Analisis Strategi Pengembangan Produksi Anggrek Dendrobium di Grenpace Kota Tangerang Selatan

Anselmus Abimayung Prayudi, Hery Setiyawan, Kustopo Budiraharjo

Abstract


This study analyzes the internal and external factors that influence the production of Dendrobium orchid seedlings and provides strategic recommendations to address these challenges. The SWOT analysis is applied to identify the strengths, weaknesses, opportunities, and threats affecting production and partnerships. Quantitative data from the IFE and EFE matrices are then used to determine the company’s strategic position through the IE matrix. Based on this position, the QSPM method helps formulate and prioritize the most effective and efficient production strategies. The results indicate that PT Grenpace possesses strengths in tissue culture technology mastery, high product quality, and an extensive plasma partnership network. The company, however, faces several weaknesses such as dependence on plasma partners, high production costs, and limited promotion activities. External opportunities that can be leveraged include government support for the agribusiness sector, increasing trends in ornamental plant demand, and potential export markets. Nonetheless, the company also faces threats from business competition, regulatory changes, and dependence on skilled labor. Through the IFE and EFE matrix analysis, scores of 3.90 and 3.50 were obtained, indicating that the company is positioned in quadrant 1 of the IE matrix, categorized as the “grow and build” position. The prioritized strategy is the SO strategy, which utilizes the company’s strengths to seize market opportunities. The formulated strategies include strengthening marketing and technology-based market expansion, optimizing government support for funding and program access, and developing innovative products along with expanded distribution. Based on the QSPM matrix calculation, the strategy of strengthening marketing and technology-based market expansion was selected as the top priority, with the highest Total Attractiveness Score (TAS) of 5.607. This strategy is considered the most suitable to support PT Grenpace’s long-term growth and competitiveness.

Keywords


SWOT, Strategi Produksi dan Pemasaran, Tanaman Anggrek

References


Abdalla, N., El-Ramady, H., Seltem, M. K., El-Mahrouk, M. E., Taha, N., Bayoumi, Y., Shalaby, T. A., & Dobrianszki, J. (2022). An Academic and Technical Overview on Plant Micropropagation Challenges. Horticulturae, 8(9).

Afruno, R., Syahza, A., Suwondo, & Heriyanto, M. (2023). Analysis of Nuclear Plasma Partnership Pattern for Sustainable Oil Palm Plantation in Riau Province, Indonesia. International Journal of Sustainable Development and Planning, 18(1), 91-98.

Apriani, L. D., Susetyarini, E., & Wahyuni, S. (2017). Pollen ultrastructure of genus Dendrobium orchids as a learning resource. JPBJ (Jurnal Pendidikan Biologi Indonesia), 2(3), 248-257.

Bazzicalupo, M., Calevo, J., Smeriglio, A., & Cornara, L. (2023). Traditional, Therapeutic Uses and Phytochemistry of Terrestrial European Orchids and Implications for Conservation. Plants, 12(2), 1-46.

Chunsa, N. A., Nitasari, L., Ariyana, R., & Khasanah, N. (2022). Manajemen Nurseri Produksi Tanaman Anggrek Dendrobium sp. Secara Berkelanjutan. Envoist Journal (Environmental Sustainability Journal), 2(2), 67-73.

David, M. E., David, F. R., & David, F. R. (2017). The quantitative strategic planning matrix: a new marketing tool. Journal of Strategic Marketing, 25(4), 342-352.

Dewanti, P., Handoyo, T., Restanto, D. P., Ratnasari, T., Usmadi, U., & Widuri, L. I. (2023). Komersialisasi Anggrek Berbasis Wirausaha Sebagai Sumber Revenue Generating Activities (RGA) di Universitas Jember. Jurnal Pengabdian Magister Pendidikan IPA, 6(2), 283-288.

Fadjrin, I. C., Kurniawan, A., & Rahmi, V. A. (2025). Analisis Strategi Pemasaran Dalam Upaya Meningkatkan Daya Saing Produk Frozen Food UD. Family Food di Pasar Internasional. eCo-Fin, 7(2), 744-756.

Fitriany, F., Agustawan, A., Ilmi, A. Z., Jamal, A., Auliah, M. R., Yamin, M. A., & Alwi, N. A. (2024). Pengembangan Produk Minyak Goreng Mandar di tengah Kelangkaan dan Mahalnya Minyak Goreng Sawit (Crude Palm Oil) di Kabupaten Polewali Mandar. Jurnal Manajemen STIE Muhammadiyah Palopo, 10(1), 135.

Gosal, S. S., & Wani, S. H. (2018). Biotechnologies of Crop Improvement. Biotechnologies of Crop Improvement, 1, 1-497.

