PERANCANGAN DAN ANALISIS PENGARUH KEMASAN MADU HUTAN KECAMATAN LUNYUK BESERTA ATRIBUT PENDUKUNGNYA TERHADAP MINAT BELI KONSUMEN

Ayu Desi Septiani, Mega Trishuta Pathiassana, Nila Adelina Saputri, Nurul Gaibi, Lestian Lestian, Nuriman Nuriman, Rimba Trishuta Pathiussina

Abstract


Apis dorsata forest honey is one of the superior products from Lunyuk District, Sumbawa. Not a few Sumbawa people believe that forest honey products from this area have better quality than other areas in Sumbawa Regency. Unfortunately, so far, people in Lunyuk District still manage these products conventionally, including the packaging, which mostly still uses used mineral water bottles or other plastic bottles attached with labels that are easily damaged. This study aims to design forest honey product packaging in Lunyuk District which has a role to increase market opportunities for honey producers in the region. In addition, for consumers, packaging is very useful to get information related to the honey product. The method used in this research is to use a questionnaire that applies a preference scale to 150 respondents consisting of educators and lecturers at the Sumbawa University of Technology. The sampling technique used is simple random sampling. The results showed that the price of honey, the design and size of the forest honey packaging that had been prepared, as well as other supporting attributes of the packaging had a significant effect on buying interest in forest honey in Lunyuk District. In addition, the independent variable (X) can explain 42.5% of the dependent variance (Y) where the remaining 57.5% is influenced by other variables not explained in this study.

Keywords


Kemasan, Madu Hutan, Lunyuk, Sumbawa, Minat Beli

References


Alyani, N. (2019). Pengaruh Kemasan ( Packaging ) Terhadap Minat Beli Konsumen Tahun 2017-2018 Home Industry Cutecake. 1–103.

Farooq, S., Salman Habib, & Saira Aslam. (2015). Influence of Product Packaging on Consumer Purchase Intentions. International Journal of Economics, Commerce and Management, III(12), 538–547.

Ghozali, I. (2018). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 25 (Edisi 9). Badan Penerbit Universitas Diponegoro.

Maruto, D. R., Kusuma, A. A. G. A. A., & Yasa, N. N. K. (2015). Pengaruh Motivasi , Persepsi Kualitas , dan Sikap Konsumen Pada Perilaku Pembelian Ulang Fakultas Ekonomi dan Bisnis Universitas Udayana ( Unud ), Bali , Indonesia. E-Jurnal Manajemen Unud, 4(8), 2125–2144.

Mufreni, A. N. (2016). Pengaruh Desain Produk, Bentuk Kemasan Dan Bahan Kemasan Terhadap Minat Beli Konsumen (Studi Kasus Teh Hijau Serbuk Tocha). Jurnal Ekonomi Manajemen, 2(2), 48–54. http://jurnal.unsil.ac.id/index.php/jem

Nalendra, A. R. A., Rosalinah, Y., Priadi, A., Subroti, I., Rahayuningsih, R., Lestari, R., Kusamandari, S., Yuliasari, R., Astuti, D., Latumahina, J., Purnomo, M. W., & Zede, V. A. (2021). Statistika Seri Dasar dengan SPSS. In Penerbit Media Sains Indonesia.

Nst, M. F. R., & Yasin, H. (2014). Pengaruh Promosi dan Harga terhadap Minat Beli Perumahan Obama PT. Nailah Adi Kurnia SEI Mencirim Medan. Jurnal Manajemen & Bisnis, 14(02), 135–143. http://dx.doi.org/10.1016/j.biochi.2015.03.025%0Ahttp://dx.doi.org/10.1038/nature10402%0Ahttp://dx.doi.org/10.1038/nature21059%0Ahttp://journal.stainkudus.ac.id/index.php/equilibrium/article/view/1268/1127%0Ahttp://dx.doi.org/10.1038/nrmicro2577%0Ahttp://

Nulufi, K., & Murwartiningsih. (2015). Minat Beli Sebagai Mediasi Pengaruh Brand Image Dan Sikap Konsumen Terhadap Keputusan Pembelian Batik Di Pekalongan. Management Analysis Journal, 4(2), 129–141.

Oktavia, R. (2020). Pengaruh Variasi dan Kemasan Produk terhadap Keputusan Pembelian pada Es Krim AICE di Bengkulu (Studi Kasus Mahasiswa FEBI) [Institut Agama Islam Negari (IAIN) Bengkulu]. http://dx.doi.org/10.1016/j.ndteint.2014.07.001%0Ahttps://doi.org/10.1016/j.ndteint.2017.12.003%0Ahttp://dx.doi.org/10.1016/j.matdes.2017.02.024

Prabhowo, A. (2018). Analisis Pengaruh Keunikan Desain Kemasan Produk terhadap Keputusan Pembelian Impulsif (Studi pada Produk Kopi Good Day di Yogyakarta). Jurnal Mahasiswa Universitas Islam Indonesia, 1–12.

Putra, A. (2018). Perancangan Kemasan Canggoreng Sa’Ma Polewali Mandar. Universitas Negeri Makassar.

Putra, R. R., & Rosnita. (2015). Analisis Sikap Konsumen dalam Mengonsumsi Madu Sialang Produksi Mr. Honey di Kota Pekanbaru. JOM Faperta, 2(2), 1–10.

Putri, K. A. S., Maksum, I., & Vania, A. (2021). Peran Visual Merchandising dan Store Image terhadap Peningkatan Customers’ Purchase Intention. Jurnal Ekonomi, 26(2), 250. https://doi.org/10.24912/je.v26i2.749

Rosandi, S., & Sudarwanto, T. (2013). Pengaruh Citra Merek dan Desai Kemasan terhadap Minat Beli Konsumen pada Produk Susu Ultra (Studi pada Cafetaria Srikandi Fakultas Ekonomi Universitas Negeri Surabaya). Jurnal Mahasiswa Universitas Negeri Semarang Fakultas Ekonomi, 1–16.

Rukmana, S. (2019). Usulan Perbaikan Kemasan Produk Cair Menggunakan Pendekatan Metode House of Quality Fase 1 dan 2 serta Peta Morfologi (Studi Kasus: UMKM Karya Lestari). Universitas Pasundan.

Said, A. A. (2016). Desain Kemasan (D. Cahyadi (ed.); Edisi 1). Badan Penerbit UNM Makassar. http://eprints.unm.ac.id/4214/%0Ahttp://eprints.unm.ac.id/4214/1/Tentang_Kemasan.pdf




DOI: http://dx.doi.org/10.25157/ma.v9i1.8308

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

___________________________________________________________________________________

Diterbitkan Oleh :

Fakultas Pertanian Universitas Galuh

Jl. RE Martadinata No. 150 Ciamis 46274

Telepon: 0265-7602739

Email: mimbaragribisnis@gmail.com

 

Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi 4.0 Internasional.

 __________________________________________________________________________________

Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis diindeks oleh: