Analisis Kinerja Bisnis Berdasarkan Akses Informasi dan Inovasi pada Industri Kecil Menengah (IKM) Gula Aren di Kabupaten Bone Bolango

Hapsawati Taan, Rahmatiah Rahmatiah, Mohammad Zubair Hippy, Siti Rahmatia Machieu

Abstract


Enhancing the competitiveness of small and medium enterprises (SMEs) has become increasingly critical amid intensifying market competition and the need to adapt to dynamic business environments. This study aims to analyze business performance, information access, and innovation, as well as to examine the effects of information access and innovation on the business performance of palm sugar SMEs in Bone Bolango Regency. A quantitative approach was employed using a survey method involving 77 respondents selected from a population of 334 business actors based on the Slovin formula. Data were collected through structured questionnaires, interviews, and documentation, and subsequently analyzed using descriptive statistics and multiple linear regression. The findings indicate that business performance, information access, and innovation are at a moderately good level but still require optimization. Simultaneously, information access and innovation have a significant effect on business performance; however, partially, only innovation shows a significant and dominant influence. This suggests that business success is largely determined by the ability of entrepreneurs to effectively implement innovation. Therefore, it is recommended that palm sugar SMEs in Bone Bolango Regency enhance their innovation capacity across products, processes, and marketing, while optimizing the use of information access to support decision-making and improve competitiveness.

Keywords


Bisnis, Kinerja, Gula Aren, Akses Informasi, Inovasi

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DOI: http://dx.doi.org/10.25157/ma.v12i2.23859

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