Hosomi, M., & Jones, A. M. P. (2020). Application of artificial intelligence models and optimization algorithms in plant cell and tissue culture. Applied Microbiology and Biotechnology, 104(22), 9449-9485.

Kartika, F. B., Yani, F., Balya, T., Ilvira, M. L., Ihsan, M., Sinambela, S. I., & Ilvira, R. F. (2025). Pengembangan Agribisnis Tanaman Hias di Era Digitalisasi dan Legalitasnya. Panggung Kebaikan: Jurnal Pengabdian Sosial, 2(1), 01-13.

Ketza, S., & Warrington, I. J. (2023). The Dendrobium Orchid Rosary: horticulture and utilization. Crop Science, 63(4), 1823-1838.

Lasitya, D. S., Sapitri, H., Suntari Nur, C., & Kharisudin, A. (2023). Formulasi Strategi Pengembangan Bisnis Hidroponik CV ABC Menggunakan Pendekatan SWOT dan QSPM. Jurnal Ekonomi Pertanian dan Agribisnis, 7(1), 43-54.

Melko, J. A., Y., Pita, D. J. A. Melko, A. J. R. (2023). SWOT analysis and GUT matrix for business management and problem solving: an application in a Brazilian case study. Cuadernos de Gestion, 23(1), 81-93.

Mettaner, R., Baron, V., Turinah, Demitria, P., Smit, H., Alamsyah, Z., Penot, E., Bessou, C., Chambon, B., Ollivier, J., & Thoumazeau, A. (2021). Investigating the links between management practices and economic performances of smallholders' oil palm plots: A case study in Jambi province, Indonesia. Agricultural Systems, 194, 103274.

Nishesh, S., Nishant, K., Jerin, J., Sonika, K., & Shivani, J. (2023). Strategies for successful acclimatization and hardening of in vitro regenerated plants: Challenges and innovations in micropropagation techniques. Plant Science Today, 10, 90-97.

Panduyasa, I. G., Yuliana, E. D., & Sudiartawan, L. P. (2024). Pengolahan Buah Apel Di Kusuma Industri Agrowisata Kota Batu. 15.

Pratama, Y., Arifin, Z., & Saputro, A. J. (2023). Analisis Faktor-Faktor yang Mempengaruhi Efektivitas Kemitraan Plasma Usahatani Anggrek Dendrobium Petani Plasma PT Jawa Indo Arjuna Kecamatan Singosari Kabupaten Malang. Sosial Ekonomi Pertanian dan Agribisnis, 5, 1.

Primadona, Y., & Rafiqi, Y. (2019). Analisis Swot Pada Strategi Persaingan Usaha Minimarket Madina Purbatatu Kota Tasikmalaya. Jurnal Ekonomi Syariah, 4(1), 49-60.

Simangunsong, P. C. T., & Alamsyah, N. (2023). Perumusan Strategi Pemasaran Di Pt Gerbang Saranabaja Dengan Matriks IFE & EFE. Academy of Education Journal, 14(2), 256-268.

Tsulsiyah, B., Farida, T., Sutra, C. L., & Semiarti, E. (2021). Important role of mycorrhiza for seed germination and growth of dendrobium orchids. Journal of Tropical Biodiversity and Biotechnology, 6(2).

Uiomo, M. W., & Qomariyah, S. N. (2021). Strategi Pemasaran Tanaman Hias Dengan Pendekatan Analisis Swot. Exact Papers in Compilation (EPiC), 3(3), 361-368.

Warisman, A. N. P., Rahayu, P., & Mulyaningrum, E. R. (2024). Pengaruh Penambahan Variasi Konsentrasi Karbon Aktif pada Media Kultur In Vitro untuk Pertumbuhan Anggrek Dendrobium welirang. BIOEDUSAINS: Jurnal Pendidikan Biologi dan Sains, 7(1), 309-321.

Wijaya, M. K., & Dewi, I. S. (2024). Analysis of Deni Erianto Dendrobium Orchid Plant Farming In Kulim District, Pekanbaru City, Riau Province, 53-62.

Zhang, S., Yang, Y., Li, J., Qin, J., Zhang, W., Huang, W., & Hu, H. (2018). Physiological diversity of orchids. Plant Diversity, 40(4), 196-208.




DOI: http://dx.doi.org/10.25157/ma.v12i1.22376

Refbacks

  • There are currently no refbacks.


Copyright (c) 2026 Anselmus Abimayung Prayudi

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

___________________________________________________________________________________

Diterbitkan Oleh :

Fakultas Pertanian Universitas Galuh

Jl. RE Martadinata No. 150 Ciamis 46274

Telepon: 0265-7602739

Email: mimbaragribisnis@gmail.com

 

Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi 4.0 Internasional.

 __________________________________________________________________________________

Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis diindeks oleh: