pudidud has high market potential by targeting teenagers and young adults with healthy lifestyles and strong social media engagement. Its strengths lie in using natural ingredients and eco-friendly packaging. This article presents a 9-block BMC structure and business development strategies based on a SWOT analysis.

Keywords


puding, model bisnis, BMC, camilan sehat, produk kreatif

References


Andriana, D., & Nugroho, R. (2019). Analisis Model Bisnis Menggunakan Business Model Canvas pada Industri Makanan Ringan. Jurnal Ekonomi dan Bisnis, 22(2), 134–143. https://doi.org/10.20885/jebi.vol22.iss2.art3

Badan Pusat Statistik. (2023). Statistik Industri Kreatif 2023. Jakarta: BPS.

Fatima, S., & Bilal, M. (2022). Strategic Planning and SWOT Analysis in SMEs: An Exploratory Study. Journal of Business Strategies, 16(1), 21–34. https://doi.org/10.52669/ajbs.2022.16.1.3

Febrianti, N. F., Adityo, B., & Wulandari, R. (2022). Pengaruh Kemasan Ramah Lingkungan terhadap Minat Beli Konsumen Milenial. Jurnal Manajemen Pemasaran, 16(1), 45–56. https://doi.org/10.9744/jmp.16.1.45-56

Gürel, E., & Tat, M. (2017). SWOT Analysis: A Theoretical Review. The Journal of International Social Research, 10(51), 994–1006. https://doi.org/10.17719/jisr.2017.1832

Hasanah, L., & Wijayanti, V. (2023). Strategi Pemasaran Digital UMKM pada Masa Pandemi COVID-19. Jurnal Ilmiah Ekonomi dan Bisnis, 9(2), 112–120. https://doi.org/10.35760/eb.v9i2.4567

Maulidya, N. A., & Setyowati, D. L. (2021). Preferensi Konsumen Terhadap Produk Lokal dan Pengaruhnya Terhadap Keputusan Pembelian. Jurnal Manajemen dan Inovasi, 12(1), 35–44. https://doi.org/10.23917/jmi.v12i1.14923

Osterwalder, A., & Pigneur, Y. (2012). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. New Jersey: Wiley.

Pramudita, D., & Mustikaningrum, I. (2021). Food Photography dan Pengaruhnya terhadap Perilaku Konsumen Milenial. Jurnal Ilmu Komunikasi, 13(1), 27–39. https://doi.org/10.25008/jik.v13i1.214

Pratama, R. P., & Azis, E. (2018). Analisis model bisnis dengan pendekatan Business Model Canvas (Studi Kasus MxD). eProceedings of Management, 5(3).

Rachmawati, E., & Aulia, D. (2020). Strategi Engagement Media Sosial dalam Meningkatkan Loyalitas Konsumen UMKM. Jurnal Komunikasi dan Bisnis, 11(2), 75–83. https://doi.org/10.31294/jkom.v11i2.7985

Setiawati, D., Wibowo, A., & Santoso, H. (2020). Produk Makanan Inovatif dan Preferensi Konsumen Milenial. Jurnal Riset Pemasaran Indonesia, 5(3), 101–110. https://doi.org/10.32424/jrpi.v5i3.172

Setiawati, I., Ardiansyah, A., & Dewi, E. M. (2020). Aplikasi Quality Function Deployment Dalam Perancangan Sabun Mandi Herbal Virgin Coconut Oil. Jurnal Teknik, 9(2).

Suryani, T., & Oktaviani, F. (2021). Inovasi Produk dan Daya Saing UMKM di Era Ekonomi Digital. Jurnal Inovasi dan Kewirausahaan, 10(1), 17–24. https://doi.org/10.25124/jik.v10i1.133

Susilo, B. O. (2016). Pengetahuan Ecolabel di Indonesia Versus Pengetahuan Ecolabel di Negara Maju yang Berpengaruh Pada Niat dan Keputusan Pembelian. Competence: Journal of Management Studies, 10(2).

Wahyuni, S. (2022). Efektivitas Media Sosial sebagai Alat Promosi Usaha Mikro. Jurnal Pengembangan UMKM, 7(2), 65–72. https://doi.org/10.24114/jpu.v7i2.3952

Warnaningtyas, H. (2020). Desain Bisnis Model Canvas (BMC) pada Usaha Batik Kota Madiun. JURNAL EKOMAKS: Jurnal Manajemen, Ekonomi Kreatif dan Bisnis, 9(2), 52–65.

Wijaya, H. (2020). Estetika Makanan dalam Tren Media Sosial: Studi Visual Produk Kuliner di Instagram. Jurnal Komunikasi Visual, 8(2), 123–132. https://doi.org/10.21009/JKV.082.09




DOI: http://dx.doi.org/10.25157/ma.v12i1.19880

Refbacks

  • There are currently no refbacks.


Copyright (c) 2026 rizqi apriliani prayitno, cut zahra, chika naili ilmatun najwa, levina ramadhani, dhea fahmi azhara, arfika ardiastati, artika ramadhani, indah setiawati

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

___________________________________________________________________________________

Diterbitkan Oleh :

Fakultas Pertanian Universitas Galuh

Jl. RE Martadinata No. 150 Ciamis 46274

Telepon: 0265-7602739

Email: mimbaragribisnis@gmail.com

 

Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi 4.0 Internasional.

 __________________________________________________________________________________

Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis diindeks oleh: