Pengaruh Terpaan Media Sosial TikTok @kebunmahobi Terhadap Minat Budidaya Hidroponik

Abstract

Social media is a platform used for communication, interaction, and as a source of information and education. One of the social media accounts on TikTok related to hydroponic cultivation is @kebunmahobi. This study aims to analyze the effects of frequency, duration, attention, age, gender, education, and land area on interest in hydroponic cultivation among followers of the @kebunmahobi TikTok account. The research was conducted from December 2025 to January 2026. The research method used was a survey method with a quantitative approach. The sampling method in this study was purposive sampling. The total sample size was 100 respondents based on the Cochran formula, and the sampling technique used was accidental sampling. The data used in this research consisted of primary and secondary data. Primary data were obtained directly in the study, such as through the distribution of online questionnaires via Google Forms. Secondary data were collected from literature studies. The data analysis applied was multiple regression analysis to assess the relationships among variables. The results showed that respondents were predominantly aged 21–30 years, mostly female, held a bachelor’s degree, and the highest reported land area was 0 m². Other findings indicated that the attention and education variables partially influenced interest in hydroponic cultivation, while frequency, duration, age, gender, and land area did not partially influence interest in hydroponic cultivation. The variables of frequency, duration, attention, age, gender, education, and land area contributed 19.8%, while the remaining 80.2% was influenced by other factors outside this research model.